As told by a Customer Support Crewmember:
When I was a reservations agent I received a call from an elderly woman and asked her for her confirmation number. As most people do, she struggled to come up with words that would represent the letter she was calling out (i.e. B as in baked beans (for any of you Brian Regan fans). The final letter she said was “L as in…loose.” She then started laughing and said “being loose is not such a bad thing; that is how I got my husband many years ago.”
We continued with the call and then before she hung up she said “Well after 60 years of marriage, I guess we better change it to L as in LOVE.”
This coming from an 80 year old woman was not only funny but also charming.