You Can't Make This Shtick Up – A Keen Observer


t5We had just opened our terminal, T5, at New York’s JFK airport when a Customer approached the “Just Ask” information desk with a confused look on his face.

“Something’s different here,” he said.

In case you’re not familiar, T5 is that ultra-modern-looking, 625,000-square-foot, state-of-the-art terminal that we opened in late 2008. It contains 26 gates, 20 security lanes, a 55,000-square-foot marketplace with fine dining and shops, including a steakhouse, a French cafe, and the first tapas restaurant in a U.S. airport, a Lacoste store, Ron Jon Surf Shop, Muju to Go, among many others. The terminal is spacious and bright and also contains a children’s play area, free Wi-Fi, a swank Moroso Lounge, and is equipped to jet 20 million Customers a year. Most importantly, it looks nothing like the old terminal 6 that we had occupied previously.

“I know something looks different from the last time I was here,” he said. “Did you guys paint?”