Maybe Joni Mitchel was wrong, and sometimes you do know what you’ve got before it’s gone. At least JetBlue does when it comes to the stunning beaches we fly to. It’s no secret that tourism thrives near stretches of white-sand beaches. The kind of beach where you can see your manicure through the turquoise water. But we can’t take these beaches for granted—environmental destructions are causing them to disappear.
What’s stressing out the ecosystems around the beautiful islands? Well, climate change for one. Climate change is contributing to making the oceans hotter and more acidic. This is bad news for the fish and coral that are adapted to a different ocean make-up. Hotter water also means bigger water (think about how things swell in the hot summer and shrink in the cold winter). As water rises from warmth, it surges against the shoreline and can erode the beach over time. Even more, there are fewer trees and vegetation like mangroves along the coast that hold the sand together.
But before you call off your beach vacation and head to the mountains, meet the heroes fighting these trends. JetBlue has met them and flown some of them to where they do their amazing work.
JetBlue is supporting Sea Youth Rise Up, an Ocean Foundation program. With nearly half of the world’s population under age 25, it’s imperative that young people can share their ideas about how to engage with ocean conservation. Launching in 2016, the Sea Youth Rise Up campaign will bring seven youth leaders to New York City and Washington D.C. to host a youth call-to-action for ocean conservation address. This will be live streamed on YouTube via Hangouts on Air (Google+). Check out the live broadcast here today (June 8) at 12:30 PM EST.
JetBlue is constantly working to reduce greenhouse emissions through efficiency, offsetting and fuel type research. Like societies, ecosystems are intertwined. That’s why we work on both ocean issues and climate change together. Learn more about JetBlue’s focus on the Caribbean and shoreline conservation here.