Partners in Paradise: Atlantis, Paradise Island and The Cove


We’re pleased to announce a new TrueBlue partner with Atlantis, Paradise Island and The Cove, Atlantis resorts, two of the top destination resorts in the world. While playing in the sands at this tropical paradise, customers can also earn TrueBlue points, good for any seat, any time with no black out dates.

As the latest addition to our friendly TrueBlue customer loyalty rewards program, guests to Atlantis, Paradise Island and The Cove, Atlantis can now earn one TrueBlue point for every $1 spent on the base room rate accommodations at any of Atlantis’ five lodging options, including the chic The Cove Atlantis and the luxurious condo-style resort, The Reef Atlantis, as well as Beach Tower, Royal Tower and Coral Towers.  Guests can easily take advantage of the new partnership by providing their TrueBlue account number when reserving a room directly with Atlantis at 1-800-Atlantis or by visiting the partnership websites at or

TrueBlue is free to join and includes the ability to use points for any seat on any JetBlue operated flight and with no blackout dates. Points do not expire if you fly JetBlue or use your JetBlue Card by American Express at least once every twelve months. Additional information about TrueBlue and registration can be found at

To celebrate the partnership, Atlantis has kicked-off the partnership with a two-week long promotion at our home at Terminal 5 (T5) at New York’s John F. Kennedy International Airport.  This mobile experience will take place from June 23 – July 6, 2012 in the Lower Grandstand at T5 and will include a lounge mimicking The Cove Atlantis, a photo booth and more. Additionally, Atlantis will provide beach-themed merchandise including sunglasses, beach bags, headphones and more!  Travelers flying from Terminal 5 are encouraged to visit the lounge for giveaways and to enter for a chance to win an Atlantis trip getaway and daily prizes via and Twitter @AtlantisResort.