Our Sixth Annual “One Thing That’s Green” Program



Our Sixth Annual “One Thing That’s Green” campaign launches today with the first major tree planting in New York since Hurricane Sandy. We’re partnering with New York Restoration Project (NYRP) and its MillionTreesNYC initiative to plant more than 2,400 trees, remove trash and complete beautification projects in Highland Park, an area identified by the New York City Parks Department as a priority location for revitalization efforts. Over 30,000 trees were lost throughout New York City as a result of Hurricane Sandy. This tree planting event is an important step in rebuilding the city’s tree canopy.

This year’s One Thing That’s Green program is dedicated to rebuilding New York and its communities. Highland Park borders both Queens and Brooklyn and for over a century has been a recreational space for residents in the under-resourced communities of Bushwick and East New York.  Due to Hurricane Sandy, the 100-acre park lost a significant stretch of trees. The park also had extensive debris and obstructed pathways.

Crewmembers, customers and neighbors can register at www.jetblue.com/trees to participate on Saturday, April 20, from 9:00 a.m. to 2:30 p.m. in Highland Park. Local Clear Channel radio stations are also helping to spread the word.  Z100’s Greg T and 103.5 KTU’s Paul “Cubby” Bryant will host the opening ceremony and Power 105.1’s DJ Whutevva will join volunteers in the afternoon to help plant more than 2,400 trees. Volunteers will also participate in tree planting training, beautification projects and family-friendly entertainment.

Those not able to participate in the New York tree planting event can visit www.jetblue.com/pledge now through April 30 to show how they’re going green by uploading a picture of their green act. Both onboard and online, Amy Heidemann and Nick Louis Noonan of the famed pop duo Karmin can be seen in a PSA encouraging viewers to make a green pledge and highlighting small changes that have a positive impact on the planet. Participants will be entered for a chance to win great prizes, including a Ford C-Max Hybrid, a kitchen makeover from Amana, flights anywhere JetBlue flies, and more. (a) For every submission, JetBlue will plant one tree (up to 25,000 trees) through Carbonfund.org.

Created by JetBlue to encourage a healthier planet, the One Thing That’s Green annual program highlights our commitment to environmentalism and giving back in the communities we serve. The day-long event will take place rain or shine and will include giveaways, complimentary breakfast and lunch and family-fun activities. For generously volunteering their time, all registrants are automatically entered for a chance to win two round-trip flights anywhere across the JetBlue network. Over the past five years as part of the One Thing That’s Green initiative, nearly 2,000 JetBlue crewmembers and community volunteers have planted more than 1,200 trees and cleaned nearly three tons of trash in areas including in East Harlem, Forest Hills, Jamaica, and Long Island City, Queens.