New Office Boasts Transparent Work Space


Working with design firm HLW International, we took great care in designing a welcoming environment for our leased portion of the building.  Our new home was designed to showcase our brand while also offering a connection to our operation.  Elements of our award-winning Terminal 5 and the historic Saarinen Terminal at JFK were incorporated into the new space through the use of expressive curves that suggest flight, bright communal spaces, large scale branded walls and bold pops of color.

Crewmembers and visitors are welcomed into our space by passing through a vibrant blue backlit LED portal leading into a sweeping white curved ceiling reminiscent of the aerodynamic curve of an aircraft and those seen in the original Saarinen Terminal.  The reception area opens up to another sweeping curve that frames the space, with polished white floors contrasting against bold graphics and vivid furniture in the JetBlue brand colors.

Incorporation of elements such as sleek white counters, portal-shaped distraction banding, a check-in kiosk and flight information display screens showing our departing flights at Boston, Fort Lauderdale-Hollywood, New York/JFK, Orlando and San Juan – our five busiest airports – all suggest a sense of flight and a connection to our operations.  The large scale graphics highlight our five core values – safety, caring, integrity, fun and passion – and the value of our mission to bring humanity back to air travel.

Two monumental open staircases create signature features for the space.  Each is three stories tall and provides a seamless internal connection between our floors.  The angular steel and concrete staircases enclosed by glass railings each surround a 40-foot tall, wing-shaped, backlit tower known as the “Wing.” Both Wings are self-standing, exposed structures comprised of 14 ultra-slim bezel TVs stream vibrant imagery, JetBlue graphics and social media conversations, creating an ever changing backdrop and unique atmosphere within the space.

Our office features an open plan with transparency between spaces to allow for a work environment that fosters collaboration.  Some of the unique work areas and furniture features include:

  • Collaborative lounge spaces equipped at each corner of the floors with the technology to support a variety of uses, from large team meetings, to small scale idea sharing and break-out conversations.  Each space is named after a national park, as well as one lounge named after New York’s iconic Central Park.
  • Chat rooms are available for private conversations or phone calls for one or two people.
  • Numerous “touch-down” spaces facilitate idea-sharing among colleagues and visitors, some that include unique media:scape collaboration centers designed by Steelcase.
  • Glass-front offices are kept to the building’s interior, which allows natural light to filter across open workspaces and collaborative areas providing daylight and views for all.
  • Forty-five conference rooms – each named after a city in JetBlue’s growing route network – connect to Steelcase’s RoomWizard® II Scheduling System with touch-screen displays that provide real-time meeting information directly outside each room.
  • Workspace and office furniture by Herman Miller that includes storage units and returns designed specifically for JetBlue.

Similar to the well-known, single-class cabin on its aircraft, our office design highlights the airline’s focus on egalitarianism.  There is one type of open-style workspace for all crewmembers through the manager level.  In addition, modest, glass-front offices of the same size are used by all crewmembers from director to chief executive level.

A major portion of our space is dedicated to a state-of-the-art System Operations Center that manages our 750 flights each day.  A critical part of our business, the space was designed by Graph and Lewent Architecture and is supported by tier three redundant infrastructure to ensure uninterrupted 24-hour operation.  Other elements include ergonomically designed sit/stand desks, natural light harvesting and a feature salt-water fish tank, which is an on-going JetBlue tradition for our System Operations Center.

Our System Operations Center seamlessly transitioned to Long Island City during the weekend of March 24, 2012.  Thanks to more than 1,700 hours of testing and crewmember familiarization, the transition was completely successfully without a single impact to the operation or the airline’s customers.

Construction of our new corporate office was completed on time and on budget.  Construction was managed by Turner Interiors.  Other partners integral to the project included TLM Inc., Gleeds USA Inc. and Comsult Communication.

Read more about our new transparent workspace
Read more about our environmentally-friendly space
Check out Monday’s story from move-in day
Learn more about our partnership with New York City
Learn more about the design of our cool, new look

More images from our new digs on Flickr