We’re taking high-fashion way high—to 35,000 feet—for customers flying Mint, JetBlue’s refreshing take on premium travel.
Starting in November 2016, JetBlue will introduce new custom-designed amenity kits from New York City-based luxury brand Hayward Luxury and Hopper Goods, returning classic Hollywood sophistication to air travel. Mint customers will feel refreshed on long flights with the help of his and hers kits and the assortment of personal care products provided.
Born in Hollywood, made in New York
Hayward and Hopper creator and founder Marin Hopper, daughter of Hollywood legends Dennis Hopper and Brooke Hayward, drew upon her creativity, personal style and extensive family archives to create chic, comforting and classic amenity kits for Mint.
“The moment I took my first JetBlue flight, I fell in love with the airline, and I have been a big fan ever since,” says Marin Hopper. “With the impeccable service, quality and spirit of the JetBlue Mint experience in mind, I’ve created kits with American-made products to delight customers and to add an extra-special layer of luxury that we all desire when traveling.”
The synergy between JetBlue Mint and Hayward and Hopper is as effortless as the bags themselves: Hayward and Hopper’s East Coast sophistication mixed with West Coast ease is a nod to JetBlue Mint’s first coast-to-coast route from JFK to LAX.
From plane to play
For the fly-by-night, jet-setting traveler, a stylish amenity kit for keeps is so clutch—because yes, it’s that chic to be a clutch. The Hayward kit, designed for her, is made from signature Hayward denim and includes a delicate brass zipper, designed by her legendary grandfather, Leland Hayward. The Hopper kit, designed for him, is fabricated in a natural cotton canvas with an artisanal feel.
From all natural lip balms to refreshing towelettes, all personal care products included in the kits are made in the United States and were handpicked by Hayward and Hopper. Each kit also comes with a matching eye mask as well as screen cloths illustrated with photographs taken by Hollywood legend Dennis Hopper and provided by the Hopper Art Trust archives.