March is Red Cross Month, designated back in 1943 by President Franklin D. Roosevelt when the organization held large-scale fundraising campaign during World War II. Financial support was needed for the war, and FDR called upon the American Red Cross to lead a fundraising initiative to reach a goal of $125 million. The Red Cross reached that target and beyond, with funds totally $146 million, a campaign FDR called “the greatest single crusade of mercy in all of history.”
Every President following FDR has issued a proclamation that March is Red Cross Month, a time to recognize the organization’s relief efforts both in the U.S. and across the globe. Nearly 70,000 disasters a year require Red Cross assistance, and its volunteers mobilize to offer relief. The Red Cross also gives support to the military and their families.
JetBlue and the American Red Cross
The Red Cross, formed in 1900, trains approximately 9 million Americans each year in first aid and other skills to be ready when tragedy hits. In fact, 565 of our crewmembers have been trained for the American Red Cross Ready When the Time Comes program, and our team is the largest group of corporate citizens in the Greater New York Area. Our Chief Operating Officer Rob Maruster was named Board Chair of the American Red Cross Greater New York Region. After Hurricane Sandy, Rob appeared on an American Red Cross telethon to help raise relief funds, and discuss how our airline offered support to those impacted.
JetBlue is the largest member of the New York American Red Cross and the greater New York area is the Red Cross’s busiest region, home to more than 13 million people. Responding to approximately 2,500 local disasters annually, the group provides relief through food, shelter, and emotional support.