JetBlue Receives Forrester 2011 Voice of the Customer Award


We’re pleased to have been awarded the prestigious 2011 Voice of the Customer Award by Forrester Research.

The Forrester Voice of the Customer Award recognizes organizations that excel in collecting, analyzing, and acting on customer feedback. Allegiance helps companies analyze and apply Voice of Customer (VOC) data to make decisions that improve their business.

Of JetBlue, Allegiance relayed, “It is refreshing to work with an airline like JetBlue, who genuinely listens and takes action based on customer feedback to improve the customer experience. We congratulate JetBlue on its comprehensive approach to their Voice of the Customer programs.”

Thanks to our awesome Customers and to Forrester for this distinguished honor!