In addition to flying people to their friends, family for work and for play around our 71-city network and providing excellence in customer service, part of our mission to “bring humanity back to air travel,” involves engaging our crewmembers to do acts of volunteerism in their communities and the communities that we serve.
In the spring of 2011, our Corporate Social Responsibility (CSR) team (who works to identify and organize support for worthy causes like our One Thing That’s Green environmental initiatives, our Soar With Reading campaign to promote children’s literacy, and Race for the Cure to support breast cancer awareness, to name a few), launched JetBlue Community Connection to reward and recognize crewmembers for their volunteerism, and to align our corporate giving with crewmembers’ passions. For every 25 hours any crewmember volunteers, we will donate one round trip flight to the non-profit organization of their choice. In addition to flight rewards, crewmembers can earn grants and be recognized for their efforts at the annual Community Connection crewmember awards dinner.
On March 7, 2012, we hosted the first annual event, with more than 100 crewmembers from across the JetBlue network gathering to celebrate the volunteer accomplishments of the past year. In addition to the individual awards, we presented one team, or BlueCity, with an award for their outstanding efforts. The 2011 award went to Boston, for their Wings for Autism program which benefited the Charles River Center for Autistic Children. The event centered on a field trip to Logan Airport for families with autistic children, which allowed them to get familiar with air travel in a realistic, but low pressure setting.
For their efforts, we awarded the team a $10,000 grant to the non-profit of their choice, and they selected The Jimmy Fund, which supports the fight against cancer in children and adults at Boston’s Dana-Farber Cancer Institute.
“We are thrilled to be the beneficiaries of JetBlue’s generosity,” said Suzanne Fountain, Director of the Jimmy Fund. “The Boston crew’s hard work, commitment, and devotion to the community and our cause is inspiring. On behalf of all of our patients, families, caregivers and researchers, we thank everyone at JetBlue for their support.”