JetBlue Blog

We treated some of our most loyal TrueBlue customers to a pair of special events this month, made possible by our sponsorship of two great venues. On March 9, we hosted 20 of our top South Florida-based TrueBlue members and their guests at a Red Sox Spring Training Game at the newly opened JetBlue Park [...]

Our top Boston-area TrueBlue members and their guests recently attended an exciting TrueBlue Member Appreciation Event at Fenway Park. Guests were treated to dinner and drinks with our Boston Leadership Team as well as  with tickets to watch the Boston Red Sox take on the NY Yankees. As a fun extra, guests took home TrueBlue [...]

We’ve teamed up with Laithwaites Wine, the world’s leading home delivery wine merchant, to offer members of our customer loyalty program, TrueBlue, a new and very rewarding way to enjoy their wine.  Both JetBlue and Laithwaites Wine share a commitment to making the lives of our customers simpler and more enjoyable. With their exclusive introductory [...]

You know how they say a penny saved is a penny earned? Well TrueBlue points earned are lots of pennies in your pocket! Earn additional TrueBlue points on every dollar spent when you shop select merchants at ShopTrue between now and September 18. With more than 800 ShopTrue retailers, it’s easy to earn bonus TrueBlue points every day. [...]

We’ve got millions of TrueBlue points to give away! Help grow the jackpot to sweeten the deal. Enter the sweepstakes, tweet #TrueBlueJackpot and Like us on Facebook to add to the pot. Every day, 10 TrueBlue Members will win 10,000 TrueBlue points each. At the end, 10 lucky TrueBlue Members will divide the whole enchilada. [...]

TrueBlue, our Customer loyalty program is teaming up with Marriott Rewards, Marriott International’s guest loyalty program to allow Marriott Rewards members to earn TrueBlue points for dollars spent at Marriott International hotels.  Members will also be able to redeem Marriott Rewards points for TrueBlue points, which they can turn into flights on JetBlue. Effective immediately, [...]

Our own Dave Canty, Director of Loyalty and Marketing Partnerships recently spoke about our new TrueBlue Loyalty program at the Colloquy Loyalty Summit which Chief Marketer and describes his presentation at length. Canty talks about the year-long process of reaching out and listening to what our Customers wanted and working to tailor a rewards program [...]

This summer, our Loyalty Marketing team held a sweepstakes in conjunction with our partner, the Boston Red Sox. Prizes included Red Sox tickets and TrueBlue points, with the grand prize winner receiving 100,000 TrueBlue points, 10 Red Sox tickets, a VIP tour of Fenway Park and the opportunity to throw out the first pitch at [...]

You told us what you wanted. We listened. We’re proud to announce Be True! Be True highlights the passions of six real TrueBlue members, selected from nearly 100 inspiring candidates that were nominated by our own Crewmembers. Each Customer’s passionate true story of dedication – providing clean water wells in Tanzania, training medical students to [...]

Did you know… that you can earn triple TrueBlue points now?! Get triple TrueBlue points for all flights booked between Los Angeles, New York’s JFK and Boston’s Logan for travel by October 31, 2010. Get triple TrueBlue points for all flight book to/from Boston for travel by June 30, 2010. Get triple TrueBlue points for [...]