JetBlue Blog

You asked, we listened! We’re launching a new and improved TrueBlue site with enhanced features based on feedback from our customers. This is just one more way that we’re making the TrueBlue loyalty experience even more convenient and easy to navigate. Check out the below video for a sneak peak of what the new site [...]

We’re pleased to offer TrueBlue members the opportunity to book Getaways vacations at www.jetblue.com/getaways using a combination of cash plus TrueBlue points. The number of points and the dollar amount required for a particular Getaways package will vary, among other things, according to  the flight, destination and hotel chosen as well as the travel period. Since [...]

The airline that loves to give back, today introduces TrueBlue Mosaic, an enhancement to our existing customer loyalty program that will add even more value for our most frequent flyers. Officially launching this fall 2012, TrueBlue Mosaic members will automatically receive: Free second checked bag for everyone flying on the member’s reservation Free Even More™ [...]

We’re pleased to announce a new TrueBlue partner with Atlantis, Paradise Island and The Cove, Atlantis resorts, two of the top destination resorts in the world. While playing in the sands at this tropical paradise, customers can also earn TrueBlue points, good for any seat, any time with no black out dates. As the latest [...]

We treated some of our most loyal TrueBlue customers to a pair of special events this month, made possible by our sponsorship of two great venues. On March 9, we hosted 20 of our top South Florida-based TrueBlue members and their guests at a Red Sox Spring Training Game at the newly opened JetBlue Park [...]

Our top Boston-area TrueBlue members and their guests recently attended an exciting TrueBlue Member Appreciation Event at Fenway Park. Guests were treated to dinner and drinks with our Boston Leadership Team as well as  with tickets to watch the Boston Red Sox take on the NY Yankees. As a fun extra, guests took home TrueBlue [...]

We’ve teamed up with Laithwaites Wine, the world’s leading home delivery wine merchant, to offer members of our customer loyalty program, TrueBlue, a new and very rewarding way to enjoy their wine.  Both JetBlue and Laithwaites Wine share a commitment to making the lives of our customers simpler and more enjoyable. With their exclusive introductory [...]

You know how they say a penny saved is a penny earned? Well TrueBlue points earned are lots of pennies in your pocket! Earn additional TrueBlue points on every dollar spent when you shop select merchants at ShopTrue between now and September 18. With more than 800 ShopTrue retailers, it’s easy to earn bonus TrueBlue points every day. [...]

We’ve got millions of TrueBlue points to give away! Help grow the jackpot to sweeten the deal. Enter the sweepstakes, tweet #TrueBlueJackpot and Like us on Facebook to add to the pot. Every day, 10 TrueBlue Members will win 10,000 TrueBlue points each. At the end, 10 lucky TrueBlue Members will divide the whole enchilada. [...]