April 4, 2012

New Office Boasts Transparent Work Space

Working with design firm HLW International, we took great care in designing a welcoming environment for our leased portion of the building.  Our new home was designed to showcase our brand while also offering a connection to our operation.  Elements of our award-winning Terminal 5 and the historic Saarinen Terminal at JFK were incorporated into the new space through the use of expressive curves that suggest flight, bright communal spaces, large scale branded walls and bold pops of color.

Crewmembers and visitors are welcomed into our space by passing through a vibrant blue backlit LED portal leading into a sweeping white curved ceiling reminiscent of the aerodynamic curve of an aircraft and those seen in the original Saarinen Terminal.  The reception area opens up to another sweeping curve that frames the space, with polished white floors contrasting against bold graphics and vivid furniture in the JetBlue brand colors.

Incorporation of elements such as sleek white counters, portal-shaped distraction banding, a check-in kiosk and flight information display screens showing our departing flights at Boston, Fort Lauderdale-Hollywood, New York/JFK, Orlando and San Juan – our five busiest airports – all suggest a sense of flight and a connection to our operations.  The large scale graphics highlight our five core values – safety, caring, integrity, fun and passion – and the value of our mission to bring humanity back to air travel.

Two monumental open staircases create signature features for the space.  Each is three stories tall and provides a seamless internal connection between our floors.  The angular steel and concrete staircases enclosed by glass railings each surround a 40-foot tall, wing-shaped, backlit tower known as the “Wing.” Both Wings are self-standing, exposed structures comprised of 14 ultra-slim bezel TVs stream vibrant imagery, JetBlue graphics and social media conversations, creating an ever changing backdrop and unique atmosphere within the space.

Our office features an open plan with transparency between spaces to allow for a work environment that fosters collaboration.  Some of the unique work areas and furniture features include:

  • Collaborative lounge spaces equipped at each corner of the floors with the technology to support a variety of uses, from large team meetings, to small scale idea sharing and break-out conversations.  Each space is named after a national park, as well as one lounge named after New York’s iconic Central Park.
  • Chat rooms are available for private conversations or phone calls for one or two people.
  • Numerous “touch-down” spaces facilitate idea-sharing among colleagues and visitors, some that include unique media:scape collaboration centers designed by Steelcase.
  • Glass-front offices are kept to the building’s interior, which allows natural light to filter across open workspaces and collaborative areas providing daylight and views for all.
  • Forty-five conference rooms – each named after a city in JetBlue’s growing route network – connect to Steelcase’s RoomWizard® II Scheduling System with touch-screen displays that provide real-time meeting information directly outside each room.
  • Workspace and office furniture by Herman Miller that includes storage units and returns designed specifically for JetBlue.

Similar to the well-known, single-class cabin on its aircraft, our office design highlights the airline’s focus on egalitarianism.  There is one type of open-style workspace for all crewmembers through the manager level.  In addition, modest, glass-front offices of the same size are used by all crewmembers from director to chief executive level.

A major portion of our space is dedicated to a state-of-the-art System Operations Center that manages our 750 flights each day.  A critical part of our business, the space was designed by Graph and Lewent Architecture and is supported by tier three redundant infrastructure to ensure uninterrupted 24-hour operation.  Other elements include ergonomically designed sit/stand desks, natural light harvesting and a feature salt-water fish tank, which is an on-going JetBlue tradition for our System Operations Center.

Our System Operations Center seamlessly transitioned to Long Island City during the weekend of March 24, 2012.  Thanks to more than 1,700 hours of testing and crewmember familiarization, the transition was completely successfully without a single impact to the operation or the airline’s customers.

Construction of our new corporate office was completed on time and on budget.  Construction was managed by Turner Interiors.  Other partners integral to the project included TLM Inc., Gleeds USA Inc. and Comsult Communication.

Read more about our new transparent workspace
Read more about our environmentally-friendly space
Check out Monday’s story from move-in day
Learn more about our partnership with New York City
Learn more about the design of our cool, new look

More images from our new digs on Flickr

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April 4, 2012

Our New Environmentally-Friendly Support Center

We took an environmentally-friendly approach during the construction of our new corporate support center, adding to the Brewster Building’s recognition by the U.S. Green Building Council (USGBC) as having achieved Leadership in Energy & Environmental Design for Existing Buildings (LEED EB) Silver certification, which designates operation of high performance buildings that are environmentally responsible.

In addition, we employed the following environmentally friendly approaches during construction and design:

  • During construction, all demolition was certified at 90% recycled, reducing the amount of waste.  The construction team also reused many existing materials, such as ceiling tiles, sprinkler pipes and other duct work.
  • The open office design lets more natural light permeate the floors.  Providing glass fronts on all offices and conference rooms further increases the flow of sunlight.  These design elements have allowed JetBlue to reduce lighting power usage to just over one watt per square foot.
  • Lights are motion-sensitive. When rooms and work areas are not in use, the lights turn off, reducing energy consumption.
  • All furniture and carpet is made of sustainable, recycled, LEED-certified materials.
  • Providing centralized business centers for printing, copying and faxing reduces the energy consumption of printers and the amount of toner waste.  Excess paper is recycled.
  • All appliances are Energy Star certified and the HVAC system uses high-efficiency motors with economizers.  A central monitoring system controls and balances the HVAC output.
  • Environmentally friendly, LEED-certified cleaning products are used by JetBlue business partners and corporate services teams.
  • Complimentary daily bike storage is offered by MetLife, providing the resources for JetBlue crewmembers to bike to work.
  • Proximity to New York’s subway system and commuter railroads make it possible for approximately 77 percent of JetBlue’s crewmembers who work at the corporate support center to take public transportation.

Read more about our new transparent workspace
Read more about our environmentally-friendly space
Check out Monday’s story from move-in day
Learn more about our partnership with New York City
Learn more about the design of our cool, new look

More images from our new digs on Flickr

Posted by in BlueCities, Breaking News, Crewmembers | Permalink | Comments (1) | Share on Facebook | Share on Twitter

April 2, 2012

We’ve Officially Landed in Long Island City!

Today marks the official first day at our new Long Island City Support Center, the new home for close to 1,000 JetBlue crewmembers.

We're now living in the Brewster Building, where Brewster Buffalo airplanes were once manufactured

Just six miles down the road from our old space in the Big Apple, the new offices are right across the East River from Manhattan, located in the up-and-coming hot spot that is Long Island City.

Check out some of the images of our new digs below and stay tuned for more images from our ribbon cutting on Wednesday!

The fish tank at our System Operations Center

Learn more about our partnership with New York City
Learn more about the design of our cool, new look

More images from our new digs on Flickr

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March 15, 2012

JetBlue’s Creative New ‘Do

Whether you’re traveling with us through New York, Boston, or Long Beach, CA, you might notice a new, cool look. To reflect the sleek graphics and fresh-faced image that we’re preparing for our new home in Long Island City, we’ve embarked on a mission to sprinkle some design dust throughout our network. And whether you’re an artistic type, technical whiz, or a lean mean spreadsheet-making machine—everyone will appreciate JetBlue’s beautiful new ‘do!

While the arrival and departure areas are inspired by our Bubbles tailfin, our designers saw how nicely the coin shape captures the Red Sox logo—a nod to our growing partnership with the organization.

Here's our new ticket counter wall at JFK's T5. Do you see the QR codes? They’re fully-functional!. By scanning the code with a smartphone, you'll be taken to either our Twitter or Facebook page where you can get the most up-to-date information on JetBlue.

Long Beach Airport was designed in the art deco style, and these waves pay homage to that concept. They also give a shout out to our Blueberries tailfin design. And finally, the waves represent the city of Long Beach, and its place on the surf-loving West Coast.

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March 7, 2012

Announcing New Leaders in Operations and Inflight

We’re pleased to announce a new leadership structure for our Operations teams, designed to serve our customers and crewmembers and with even better planning and execution.

Jeff Martin has been named Senior Vice President – Operations for JetBlue, reporting to Chief Operating Officer Rob Maruster, and will be responsible for our safe, efficient and productive operation. In this newly created position, the following departments will report to Mr. Martin: Flight Operations, Technical Operations, Operations Planning & Analysis, and NextGen initiatives. Mr. Martin comes to JetBlue after a 22-year career with Southwest Airlines, most recently as Vice President, Operations Coordination where he oversaw the operation of over 3,200 daily flights and a fleet of 550 aircraft. Mr. Martin is also a pilot who flew the line at Southwest his entire career there, even as he took on a multitude of leadership roles of increasing responsibility. He also served in the Unites States Air Force flying KC-10′s prior to beginning his commercial aviation career.

Mr. Martin graduated with a BS degree in Marketing from Pittsburgh State University. He and his wife Susan will be relocating from Dallas to the New York area and will work out of our new Long Island City Support Center. He is also currently in the process of completing his Airbus A320 type rating and certification.

Alex Battaglia, formerly Vice President-Airports, will continue to report to Mr. Maruster with expanded responsibilities. Mr. Battaglia will now oversee Airports and System Operations (SOC), an area he has led since June on an interim basis.

Mr. Battaglia joined JetBlue in 2007 as Vice President of our JFK Operations in New York. His role expanded to Vice President, Airports in 2009. Mr. Battaglia came to JetBlue after a 24-year career with Delta Air Lines in roles of increasing responsibility, culminating in the position of director of JFK Operations.

Also today, Rachel McCarthy was named Vice President, Inflight Experience, effective April 2. Currently serving as Director, Inflight Field Operations, Ms. McCarthy will report to Robin Hayes, Executive Vice President and Chief Commercial Officer. She will be responsible for cultivating the environment that helps JetBlue’s Inflight crewmembers evolve and deliver the award-winning JetBlue Experience.

Ms. McCarthy joined JetBlue in 2009 as director, Product Development, where she was responsible for creating and implementing a number of innovative products and services, including JetBlue’s Even More Space, EatUp snack boxes and the launch of JetBlue’s partnership with ViaSat, the company powering the airline’s upcoming inflight connectivity offering. Ms. McCarthy began her airline career in 1987 and has held a number of commercial roles of increasing responsibility at Delta Air Lines and United.

Ms. McCarthy succeeds Vicky Stennes, who will retire from JetBlue effective March 31. Ms. Stennes served as JetBlue’s Vice President, Inflight Experience since the role was created in 2003.

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March 2, 2012

Sports Smack Talk on Twitter

A little birdy tweeted that some of the Air Traffic Controllers at JFK are understandably not Red Sox fans. As the largest domestic carrier at New York’s JFK and Boston’s Logan, we’re not shy about our love for teams from both cities.

In fact, we recently celebrated our partnership with the Red Sox with the unveiling of the first Major League Baseball livery, and our New York fans are always excited to spot our Jets livery flying the network.

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February 28, 2012

Now Partnering With Korean Air!

We’re pleased to announce our next interline partnership with Korean Air, which allows travelers to conveniently book connections between our network in The Americas and Korean’s network throughout Asia Pacific.

Effective this week, customers can book tickets for combined travel on JetBlue and Korean Air through New York John F. Kennedy International Airport (JFK), Washington Dulles International Airport (IAD), and Los Angeles International Airport (LAX). Connecting travel can be booked by calling Korean Air reservations or a preferred travel agent.

Day Market in Kunsan, Korea

Korean Air offers daily nonstop service from New York, Washington and Los Angeles to the carrier’s hub at Seoul’s Incheon International Airport (ICN), where travelers can connect onward to 12 Korean cities, more than two dozen Chinese cities, and most major cities in Asia Pacific including Bangkok, Beijing, Hanoi, Hong Kong, Manila, Singapore, Shanghai, Tokyo and Taipei.

In New York, we offer easy connections between Korean Air-operated flights and cities along the East Coast including Buffalo/Niagara Falls, New York; Charlotte and  Raleigh, North Carolina; Pittsburgh, Pennsylvania; and multiple destinations in Florida. From Los Angeles, we offer connecting service to Boston, New York (JFK), and Fort Lauderdale, Florida. From Washington Dulles, we connect to destinations in Florida and throughout the Northeast United States.

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February 21, 2012

KaBOOM! Playground Build In Long Beach A Success!

Our A320 soars above the new playground! Captured by our crewmember and photographer Stephen Tornblom

Our first playground build of 2012 took place in Long Beach, California last week Thursday was a great success! More than 200 volunteers, including our Long Beach crewmembers and our community partners at KaBOOM! and elsewhere joined forces to build local kids a safe place to play in just one day!

Check out the below images from the build and vote for the home of our next KaBOOM! playground!

Learn more about our partnership with KaBOOM! and past playground builds.

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February 16, 2012

Life is A Long Beach (So Why Not Build a Park?)

We’re teaming up with long-time partner KaBOOM! to build our 12th playground in 12 years today at the Fairfield Family Branch YMCA in Long Beach, Calif. The playground build began with a kickoff ceremony at 8:30 a.m. PT and the ribbon-cutting ceremony will be held when the playground is completed at 2:30 p.m.

A great place to play for school-age kids (ages 5-12) will improve community health, develop children’s social skills and combat childhood obesity. KaBOOM! and JetBlue know that kids play harder and get more exercise when they play in an unstructured way. This playground will provide the perfect space for unstructured play and, given the high number of kids served at the Fairfield YMCA, would be an important part of the solution to the neighborhood’s obesity problem.

Members and nonmembers of the Fairfield Branch will all benefit from its programs and will rally together to make this playground project successful. Hundreds of volunteers have signed up to support this activity. They view the Fairfield Branch as a safe community space that brings together neighborhood children and will donate their time, money and efforts to this project. Through working with its members, parents and volunteers, the Fairfield YMCA’s project planning committee is ready to build a great new place to play.

The playground is the 12th built by KaBOOM! and JetBlue in an effort to fight the play deficit and save play. We’ve helped to build playgrounds in Greater Boston, Massachusetts; Salt Lake City, Utah; Kissimmee and Orlando, Florida; and Long Island City, New York, among others.

Learn more about our partnership with KaBOOM! and past playground builds.

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February 15, 2012

Grand Opening of JetBlue Park Announced!

The Lee County Board of Commissioners and the Boston Red Sox recently announced plans for the opening of JetBlue Park at Fenway South, the team’s new 106-acre Spring Training and Player Development Complex in Lee County, Florida.

The Lee County Board of Commissioners and the Boston Red Sox will host a grand opening celebration on Saturday, February 25 at 11:30 a.m. where they will officially open the ballpark and Spring Training Complex to the public. Executives and crewmembers from the official airline of the Boston Red Sox (yours truly), will also be on hand to help officially open JetBlue Park. The grand opening ceremony will be followed by an open house from 1 p.m. to 4 p.m., open to all fans.

During the open house, fans will have an opportunity to walk freely around JetBlue Park and enjoy concessions and entertainment on Fenway South Drive – a street festival reminiscent of Yawkey Way in Boston. Much like at Fenway Park in Boston, the street will have entertainment including, face painting, magicians, stilt walkers, a bounce house, obstacle course, and other games for children. As well, to help support Florida’s Blood Center, a blood drive will be taking place during the open house for those who are able to make a blood donation.

February 25 also marks the date of the first full squad workout of the 2012 Red Sox team. Fans will have an opportunity to walk around the practice fields of Fenway South in addition to JetBlue Park where, for the first time, both major and minor league teams will train together at a single complex.

Other key dates this Spring Training season include:

  • Sunday, February 19: Pitchers and catchers report – the Player Development Complex will be open to the public free of charge.
  • Saturday, February 25: First full squad workout, opening celebration, and free open house.
  • Saturday, March 3: First college exhibition games featuring Northeastern University at 2:35 p.m., followed by Boston College at 7:05 p.m.
  • Sunday, March 4 - First official Grapefruit League Game matching the Red Sox and Minnesota Twins at 1:35 p.m.

See the unveiling of our new Red Sox livery
Learn more about our partnership with the Boston Red Sox
See the renderings of JetBlue Park

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