June 26, 2012

Partners in Paradise: Atlantis, Paradise Island and The Cove

We’re pleased to announce a new TrueBlue partner with Atlantis, Paradise Island and The Cove, Atlantis resorts, two of the top destination resorts in the world. While playing in the sands at this tropical paradise, customers can also earn TrueBlue points, good for any seat, any time with no black out dates.

As the latest addition to our friendly TrueBlue customer loyalty rewards program, guests to Atlantis, Paradise Island and The Cove, Atlantis can now earn one TrueBlue point for every $1 spent on the base room rate accommodations at any of Atlantis’ five lodging options, including the chic The Cove Atlantis and the luxurious condo-style resort, The Reef Atlantis, as well as Beach Tower, Royal Tower and Coral Towers.  Guests can easily take advantage of the new partnership by providing their TrueBlue account number when reserving a room directly with Atlantis at 1-800-Atlantis or by visiting the partnership websites at http://thecoveatlantis.com/trueblue/ or http://atlantis.com/trueblue.

TrueBlue is free to join and includes the ability to use points for any seat on any JetBlue operated flight and with no blackout dates. Points do not expire if you fly JetBlue or use your JetBlue Card by American Express at least once every twelve months. Additional information about TrueBlue and registration can be found at https://trueblue.jetblue.com/.

To celebrate the partnership, Atlantis has kicked-off the partnership with a two-week long promotion at our home at Terminal 5 (T5) at New York’s John F. Kennedy International Airport.  This mobile experience will take place from June 23 – July 6, 2012 in the Lower Grandstand at T5 and will include a lounge mimicking The Cove Atlantis, a photo booth and more. Additionally, Atlantis will provide beach-themed merchandise including sunglasses, beach bags, headphones and more!  Travelers flying from Terminal 5 are encouraged to visit the lounge for giveaways and to enter for a chance to win an Atlantis trip getaway and daily prizes via Facebook.com/AtlantisResort and Twitter @AtlantisResort.

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June 20, 2012

First FAA-Certified Carrier to Fly Special RNP AR Approaches!

We’re the first Federal Aviation Administration (FAA)-certified carrier in the United States to utilize the new satellite-based Special (Non-Public) Required Navigation Performance Authorization Required (RNP AR) approaches to Runways 13L and 13R at our home base at New York’s John F. Kennedy International Airport with our fleet of Airbus A320 aircraft.

These unique Special Performance-Based Navigation (PBN) procedures are designed to utilize a constant vertical descent in conjunction with a precise curved flight path to the runways, resulting in the following efficiencies:

  • Stabilized approach path;
  • Shorter flight times for customers;
  • Reduced noise levels and greenhouse-gas emissions and,
  • Increased fuel savings by as much as 120 pounds, or 18 gallons, per flight.

The RNP AR approach procedure will allow us to utilize a decision altitude while in a slight turn to the runway, the first airline in the United States to harness this special capability. This allows for lower landing weather minimums, increasing runway utilization at JFK. These procedures will be a key component in making JFK operate independent of the other NY-area airports and reduce delays at JFK, LaGuardia (LGA), Newark Liberty International (EWR) and Teterboro (TEB) airports in certain poor weather conditions.

 

We began designing and testing the JFK special instrument procedures in 2004 in partnership with the FAA and MITRE Corporation. Our cadre of more than 2,300 pilots have been trained and certified at our flight simulator training facility in Orlando to fly RNP AR procedures across the National Airspace System.

In addition to these milestones, in 2008 we became the first and remain the only Airbus A320 operator in the country to receive FAA authorization for RNP AR approaches, followed by RNP AR certification for our entire fleet of Embraer E190 aircraft in 2010.  We maintains all of our fleet types certified for RNP AR and plan to extend the unique capability at JFK to our Embraer E190 fleet in the near future.

To further advance our active role in upgrading the nation’s air traffic control system, in 2011 we also announced a partnership with the FAA to provide data and conduct real-time operational evaluations for the organization’s Next-Generation Air Transportation System (NextGen) airspace modernization program.  Through FAA-funding, we’ll equip up to 35 of our A320 planes with Automatic Dependent Surveillance Broadcast (ADS-B) Out avionics that will provide air traffic controllers with precise positioning of the aircraft using GPS satellite signals, enabling our aircraft to fly more direct routes off the East Coast.  This capability, when combined with the new FAA En Route Automation Modernization (ERAM) System, will begin field trials next summer. We’re currently awaiting final aircraft certification.

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June 12, 2012

Now Partnering With Air China!

This week at the Annual General Meeting of the International Air Transport Association (IATA) in Beijing, our CEO Dave announced our 20th airline partnership, with local carrier Air China — the country’s exclusive national flag carrier. This interline marks the first partnership between our airline and a carrier based in the rapidly-expanding Chinese market.

Our CEO Dave with the CEO and crew of Air China

Beginning later this summer we plan to interline with Air China on their nonstop flights to Beijing from both JFK and LAX. The carrier’s two daily LAX flights are operated aboard the brand new fleet of Boeing 777-300ER aircraft, which will also be deployed on the once-daily JFK route effective October 1, 2012.

Air China operates a fleet of 306 Airbus and Boeing aircraft, and its robust network of 289 routes extends throughout Asia, the Middle East, Europe, South and North America.

Through Beijing Capital International Airport – Asia’s busiest airport – travellers can access countless other cities across China including Shanghai, Guangzhou, Chengdu, Shenzhen, Xi’an, Guilin, Chongqing, Fuzhou, and Nanjing, plus many other vibrant destinations across the Asia Pacific region including Tokyo, Seoul, Taipei, Singapore, Manila, Delhi, Bangkok, Jakarta, Ho Chi Minh City, and Kuala Lumpur.

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April 19, 2012

We’re Going Out On a Limb! One Tree Planted For Every Customer Flying With Us On Earth Day!


We’re teaming up with long-time partner Carbonfund.org to plant one tree for every customer flying with us on Earth Day, Sunday, April 22, 2012. More than 83,000 customers are expected to take to the skies across our 70 city-network on Sunday, and the new trees will be planted in locations in North and Northwest Haiti through August 2012 to help  rebuild areas impacted by the devastating 2010 earthquake including the municipalities of Arcahaie, Cabaret, and Montrouis.

Additionally, as part of our fifth annual environmentally-conscious One Thing That’s Green campaign, hundreds of volunteers alongside JetBlue crewmembers will celebrate Earth Day weekend and “Color NYC Green” by planting nearly 100 trees in our new roots in Long Island City, including Queensbridge Park. New Yorkers interested in planting trees on April 21 are asked to register in advance at www.jetblue.com/trees. The day-long festivities, in partnership with the New York Restoration Project and MillionTreesNYC, will take place rain or shine.

Those unable to participate on-site in Queens can join the more than 125,000 people who have already committed to maintaining a greener lifestyle by making a pledge at http://www.jetblue.com/pledge. Now through April 30, 2012 participants pledging will also have a chance to win great prizes, including two roundtrip tickets and a $500 Getaways gift certificate every month for an entire year, eco-vacations, and eco-friendly appliances.

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April 17, 2012

Announcing A Codeshare With Japan Airlines (JAL)

We’re cozying up to one of our newest partners, Japan Airlines (JAL) with a codeshare agreement expanding the current interline partnership between our two networks in Tokyo and New York’s John F. Kennedy International Airport as well as Boston’s Logan International Airport.  Customers looking to make a reservation, which will feature JAL’s code on JetBlue-operated flights, can book starting tomorrow, April 18 for travel on or after April 22, 2012.


The start of the new agreement on April 22 coincides with JAL’s brand new service from Boston to Tokyo’s Narita International Airport using the super-efficient Boeing 787 Dreamliner, the first ever nonstop flight from New England to Asia. Japan Airlines offers daily nonstop service to Narita from JFK, and customers may also continue to book tickets for combined interline travel on JetBlue and Japan Airlines through Los Angeles International Airport (LAX), where travellers may connect onward to most major cities in Asia including Bangkok, Beijing, Hong Kong, Kuala Lumpur, Singapore, Seoul, Shanghai, and Taipei.

Via Boston, customers can connect to Tokyo from thirteen U.S. destinations including Buffalo, N.Y.; Baltimore, MD; Fort Lauderdale, Fort Myers, Jacksonville, Orlando, Tampa and West Palm Beach, Fla.; Pittsburgh; Raleigh/Durham, N.C.; Richmond, Va.; and Washington, D.C. (National and Dulles).

At New York, JetBlue offers easy connections between JAL-operated flights and cities including Buffalo, N.Y.; Burlington, Vt.; Charlotte, N.C.; Fort Lauderdale, Fort Myers, Jacksonville, Orlando, Sarasota, Tampa and West Palm Beach, Fla.; Houston, Texas; New Orleans, La.; Portland, Maine; Rochester and Syracuse, N.Y.; and Washington, D.C. (Dulles).

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April 4, 2012

New Partner: LOT Polish Airlines!

Image courtesy of hsivonen on Flickr

Today we announced our newest partner, LOT Polish Airlines, Poland’s flag carrier. The new interline partnership will allow their customers to seamlessly book connections through our home at New York’s John F. Kennedy International Airport and LOT’s hub at Warsaw’s Chopin Airport.

The new agreement offers travellers many new connections between JetBlue’s network in North America and LOT’s network throughout Europe, the Middle East, and Asia.  Now, travellers can book reservations on JetBlue and LOT via their travel professional or via LOT’s call center or website.

LOT offers nonstop service from New York to its hub in Warsaw, where customers can connect to more than 45 destinations across Poland, Europe and the Middle East.  Some of the most popular destinations include Bucharest, Budapest, Belgrade, Kiev, Lviv, Odessa, Riga, Saint Petersburg, Sofia, Tallinn and Vilnius.

In New York, JetBlue offers easy connections between LOT-operated transatlantic flights and many cities along the East Coast including Buffalo; Charlotte and Raleigh/Durham, North Carolina; New York; Pittsburgh, Pennsylvania; as well as many cities in Florida

LOT is one of Poland’s most recognized brands, known for its constant reinvention and great customer service. Over the past year, the airline has redesigned its livery, updated its cabin crew uniform and made multiple enhancements to both its inflight and ground product.  Further, it recently completed an order of up to eight Boeing 787 Dreamliners, making it the first global network carrier in Europe to operate the commercial jetliner. LOT will take delivery of the first two Boeing 787 Dreamliners in 2012.

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April 4, 2012

Our Official Welcome to Long Island City

Mayor Michael R. Bloomberg, Senator Charles E. Schumer and other top government leaders joined our President and CEO Dave Barger in cutting the ribbon on our innovative new home, the latest addition to the vibrant Long Island City community.

The decision to keep our headquarters in New York City was announced in 2010, setting us on a journey to combine into one main corporate support center its former Forest Hills, Queens office where more than 900 crewmembers and business partners worked, with our Darien, Conn. office where approximately 70 crewmembers worked.  Our crewmembers from Darien, who provide transactional financial support for the airline, now work alongside colleagues in Long Island City, bringing 70 jobs to the Empire State.

After an exhaustive multi-state study to determine the best location for its corporate offices, we decided that remaining in our hometown of New York made the most sense. The city is an important part of our heritage and culture, our brand and our customer connection, as well as our operation, with our base at JFK’s Terminal 5 and an expanding operation at LaGuardia Airport.

The decision has been celebrated by the unprecedented joint branding of Milton Glaser’s world-recognized I LOVE NEW YORK logo, solidifying JetBlue’s status as the official hometown airline of New York.

We now occupies approximately 200,000 square feet in the historic Brewster Building in Long Island City.  The Brewster Building has a relevant aviation history.  It was built in 1911 and is where the Brewster Aeronautical Company manufactured the Brewster F2A (a.k.a. The Brewster Buffalo), the first monoplane fighter airplane used by the U.S. Navy in World War II.

Read more about our new transparent workspace
Read more about our environmentally-friendly space
Check out Monday’s story from move-in day
Learn more about our partnership with New York City
Learn more about the design of our cool, new look

More images from our new digs on Flickr

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April 4, 2012

New Office Boasts Transparent Work Space

Working with design firm HLW International, we took great care in designing a welcoming environment for our leased portion of the building.  Our new home was designed to showcase our brand while also offering a connection to our operation.  Elements of our award-winning Terminal 5 and the historic Saarinen Terminal at JFK were incorporated into the new space through the use of expressive curves that suggest flight, bright communal spaces, large scale branded walls and bold pops of color.

Crewmembers and visitors are welcomed into our space by passing through a vibrant blue backlit LED portal leading into a sweeping white curved ceiling reminiscent of the aerodynamic curve of an aircraft and those seen in the original Saarinen Terminal.  The reception area opens up to another sweeping curve that frames the space, with polished white floors contrasting against bold graphics and vivid furniture in the JetBlue brand colors.

Incorporation of elements such as sleek white counters, portal-shaped distraction banding, a check-in kiosk and flight information display screens showing our departing flights at Boston, Fort Lauderdale-Hollywood, New York/JFK, Orlando and San Juan – our five busiest airports – all suggest a sense of flight and a connection to our operations.  The large scale graphics highlight our five core values – safety, caring, integrity, fun and passion – and the value of our mission to bring humanity back to air travel.

Two monumental open staircases create signature features for the space.  Each is three stories tall and provides a seamless internal connection between our floors.  The angular steel and concrete staircases enclosed by glass railings each surround a 40-foot tall, wing-shaped, backlit tower known as the “Wing.” Both Wings are self-standing, exposed structures comprised of 14 ultra-slim bezel TVs stream vibrant imagery, JetBlue graphics and social media conversations, creating an ever changing backdrop and unique atmosphere within the space.

Our office features an open plan with transparency between spaces to allow for a work environment that fosters collaboration.  Some of the unique work areas and furniture features include:

  • Collaborative lounge spaces equipped at each corner of the floors with the technology to support a variety of uses, from large team meetings, to small scale idea sharing and break-out conversations.  Each space is named after a national park, as well as one lounge named after New York’s iconic Central Park.
  • Chat rooms are available for private conversations or phone calls for one or two people.
  • Numerous “touch-down” spaces facilitate idea-sharing among colleagues and visitors, some that include unique media:scape collaboration centers designed by Steelcase.
  • Glass-front offices are kept to the building’s interior, which allows natural light to filter across open workspaces and collaborative areas providing daylight and views for all.
  • Forty-five conference rooms – each named after a city in JetBlue’s growing route network – connect to Steelcase’s RoomWizard® II Scheduling System with touch-screen displays that provide real-time meeting information directly outside each room.
  • Workspace and office furniture by Herman Miller that includes storage units and returns designed specifically for JetBlue.

Similar to the well-known, single-class cabin on its aircraft, our office design highlights the airline’s focus on egalitarianism.  There is one type of open-style workspace for all crewmembers through the manager level.  In addition, modest, glass-front offices of the same size are used by all crewmembers from director to chief executive level.

A major portion of our space is dedicated to a state-of-the-art System Operations Center that manages our 750 flights each day.  A critical part of our business, the space was designed by Graph and Lewent Architecture and is supported by tier three redundant infrastructure to ensure uninterrupted 24-hour operation.  Other elements include ergonomically designed sit/stand desks, natural light harvesting and a feature salt-water fish tank, which is an on-going JetBlue tradition for our System Operations Center.

Our System Operations Center seamlessly transitioned to Long Island City during the weekend of March 24, 2012.  Thanks to more than 1,700 hours of testing and crewmember familiarization, the transition was completely successfully without a single impact to the operation or the airline’s customers.

Construction of our new corporate office was completed on time and on budget.  Construction was managed by Turner Interiors.  Other partners integral to the project included TLM Inc., Gleeds USA Inc. and Comsult Communication.

Read more about our new transparent workspace
Read more about our environmentally-friendly space
Check out Monday’s story from move-in day
Learn more about our partnership with New York City
Learn more about the design of our cool, new look

More images from our new digs on Flickr

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April 4, 2012

Our New Environmentally-Friendly Support Center

We took an environmentally-friendly approach during the construction of our new corporate support center, adding to the Brewster Building’s recognition by the U.S. Green Building Council (USGBC) as having achieved Leadership in Energy & Environmental Design for Existing Buildings (LEED EB) Silver certification, which designates operation of high performance buildings that are environmentally responsible.

In addition, we employed the following environmentally friendly approaches during construction and design:

  • During construction, all demolition was certified at 90% recycled, reducing the amount of waste.  The construction team also reused many existing materials, such as ceiling tiles, sprinkler pipes and other duct work.
  • The open office design lets more natural light permeate the floors.  Providing glass fronts on all offices and conference rooms further increases the flow of sunlight.  These design elements have allowed JetBlue to reduce lighting power usage to just over one watt per square foot.
  • Lights are motion-sensitive. When rooms and work areas are not in use, the lights turn off, reducing energy consumption.
  • All furniture and carpet is made of sustainable, recycled, LEED-certified materials.
  • Providing centralized business centers for printing, copying and faxing reduces the energy consumption of printers and the amount of toner waste.  Excess paper is recycled.
  • All appliances are Energy Star certified and the HVAC system uses high-efficiency motors with economizers.  A central monitoring system controls and balances the HVAC output.
  • Environmentally friendly, LEED-certified cleaning products are used by JetBlue business partners and corporate services teams.
  • Complimentary daily bike storage is offered by MetLife, providing the resources for JetBlue crewmembers to bike to work.
  • Proximity to New York’s subway system and commuter railroads make it possible for approximately 77 percent of JetBlue’s crewmembers who work at the corporate support center to take public transportation.

Read more about our new transparent workspace
Read more about our environmentally-friendly space
Check out Monday’s story from move-in day
Learn more about our partnership with New York City
Learn more about the design of our cool, new look

More images from our new digs on Flickr

Posted by in BlueCities, Breaking News, Crewmembers | Permalink | Comments (1) | Share on Facebook | Share on Twitter

April 2, 2012

We’ve Officially Landed in Long Island City!

Today marks the official first day at our new Long Island City Support Center, the new home for close to 1,000 JetBlue crewmembers.

We're now living in the Brewster Building, where Brewster Buffalo airplanes were once manufactured

Just six miles down the road from our old space in the Big Apple, the new offices are right across the East River from Manhattan, located in the up-and-coming hot spot that is Long Island City.

Check out some of the images of our new digs below and stay tuned for more images from our ribbon cutting on Wednesday!

The fish tank at our System Operations Center

Learn more about our partnership with New York City
Learn more about the design of our cool, new look

More images from our new digs on Flickr

Posted by in BlueCities, Crewmembers | Permalink | Comments (2) | Share on Facebook | Share on Twitter