November 16, 2012

First-Ever Playground Build in Tamarac, Florida!

We’re proud to announce a partnership with K.C.  Wright Leadership Academy and KaBOOM! to build a playground on the school’s premises further highlighting the airline’s commitment to Ft. Lauderdale and the surrounding community.  JetBlue and KaBOOM! joined forces with the Florida Panthers and their fans to build the first-ever playground at  K.C. Wright Leadership Academy in Tamarac, FL. The children who attend K.C. Wright Leadership Academy do not currently have a playground to enjoy.  Understanding that children discover the world through play, the new playground will provide more than 150 children in the local community with a safe source of recreation. The new playground’s blueprint is based on drawings created by children from the school who participated in a Design Day event in September.

JetBlue and long-standing partner KaBOOM! have worked together over the last seven years to build safe places to play for children across the airline’s network. This partnership has successfully engaged more than 3,000 volunteers and served more than 8,000 children through 16 playground builds. The playground at K.C. Wright Leadership Academy marks the fourth build in Florida through the collaboration.

Learn more about our partnership and previous events with KaBOOM!

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November 5, 2012

Update on Operations and Recovery Efforts

Operational Update:

We are now back to running a full schedule across our network, but our airports in the New York metropolitan area, including LaGuardia, JFK, and Newark have suffered infrastructure damage from Sandy. In particular, the instrument landing systems (ILS), or radio-based ground to air technology that allows planes to navigate on final approach in low visibility, are impaired.

On a sunny day (like we’ve seen since Sandy hit) that’s no problemo. On bad weather days, like we’re expecting this Wednesday and Thursday, we’re looking at delays and cancellations.

Looking ahead of the potential Nor’easter, we’re encouraging those who are scheduled to fly with us mid-week to take advantage of our waived change/cancel fees and fare differences to/from the cities listed below and with travel meeting the following criteria:

Travel to/from:
- New York Metros (EWR, HPN, JFK, LGA & SWF)-
- Washington D.C. Metros (BWI, DCA & IAD)
- Hartford, CT (BDL)
- Richmond, VA (RIC)
- Boston (BOS)
- Burlington VT (BTV)
- Buffalo, NY (BUF)
- Rochester, NY (ROC)
- Syracuse, NY (SYR)

Booking date on or before 11/5/2012
And, travel dates are between 11/5/2012 and 11/8/2012:
- No change fee or increase in fare for rebooked travel to be completed before 11/17/2012
- No change fee for rebooked travel to be completed after 11/17/2012 – increase in fare may apply
- No cancelation fee – funds can be deposited to JetBlue Credit valid for one year, or to original form of payment upon request

*All changes/cancellations must be complete prior to scheduled travel, and before 12/31/2012.

For assistance, please call us at 1-800-JETBLUE (538-2583) and please be sure to check the status of your flight online prior to leaving for the airport. Those with web-enabled cell phones and PDAs may check the status of their flight at mobile.jetblue.com.

Community Update:

As New York’s Hometown Airline, we realize that there are many communities that are in need of assistance and will be for some time. In partnership with the NYC Food Association we helped to serve over 25,000 meals from 20 trucks over the past four days to locations throughout lower Manhattan, the Rockaways, Staten Island, and Hoboken. We’re happy to report that our friends at the NYC Food Truck Association has raised over $27,000 in donations and will continue to deliver free meals to people in areas impacted by Sandy.

We pledged to match donations dollar for dollar up to $100,000 to the American Red Cross. Our customers have come together to raise more than $500,000 for the Red Cross through jetbluegives.org so far! We’re giving donors six TrueBlue points for every dollar donated through jetbluegives.org through November 30, 2012.

Visit jetblue.com/rebuild to learn about all of our current community efforts and how you can help and stay tuned here and on jetblue.com for the most up to date travel information.

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November 4, 2012

Sandy Relief Continues

As Hurricane Sandy relief efforts continue, we’ve received some amazing stories of caring from all corners of our route network that we’ll share in the coming days. Our customers have come together to raise more than $500,000 for the Red Cross through jetbluegives.org, and we’d encourage you to share the link and get more people involved. Remember, we’re giving donors six TrueBlue points for every dollar donated through jetbluegives.org through November 30, 2012.

Within the NY Metro area, our partnership with the New York City Food Truck Association continues. Today, they’re helping send four trucks to two different locations in the Rockaways. The trucks will be distributing another 4,000 free lunches to the heavily impacted Rockaways:

Location #1: Beach 50th and Beach Channel Drive
Timing: 12pm-4pm
Cupcake Crew
Eddies Pizza

Location #2: Waldbaum’s parking lot – Beach 113 and Beach Channel Drive
Timing: 12pm-4pm
Gorilla Cheese
Valduccis

You can follow the New York City Food Truck Association on Twitter for additional details. If you want help contribute to their efforts yourself, go to their Sandy Outreach fundraising page to donate.

If you’re in need of help or want to volunteer:

We’ve also heard amazing requests from you on how much you want to help donate your time or resources to the effort. We’re humbled by the caring of our customers, but also understand from our partners that there’s more to an organized relief effort than donation of time and supplies. We’d encourage those that want to lend a hand to look into the below groups and work with existing organizations to have the greatest impact.

Resources:
JetBlue: Rebuilding our community
New York Food Truck Association Sandy Outreach
Time Out New York’s “How to Help Out After Sandy”
American Red Cross
NYC Service
New York Cares
New Jersey’s Volunteer Emergency Response
Boston Cares
Community Emergency Response Teams
ServeRhodeIsland.org
Team Rubicon
The Humane Society
American Humane Association

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October 12, 2012

Live From T5: CMJ Music Marathon First Music Showcase!

We’re pleased to announce the first-ever one-day music festival at our home terminal with featured artists from CMJ Music Marathon. The CMJ Music Access Live From T5 concert will take place on Wednesday, Oct. 17, 2012 at 1 p.m., a collaboration with CMJ that is the first music showcase partnership in our Live From T5′s three-year history. As CMJ’s five-day music marathon kicks off in New York, a Live From T5 show featuring Icona Pop, JJAMZ, Matt Sucich and Kate Earl will serve as the perfect addition to the world’s most important platform for new music discovery. This Live From T5 concert will be held post-security at our Terminal 5 (T5) at John F. Kennedy International Airport (JFK) in New York. Focusing on enhancing the overall customer experience, Live From T5 performances are available exclusively to JetBlue ticketed customers and contest winners.

To celebrate our first multi-artist concert, fans can tweet #TrueBlueAccess to be entered into a sweepstakes for a chance to win two passes to Live From T5 plus two badges for all-week access to CMJ Music Marathon from Oct. 16-20. The TrueBlue Access contest ends on October 11 at 11:59 p.m. ET. Additionally, several notable music blogs and sites will also provide fans with a chance to win all-day access to the Live From T5 show.

Artists performing at the CMJ Music Access Live From T5 concert include:

  • Icona Pop – an electro-pop duo made up of Aino Jawo and Caroline Hjelt. Hailed as one of the best songs of the summer by Entertainment Weekly, Washington Post, Pitchfork and The Fader, this Swedish sensation have taken the States by storm by brandishing their in-your-face, ode to the ’90s, electronic masterpiece “I Love It.” The song will be featured on the forthcoming Iconic EP, set for release on October 16, 2012.
  • JJAMZ - a pop band comprised of James Valentine (Maroon 5), Jason Boesel (Rilo Kiley/Bright Eyes), Alex Greenwald (Phantom Planet), Michael Runion, and Z Berg (The Like). The band name is an acronym using the first letter of each member’s first name. JJAMZ was formed as a means of escape from each member’s respective bands. Their freshman album, Suicide Pact was released on July 10, 2012. The song “Heartbeat” was featured in a promotional video for an upcoming update for the social media site MySpace.
  • Matt Sucich - The Astoria, Queens-based singer-songwriter who performed at Bonnaroo in 2012 is known for his soothing voice and heart-breaking lyrics. What appear at first glance to be simple love songs quickly reveal a Wilco- and Iron & Wine-like depth.
  • Kate Earl – Not long ago, this remarkable young singer was living in tiny Chugiak, Alaska, nursing musical ambitions between shifts at her parents’ gas station. After a move to Los Angeles, Kate released a couple major label albums that garnered acclaim and placements on network TV, yet the process left her lost in someone else’s vision. Kate re-emerges and flourishes on her Downtown Records debut Stronger. Written and recorded with a crew of well-respected Californians, including Brett Dennen and Blake Mills, Stronger shows off the development of a singular voice and finds this thoughtful songwriter coming into her own. With the LP set for release November 19, the first single, “One Woman Army,” came out in September.

Learn more about our Live From T5 concert series

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October 11, 2012

A Day in the Life: Corporate Social Responsibility

Welcome to A Day in the Life, where we take you behind the scenes at JetBlue to learn more about the important jobs that work in concert together to run a major airline. This time, we visit with Icema, Jenna, Irma and Kate, who have one of the most generous jobs at our airline.

This four person team makes up our Corporate Social Responsibility (CSR) department, or the folks tasked with identifying charitable causes that make sense for JetBlue to support, and to allocate our resources accordingly.

The CSR team, led by Icema (who has been with us since JetBlue’s infancy when she was an operational leader at JFK), works in several capacities to support our philanthropic efforts. Overall, we support more than 1,000 non-profit organizations throughout the 71 cities that we serve. That support may range from financial contributions to in-kind donations to volunteer support, with the ultimate goal of moving the needle on social change in the areas of education, youth, environment and community.

The team wears many hats, including handling inbound inquiries for donations of funds; planning charity events like our annual Swing For Good Golf Classic (which just took place this week Tuesday); and organizing and empowering our 14,500 crewmembers to get out in their individual communities to volunteer for the causes they’re most passionate about. On any given day, the CSR team might be in Orlando with professional basketball players reading to hundreds of kids as part of Soar With Reading initiative, digging in the dirt to plant trees for our One Thing That’s Green campaign, or building relationships with our partners around the JetBlue network.

Our Soar With Reading event in New York

Many companies and celebrities now feel an obligation to have a charitable arm which donates to its largest bases as part of its regular operations, but at JetBlue, we are a little different in our thinking. We have always believed that giving back to the communities in which we serve is not a corporate obligation, but rather a moral one. Not only do our customers live in the cities that we fly to, but our crewmembers do as well, and we feel strongly about our responsibility to support those neighborhoods as best we’re able.

Some national partners that we have longstanding relationships with include:

  • Carbonfund.org
  • DoSomething.org
  • First Book
  • KaBOOM!
  • PBS
  • VH1 Save the Music

In 2012 alone we have:

  • Donated $200,000 worth of books to kids in need, through our Soar with Reading program
  • Decorated and delivered 2,100 quilts to children in hospitals throughout the JetBlue network, through our partner Soaringwords
  • Pledged to plant a tree for everyone traveling with us on Earth Day, which resulted in over 83,000 trees, in honor of our 5th annual One Thing That’s Green Campaign!
  • Built new KaBOOM! playgrounds – in San Juan, PR, Long Beach, CA, Boston, MA and Oakland, CA. Each of the new play spaces were designed with the help of local children and built by JetBlue Crewmembers, customers and local residents. In 2012 alone, together with KaBOOM!, JetBlue engaged over 825 volunteers, to build four new playgrounds that will serve 5,228 children.
  • And many more!

Our crewmembers are encouraged to go out into their local communities though our Community Connections program. So far this year, 2,014 crewmembers have volunteered 16,341 hours for 345 non-profits across the cities that we serve. For every 25 hours a crewmember volunteers, we donate one round trip ticket to their charity of choice. Crewmembers who volunteer more than 100 hours of their time are invited to an annual recognition dinner. “All of the rewards are important mainly because they demonstrate that we value crewmember engagement within their communities and it allows us to further align our corporate giving with crewmembers’ passions,” shared Jenna from the CSR team.

Our KaBOOM! playground build

Of course we don’t do the right thing in order to get recognition, but our community efforts have received accolades including CSR Cause Branding Campaign of the Year from PR News for our 2011 Soar with Reading program, which aims to help kids’ imaginations take flight through reading; to learn more about that award click here. We were also awarded the For Planet and People Award in the travel category, by Carbonfund.org, for our long-standing partnership and commitment to reducing the environmental impact of our crewmembers and customers. For more information on that award, click here.

“My favorite part of working on the CSR team is when crewmembers share the impact our donation of tickets had on their child’s school or an animal shelter or one of the other 300 organizations we support. The rewards may seem small but have a huge impact on morale,” said Kate.

Check out the previous editions of A Day In The Life and meet:

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October 5, 2012

The New JetBlue Sky Theater Planetarium!

We’re excited to share a new way that our name is gracing the skies: we’re sponsoring the JetBlue Sky Theater Planetarium! This state-of-the-art digital projection system is the latest addition to the Cradle of Aviation Museum in Long Island, New York. Our partnership with the Cradle of Aviation Museum is an important one, allowing us to develop new ways to support education, and like our airline, the it is a big believer in advocating STEM subjects in schools. In fact, Mike Stromer (VP Customer Connections) is serving on a regional board for STEM, along with our friends at the Cradle of Aviation Museum.

Offering visitors a jaw-dropping view of the universe is something we’re excited to be a part of. The planetarium is Long Island’s largest screen and built with an all-star resolution projection and sound system. This high-definition system can deliver real-time visuals as well as pre-designed graphics that reflect solar system data from NASA and the European Space Agency. The view of more than two billion stars—thanks to data from the Museum of Natural History—is nothing short of amazing.

As New York’s Hometown Airline, we’re proud to support our local community support education. The Cradle of Aviation Museum just celebrated its 10th anniversary and is right in our backyard. Located at the historic Mitchel Field, a former Army air base which dates back to World War I, the museum is home to over 75 planes and spacecraft that contribute to more than 100 years of aerospace history. For example, Spirit of St. Louis, the first aircraft owned by Charles Lindbergh, and F14 TOMCAT, one of the most successful aircraft flown by the Navy.

The JetBlue Sky Theater Planetarium will officially open on Saturday, October 6 to coincide with World Astronomy Day!

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September 27, 2012

Bid For Good! Online Charity Auction for Exclusive Items

Our fourth annual Swing for Good Golf Classic and Bid for Good online auction together make up our largest fundraising effort of the year. Help us reach our goal of raising $1 million to benefit two of our long-standing charitable partners – KaBOOM! and PBS Kids. Bid on items ranging from luxurious all inclusive Getaways packages and exclusive access to VIP sporting events to one-of-a-kind experiential opportunities, and provide much needed funding to these great non-profit organizations. Visit Charitybuzz.com/JetBlue and bid today through Oct.18 on items including:

  • A chance to throw the first pitch at a Boston RedSox game
  • VIP tickets to The Tonight Show with Jay Leno in Los Angeles
  • An Eli Manning signed jersey
  • Four passes to the 2013 PGA Championship
  • Super Bowl 2013 tickets
  • Tickets to the 2013 Academy of Country Music Awards
  • MTV Movie Award tickets
  • Pit passes at a NASCAR race
  • A private PBS Kids party featuring a live musical performance by PBS Kids Host Mr. Steve
  • VIP tickets to Late Night with Jimmy Fallon in New York City; and much more.

Additionally, as part of this year’s fundraising efforts, we’ll also raise funds for both non-profit organizations at our fourth annual Swing For Good Golf Classic, held on Tues, Oct. 9, 2012 at Bethpage State Park Golf Courses.

Our non-profit partners are near and dear to our heart. Kaboom! envisions a great place to play within walking distance of every child in America. In addition to raising funds, our crewmembers have helped build 15 playgrounds and counting as part of our partnership. PBS Kids, the number one educational media brand for kids, is another longtime collaborator. Just this summer, we partnered with PBS Kids to provide more than $200,000 worth of books to children in need through our Soar with Reading literacy program.

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September 21, 2012

Growth Spurt in Long Island City!

Long Island City, just across the pond from Manhattan, is the next coolest neighborhood in New York City (and not just because we call it home). The area in Western Queens has seen a lot of development over the past few years and continues to evolve with new housing, retail and an influx of new residents.

Some cool data that illustrates the recent growth in Long Island City includes:

  • LIC Partnership’s pedestrian count conducted in July of 2012 showed that pedestrian foot traffic has doubled during morning and lunch time hours in the past two years
  • 201,300 cars on Queensboro Bridge daily
  • 9,500 daily riders at Queensboro Plaza subway stop with an additional 8,800 at the Queens Plaza stop
  • $80 Million in capital improvements recently completed on Queens Plaza and Jackson Avenue; Mayor Bloomberg cut the ribbon for the new Dutch Kills Green park in April. Queens Plaza now is now an inviting gateway for Manhattan and Queens and an epicenter of activity.
  • 19 Hotels in LIC (many of which have opened since 2008)
  • 2 million sq/ft of Class A office space
  • LIC is among NYC neighborhoods with the most cultural activity
  • LIC is the geographic center of NYC!
  • In the past year, 5 new restaurants have opened on Queens Plaza
  • Spring of 2011, NYC Dept. of Health and Mental Hygiene moved 3,000 staff into Gotham Center Building on Queens Plaza. Two more buildings are planned.
  • CUNY School of Law moved to LIC this summer, and Apex Technical School is moving to Queens Plaza South this fall.
  • LIC has excellent transportation: the 7, N, Q, E, F, M, R and G lines run through LIC, as well as many buses and the LIRR. The Queensboro Bridge allows for easy access by car and is the only toll-free bridge on the East River. Ferry service from Hunters Point South quickly connects LIC to 34th Street, Wall Street, Greenpoint and Williamsburg.
  • LIC is home to a thriving industrial sector, a center for commercial and office use, education, arts and a growing residential community.
  • JetBlue officially moved to its new headquarters in Long Island City in April 2012 with nearly 1,000 crewmembers as part of the close to 5,000 who live and work in the New York City area.

Learn more about Long Island City’s history as a transportation hub
Check out our recent sign lighting and the official opening of our support center back in April.

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September 3, 2012

The Panthers Visit the Boys and Girls Club of Puerto Rico

Last month, we shared the news that we have extended our partnership with the Florida Panthers and the BankAtlantic Center. A new aspect of this relationship is developing a street hockey program for the local children of San Juan, and it kicked off recently at the Boys and Girls Club of Puerto Rico! Since San Juan is now a Focus City, we’re focusing even more on giving back to the local communities.

Last week, the Florida Panthers joined us at the Boys and Girls Club of Puerto Rico, where players, alumni, coaches, and team staff led a hockey clinic in the gymnasium. From explaining the game and equipment, to facilitating lessons and drills, it was a fantastic way to provide new learning opportunities and foster teamwork. The Boys and Girls Club greatly appreciated our combined effort with the Panthers, and the exciting experience we provided for the children.

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August 29, 2012

We’re Lighting up the New York City Skyline!

Tonight we’re flipping the switch on a newly-constructed sign atop our headquarters in Queens, illuminating the newest addition to New York City’s iconic skyline! We’re proud to be New York’s Hometown Airline™ and to continue to be a part of the exciting growth in the Long Island City community.


Live video from your Android device on Ustream

About the sign

In keeping with the iconic Long Island City skyline, JetBlue’s logo features individually cut letters spelling the airline’s name mounted on an open-frame structure and is positioned approximately seven stories above Queens Plaza facing southwest, cementing our commitment to The Empire State. Each letter is individually formed as a steel structure with an acrylic façade. The “j” is the tallest letter measuring 25 feet, four inches. During the day, the sign is blue. At night, sustainable LED light strips illuminate the sign white from within.

The sign was constructed by Going Sign Company of Plainview, New York.

JetBlue and the local Community

We’re involved in the communities that we serve, and Long Island is no exception! We’ve partnered with and sponsored a variety of local organizations and events including:

  • Aviation High School
  • East River Development Alliance
  • LIC Partnership annual Luncheon and Trade Show
  • Long Island City Business development Corporate Executive Breakfast
  • Long Island City Cool Roofs Program
  • Official Airline of the New York Jets
  • NYC Outward Bound
  • Playground construction at the Astoria Variety Boys and Girls Club and Forest Hills-based Forestdale foster care center
  • Socrates Sculpture Center Gala
  • Taste of Long Island City

 JetBlue is New York’s Hometown Airline™

New York has been a part of JetBlue’s story from the beginning. Our airline was founded in New York City in 1998 and first took off from John F. Kennedy International Airport in 2000 to two destinations: Buffalo, New York and Fort Lauderdale, Florida. As JetBlue grew, we introduced competitive fares to our current 56 nonstop destinations from JFK. We’re the largest domestic airline at JFK and the only commercial carrier with headquarters in New York City. We offer service from seven Empire State airports: Buffalo, New York/Kennedy, New York/LaGuardia, Newburgh, Rochester, Syracuse, and Westchester County.

We have more than 4,000 crewmembers who live in the Empire State and 1,500 crewmembers in Queens, a number of whom live in Long Island City and the surrounding areas.

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