January 21, 2013

Honoring National Day of Service

In observance of National Day of Service, we’re encouraging our crewmembers across our 75 city network to make a positive impact in their local communities through volunteer service. This year’s “Light Up A Life” campaign will provide resources and support to children in foster care in partnership with Together We Rise (TWR), a nonprofit organization dedicated to improving the lives of children in the foster care system.

During January and February, our crewmembers will decorate and deliver close to 2,000 “Sweet Cases” with TWR. “Sweet Cases” are decorative suit cases and duffle bags filled with stuffed animals, coloring books, hygiene kits and other items. Foster children are often forced to move with a moment’s notice and many times are only provided with a trash bag for their belongings. JetBlue partnered with the TWR to donate personally designed “Sweet Cases” to children ages 4-10.

JetBlue displays its “Caring” and “Passion” values by encouraging crewmembers to volunteer every day through our ‘Community Connection’ program. This volunteerism platform acknowledges and rewards our 14,500 crewmembers for their community service both as individuals and as teams. For every 25 hours a crewmember volunteers, JetBlue donates one roundtrip flight to the non-profit organization of the crewmember’s choice. Some volunteers have amassed more than 500 volunteer hours for causes including Making Strides for Breast Cancer, Charles River Center for Autism and KaBOOM!.

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January 10, 2013

A Day in the Life: Care and Emergency Response

A Day in the Life, where we take you behind the scenes at JetBlue to learn more about the important jobs that work in concert together to run a major airline. This time, we visit with Penny on our Care and Emergency Response team who has one of the most forward-thinking jobs at our airline.

The Care and Emergency Response Team: (from left to right) Athena, Christina, Kristal, Puneet, Matt and Penny

The Care and Emergency Response team falls under our Operations team, positioning it as one of the vital wings at JetBlue. The team is responsible for preparing JetBlue to effectively, compassionately and responsibly handle major crisis at the airline. Headed by Penny, who has been with JetBlue since 1999 (before we had a name or aircraft to fly), along with her five team members, Christina, Kristal, Puneet, Matt, and Athena, has built a nimble and caring team that manages thousands of crewmember volunteers to effectively plan for and mobilize around challenging times.

The team is responsible for setting up our Emergency Command Center (EEC) at our Long Island City support center, a space with 27 assigned positions that activate in times of need. The team is also in charge of planning for the 100 assigned members of the Go Team to provide incident management support on-site in the event of an aircraft incident; and the Family Support Team (FST) composed of more than 200 volunteer crewmembers based in our Salt Lake City support center trained to provide assistance to family members via phone. Every city throughout our network also has at least one trained crewmember who serves as emergency response liaison who works on their preparedness plan locally.

The Ready Team activates during natural disasters to assist with the Red Cross’ efforts

Penny’s team also ensures that all plans and procedures are updated and tested. Her team organizes a full-scale emergency drill every other year and annual tabletop drills to keep everyone fresh on protocol surrounding an emergency or major incident.

We’ve extended the purview of the Care Team to include helping one another in times of need that extend beyond our own operations. We have more than 1,200 trained Care Team members throughout our 75 city network who may be called upon at any time to travel to an area to assist where help is needed during natural disasters or other unfortunate events. In addition, we have a Ready Team made up of over 500 specially trained volunteers who activate to work with the Red Cross during natural disasters, whether or not they occur in communities that we serve. Learn more about the Ready Team and where they’ve traveled to assist others in need.

Unloading supplies to help those impacted by Hurricane Sandy

Hurricane Sandy is the most recent example of our Ready and Care team activation. Penny and the Care team knew that although we had many crewmember volunteers in the New York area that many may have been impacted by the hurricane and so the team called in 40 Care volunteers from our Florida stations to assist. In addition to the partnerships we formed to assist our customers and impacted communities following the hurricane, we also set up a team to assist affected crewmembers.

The Care and Emergency Response Team’s job is to prepare for major crisis and make sure that we have the people, plans and supplies in place to activate quickly and effectively. “We like to think of ourselves as a team who needs to balance our heads and hearts,” Penny relays. “Caring is part of our DNA, it’s who we are, and it’s so rewarding to know that we’re helping to build a stronger company.”

Read Penny’s 2011 Op-Ed in the New York Times about her role at JetBlue

Check out the previous editions of A Day In The Life and meet:

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December 19, 2012

We’re the Official Domestic Airline of Barclays Center!

As New York’s Hometown Airline™, we’re proud to announce our status as the Official Domestic Airline of the brand new Barclays Center in Brooklyn, a major sports and entertainment venue showcasing an extensive variety of events, including premier concerts, major professional boxing cards, top college basketball, family shows, and the Brooklyn Nets.

On Thursday, Dec. 20 we’ll launch the partnership with Barclays Center Day from 7:30 a.m. to 11 a.m., post-security at our world-class home at John F. Kennedy International Airport’s (JFK) Terminal 5, complete with a branded SportPros court where ticketed customers will have the opportunity to shoot hoops for great prizes including flight giveaways and Nets game tickets.  The Brooklyn Nets dance team, Brooklynettes, will be onsite to entertain.

Each Thursday during the month of January, 2013, Barclays Center will host a “Bound for Brooklyn” sweepstakes, presented by JetBlue.  Customers can visit Barclays Center’s Facebook page at facebook.com/barclayscenter and enter for the chance to win a pair of round trip JetBlue tickets to or from New York, plus a pair of tickets to an event at Barclays Center.  Five winners will be selected every Thursday for a total of 25 winners.

Our partnership with Barclays Center, located in the heart of Brooklyn and designed by the award-winning architectural firms Ellerbe Becket and SHoP Architects, includes exclusive digital street-to-seat signage for all events, courtside television-visible signage and baseline signage during Brooklyn Nets home games, and arena activation rights.

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December 18, 2012

Donating $820,000 to the Red Cross’ Hurricane Sandy Relief Efforts

On Monday, Dec.17, Rob Maruster, JetBlue’s chief operating officer (COO), and Robin Hayes, JetBlue’s chief commercial officer (CCO) were joined by two customers that donated via jetbluegives.org.  Niki Glarkis and Rosalind Sutherland represented the more than 7,400 JetBlue customers and TrueBlue members that gave so generously.

After the hurricane, we quickly mobilized and launched jetbluegives.org to engage customers and TrueBlue members in fund raising efforts for the Red Cross. Throughout November, customers donated $720,000 to support the relief and recovery efforts of impacted communities. We matched the first $100,000 bringing the grand total to $820,000.

Following their donation, many customers shared comments, feedback and advice for the victims of Hurricane Sandy including from the two below who joined us yesterday:

  • Niki Glarakis shared “Being a resident of Long Island I was affected by Sandy by losing power for a few days, however nowhere near the damage I saw in other areas. I knew I had to and felt obligated to help the communities that were hit hard by Sandy. It is heartbreaking to see the amount of loss and devastation Sandy left. I also donated money since JetBlue is a company that showed initiative to help. I did what I could and thank the many people and companies like JetBlue, who have made a difference. We will rebuild again.”
  • Rosalind Sutherland commented, “I live in New Orleans, so I am very aware of the emotional toll of living through a disaster. My advice to the victims of Sandy is to take one day at a time, one task at a time and don’t try to go it alone. Remember that there are people who you will never see or meet, who are sharing what they can (money, clothing, volunteering, etc.) and praying for your safety and well-being. Hang in there!”

Read additional customer comments.

Our relationship with the Red Cross is an ongoing collaboration. Our COO Rob Maruster currently serves as Board Chair of the American Red Cross of Greater New York. Also, through this partnership, more than 500 JetBlue crewmembers have joined the Red Cross ‘Ready When the Time Comes’ (RWTC) program that trains community-based volunteers to mobilize with the Red Cross during a disaster.

Our JetBlueGives.org  was powered by KULA Causes and provided an immediate platform for our customers to donate directly to relief efforts right in their local communities in the New York tri-state area. For every one dollar donated via the site, TrueBlue members received six TrueBlue points in return. Through this transactional giving program, our loyal customers became donors providing much needed, time sensitive charitable donations.

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December 15, 2012

Light Up a Life Campaign Kicks Off

For our seventh annual Light Up a Life campaign we’re partnering with two fantastic organizations: Together We Rise and Soaringwords. The next few months are all about bringing the holiday spirit to children across the cities we serve, and each year, our crewmembers go above and beyond to bring our airline’s culture of giving to those in need.

Together We Rise is a non-profit organization that works with foster children across the nation. It develops programs and activities to enrich their lives, and also offers one-on-one support. From sports camp and music to mentoring and counseling, Together We Rise aims to help these children feel connected during tough times.

Soaringwords also works with youth, but in the capacity of helping children who suffer from a serious illness—and their families. It’s all about connecting these children and loved ones with volunteers who communicate a “never give up!” attitude. Through creative and educational activities—both in person and online—Soaringwords tries to heal by providing hope and a few laughs.

What we’re doing

For the Light Up a Life season, our crewmembers will be channeling their creative side.  In partnership with Together We Rise, we’ll be making Sweet Cases, which are decorative suit cases and duffel bags filled with new supplies (stuffed animals, coloring books, hygiene kits, etc.) for children who are moved around the foster care system, sometimes with little or no notice. Also, just like last year, we’ll be making and delivering SoaringQuilts to children in hospitals.

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December 1, 2012

Live From T5 Receives Award!

The industry group Airports Council International-North America (ACI-NA) recently held a concessions conference in Denver, where our Live From T5 concert series was recognized with an award. The event brought together concession and airport managers, small business owners, and concession operators to discuss the latest in retail and restaurant design, as well as merchandising trends — all in the hope of exploring potential partnerships.

At the conference, Live From T5 received a Honorable Mention award for “Best Innovative Consumer Experience Concept or Practice.” We’re happy that industry professionals appreciate what a great compliment LFT5 is to our concessions program at T5 and its ability to deliver a unique customer experience.

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November 16, 2012

First-Ever Playground Build in Tamarac, Florida!

We’re proud to announce a partnership with K.C.  Wright Leadership Academy and KaBOOM! to build a playground on the school’s premises further highlighting the airline’s commitment to Ft. Lauderdale and the surrounding community.  JetBlue and KaBOOM! joined forces with the Florida Panthers and their fans to build the first-ever playground at  K.C. Wright Leadership Academy in Tamarac, FL. The children who attend K.C. Wright Leadership Academy do not currently have a playground to enjoy.  Understanding that children discover the world through play, the new playground will provide more than 150 children in the local community with a safe source of recreation. The new playground’s blueprint is based on drawings created by children from the school who participated in a Design Day event in September.

JetBlue and long-standing partner KaBOOM! have worked together over the last seven years to build safe places to play for children across the airline’s network. This partnership has successfully engaged more than 3,000 volunteers and served more than 8,000 children through 16 playground builds. The playground at K.C. Wright Leadership Academy marks the fourth build in Florida through the collaboration.

Learn more about our partnership and previous events with KaBOOM!

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November 5, 2012

Update on Operations and Recovery Efforts

Operational Update:

We are now back to running a full schedule across our network, but our airports in the New York metropolitan area, including LaGuardia, JFK, and Newark have suffered infrastructure damage from Sandy. In particular, the instrument landing systems (ILS), or radio-based ground to air technology that allows planes to navigate on final approach in low visibility, are impaired.

On a sunny day (like we’ve seen since Sandy hit) that’s no problemo. On bad weather days, like we’re expecting this Wednesday and Thursday, we’re looking at delays and cancellations.

Looking ahead of the potential Nor’easter, we’re encouraging those who are scheduled to fly with us mid-week to take advantage of our waived change/cancel fees and fare differences to/from the cities listed below and with travel meeting the following criteria:

Travel to/from:
- New York Metros (EWR, HPN, JFK, LGA & SWF)-
- Washington D.C. Metros (BWI, DCA & IAD)
- Hartford, CT (BDL)
- Richmond, VA (RIC)
- Boston (BOS)
- Burlington VT (BTV)
- Buffalo, NY (BUF)
- Rochester, NY (ROC)
- Syracuse, NY (SYR)

Booking date on or before 11/5/2012
And, travel dates are between 11/5/2012 and 11/8/2012:
- No change fee or increase in fare for rebooked travel to be completed before 11/17/2012
- No change fee for rebooked travel to be completed after 11/17/2012 – increase in fare may apply
- No cancelation fee – funds can be deposited to JetBlue Credit valid for one year, or to original form of payment upon request

*All changes/cancellations must be complete prior to scheduled travel, and before 12/31/2012.

For assistance, please call us at 1-800-JETBLUE (538-2583) and please be sure to check the status of your flight online prior to leaving for the airport. Those with web-enabled cell phones and PDAs may check the status of their flight at mobile.jetblue.com.

Community Update:

As New York’s Hometown Airline, we realize that there are many communities that are in need of assistance and will be for some time. In partnership with the NYC Food Association we helped to serve over 25,000 meals from 20 trucks over the past four days to locations throughout lower Manhattan, the Rockaways, Staten Island, and Hoboken. We’re happy to report that our friends at the NYC Food Truck Association has raised over $27,000 in donations and will continue to deliver free meals to people in areas impacted by Sandy.

We pledged to match donations dollar for dollar up to $100,000 to the American Red Cross. Our customers have come together to raise more than $500,000 for the Red Cross through jetbluegives.org so far! We’re giving donors six TrueBlue points for every dollar donated through jetbluegives.org through November 30, 2012.

Visit jetblue.com/rebuild to learn about all of our current community efforts and how you can help and stay tuned here and on jetblue.com for the most up to date travel information.

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November 4, 2012

Sandy Relief Continues

As Hurricane Sandy relief efforts continue, we’ve received some amazing stories of caring from all corners of our route network that we’ll share in the coming days. Our customers have come together to raise more than $500,000 for the Red Cross through jetbluegives.org, and we’d encourage you to share the link and get more people involved. Remember, we’re giving donors six TrueBlue points for every dollar donated through jetbluegives.org through November 30, 2012.

Within the NY Metro area, our partnership with the New York City Food Truck Association continues. Today, they’re helping send four trucks to two different locations in the Rockaways. The trucks will be distributing another 4,000 free lunches to the heavily impacted Rockaways:

Location #1: Beach 50th and Beach Channel Drive
Timing: 12pm-4pm
Cupcake Crew
Eddies Pizza

Location #2: Waldbaum’s parking lot – Beach 113 and Beach Channel Drive
Timing: 12pm-4pm
Gorilla Cheese
Valduccis

You can follow the New York City Food Truck Association on Twitter for additional details. If you want help contribute to their efforts yourself, go to their Sandy Outreach fundraising page to donate.

If you’re in need of help or want to volunteer:

We’ve also heard amazing requests from you on how much you want to help donate your time or resources to the effort. We’re humbled by the caring of our customers, but also understand from our partners that there’s more to an organized relief effort than donation of time and supplies. We’d encourage those that want to lend a hand to look into the below groups and work with existing organizations to have the greatest impact.

Resources:
JetBlue: Rebuilding our community
New York Food Truck Association Sandy Outreach
Time Out New York’s “How to Help Out After Sandy”
American Red Cross
NYC Service
New York Cares
New Jersey’s Volunteer Emergency Response
Boston Cares
Community Emergency Response Teams
ServeRhodeIsland.org
Team Rubicon
The Humane Society
American Humane Association

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October 12, 2012

Live From T5: CMJ Music Marathon First Music Showcase!

We’re pleased to announce the first-ever one-day music festival at our home terminal with featured artists from CMJ Music Marathon. The CMJ Music Access Live From T5 concert will take place on Wednesday, Oct. 17, 2012 at 1 p.m., a collaboration with CMJ that is the first music showcase partnership in our Live From T5′s three-year history. As CMJ’s five-day music marathon kicks off in New York, a Live From T5 show featuring Icona Pop, JJAMZ, Matt Sucich and Kate Earl will serve as the perfect addition to the world’s most important platform for new music discovery. This Live From T5 concert will be held post-security at our Terminal 5 (T5) at John F. Kennedy International Airport (JFK) in New York. Focusing on enhancing the overall customer experience, Live From T5 performances are available exclusively to JetBlue ticketed customers and contest winners.

To celebrate our first multi-artist concert, fans can tweet #TrueBlueAccess to be entered into a sweepstakes for a chance to win two passes to Live From T5 plus two badges for all-week access to CMJ Music Marathon from Oct. 16-20. The TrueBlue Access contest ends on October 11 at 11:59 p.m. ET. Additionally, several notable music blogs and sites will also provide fans with a chance to win all-day access to the Live From T5 show.

Artists performing at the CMJ Music Access Live From T5 concert include:

  • Icona Pop – an electro-pop duo made up of Aino Jawo and Caroline Hjelt. Hailed as one of the best songs of the summer by Entertainment Weekly, Washington Post, Pitchfork and The Fader, this Swedish sensation have taken the States by storm by brandishing their in-your-face, ode to the ’90s, electronic masterpiece “I Love It.” The song will be featured on the forthcoming Iconic EP, set for release on October 16, 2012.
  • JJAMZ - a pop band comprised of James Valentine (Maroon 5), Jason Boesel (Rilo Kiley/Bright Eyes), Alex Greenwald (Phantom Planet), Michael Runion, and Z Berg (The Like). The band name is an acronym using the first letter of each member’s first name. JJAMZ was formed as a means of escape from each member’s respective bands. Their freshman album, Suicide Pact was released on July 10, 2012. The song “Heartbeat” was featured in a promotional video for an upcoming update for the social media site MySpace.
  • Matt Sucich - The Astoria, Queens-based singer-songwriter who performed at Bonnaroo in 2012 is known for his soothing voice and heart-breaking lyrics. What appear at first glance to be simple love songs quickly reveal a Wilco- and Iron & Wine-like depth.
  • Kate Earl – Not long ago, this remarkable young singer was living in tiny Chugiak, Alaska, nursing musical ambitions between shifts at her parents’ gas station. After a move to Los Angeles, Kate released a couple major label albums that garnered acclaim and placements on network TV, yet the process left her lost in someone else’s vision. Kate re-emerges and flourishes on her Downtown Records debut Stronger. Written and recorded with a crew of well-respected Californians, including Brett Dennen and Blake Mills, Stronger shows off the development of a singular voice and finds this thoughtful songwriter coming into her own. With the LP set for release November 19, the first single, “One Woman Army,” came out in September.

Learn more about our Live From T5 concert series

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