September 27, 2012

Bid For Good! Online Charity Auction for Exclusive Items

Our fourth annual Swing for Good Golf Classic and Bid for Good online auction together make up our largest fundraising effort of the year. Help us reach our goal of raising $1 million to benefit two of our long-standing charitable partners – KaBOOM! and PBS Kids. Bid on items ranging from luxurious all inclusive Getaways packages and exclusive access to VIP sporting events to one-of-a-kind experiential opportunities, and provide much needed funding to these great non-profit organizations. Visit and bid today through Oct.18 on items including:

  • A chance to throw the first pitch at a Boston RedSox game
  • VIP tickets to The Tonight Show with Jay Leno in Los Angeles
  • An Eli Manning signed jersey
  • Four passes to the 2013 PGA Championship
  • Super Bowl 2013 tickets
  • Tickets to the 2013 Academy of Country Music Awards
  • MTV Movie Award tickets
  • Pit passes at a NASCAR race
  • A private PBS Kids party featuring a live musical performance by PBS Kids Host Mr. Steve
  • VIP tickets to Late Night with Jimmy Fallon in New York City; and much more.

Additionally, as part of this year’s fundraising efforts, we’ll also raise funds for both non-profit organizations at our fourth annual Swing For Good Golf Classic, held on Tues, Oct. 9, 2012 at Bethpage State Park Golf Courses.

Our non-profit partners are near and dear to our heart. Kaboom! envisions a great place to play within walking distance of every child in America. In addition to raising funds, our crewmembers have helped build 15 playgrounds and counting as part of our partnership. PBS Kids, the number one educational media brand for kids, is another longtime collaborator. Just this summer, we partnered with PBS Kids to provide more than $200,000 worth of books to children in need through our Soar with Reading literacy program.

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September 21, 2012

Growth Spurt in Long Island City!

Long Island City, just across the pond from Manhattan, is the next coolest neighborhood in New York City (and not just because we call it home). The area in Western Queens has seen a lot of development over the past few years and continues to evolve with new housing, retail and an influx of new residents.

Some cool data that illustrates the recent growth in Long Island City includes:

  • LIC Partnership’s pedestrian count conducted in July of 2012 showed that pedestrian foot traffic has doubled during morning and lunch time hours in the past two years
  • 201,300 cars on Queensboro Bridge daily
  • 9,500 daily riders at Queensboro Plaza subway stop with an additional 8,800 at the Queens Plaza stop
  • $80 Million in capital improvements recently completed on Queens Plaza and Jackson Avenue; Mayor Bloomberg cut the ribbon for the new Dutch Kills Green park in April. Queens Plaza now is now an inviting gateway for Manhattan and Queens and an epicenter of activity.
  • 19 Hotels in LIC (many of which have opened since 2008)
  • 2 million sq/ft of Class A office space
  • LIC is among NYC neighborhoods with the most cultural activity
  • LIC is the geographic center of NYC!
  • In the past year, 5 new restaurants have opened on Queens Plaza
  • Spring of 2011, NYC Dept. of Health and Mental Hygiene moved 3,000 staff into Gotham Center Building on Queens Plaza. Two more buildings are planned.
  • CUNY School of Law moved to LIC this summer, and Apex Technical School is moving to Queens Plaza South this fall.
  • LIC has excellent transportation: the 7, N, Q, E, F, M, R and G lines run through LIC, as well as many buses and the LIRR. The Queensboro Bridge allows for easy access by car and is the only toll-free bridge on the East River. Ferry service from Hunters Point South quickly connects LIC to 34th Street, Wall Street, Greenpoint and Williamsburg.
  • LIC is home to a thriving industrial sector, a center for commercial and office use, education, arts and a growing residential community.
  • JetBlue officially moved to its new headquarters in Long Island City in April 2012 with nearly 1,000 crewmembers as part of the close to 5,000 who live and work in the New York City area.

Learn more about Long Island City’s history as a transportation hub
Check out our recent sign lighting and the official opening of our support center back in April.

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September 16, 2012

Crewmembers Honor 9/11 with HandsOn Greater DC Cares

Over the weekend, a group of our crewmembers from the Washington D.C. and Baltimore areas volunteered with HandsOn Greater DC Cares, the largest mobilizer of volunteerism in the region. To recognize the victims, survivors, and heroes of September 11th, the organization coordinated numerous service events for members of the community—a way of joining President Obama’s United We Serve service initiative, specifically the September 11th National Day of Service and Remembrance.

Our crewmembers joined other corporate and community volunteers at the Audubon Naturalist Society’s sanctuary in Chevy Chase, Maryland. The group was tasked with making compost bins, building a fence, cleaning up the activity center, and beautifying the garden area, where the society hosts free environmental education sessions for the community. The event kicked off with a tribute to the heroes of September 11th.


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August 30, 2012

Wingwoman Tracy: Kiss Summer Goodbye With These Fall-tastic Travel Ideas

While most end of summer vacations focus on soaking up the last rays of August sun, my favorite Labor Day trip embraced the fall and took me straight into the great outdoors smack-dab in the center of the city that never sleeps — New York City’s Central Park.

I arrived in the city early Friday morning, just as it was emptying out for the long weekend and headed directly to Central Park. I rented a bicycle and covered the entire park. Of course I made sure to visit my favorite spots, Bow Bridge and Belvedere Castle. I lounged in the green fields, soaking up the sun as the urban oasis with its crisp air and blue skies eased me into the changing season.

Autumn is my favorite time for short weekend or day escapes. So many towns have seasonal celebrations from craft and farmer’s markets to state fairs and sprawling corn mazes. These day- or weekend-long festivals are such a lovely way to take in the sights, sounds and tastes of fall from snacking on locally grown veggies to activities like pumpkin and apple picking to music and petting zoos. These autumnal celebrations are great for the whole family, but they aren’t just children’s play! Night hayrides with bonfires and drinks are a great way to get outdoors and celebrate the season grown-up style!

If you are looking for an easy weekend-long retreat, cities along the East Coast are wonderful fall destinations. If you have children in college, why not take an extra day or two for yourselves during parents’ weekend? Massachusetts, Washington, D.C. and Virginia have so many universities and such important histories. Education, travel and history are perfect pairings. Exploring historic sites and learning more about a location’s past really heightens your appreciation of a place and its culture, and creates lasting memories.

Even if you are not visiting a college town, the East Coast offers great fall destinations, especially in early September. The travel crowds disperse after Labor Day, and hotel prices and airfares drop significantly. Plus, the summer hustle and bustle has quieted, cities are less crowded, flights are less packed and you can take a plane ride to a little slice of heaven and have New England beaches almost all to yourself. It’s a great time to travel with children as well, since it is so much easier to keep sight of them in smaller crowds.

Short fall jaunts come with yet another travel perk: packing light! No need to worry about fitting multiple outfits and shoes in your carry-on for a weekend escape. Just remember to bring layers since that brisk fall air may require a jacket or sweater.

Great historical sites and activities to check out this fall:




While many travelers use Labor Day weekend as their last summer getaway, a final fling with sand and sea, you can opt to skip the crowded beaches and high-priced hotels. Instead, I sometimes visit cities, friends and family or even stay home and entertain. Firing up the grill for a backyard BBQ or hosting potluck supper with family and friends, saves travel time and travel-induced stress and money. Enjoying local sights and visiting with family and friends is a great, relaxing way to spend time together before schedules shift and the school year begins.

Don’t be fooled, though. I’m not a homebody by any means. Obviously, I love to travel — crisscrossing the country, I love boarding the plane each time — and the fall is a perfect time for an escape with the entire family or a smaller getaway, whether it is romantic or with friends.

Embrace the new season, get outdoors, travel light and enjoy all that fall has to offer! Follow me on Twitter (@Wingwoman_Tracy) for more fall travel tips or to share your favorite fall activities!

Read Tracy’s previous columns: The Wind Beneath Your Wings: Giving Lift To Your Perfect Summer Trip, Snorkeling, Rum Punch and Beyond: Top Spring Break Spots and How A Kiwi Led To My Biggest Airport Snafu

Learn more about our Wingwoman Tracy

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August 26, 2012

Oakland KaBOOM! Build A Success!

More than 300 volunteers from as far as England came to help build our 15th playground with our partners at KaMOOM! and a dozen other playground structures for the students of Oakland’s Community School for Creative Education.

Everyone pitched in to build, organize and clean. The KaBOOM! team had organization and logistics down to a science. Crewmembers from different cities and departments and even JetBlue pilot, Captain Russ showed up to help. All the General Managers from all the Bay Area cities, San Jose, Oakland, San Francisco and Sacramento came early and stayed late to finish their projects. It was specially fun to watch SFO’s GM, Ken get covered in concrete dust as they mixed it for some of the play structure’s foundation.

KPFA DJ, Jose Ruiz set up his gear at 7am. He got there early and full of jokes. He and DJ Scott Manley played throughout the day. Music made the task lighter and time fly faster; their music selection was worldly, fun and upbeat.

Joi Glass from High Street’s 24-hour fitness did not disappoint. She had the volunteers’ adrenaline going before the building started and to get everyone stretched and limber for the day’s work.

People from the community, school, all walks of life and great distances came to help each other and create a good environment for kids. Everybody was dirty, sweaty yet smiling and laughing knowing that their contribution, no matter how big or small, will leave an indelible mark in the future of the school and its students.

Perhaps best summarized by CSCE’s principal, Becky Westbrook, in her speech during the ribbon-cutting ceremony, with her voice cracking, her eyes swelling with tears she thanked everyone from the bottom of her heart and ended that, “it’s all for the kids.”

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August 18, 2012

Building Our 15th Playground With KaBOOM!

We’re proud to announce a partnership with the Community School for Creative Education and KaBOOM! to build our next playground in Oakland, CA today. We’ve worked with our long-standing partner KaBOOM! over the last seven years to build playgrounds for children across our network. The playground location was determined in February by our customers who were invited to vote on the next playground location on our Facebook page. The Bay Area was the lucky winner and will have a brand new park this summer, the 15th playground built through the partnership and the third in California.

As the funding partner for this build, JetBlue volunteers and community residents will work side-by-side to create a new playground for the children of the Community School for Creative Education. This will be our second playground built in California this year and record fourth playground built in 2012 (Long Beach, CA; San Juan, Puerto Rico; Boston, MA: San Francisco, CA; and New York, NY). In seven years, JetBlue and KaBOOM! have built 15 playgrounds, engaged more than 3,000 volunteers and served more than 8,000 children every year by providing a safe place to play.

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August 15, 2012

Boston Pilots Teach Students About Careers in Aviation

Each year, the Organization of Black Aerospace Professionals (OBAP) partners with the FAA to conduct multiple weeklong Aviation Career Education programs across the nation, and a few of our Boston pilots got involved recently. They volunteered for a week to run a Youth Aviation Camp in St. Thomas. At the camp, they taught high school students about careers in aviation, ranging from air traffic control and flying a plane, to the Coast Guard and airport management.

The week began with lectures on the history of aviation, the Tuskegee Airmen, aerodynamics, and the OBAP. The TSA even gave a presentation to the students, who left the various seminars with a real feel for general aviation terminology, navigation and most importantly—preparations for the actual flights they would be performing that week!

For many, this was the first time they would be in a C-172, let alone fly one. They were briefed on JetBlue’s operations, and had the opportunity to step inside one of our E190 aircraft to speak with members of our Flight and Inflight crews.

First Officer Randall coordinated a surprise for the students—a flyby from the Coast Guard’s Air Station from Borinquen, Puerto Rico. The team took the students on a tour of a Dolphin Helicopter, while explaining what it takes to be in the Coast Guard.

Read more about the aviation camp here.

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August 8, 2012

Help From Some Small Experts for Our 15th Playground Build

We teamed up with our long-time partners Kaboom! and children from Oakland’s Community School for Creative Education for “design day” on our first Bay Area playground build, which will be later this month.  Our team, composed of crewmembers from our Oakland, Sacramento, San Francisco and San Jose stations, joined the important and fun first step in the playground’s development.

We were impressed with the kids’ creativity as the students let their imaginations run wild during the design session.  After the crayons were set aside, students presented their individual designs in front of everyone.  Kaboom! coordinator, Kristin’s experience with kids and volunteers kept the day’s agenda in order.  After the presentation and sticker awards, parents and volunteers from the school along with JetBlue crewmembers were divided into nine committees.  The committees’ task included overseeing logistics, acquiring tools, safety, partnership generation, fundraising and volunteer recruitment.  The preparation for the actual playground build is an eight-week process culminating on August 18 at 2111 International Blvd in Oakland, CA.  Stay tuned for more!

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June 27, 2012

Kicking Off the Summer with Our Second Annual Soar with Reading Initiative!

School’s out for summer but learning is always in with the launch of our second annual Soar with Reading program,  the award-winning initiative with our partners at PBS Kids that places age-appropriate books in the hands of children in need and helps keep kids reading throughout the summer months.  The JetBlue  network-wide initiative officially kicked off today in Boston at the BCYF Tobin Community Center in Mission Hill, a facility within the Boston Centers for Youth & Families, the city’s largest youth and human services agency providing city residents with opportunities for social, educational, recreational and cultural enrichment. Children at the center today were treated to a special performance by PBS KIDS host Mr. Steve, shook paws with PBS KIDS’ Hooper, enjoyed a reading by Barefoot Books author Laurie Krebs and took home a supply of reading materials published by program partner Barefoot Books, all designed to spark imagination and curiosity.

Soar with Reading aims to inspire every child, everywhere, to get excited about reading by providing free resources for families at, including an interactive reading list, reading tips and expert advice for keeping kids engaged in literature all summer long.

While on the website, adults can help get books into the hands of kids in need across the country by simply sharing the name of their favorite children’s title.  For every submission received, JetBlue will donate an age-appropriate book to a deserving child through partner Barefoot Books. Donations will be made to local literacy-focused organizations identified in partnership with PBS member stations in the 71 cities that we currently serve.  As a special thank you, all adults, including parents, teachers and administrators, who share their favorite book titles on the Soar with Reading site can also be entered into a sweepstakes to win great prizes, including a JetBlue Getaways vacation package.

Up to $200,000 in books will be distributed to children in need through the 2012 Soar with Reading program, and you can help us achieve that goal by visiting today. When you share, kids soar. As part of the program, children flying with us this summer can receive a free activity booklet with literacy based PBS KIDS games.  With help from PBS KIDS’ popular animated host Hooper, the games and other activities encourage kids to learn about the world around them through reading.

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June 24, 2012

JetBlue Takes Time With Tots

Our College of System Operations crewmembers recently visited the Orlando Day Nursery, where children ages 1-12 learn skills through educational play opportunities. In collaboration with the Heart of Florida, central Florida’s largest supporter of local health and human service agencies, our team spent time reading, painting, and singing to the children. All children, regardless of situation, are welcomed at the nursery.

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