November 30, 2012

Time is Running Out to ThinkUp!

We’re calling on you, our valued customers, for ideas about what our new tablet experience should look like.

Through Sunday, Dec. 2, 2012, submit your ideas for what features should be included in our new tablet app by visiting and clicking on the ThinkUp tab.

All submissions will be vetted by JetBlue and a public vote will commence for the top five favorite ideas on Dec. 10 through Dec. 17, across six categories: Educational, Fun, Ticketing, Functional, Loyalty and Other.

Each of the five grand prize winners will win travel on JetBlue for a year (two roundtrip travel certificates each month for a 12 month period) and the winning ideas will be included into the development planning of our new tablet app in early 2013.

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November 19, 2012

Calling All Customers to Help Design Our Tablet App!

To celebrate our one millionth iPhone app download, and our new app for Android, we’re taking transparency to new heights with the launch of ThinkUp, a campaign where customers can speak up on a multitude of products and services. For the launch of this platform, we’re asking customers for their ideas about what our new tablet experience should look like.

Starting today through Dec. 2, 2012, submit your ideas for what features should be included in our new tablet app by visiting and clicking on the ThinkUp tab. All submissions will be vetted by JetBlue and a public vote will commence for the top five favorite ideas on Dec. 10 through Dec. 17, across six categories: Educational, Fun, Ticketing, Functional, Loyalty and Other.

Each of the five grand prize winners will win travel on JetBlue for a year (two roundtrip travel certificates each month for a 12 month period) and the winning ideas will be included into the development planning of our new tablet app in early 2013.

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November 14, 2012

Now Serving Our Sixth Destination in the Dominican Republic: Samaná!

We’re taking flight today to our sixth destination in the Dominican Republic, Samaná. We’ll operate twice weekly flights between New York’s John F. Kennedy International Airport (JFK) and President Juan Bosch International Airport (AZS) in Samaná on Wednesdays and Saturdays – the only service between the United States and this coveted beach destination.

Flights are on sale now for as low as $159 one way from JFK to Samaná through November 19, 2012 at for travel between November 17 and February 13, 2013. Blackout dates apply. Customers can also purchase a full JetBlue Getaways vacation package from only $459 per person, including a three-night stay for two at the Gran Bahia Principe Cayacoa Hotel

Our schedule between JFK and AZS:

Depart – Arrive Depart – Arrive
8:20 a.m. – 1:09 p.m. 2:05 p.m. – 5:02 p.m.

- Flights operate on Wednesdays and Saturdays effective November 14, 2012-

- All times local –

As part of the launch JetBlue will also make a computer and book donation to the Liceo Manuela Mullix Fermin – a school just outside of Samaná – through our longtime community partner, the DREAM (Dominican Republic Education and Mentoring) Project. The DREAM Project is an American and Dominican non for profit organization that believes quality education is critical for the future of the Dominican Republic. We’ve been DREAM’s official ambassador since 2010 and has helped with educational programs for thousands of kids in the country.

In the Dominican Republic, JetBlue also serves La Romana, Puerto Plata, Punta Cana, Santiago and Santo Domingo with service to Boston, Ft. Lauderdale/Hollywood, New York, Orlando and San Juan. Just last week the airline announced plans for two more routes linking San Juan with Punta Cana and Santiago.

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October 25, 2012

New Music-Themed Celebrity Auction Items on Bid For Good Online Charity!

Due to overwhelming support from our customers, we have added three new music-themed celebrity auction lots to our Bid For Good online charitable auction, available through November 6 at

Our annual Swing for Good and Bid for Good efforts make up our largest charitable fundraiser of the year.This year, we are poised to hit the $1 million mark for funds raised to date for our nonprofit partners. Proceeds raised by this year’s campaign will benefit KaBOOM!, a non-profit organization that envisions a great place to play within walking distance of every child in America; and PBS KIDS, the number one educational media brand for kids.

These three new fun-filled music themed lots include:

-A Soul Train Awards Package in Las Vegas - The 2012 Soul Train Awards is a two-hour celebration of the hottest artists in R&B, Hip-Hop and Classic Soul music and will take place November 8-10, 2012. One lucky winner will receive two tickets to the 2012 Soul Train Awards hosted by Cedric the Entertainer at Planet Hollywood LIVE in Las Vegas and two tickets to either the Comedy Show or the New Edition Concert as well as exclusive access to the official after party. Travel and accommodations are not included. Bidding starts at $500 and closes on November 1, 2012.

-An Exclusive Experience With Grammy Award Winners Mumford & Sons at The Hollywood Bowl in Los Angeles - Glassnote Records recording artists Mumford & Sons will perform their last U.S. show of the year on November 10, 2012 in Los Angeles. In addition to airfare, provided courtesy of JetBlue, and concert tickets, one fortunate fan will also take home a Mumford & Sons signed poster and CD and a copy of their new CD Babel on vinyl. Bidding starts at $200 and closes on November 6, 2012.

-An Adam Lambert Signed Tie From Designer Cedarwood State American Idol finalist Adam Lambert just wrapped his overseas tour promoting his new album Trespassing. Adam Lambert stepped into the national spotlight in 2009, after he became a finalist on the eighth season of the reality television competition show, American Idol where he earned comparisons to glam rockers like Freddie Mercury and Gene Simmons. One of his top fans will win a Cedarwood State tie signed by Adam. Bidding starts at $100 and closes on November 6, 2012.

Our Swing for Good Golf Classic began in 2009 to build awareness for our charitable partners. We created Bid for Good in 2010 as an extension of the golf event to further increase exposure for benefiting charities and their work in the community.

Learn more about Bid For Good
Learn more about our Corporate Social Responsibility team


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October 11, 2012

A Day in the Life: Corporate Social Responsibility

Welcome to A Day in the Life, where we take you behind the scenes at JetBlue to learn more about the important jobs that work in concert together to run a major airline. This time, we visit with Icema, Jenna, Irma and Kate, who have one of the most generous jobs at our airline.

This four person team makes up our Corporate Social Responsibility (CSR) department, or the folks tasked with identifying charitable causes that make sense for JetBlue to support, and to allocate our resources accordingly.

The CSR team, led by Icema (who has been with us since JetBlue’s infancy when she was an operational leader at JFK), works in several capacities to support our philanthropic efforts. Overall, we support more than 1,000 non-profit organizations throughout the 71 cities that we serve. That support may range from financial contributions to in-kind donations to volunteer support, with the ultimate goal of moving the needle on social change in the areas of education, youth, environment and community.

The team wears many hats, including handling inbound inquiries for donations of funds; planning charity events like our annual Swing For Good Golf Classic (which just took place this week Tuesday); and organizing and empowering our 14,500 crewmembers to get out in their individual communities to volunteer for the causes they’re most passionate about. On any given day, the CSR team might be in Orlando with professional basketball players reading to hundreds of kids as part of Soar With Reading initiative, digging in the dirt to plant trees for our One Thing That’s Green campaign, or building relationships with our partners around the JetBlue network.

Our Soar With Reading event in New York

Many companies and celebrities now feel an obligation to have a charitable arm which donates to its largest bases as part of its regular operations, but at JetBlue, we are a little different in our thinking. We have always believed that giving back to the communities in which we serve is not a corporate obligation, but rather a moral one. Not only do our customers live in the cities that we fly to, but our crewmembers do as well, and we feel strongly about our responsibility to support those neighborhoods as best we’re able.

Some national partners that we have longstanding relationships with include:

  • First Book
  • KaBOOM!
  • PBS
  • VH1 Save the Music

In 2012 alone we have:

  • Donated $200,000 worth of books to kids in need, through our Soar with Reading program
  • Decorated and delivered 2,100 quilts to children in hospitals throughout the JetBlue network, through our partner Soaringwords
  • Pledged to plant a tree for everyone traveling with us on Earth Day, which resulted in over 83,000 trees, in honor of our 5th annual One Thing That’s Green Campaign!
  • Built new KaBOOM! playgrounds – in San Juan, PR, Long Beach, CA, Boston, MA and Oakland, CA. Each of the new play spaces were designed with the help of local children and built by JetBlue Crewmembers, customers and local residents. In 2012 alone, together with KaBOOM!, JetBlue engaged over 825 volunteers, to build four new playgrounds that will serve 5,228 children.
  • And many more!

Our crewmembers are encouraged to go out into their local communities though our Community Connections program. So far this year, 2,014 crewmembers have volunteered 16,341 hours for 345 non-profits across the cities that we serve. For every 25 hours a crewmember volunteers, we donate one round trip ticket to their charity of choice. Crewmembers who volunteer more than 100 hours of their time are invited to an annual recognition dinner. “All of the rewards are important mainly because they demonstrate that we value crewmember engagement within their communities and it allows us to further align our corporate giving with crewmembers’ passions,” shared Jenna from the CSR team.

Our KaBOOM! playground build

Of course we don’t do the right thing in order to get recognition, but our community efforts have received accolades including CSR Cause Branding Campaign of the Year from PR News for our 2011 Soar with Reading program, which aims to help kids’ imaginations take flight through reading; to learn more about that award click here. We were also awarded the For Planet and People Award in the travel category, by, for our long-standing partnership and commitment to reducing the environmental impact of our crewmembers and customers. For more information on that award, click here.

“My favorite part of working on the CSR team is when crewmembers share the impact our donation of tickets had on their child’s school or an animal shelter or one of the other 300 organizations we support. The rewards may seem small but have a huge impact on morale,” said Kate.

Check out the previous editions of A Day In The Life and meet:

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October 5, 2012

The New JetBlue Sky Theater Planetarium!

We’re excited to share a new way that our name is gracing the skies: we’re sponsoring the JetBlue Sky Theater Planetarium! This state-of-the-art digital projection system is the latest addition to the Cradle of Aviation Museum in Long Island, New York. Our partnership with the Cradle of Aviation Museum is an important one, allowing us to develop new ways to support education, and like our airline, the it is a big believer in advocating STEM subjects in schools. In fact, Mike Stromer (VP Customer Connections) is serving on a regional board for STEM, along with our friends at the Cradle of Aviation Museum.

Offering visitors a jaw-dropping view of the universe is something we’re excited to be a part of. The planetarium is Long Island’s largest screen and built with an all-star resolution projection and sound system. This high-definition system can deliver real-time visuals as well as pre-designed graphics that reflect solar system data from NASA and the European Space Agency. The view of more than two billion stars—thanks to data from the Museum of Natural History—is nothing short of amazing.

As New York’s Hometown Airline, we’re proud to support our local community support education. The Cradle of Aviation Museum just celebrated its 10th anniversary and is right in our backyard. Located at the historic Mitchel Field, a former Army air base which dates back to World War I, the museum is home to over 75 planes and spacecraft that contribute to more than 100 years of aerospace history. For example, Spirit of St. Louis, the first aircraft owned by Charles Lindbergh, and F14 TOMCAT, one of the most successful aircraft flown by the Navy.

The JetBlue Sky Theater Planetarium will officially open on Saturday, October 6 to coincide with World Astronomy Day!

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September 27, 2012

Bid For Good! Online Charity Auction for Exclusive Items

Our fourth annual Swing for Good Golf Classic and Bid for Good online auction together make up our largest fundraising effort of the year. Help us reach our goal of raising $1 million to benefit two of our long-standing charitable partners – KaBOOM! and PBS Kids. Bid on items ranging from luxurious all inclusive Getaways packages and exclusive access to VIP sporting events to one-of-a-kind experiential opportunities, and provide much needed funding to these great non-profit organizations. Visit and bid today through Oct.18 on items including:

  • A chance to throw the first pitch at a Boston RedSox game
  • VIP tickets to The Tonight Show with Jay Leno in Los Angeles
  • An Eli Manning signed jersey
  • Four passes to the 2013 PGA Championship
  • Super Bowl 2013 tickets
  • Tickets to the 2013 Academy of Country Music Awards
  • MTV Movie Award tickets
  • Pit passes at a NASCAR race
  • A private PBS Kids party featuring a live musical performance by PBS Kids Host Mr. Steve
  • VIP tickets to Late Night with Jimmy Fallon in New York City; and much more.

Additionally, as part of this year’s fundraising efforts, we’ll also raise funds for both non-profit organizations at our fourth annual Swing For Good Golf Classic, held on Tues, Oct. 9, 2012 at Bethpage State Park Golf Courses.

Our non-profit partners are near and dear to our heart. Kaboom! envisions a great place to play within walking distance of every child in America. In addition to raising funds, our crewmembers have helped build 15 playgrounds and counting as part of our partnership. PBS Kids, the number one educational media brand for kids, is another longtime collaborator. Just this summer, we partnered with PBS Kids to provide more than $200,000 worth of books to children in need through our Soar with Reading literacy program.

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September 21, 2012

Growth Spurt in Long Island City!

Long Island City, just across the pond from Manhattan, is the next coolest neighborhood in New York City (and not just because we call it home). The area in Western Queens has seen a lot of development over the past few years and continues to evolve with new housing, retail and an influx of new residents.

Some cool data that illustrates the recent growth in Long Island City includes:

  • LIC Partnership’s pedestrian count conducted in July of 2012 showed that pedestrian foot traffic has doubled during morning and lunch time hours in the past two years
  • 201,300 cars on Queensboro Bridge daily
  • 9,500 daily riders at Queensboro Plaza subway stop with an additional 8,800 at the Queens Plaza stop
  • $80 Million in capital improvements recently completed on Queens Plaza and Jackson Avenue; Mayor Bloomberg cut the ribbon for the new Dutch Kills Green park in April. Queens Plaza now is now an inviting gateway for Manhattan and Queens and an epicenter of activity.
  • 19 Hotels in LIC (many of which have opened since 2008)
  • 2 million sq/ft of Class A office space
  • LIC is among NYC neighborhoods with the most cultural activity
  • LIC is the geographic center of NYC!
  • In the past year, 5 new restaurants have opened on Queens Plaza
  • Spring of 2011, NYC Dept. of Health and Mental Hygiene moved 3,000 staff into Gotham Center Building on Queens Plaza. Two more buildings are planned.
  • CUNY School of Law moved to LIC this summer, and Apex Technical School is moving to Queens Plaza South this fall.
  • LIC has excellent transportation: the 7, N, Q, E, F, M, R and G lines run through LIC, as well as many buses and the LIRR. The Queensboro Bridge allows for easy access by car and is the only toll-free bridge on the East River. Ferry service from Hunters Point South quickly connects LIC to 34th Street, Wall Street, Greenpoint and Williamsburg.
  • LIC is home to a thriving industrial sector, a center for commercial and office use, education, arts and a growing residential community.
  • JetBlue officially moved to its new headquarters in Long Island City in April 2012 with nearly 1,000 crewmembers as part of the close to 5,000 who live and work in the New York City area.

Learn more about Long Island City’s history as a transportation hub
Check out our recent sign lighting and the official opening of our support center back in April.

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September 16, 2012

Crewmembers Honor 9/11 with HandsOn Greater DC Cares

Over the weekend, a group of our crewmembers from the Washington D.C. and Baltimore areas volunteered with HandsOn Greater DC Cares, the largest mobilizer of volunteerism in the region. To recognize the victims, survivors, and heroes of September 11th, the organization coordinated numerous service events for members of the community—a way of joining President Obama’s United We Serve service initiative, specifically the September 11th National Day of Service and Remembrance.

Our crewmembers joined other corporate and community volunteers at the Audubon Naturalist Society’s sanctuary in Chevy Chase, Maryland. The group was tasked with making compost bins, building a fence, cleaning up the activity center, and beautifying the garden area, where the society hosts free environmental education sessions for the community. The event kicked off with a tribute to the heroes of September 11th.


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August 30, 2012

Wingwoman Tracy: Kiss Summer Goodbye With These Fall-tastic Travel Ideas

While most end of summer vacations focus on soaking up the last rays of August sun, my favorite Labor Day trip embraced the fall and took me straight into the great outdoors smack-dab in the center of the city that never sleeps — New York City’s Central Park.

I arrived in the city early Friday morning, just as it was emptying out for the long weekend and headed directly to Central Park. I rented a bicycle and covered the entire park. Of course I made sure to visit my favorite spots, Bow Bridge and Belvedere Castle. I lounged in the green fields, soaking up the sun as the urban oasis with its crisp air and blue skies eased me into the changing season.

Autumn is my favorite time for short weekend or day escapes. So many towns have seasonal celebrations from craft and farmer’s markets to state fairs and sprawling corn mazes. These day- or weekend-long festivals are such a lovely way to take in the sights, sounds and tastes of fall from snacking on locally grown veggies to activities like pumpkin and apple picking to music and petting zoos. These autumnal celebrations are great for the whole family, but they aren’t just children’s play! Night hayrides with bonfires and drinks are a great way to get outdoors and celebrate the season grown-up style!

If you are looking for an easy weekend-long retreat, cities along the East Coast are wonderful fall destinations. If you have children in college, why not take an extra day or two for yourselves during parents’ weekend? Massachusetts, Washington, D.C. and Virginia have so many universities and such important histories. Education, travel and history are perfect pairings. Exploring historic sites and learning more about a location’s past really heightens your appreciation of a place and its culture, and creates lasting memories.

Even if you are not visiting a college town, the East Coast offers great fall destinations, especially in early September. The travel crowds disperse after Labor Day, and hotel prices and airfares drop significantly. Plus, the summer hustle and bustle has quieted, cities are less crowded, flights are less packed and you can take a plane ride to a little slice of heaven and have New England beaches almost all to yourself. It’s a great time to travel with children as well, since it is so much easier to keep sight of them in smaller crowds.

Short fall jaunts come with yet another travel perk: packing light! No need to worry about fitting multiple outfits and shoes in your carry-on for a weekend escape. Just remember to bring layers since that brisk fall air may require a jacket or sweater.

Great historical sites and activities to check out this fall:




While many travelers use Labor Day weekend as their last summer getaway, a final fling with sand and sea, you can opt to skip the crowded beaches and high-priced hotels. Instead, I sometimes visit cities, friends and family or even stay home and entertain. Firing up the grill for a backyard BBQ or hosting potluck supper with family and friends, saves travel time and travel-induced stress and money. Enjoying local sights and visiting with family and friends is a great, relaxing way to spend time together before schedules shift and the school year begins.

Don’t be fooled, though. I’m not a homebody by any means. Obviously, I love to travel — crisscrossing the country, I love boarding the plane each time — and the fall is a perfect time for an escape with the entire family or a smaller getaway, whether it is romantic or with friends.

Embrace the new season, get outdoors, travel light and enjoy all that fall has to offer! Follow me on Twitter (@Wingwoman_Tracy) for more fall travel tips or to share your favorite fall activities!

Read Tracy’s previous columns: The Wind Beneath Your Wings: Giving Lift To Your Perfect Summer Trip, Snorkeling, Rum Punch and Beyond: Top Spring Break Spots and How A Kiwi Led To My Biggest Airport Snafu

Learn more about our Wingwoman Tracy

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