December 22, 2010

Mass Transit Sings Carols Live From T5

If you’ve been traveling through JFK this week, you may have noticed some live holiday tunes in the air. We’re pleased to host NYU’s Mass Transit as part of the Live From T5 concert series. The group has been delighting our Customers with a cappella versions of holiday classics, all with a JetBlue twist, of course. We’re pleased to provide this wonderful experience for our Customers during the busy holiday season. If you haven’t seen them yet, Mass Transit has one more performance tomorrow between 8:30 and 10:30 a.m.

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November 23, 2010

Live From T5: Next up, Straight No Chaser

We’re pleased to announce today acclaimed a cappella group Straight No Chaser (SNC) will perform a collection of holiday-themed favorites in the T5 Marketplace next Wednesday, December 1 at 1:30 p.m. ET as part of our popular Live from T5 concert series.

The ATCO/Atlantic recording group is currently on an extensive North American tour for the release of their first-ever box set, “ALL I WANT FOR CHRISTMAS,” which includes the group’s best-selling albums, “HOLIDAY SPIRITS” and “CHRISTMAS CHEERS,” as well as the full-length concert DVD of the PBS Special, “LIVE IN NEW YORK: HOLIDAY EDITION.”

In 2008, Straight No Chaser re-energized holiday classics such as “Silent Night and “Christmas (Baby Please Come Home)” with their debut album release, “HOLIDAY SPIRITS.” The album spent 14 days in the #1 slot on, and five days at the top spot overall on iTunes. The group’s now famous YouTube sensation, “The 12 Days of Christmas,” peaked in the top 10 on the Christmas radio chart and reached the top 15 at Hot AC. Last year brought the release of “CHRISTMAS CHEERS,” which proved a top 50 smash on the Billboard 200 album chart. The collection features a further selection of holiday-themed classics, reworked in the group’s inventive and original style.

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October 21, 2010

Taylor Swift to Perform at JFK’s Terminal 5 as part of Live from T5 Concert Series!

We’re proud to announce an intimate, live performance by Taylor Swift on Wednesday, October 27 at our state-of-the-art Terminal 5 (T5) at New York’s JFK.  After visiting New York City in late October for the launch of her new album, “Speak Now,” her performance at T5 will precede a “Flight Across America” charter flight during which Taylor will conduct a promotional in-flight concert while en route to Los Angeles.

The Live from T5 concert will take place post-security in the Marketplace at our JFK Terminal and is not available for public purchase. Customers traveling with JetBlue Wednesday, October 27 through Terminal 5 at JFK will receive an unexpected surprise with Taylor’s live performance.

JetBlue’s Live from T5 concert series debuted in 2009 with performances by Dan Dyer, Nicole Atkins, American Princes, Alberta Cross and Justin Townes Earle, among others. We also hosted our first-ever Silent Disco with DJ Mark of VHS or Beta, to celebrate Halloween in 2009. The concert series was developed in partnership with Superfly Marketing Group – a division of New York-based Superfly Presents – a multi-dimensional entertainment and marketing company with expertise in strategy development, creative programming, and lifestyle event production. Live from T5 features hand-picked emerging artists from around the U.S. on select evenings throughout the year. During 2010 the series hosted artists like Sarah McLachlan and rock band Daughtry.

The New York Times

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August 19, 2010

Daughtry Live From T5 Tonight!

If you happen to be jetting with us through JFK today, you may be able to catch famed rock sensation Daughtry performing tonight at 7 p.m.! The performance is a part of Live from T5, our ongoing concert series at JFK.

Want to hear more Daughtry? You can purchase their latest album on iTunes or Amazon today!

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August 16, 2010

Daughtry Live from T5 this Thursday!

Image courtesy of matthewtodd on Flickr

Live from T5, our ongoing concert series at JFK brings you famed rock sensation Daughtry. Following Sarah McLachlan in July, the next up in our star-studded lineup will feature American Idol season 5 finalist Chris Daughtry and his band, Daughtry, this Thursday, August 19 at 7 p.m.

Daughtry’s self-titled debut album was released in 2006 and reached number one for two non-consecutive weeks on the Billboard Top 200, outselling Idol winner Taylor Hicks’s debut album, at more than four million copies.

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July 21, 2010

JetBlue Airways’ Live from T5 Concert Series Proudly Presents Sarah McLachlan!

Loving her is easy! The airline known for giving our Customers more free live entertainment in the skies, proudly announces an intimate, live performance by Sarah McLachlan on Thursday, July 29 at our state-of-the-art Terminal 5 (T5) at New York’s JFK airport.

Celebrating her new album release, “LAWS OF ILLUSION,” and Lilith Fair 2010, Sarah’s concert will kick-off our second annual Live from T5 concert series, a unique live entertainment experience for Customers on the ground.

The concert will take place post-security in the Marketplace at T5 and is not available for public purchase, but Customers traveling on JetBlue through Terminal 5 at JFK will be surprised and delighted by Sarah’s show. New York’s hometown airline will also award 15 lucky winners and their guests exclusive access to the post-security event at JFK for Sarah’s Live from T5 performance, as well as tickets to Lilith Tour 2010’s New York concert on July 31.

We’ll release details on how to win to our fans on our Facebook page.

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April 29, 2010

Live from T5: New Orleans Jazz Fest at JFK

To continually provide our Customers and Crewmembers with unique experiences in T5 and to celebrate New Orleans’ Jazz Fest, we will host a Live from T5 concert performance today, Thursday, April 29 from 5-7 pm with the High and Mighty Brass Band. The band hails from New Orleans and boasts a mix of classic New Orleans Funk, R&B, Afro-Beat and Hip Hop. Join us for the performance at the south grandstand in the marketplace.

Last year, we launched Live from T5, a six-month, 12-day concert series featuring emerging musical artists from around the U.S. The series created a lot of excitement so be sure to keep an eye out for more entertainment to come!

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October 21, 2013

T5 turns five

It seems like only yesterday we were turning out the lights at Terminal 6, our first home at JFK in preparation for our big move to Terminal 5. Moving one door down the street doesn’t seem like such a big deal until you remember we were operating flights at our busiest focus city throughout the entire process. We actually documented the delicate dance of details of our T5 transition in our very first blog posts.

As New York’s Hometown Airline, T5 was designed to make sure we put our best foot forward, and show off the pride we have for our home. We carried many elements of our city into T5. You may not know that the latticed cable work holding the digital ring high atop the Marketplace is a nod to the same elements on the Brooklyn Bridge, and that the grandstands in the Marketplace are meant to evoke the people-watching steps of the Metropolitan Museum of Art and the New York Public Library.

The reviews of our new terminal were stellar, but we’ve never rested on our laurels, and have constantly looked for ways to improve the experience for our hometown customers and crewmembers. So today, in celebration of 5 great years, we present:

The Top Five at T5

Five of the coolest things we brought to JFK Terminal 5, and how we’re taking them into the next five years.

5. Partner Airlines and T5i

Sharing is caring, and whether you’re headed for Hawaii 5-0 or the Emerald Isle, connecting from JetBlue flights on to our partners at Hawaiian Airlines and Aer Lingus has never been easier. Welcoming our partner carriers to T5 been a great addition to the neighborhood!

It’s also getting even better! When our new expansion at T5 (we call it T5i) is complete in 2015, JetBlue customers will arrive and clear customs in our home terminal instead of Terminal 4. Connections on to other JetBlue flights will happen without needing to move between terminals, and we’ll be able to serve more international customers from partner carriers through T5 as well!

4. Tunes at T5

Even before we officially opened the doors at T5, live music was heard in the vaulted ceiling of our central marketplace with a launch party performance by Estelle. In 2009 we launched our Live From T5 concert series which features emerging artists like Icona Pop or Emeli Sandé and diverse power players like Taylor Swift, Goodie Mob, Phillip Phillips, and Robyn. These concerts are for our customers and aren’t open to the general public, so you may want to show up for your flight a little early, you never know who might be setting up on the grandstand!

Music has always been an important part of the T5 experience, and we always hear from customers how they love the set-list heard throughout the day. Now our customers will be able to get in on the act directly. We’ve partnered with Rockbot, an amazing service that will allow anyone traveling through T5 to view the current playlist – and vote on what they want to hear next! Look for the Rockbot kiosk at T5 to learn more, or grab the Rockbot app for iOS or Android before you get to the airport.


3. Sustainability

T5 opened with a focus on minimizing our impact. With natural lighting and airflow management to save energy (and costs) on power consumption, to using reclaimed cement for the gravel “ramp” areas. We’re continuing to look for  ways we can make a difference. This summer launched a program for composting food waste collected at T5 for use at a farm in the Hudson Valley, and next week we’ll host our first-ever greenmarket, creating a unique way for New York farmers to connect with those passing through the terminal. We’re even creating a new and improved pet-relief area with real grass and a fire hydrant (hey, everyone’s important!)

2. Airspace Lounge
Looking for free WiFi, plenty of outlets for charging, and a relaxing place to sit? We’ve got that throughout the entire terminal! – but for those customers looking for a little something more, like a business center with printer or scanner, or some plush chairs in a quiet environment, or maybe just a shower after a long shut-eye flight from the West Coast, the Airspace Lounge that recently opened near Gate 24 is a perfect haven.

Operated by Swissport, there’s no need for a secret handshake to enter this lounge, it’s open to any customer for use with entry fees starting at just $25. Sit back, relax and enjoy the oasis within the oasis of T5.


1. Concessions

We opened up T5 with an impressive (and award winning) selection of restaurants and concessions, and have spent the last few years listening to our customers and finding even more partners to make our customers’ experience on the ground as satisfying as their JetBlue experience in the air. With additions like Ben and Jerry’s, Baked by Melissa, WhereTraveler Books + More, or the numerous innovative shopping kiosks around the terminal, our customers are sure to be able to find just about anything they might want to grab before their flight.

Want more? We’re not done by any means! There are still a few regular store requests from our T5 customers and we hear you. We’re working on finalizing some plans for some other popular brands to join out T5 team delivering that great experience.


We’re incredibly proud of what we’ve accomplished in the last five years at T5. We’ve grown from serving 46 destinations from JFK in 2008 to 62 destination so far this year. We’ve helped more than 50 million customers pass through our doors at T5, but we like we’ve always said, we’re only as good as our last flight, and at T5 it’s no different. Just watch what’s in store for the next 5, 10 years and beyond!

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October 14, 2013

WhereTraveler Books + More store at T5: Making the terminal a little greener


The WhereTraveler Books + More retail store, opened in September in our state of the art home at JFK: T5. Inside the store, flat-screen televisions play Where® videos with travel tips specific to New York and information on other destinations served by JetBlue.


Our friends at Where designed their space with an ecological eye. Instead of selling disposable bottles of water, the store provides a water filling station that offers cool, clean drinking water for free to all T5 visitors who want to reduce their own environmental impact. The store also sells reusable water bottles decorated with travel themes for those customers who didn’t being their own. The sustainability focus of the WhereTraveler Books + More retail store fits directly with the rest of T5, where we began an innovative composting program this summer.



Besides quenching the thirst of world travelers, the Where store offers books, magazines and travel products. In addition to national best sellers, shoppers will find museum-quality books of special interest to New Yorkers and visitors alike. The store carries essentials for today’s traveler, from headphones, chargers and other travel tech devices to conveniences like healthful food items and unique gifts.



The Where store is centrally located in T5’s Marketplace, surrounded by a wide selection of shops and restaurants, and adjacent to the low grandstand where JetBlue’s Live From T5 concerts entertain customers.

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March 14, 2013

A Day in the Life: Sponsorships

Welcome to A Day in the Life, where we take you behind the scenes at JetBlue to learn more about the important jobs that work in concert together to run a major airline. This time, we visit with Rick, who manages our National Sponsorships.

Rick sporting of all his sponsorship swag

Rick’s overarching task is to identify and suggest potential partnerships that align with our commercial goals and match our sensibilities as a brand. Innovative brands with passionate fan bases, like our partnerships with Barclays Center in Brooklyn and USC Athletics, for instance, are a great fit for us given that we’re an airline that likes to do things differently. Each partnership decision is made with a delicate level of consideration in order to build brand awareness in the focus cities that we serve as well as building trust with our customers. Partnerships are one important way that we’re able to show we care about the same things that those in the communities that we serve attach themselves to.

Rick has worked on JetBlue’s Brand and Advertising team for the past two years vetting, researching, coordinating and managing our sponsorship partners. His work has extended beyond just sports; other programs he’s worked on include our entertainment partnerships such as the Tribeca Film Festival, our concert series Live From T5, and our online store ShopBlue. He also helps vet and direct any number of other, more localized sponsorship requests that come in to our Promotions or Regional Marketing teams for further consideration.

Partnership renewal announcement with Florida Panthers in Fort Lauderdale

If you open Rick’s desk drawer you’ll find a sports fan’s greatest dream – tickets to all sorts of sporting events; football, baseball, basketball, hockey, soccer, golf, to name a few. No, Rick doesn’t keep them for himself (although he does get to go to some great events), but he coordinates allocating these tickets from our partners to crewmembers, customers and business partners.

The most challenging part of Rick’s job? “Saying no to people,” he relays. Rick receives dozens of sponsorship requests each week, and he evaluates each one through the lens of our allotted resources and whether it’s a brand fit to determine whether it might be pursued further. He helps guide our approach in each of our partnership ventures based on the unique aspects of a particular region. New York, for instance, is very different from Boston or from Salt Lake City in terms of how we look to partner and what the terms of those partnerships look like. Our partnership with Utah’s soccer team Real Salt Lake, for instance, is focused around supporting our 2,000 Customer Support crewmembers, contrasted with Boston, where we’re the largest carrier and the Red Sox are the most attended team in the city.

Opening Day at JetBlue Park in Fort Myers, Florida

Sports are a “passion point” for Rick and he enjoys that the focus on his work is also of personal interest to him. While he feels lucky to have met athletes and celebrities and engage in great experiences, he prefers to “stay in the background and let JetBlue and its crewmembers be the focus.”

Rick sees his job as an opportunity to “create experiences for people that they’re never going to forget,” like the customer whose request to fly on the Jets plane was met or the crewmember who got the opportunity to throw out the first pitch at a Red Sox game. One of the most interesting parts of Rick’s job is coordinating partner livery designs like we did with the Jets and the Red Sox, among others.

Brooklyn Nets cheerleaders at our home at JFK’s T5

When Rick’s not at major league sports arenas or rubbing shoulders with athletes and sports personalities, he is consumed with tasks like contract negotiations with our potential new partners. Negotiating terms of a new partnership can take anywhere from a few weeks to more than a year. He also spends time on arguably less glamorous though no less important tasks like mailing materials and tickets our for various purposes, and coordinating assets like charter flights as well as advertising, in-stadium signage and creative events to promote the partnerships and JetBlue.

Prior to JetBlue, Rick worked for Madison Square Garden on such partnerships as Absolut Vodka, Capital One and Delta (where knowledge of the airline industry helped prepare him for his current post).

Check out the previous editions of A Day In The Life and meet:

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