July 9, 2015

JetBlue adds MLB.TV Streaming Taking Live Baseball to The Skies

The No. 1 Live Streaming Sports Service Brings Free Baseball Broadcasts to Jetblue’s Fast-growing Catalog of Inflight Entertainment Options
NEW YORK, NY — 07/09/15 — JetBlue (NASDAQ: JBLU) today announced a new partnership with MLBAM, the interactive media and internet company of Major League Baseball, that will give JetBlue customers free in-flight access to MLB.TV – the #1 live streaming sports service – on their laptops and supported smartphones and tablets through the MLB.com At Bat mobile app. The agreement brings free, Internet streaming of live Regular Season baseball games 35,000 feet in the sky for the first time ever, and adds to JetBlue’s expanding catalog of onboard entertainment delivered over Fly-Fi, the industry’s fastest complimentary broadband Internet.

All JetBlue customers traveling in the contiguous United States on Fly-Fi equipped aircraft will have complimentary access to MLB.TV, which offers more than 2,500 live and archived games on demand per season. While MLB.TV typically requires a subscription, JetBlue customers will receive free access while in flight through “The Hub,” JetBlue’s Fly-Fi content portal. For the first time ever, customers using Fly-Fi Hub can catch any Regular Season game being played by any of MLB’s 30 teams at any time.

“Launching MLB.TV is a home run for our customers who are getting more free entertainment than ever included in their JetBlue flights,” said Jamie Perry, vice president brand and product development. “Whether it’s sports, movies, television, music, news or e-books, we’re offering endless entertainment options across multiple screens that goes far away from the drop-down televisions of yesterday that many airlines still serve to customers.”

With speeds up to 20 mbps per device, Fly-Fi offers a true Internet streaming experience that no other U.S. carrier is capable of providing. MLB.TV becomes the first live sports property to join JetBlue’s robust list of leading brands offering content on JetBlue flights including Amazon Prime streaming entertainment (coming soon), The Wall Street Journal, PBS, NatGeo, Vice, Harper Collins and Time, Inc. among others.

“With free in-flight access to MLB.TV on their personal devices, JetBlue customers will now be able to watch live MLB games while traveling,” said Kenny Gersh, EVP, Business, MLBAM. “It’s this type of innovative partnership with an innovative airline in JetBlue that symbolizes our constant drive to expand distribution of games, giving our fans access to live baseball in new ways. This is perfect match partnership baseball fans will love.”

Unlike other carriers that charge sky high prices for Wi-fi, JetBlue is keeping Fly-Fi free for all customers. Fly-Fi Hub content complements JetBlue’s signature seatback entertainment featuring live DIRECTV® programming and 100+ channels of SiriusXM® radio on every aircraft. JetBlue airs more channels of free sports on-board than any other domestic airline. The line-up includes ESPN, ESPN2, ESPNews, ESPNU, NBC Sports, Fox Sports 1 and NFL Network.

Since launching free Fly-Fi broadband Internet in 2013, JetBlue has quickly positioned itself as the leader in inflight entertainment among U.S. airlines.

About JetBlue Airways

JetBlue is New York’s Hometown Airline™, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. JetBlue carries more than 32 million customers a year to 90 cities in the U.S., Caribbean, and Latin America with an average of 875 daily flights.

About MLBAM

Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball’s Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and internet company of Major League Baseball. MLBAM manages the official league site, MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLBAM also develops, deploys and distributes the highest-grossing sports app, At Bat, as well as manages live video content for dozens of sports, news and entertainment clients. It captures, encodes and distributes tens of thousands of live video events annually, powering more live events on the Internet than any other property in the world.

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March 21, 2015

JetBlue Welcomes World Water Day by Championing a Conservation Conversation

By Sophia Mendelsohn, Head of Sustainability, JetBlue Airways 

Sophia_MendelsonhnMarch 22 is World Water Day which was designated by the UN in 1993 as a day to celebrate water, recognize global water challenges and encourage collaboration to better prepare for a water-constrained future.

This year’s theme, “Water and Sustainable Development,” reminds us of our need to manage this critical resource responsibly as water is fundamental to life, ecosystems economic growth, and in our case, tourism.

As we know, water is an abundant resource. Roughly 70 percent of the earth’s surface is covered in water – resulting in the beautiful expansive ocean views on many of our coastal BlueCities. However, the current issue we face lies in the tiny fraction of our water supply that is available for human use, and that population and economic growth have enhanced competition for it. As a result, a growing number of businesses are recognizing water as a central concern, vital to their operations and are pursuing water efficiency and conservation efforts.

At JetBlue, we work to efficiently use water through our operations. For example, last year we launched a trial analyzing the effects of carrying 25 percent less water in the potable water tanks within our Airbus 320 (A320) aircraft. The water in these tanks is used to prepare coffee and tea, and to service our lavatory sinks. Previously, we filled the tanks to capacity before departing and often arrived with plenty of unused water. Following our successful trial, we’ve committed to filling our tanks to 75 percent on our A320s starting in December 2014, resulting in an estimated annual savings of 2.4 million gallons of water. This effort also helps us save fuel and their associated emissions by reducing the weight of each plane, annually saving roughly 288,000 gallons of jet fuel.

Our commitment to water issues at JetBlue extends beyond operational use. Leisure travel to the Caribbean is a key pillar of JetBlue’s business model, with destinations in Latin America and the Caribbean comprising one-third of our route network. We understand that many of our customers fly to these destinations specifically for their clear turquoise waters and paradise-like beaches. If the health and natural appearance of these ecosystems declines, so will our expected revenue in the region. We recognize the link between clean, intact, and healthy waters and shorelines to JetBlue’s profitability in the Caribbean, and have undertaken a specific effort to rally water and beach conservation efforts there.

We have partnered with The Ocean Foundation to demonstrate the economic value of clean beaches by directly tying the importance of nature to our airline’s main economic measure— revenue per available seat mile (RASM). By attempting to attach actual dollar values to unspoiled shorelines, we hope to strengthen interest in protecting destinations’ ecosystems we depend on and promote the economic importance of shoreline conservation. For JetBlue, this is part of our commitment with the Clinton Global Initiative. The interim report, EcoEarnings: A Shore Thing, can be found here.

Our study began by observing a positive correlation between ecosystem health and RASM, though more data is required to statistically prove and validate the model. The goal was to calculate the impact of the underlying drivers of ecosystem health—including water quality, mangrove quality, and waste along the shorelines—on industry RASM. We thus consider every leisure customer who flies JetBlue to the Caribbean and enjoys a pristine beach as an eco-tourist in some capacity. We believe clean, unspoiled beaches should be recognized as the main driver for Caribbean leisure travel.

We also take action to help oceans and beaches remain clean and protected. We have formed a partnership with the Surfrider Foundation, a non-profit organization dedicated to the protection of the world’s oceans, waves and beaches. Less than one percent of our marine environment has any protected status. JetBlue connects with the Surfrider Foundation through their coastal preservation and special place protection programs, designed to preserve beach environments. JetBlue specifically supports the Foundation’s beach cleanup projects, recycling initiatives, coastal restoration events because we want customers to land on a clean beach, now and in the future.

Through partnerships like the Surfrider Foundation and our continued work on EcoEarnings: A Shore Thing, our ultimate goal is to rally the efforts of policy makers, the tourism industry, and travelers to protect our greatest natural resource—the ecosystem. Our hope is that this work will promote the understanding that without financial investments in the preservation and conservation of the natural resources upon which tourism depends, degradation will increase, tourism will decline, and tax revenues will diminish.

Learn more about these project and our other environmental initiatives by visiting jetblue.com/green.

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January 5, 2015

MediaPlanet Roundtable – Learning Outside the Classroom: A Roundtable Discussion

We are proud to have our very own Director of Corporate Social Responsibility featured along with National Geographic’s VP Content- Education and Children’s Media, Jennifer Emmet  and Nook’s Chief Bookseller James Mustich  in a MediaPlanet Roundtable discussion on the changing face of literacy in the U.S. Presented here is her portion  of the conversation with MediaPlanet.

Mediaplanet: How can we utilize advances in technology to promote literacy?

Icema D. Gibbs: Technology is the next frontier for on-the-go engagement. As a partner to several educational entities, we’re able to help them with resources to meet our joint literacy goals. For example, we partner with Random House Children’s Books for our annual Soar with Reading initiative which encourages reading during the summer months. We recently introduced an app to the program, allowing us to enhance the reading experience beyond physical books with digital games and activities that appeal to children.

MP: What are some creative/unexpected ways to foster a love of learning in young children?

IG: You wouldn’t necessarily align an airline with literacy. However, during focus groups and research our customer and crewmembers shared that education is important to them and should be for the brands they support. Our Soar with Reading program provides age-appropriate books to children in underserved areas. We introduce reading in unique ways to our customers and communities. Not only do we provide activities and resources, we engage our customers at all customer touch points including in the community and via our website and inflight entertainment to join us in donating books to kids in need.

As an airline, we actively support science, technology, engineering and math (STEM) education starting at the grade-school level through the JetBlue Foundation. Tying reading into the world of aviation often lights a spark in young students. After all, reading is at the core of academic success including STEM education.

MP: How have you witnessed literacy efforts change over the past 5 years?

IG: There have been steep declines in literacy. With some reports showing that 33 percent of fourth graders are only reading at or below grade level, access to books is vital. There is a deficit in access to age-appropriate books in poor neighborhoods, with only one book for every 300 children, compared to 13 such books per child in middle-income neighborhood. To help increase access, JetBlue has donated nearly $1 million worth of books, in collaboration with our partners including First Book. Used for educational purposes, technology also makes everything relevant in real-time for students. It is important to utilize these resources in the classroom beyond traditional books.

We are also seeking help from experts in the field to help move the needle and increase access. We commissioned a study in partnership with Dr. Susan B. Neuman, PhD, a specialist in early literacy development whose research includes reading instruction for children living in poverty. She is helping us to dig deeper into the statistics and develop a plan that will really make an impact on literacy in US.

MP: What is the optimal age for literacy acquisition, and what course of action do you suggest to take advantage of that prime learning window?

IG: As a corporate supporter, our education partners have reiterated a need for resources and age-appropriate books. Studies show that children that are read to from the beginning have increased vocabulary and are more successful in school. It is never too early to push literacy. With the nation’s recent report cards reflecting stagnant reading scores for high school seniors, we created our Soar with Reading to encourage and share the gift of reading starting at the pre- and grade-school levels. Education and access to age-appropriate books is very important in building a strong foundation. This includes engaging students through means that they are currently using, including apps and other technology advancements.

MP: How can we make the love of reading a family affair?

IG: The Soar with Reading program was created as a family affair to encourage reading and help children’s imaginations take flight. Soar with Reading provides books to help maintain the knowledge base student’s built during the school year. A great way do this is with the support of family members. We encourage parents to read with their children wherever they are – at the grocery, in the airport, on the bus, it all makes a difference. We also provide interactive resources for the entire family and we also bring literacy to life with free reading events in JetBlue cities throughout the summer.

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November 19, 2014

A note from Robin Hayes

Since JetBlue’s first flight, we’ve never sat still. Our airline has morphed over the years in response to dramatic changes in our industry and the shifting needs of our Customers.  We’ve added products like Even More , Mint, Fly-Fi, and grown our network internationally while providing a better experience at a great value.

Today we’re announcing a couple major initiatives for the future that will continue to evolve our product so we can maintain our competitive edge and deliver for our customers, our crewmembers, and our shareholders. One thing that’s not changing is our culture of service and our commitment to our customers.

  • Branded Fares – Beginning in the first half of 2015, customers will be able to choose between three fare bundle options that provide new choices and allow travelers to tailor each trip to their preferences. The first fare bundle will be designed for those customers who don’t traditionally check a bag; the latter two will offer one and two free checked bags, respectively, along with other attractive benefits, like additional TrueBlue points and increased flexibility. These new options will allow us to tailor our offerings to individual customers in a way that is simple and transparent. You will hear a lot more about the features of this plan over the next several months. We want to be sure customers understand how this approach works for them when we roll it out officially in mid-2015.
  • Cabin Refresh – Our customers love the look and feel of our new Airbus A321 jets. In fact, this aircraft is rated significantly higher than other aircraft in our satisfaction surveys. Beginning in mid-2016 we’ll retrofit our A320 aircraft – which are the workhorse of our fleet – with the same lighter and more comfortable seats found on our A321 along with the improved 100+ channels of DirecTV on beautiful 10” widescreen displays. These modern seats will enable us to increase the total number of seats on our planes – which helps us continue our low fare commitment – while still offering the most legroom in coach by a significant margin. The entire aircraft will be upgraded with power ports accessible at every seat along with new lighting, new lavatories, and more.

seatsThe JetBlue experience will keep getting better. In fact, we are very excited to announce today that customers can keep enjoying free access to Fly-Fi – the industry’s fastest connectivity product – thanks to new partnerships with Time Inc., Verizon, and the Wall Street Journal. All of our 140 Airbus A320/A321 jets are expected to have Fly-Fi by the first half of 2015, with EMBRAER 190 installations beginning thereafter. Another game-changing product, Mint — our refreshing new take on a premium experience –has been extremely well received on flights from New York to Los Angeles and San Francisco. By the end of the first quarter all flights to both cities will feature Mint.

 

Robin Hayes
President, JetBlue Airways

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November 11, 2014

JetBlue partners with Veterans Advantage to support veterans and military families

JetBlue, in partnership with Veterans Advantage, today introduces a new discount program for U.S. active duty military, retired Veterans, National Guard and Reserve and their families.

Members enrolled in Veterans Advantage will receive a 5 percent discount off of base fares on JetBlue flights with no blackout dates. JetBlue will also waive its standard $25 phone booking fee when Veterans Advantage members call 1-800-JETBLUE to book with their discount. Members enrolled in TrueBlue, JetBlue’s loyalty program, will also earn points from their trips for use on future travel. Active military members and their dependents will also be able to pre-board flights and check up to five bags for free when traveling on duty or two bags for free on leisure trips.

For more information on JetBlue’s Vets in Blue platform, visit JetBlue.com/military.

(a) Rules and restrictions apply: Veterans Advantage members will receive a 5% discount off the base fare for all JetBlue flights booked by March 23, 2015.  To qualify, at least one Customer on the reservation must be a member in good standing of the Veterans Advantage program at time of booking.  Joining Veterans Advantage requires payment of a membership fee, and compliance with certain Terms of Service.  Customers may be eligible to enroll in a 30 day trial of Veterans Advantage, to discover this discount and other special benefits.  To book a flight with the discount, Veterans Advantage members must call 1-(800)-JET-BLUE (538-2583). Discount is not available for online bookings or any other booking method.  Discount is valid on base fare for JetBlue flights only, and is not valid in connection with JetBlue Getaways vacation packages, TrueBlue award flights, flights on partner airlines, baggage or other fees, surcharges, taxes, or any other products or services. Discount cannot be combined with other offers or discounts, is not applicable to special Military (MIL) fares, cannot be partially redeemed, has no cash value, is not redeemable for cash, and is non-transferable.  Other restrictions apply, see General Terms for details.  

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November 10, 2014

Vets In Blue

Today we’re thrilled to announce our newest custom livery, one that is very close to our hearts as we celebrate our veterans this week, Vets in Blue.

Vets in Blue joins our fleet this week with a dedicated charter flight from New York to Washington, DC with current and former members of the United States Armed Forces spanning several generations. The first “Vets in Blue” flight also included JetBlue crewmembers who are veterans of military service, including the first two pilots in the cockpit and the four inflight crewmembers.

“Vets in Blue” is the latest addition to JetBlue’s exclusive legion of partnership aircraft celebrating organizations and causes, including “Blue Bravest,” which raises awareness for the FDNY Foundation, and “I Love New York,” highlighting New York State Tourism.

Customers are encouraged to keep an eye out for a first glimpse of “Vets in Blue” as it travels to destinations including Boston, New York and Washington, DC. To assist avid plane-spotters, or veteran supporters, the currently scheduled flights* of tail number n775JB “Vets in Blue” is as follows:

DEPARTURE TIME

(Local Airport Time)

FLIGHT NUMBER

ORIGIN

DESTINATION

(NOV 10)

Charter

JFK

DCA

(NOV 10)

Charter

DCA

JFK

9:00 AM (NOV 11)

1701

JFK

FLL

12:50 PM (NOV 11)

1272

FLL

LGA

4:29 PM (NOV 11)

1161

LGA

PBI

8:20 PM (NOV 11)

122

PBI

BOS

7:00 AM (NOV 12)

215

BOS

DFW

11:10 AM (NOV 12)

1214

DFW

BOS

4:45 PM (NOV 12)

1351

BOS

MCO

8:49 PM (NOV 12)

1352

MCO

BOS

7:00 AM (NOV 13)

215

BOS

DFW

11:10 AM (NOV 13)

1214

DFW

BOS

4:45 PM (NOV 13)

1351

BOS

MCO

8:49 PM (NOV 13)

1352

MCO

BOS

*Flights are subject to change based on operational necessity. You can track tail number N775JB live at FlightAware.com

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April 30, 2014

Our sixth annual Responsibility Report

Last week we released our sixth annual Responsibility Report, highlighting the progress we’ve made in 2013 in the environmental and social responsibility arenas. From initiatives like onboard recycling, to investing in our crewmembers and the communities in which we live in.

Read highlights of the report below or read the complete report here.

Climate Change and Decreasing Environmental Impact

  • Climate change: JetBlue is communicating transparently about climate change. We work every day to reduce our environmental impact and are fully committed to meeting the International Air Transport Association (IATA) targets for greenhouse gas (GHG) emission reductions. These include joining an industry pledge to cut carbon emissions 50 percent by 2050, relative to 2005 levels. (Want to learn more? Our CEO Dave Barger was recently speaking about it.)
  • Partnering to protect oceans: No one benefits when oceans and beaches are polluted. JetBlue teamed up with The Ocean Foundation to explore a novel approach to ocean health in the Caribbean. Destinations in Latin America and the Caribbean make up one-third of our route network, and the health and appearance of these destinations have a direct impact on our revenue. With The Ocean Foundation’s help, JetBlue is showing the economic value of clean beaches by directly tying the importance of nature to the airline’s main economic measure – revenue per available seat mile (RASM). (Want to help? Take our survey!)
  • Composting: In most terminals valuable food scraps are sent to landfills, where their nutritional value is lost and they emit GHGs during decomposition. JetBlue decided to do something different. At JFK’s T5, we began a partnership to compost food waste.  Through our composting partnership, we send nearly 300 pounds of material each day (55 tons annually) to a composting facility where it is turned into fertilizer and nutrient-rich soil for farms.

Governance and Transparency

  • Conflict materials: JetBlue purchases minerals to make the TVs on the aircraft. These TVs would not work without critical minerals to transmit signals and images. These minerals can only be sourced through mining in specific locations and not all mining and sourcing is created equal. Some minerals including, but not limited to, tungsten, tantalum, tin and gold, come from mines that engage in horrific and widespread human atrocities. We do not intend to fund these mines through its supply-chain and have started a deep audit of its supply-chain connected to their TVs and its LiveTV subsidiary that manufactures them.

Investing in its People

  • Marriage equality: JetBlue treats all crewmembers equally. The Defense of Marriage Act (DOMA) made this difficult. For some crewmembers, this meant their partners could not be recognized as “spouses” by federal law, and couldn’t receive federal marriage benefits. Last year, JetBlue signed an amicus brief together with 278 employers and organizations, in the case of United States vs Windsor, who was challenging the Act’s constitutionality.

Investing in the Community

  • Volunteerism: JetBlue’s Community Connection program ties corporate giving with crewmembers’ passions. Through this program, crewmembers log the hours they volunteer with nonprofits and for every 25 hours, JetBlue donates a travel certificate for the charity of their choice. In total, 1,040 crewmembers volunteered 69,635 hours of their own time in 2013.
  • STEM/Aviation Education: JetBlue took its support for STEM education to the next level in 2013. By creating the JetBlue Foundation, the airline will put aviation on the map as a top career choice for students. The Foundation is company-sponsored, but independent from JetBlue. In 2013, the Foundation awarded $25,000 grants to three aviation-focused high school and college programs.

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April 29, 2014

JetBlue Announces Senior-Level Organizational Changes

JetBlue Airways (NASDAQ: JBLU) today announced a number of organizational changes as part of a proactive, company-wide organizational realignment designed to enhance operational performance, customer experience and create an overall more efficient airline that is better positioned for the future.

By creating a new, more streamlined reporting structure and new functional ownership for much of JetBlue’s senior leadership, the organizational changes, which will be fully implemented in the coming weeks, are designed to improve prioritization, execution and discipline across departments and ensure that the airline is more efficient and better aligned to execute and support its overall strategy.

“Positive change is in JetBlue’s DNA. We are constantly evaluating what we can do to improve this airline for our customers, our shareholders, and our crewmembers, and this effort helps us do precisely that,” said Dave Barger, CEO JetBlue.

“At the end of the day, this is about building an organization that will help our crewmembers execute better every day and allow us to build on our position as an independent and disruptive force in the industry,” said Robin Hayes, President.

As part of the organizational restructure, the following senior leaders will now have expanded functions or new roles at JetBlue:

  • Joanna Geraghty has been named Executive Vice President, Customer Experience supporting JetBlue’s 12,000 Crewmembers in Inflight, Airports and Customer Support teams, reporting to Robin Hayes. Ms. Geraghty joined JetBlue Airways in March 2005 as Director, Litigation and Regulatory Counsel moving into the Vice President, Associate General Counsel role in 2006. Most recently, Ms. Geraghty was JetBlue’s Executive Vice President, Chief People Officer leading JetBlue’s human resources functions.
  • Jeff Martin, Senior Vice President, Operations, has taken on an expanded role to include leadership of the airline’s System Operations Center in addition to his current leadership of Flight Operations and Technical Operations. Mr. Martin, who will be reporting to Robin Hayes, joined JetBlue in April of 2012 after 22 years of service at Southwest Airlines.
  • Scott Laurence has been promoted to Senior Vice President, Airline Planning, reporting toRobin Hayes. Mr. Laurence joined the airline in April 2008 as Director, Route Planning, and since 2009 has held the role of Vice President, Network Planning & Industry Partnerships. To ensure greater integration of day-of and long-term planning functions, the following teams will report to Mr. Laurence: Network & Operations Planning, International, Charter Operations, Continuous Improvement, and Industry Partnerships.
  • Marty St. George has been named Senior Vice President, Commercial. Mr. St. George joined the airline in July 2006 and held several roles including: Vice President, Planning, and most recently, Senior Vice President, Marketing and Commercial Strategy. In his expanded role, Mr. St. George will oversee Customer Analytics and Sales & Revenue Management in addition to his current leadership of Brand & Advertising, Digital Commerce, Loyalty, and Product Development and continue reporting to Robin Hayes.
  • Warren Christie has been promoted to Senior Vice President Regulatory & Training, reporting to Robin Hayes. Mr. Christie joined the airline in March 2003 and has served in various roles including Vice President, JetBlue University, the airline’s award-winning training department. Most recently, Mr. Christie has held the Vice President, Operations Planning & Training role since 2012. The following teams will report to Mr. Christie: Safety, Security and JetBlue University.
  • Mike Elliott has been promoted to Senior Vice President, People, reporting to Dave Barger. Mr. Elliott joined the airline in October 2010 as Vice President, Crew Relations where he has worked tirelessly to ensure high engagement of Crewmembers and the company’s Values Committees. The following teams will report to Mr. Elliott: Compensation & Benefits, Crew Relations, Labor and Talent Management.
  • David Clark has been promoted to Vice President, Network Planning and will have responsibility for JetBlue’s flight schedule, network optimization and flight profitability. Mr. Clark, who will be reporting to Scott Laurence, joined the airline in May 2009 as Director, Route Planning and is one of the architects of JetBlue’s successful expansion in Bostonand Latin America. He has served as Director, Schedule Planning since October 2011.
  • Tracy Lawlor has been promoted to Vice President, Financial Planning & Analysis. Reporting to Mark Powers, Chief Financial Officer, she will be responsible for short- and long-term forecasting and capital allocation. Ms. Lawlor joined the airline in July 2001 and has held the Director, Financial Planning & Analysis role since 2006.
  • In addition to the above organizational changes, Glenn Cusano, JetBlue’s former Vice President of Financial Planning & Analysis will be moving to the role of Vice President, Operational Planning & Analysis reporting to Scott Laurence. In this role, Mr. Cusano will work to identify operational efficiencies and manage workforce planning needs throughout the operation.

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April 27, 2014

JetBlue Airways Brings Its ‘Inspiring Humanity’ Mission To Life with A Humanitarian Effort to Haiti

Port-au-Prince, Haiti, became JetBlue’s 82nd BlueCity in December 2013. Before launch it was decided the airline would carry out a humanitarian delivery flight in partnership with the Airbus Corporate Foundation to bring aid to the country, including life-saving anti-cholera medication, blankets and clothing for nearly 6,000 children, hundreds of pair of shoes, thousands of books to help improve literacy, laptops, toiletries and more. Additionally, the JetBlue contingency also made the first dig for a modernized fresh water well in what will become a new village for Haitians still displaced following the 2010 earthquake. Haiti remains the poorest country in the Western Hemisphere and continues to be deeply affected by the earthquake.

JetBlue provided several tons of resources to local schools and orphanages in and near Port-au-Prince. The group visited and delivered supplies to charities that have previously been supported by crewmembers including Ecole Herve Romain, a school in Port-au-Prince’s red zone run by charity organization Edeyo Foundation; Children of Hope, a children’s home in Saintard, north of Port-au-Prince and Grace International, one of Haiti’s largest non-profit organization that runs numerous schools, displacement camps, girls and boys orphanages, a widows home and hospital.

The airline provided donations including more than 2,000 books, toiletries and laptops, which were handed out by a team of 15 front-line crewmembers. The crewmembers also broke ground on a new well for fresh drinking water for Grace International in Carrefour. This area is currently under development building an entire new village that will house tens of thousands of people still displaced from the earthquake.

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February 13, 2014

We Want to Hear From You

You know, we fly to warm places too. We want you to enjoy an escape from this crazy weather, not just flying JetBlue to one of our 29 destinations in the Caribbean and Latin America, but we also want you to enjoy the environment once you get there.

#JetBlueSoFly photo from @carelizapple

#JetBlueSoFly photo from @carelizapple

#JetBlueSoFly photo from @allo_alla

#JetBlueSoFly photo from @allo_alla

As part of our ongoing Jetting to Green effort, we’ve joined The Clinton Global Initiative and partnered with The Ocean Foundation to examine the impact those clean beaches have on tourism. We are assigning a measured dollar value to a healthy ocean ecosystem, including living coral reefs and a trash-free environment. And acknowledging that part of our profit comes from the beauty of nature.

“If you think it sounds obvious that travel companies profit more in locations with beautiful beaches, then we have to ask — why countries whose GDP depends on tourism aren’t already natural leaders in conservation or waste reduction?” Mark J. Spalding, president of The Ocean Foundation, said. “The answer is that assumptions are not good enough. Assumptions do not create action. What we are doing is turning this assumption into evidence specific enough to matter in financial filings.”

This is where you come in.

Please take a few minutes of your day to fill out a simple survey we’ve prepared with our friends at The Ocean Foundation about our Caribbean beaches. Help us gather the data needed to create action/. Your voice matters.

Take the JetBlue and The Ocean Foundation Sustainability Partnership survey

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