November 16, 2012

First-Ever Playground Build in Tamarac, Florida!

We’re proud to announce a partnership with K.C.  Wright Leadership Academy and KaBOOM! to build a playground on the school’s premises further highlighting the airline’s commitment to Ft. Lauderdale and the surrounding community.  JetBlue and KaBOOM! joined forces with the Florida Panthers and their fans to build the first-ever playground at  K.C. Wright Leadership Academy in Tamarac, FL. The children who attend K.C. Wright Leadership Academy do not currently have a playground to enjoy.  Understanding that children discover the world through play, the new playground will provide more than 150 children in the local community with a safe source of recreation. The new playground’s blueprint is based on drawings created by children from the school who participated in a Design Day event in September.

JetBlue and long-standing partner KaBOOM! have worked together over the last seven years to build safe places to play for children across the airline’s network. This partnership has successfully engaged more than 3,000 volunteers and served more than 8,000 children through 16 playground builds. The playground at K.C. Wright Leadership Academy marks the fourth build in Florida through the collaboration.

Learn more about our partnership and previous events with KaBOOM!

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October 25, 2012

New Music-Themed Celebrity Auction Items on Bid For Good Online Charity!

Due to overwhelming support from our customers, we have added three new music-themed celebrity auction lots to our Bid For Good online charitable auction, available through November 6 at

Our annual Swing for Good and Bid for Good efforts make up our largest charitable fundraiser of the year.This year, we are poised to hit the $1 million mark for funds raised to date for our nonprofit partners. Proceeds raised by this year’s campaign will benefit KaBOOM!, a non-profit organization that envisions a great place to play within walking distance of every child in America; and PBS KIDS, the number one educational media brand for kids.

These three new fun-filled music themed lots include:

-A Soul Train Awards Package in Las Vegas - The 2012 Soul Train Awards is a two-hour celebration of the hottest artists in R&B, Hip-Hop and Classic Soul music and will take place November 8-10, 2012. One lucky winner will receive two tickets to the 2012 Soul Train Awards hosted by Cedric the Entertainer at Planet Hollywood LIVE in Las Vegas and two tickets to either the Comedy Show or the New Edition Concert as well as exclusive access to the official after party. Travel and accommodations are not included. Bidding starts at $500 and closes on November 1, 2012.

-An Exclusive Experience With Grammy Award Winners Mumford & Sons at The Hollywood Bowl in Los Angeles - Glassnote Records recording artists Mumford & Sons will perform their last U.S. show of the year on November 10, 2012 in Los Angeles. In addition to airfare, provided courtesy of JetBlue, and concert tickets, one fortunate fan will also take home a Mumford & Sons signed poster and CD and a copy of their new CD Babel on vinyl. Bidding starts at $200 and closes on November 6, 2012.

-An Adam Lambert Signed Tie From Designer Cedarwood State American Idol finalist Adam Lambert just wrapped his overseas tour promoting his new album Trespassing. Adam Lambert stepped into the national spotlight in 2009, after he became a finalist on the eighth season of the reality television competition show, American Idol where he earned comparisons to glam rockers like Freddie Mercury and Gene Simmons. One of his top fans will win a Cedarwood State tie signed by Adam. Bidding starts at $100 and closes on November 6, 2012.

Our Swing for Good Golf Classic began in 2009 to build awareness for our charitable partners. We created Bid for Good in 2010 as an extension of the golf event to further increase exposure for benefiting charities and their work in the community.

Learn more about Bid For Good
Learn more about our Corporate Social Responsibility team


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October 13, 2012

Photos: Swing for Good Golf Classic

Our fourth annual Swing For Good Golf Classic took place on Tuesday, and although the rainy weather proved a bit challenging, it didn’t keep nearly 300 business partners and crewmembers from participating in this important fundraising event.

With our 16th playground build right around the corner and all of our success with the Soar with Reading campaign, the event was a true celebration of our dedicated support to our partner charities, KaBOOM! and PBS Kids; we are proud to be associated with these organizations. In fact, over the past two years we have donated over a quarter of a million dollar’s worth of books to kids in need, and distributed more than 500,000 literacy based activity books across our network.

Learn more about our Corporate Social Responsibility team

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October 11, 2012

A Day in the Life: Corporate Social Responsibility

Welcome to A Day in the Life, where we take you behind the scenes at JetBlue to learn more about the important jobs that work in concert together to run a major airline. This time, we visit with Icema, Jenna, Irma and Kate, who have one of the most generous jobs at our airline.

This four person team makes up our Corporate Social Responsibility (CSR) department, or the folks tasked with identifying charitable causes that make sense for JetBlue to support, and to allocate our resources accordingly.

The CSR team, led by Icema (who has been with us since JetBlue’s infancy when she was an operational leader at JFK), works in several capacities to support our philanthropic efforts. Overall, we support more than 1,000 non-profit organizations throughout the 71 cities that we serve. That support may range from financial contributions to in-kind donations to volunteer support, with the ultimate goal of moving the needle on social change in the areas of education, youth, environment and community.

The team wears many hats, including handling inbound inquiries for donations of funds; planning charity events like our annual Swing For Good Golf Classic (which just took place this week Tuesday); and organizing and empowering our 14,500 crewmembers to get out in their individual communities to volunteer for the causes they’re most passionate about. On any given day, the CSR team might be in Orlando with professional basketball players reading to hundreds of kids as part of Soar With Reading initiative, digging in the dirt to plant trees for our One Thing That’s Green campaign, or building relationships with our partners around the JetBlue network.

Our Soar With Reading event in New York

Many companies and celebrities now feel an obligation to have a charitable arm which donates to its largest bases as part of its regular operations, but at JetBlue, we are a little different in our thinking. We have always believed that giving back to the communities in which we serve is not a corporate obligation, but rather a moral one. Not only do our customers live in the cities that we fly to, but our crewmembers do as well, and we feel strongly about our responsibility to support those neighborhoods as best we’re able.

Some national partners that we have longstanding relationships with include:

  • First Book
  • KaBOOM!
  • PBS
  • VH1 Save the Music

In 2012 alone we have:

  • Donated $200,000 worth of books to kids in need, through our Soar with Reading program
  • Decorated and delivered 2,100 quilts to children in hospitals throughout the JetBlue network, through our partner Soaringwords
  • Pledged to plant a tree for everyone traveling with us on Earth Day, which resulted in over 83,000 trees, in honor of our 5th annual One Thing That’s Green Campaign!
  • Built new KaBOOM! playgrounds – in San Juan, PR, Long Beach, CA, Boston, MA and Oakland, CA. Each of the new play spaces were designed with the help of local children and built by JetBlue Crewmembers, customers and local residents. In 2012 alone, together with KaBOOM!, JetBlue engaged over 825 volunteers, to build four new playgrounds that will serve 5,228 children.
  • And many more!

Our crewmembers are encouraged to go out into their local communities though our Community Connections program. So far this year, 2,014 crewmembers have volunteered 16,341 hours for 345 non-profits across the cities that we serve. For every 25 hours a crewmember volunteers, we donate one round trip ticket to their charity of choice. Crewmembers who volunteer more than 100 hours of their time are invited to an annual recognition dinner. “All of the rewards are important mainly because they demonstrate that we value crewmember engagement within their communities and it allows us to further align our corporate giving with crewmembers’ passions,” shared Jenna from the CSR team.

Our KaBOOM! playground build

Of course we don’t do the right thing in order to get recognition, but our community efforts have received accolades including CSR Cause Branding Campaign of the Year from PR News for our 2011 Soar with Reading program, which aims to help kids’ imaginations take flight through reading; to learn more about that award click here. We were also awarded the For Planet and People Award in the travel category, by, for our long-standing partnership and commitment to reducing the environmental impact of our crewmembers and customers. For more information on that award, click here.

“My favorite part of working on the CSR team is when crewmembers share the impact our donation of tickets had on their child’s school or an animal shelter or one of the other 300 organizations we support. The rewards may seem small but have a huge impact on morale,” said Kate.

Check out the previous editions of A Day In The Life and meet:

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September 27, 2012

Bid For Good! Online Charity Auction for Exclusive Items

Our fourth annual Swing for Good Golf Classic and Bid for Good online auction together make up our largest fundraising effort of the year. Help us reach our goal of raising $1 million to benefit two of our long-standing charitable partners – KaBOOM! and PBS Kids. Bid on items ranging from luxurious all inclusive Getaways packages and exclusive access to VIP sporting events to one-of-a-kind experiential opportunities, and provide much needed funding to these great non-profit organizations. Visit and bid today through Oct.18 on items including:

  • A chance to throw the first pitch at a Boston RedSox game
  • VIP tickets to The Tonight Show with Jay Leno in Los Angeles
  • An Eli Manning signed jersey
  • Four passes to the 2013 PGA Championship
  • Super Bowl 2013 tickets
  • Tickets to the 2013 Academy of Country Music Awards
  • MTV Movie Award tickets
  • Pit passes at a NASCAR race
  • A private PBS Kids party featuring a live musical performance by PBS Kids Host Mr. Steve
  • VIP tickets to Late Night with Jimmy Fallon in New York City; and much more.

Additionally, as part of this year’s fundraising efforts, we’ll also raise funds for both non-profit organizations at our fourth annual Swing For Good Golf Classic, held on Tues, Oct. 9, 2012 at Bethpage State Park Golf Courses.

Our non-profit partners are near and dear to our heart. Kaboom! envisions a great place to play within walking distance of every child in America. In addition to raising funds, our crewmembers have helped build 15 playgrounds and counting as part of our partnership. PBS Kids, the number one educational media brand for kids, is another longtime collaborator. Just this summer, we partnered with PBS Kids to provide more than $200,000 worth of books to children in need through our Soar with Reading literacy program.

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August 15, 2012

50% Off Roundtrip Fares to See The Wanted Live From T5!

We’re making it even easier for fans to attend our upcoming, exclusive Live From T5 performance by the chart-topping British-Irish male pop vocal group The Wanted on Wednesday, August 22 at 6 p.m. ET. Today only, use promo code THEWANTED while supplies last for 50% off roundtrip flights to New York’s JFK on August 22 with a return the same day or on August 23.

Codes are subject to limited availability, so book at to catch the performance. Customers planning to catch The Wanted’s Live From T5 performance should plan travel times accordingly.

Eager fans wanting to attend The Wanted’s exclusive Live From T5 performance should follow @thewantedmusic for additional chances to win passes. We’re also teamed up with, the leading destination for online charity auctions for an opportunity to meet The Wanted prior to the show. Proceeds for the auction will go to our Swing for Good charitable campaign benefitting KaBOOM! and PBS KIDS. Bidding is available at

Learn more about the upcoming Live From T5 concert with The Wanted

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August 8, 2012

Help From Some Small Experts for Our 15th Playground Build

We teamed up with our long-time partners Kaboom! and children from Oakland’s Community School for Creative Education for “design day” on our first Bay Area playground build, which will be later this month.  Our team, composed of crewmembers from our Oakland, Sacramento, San Francisco and San Jose stations, joined the important and fun first step in the playground’s development.

We were impressed with the kids’ creativity as the students let their imaginations run wild during the design session.  After the crayons were set aside, students presented their individual designs in front of everyone.  Kaboom! coordinator, Kristin’s experience with kids and volunteers kept the day’s agenda in order.  After the presentation and sticker awards, parents and volunteers from the school along with JetBlue crewmembers were divided into nine committees.  The committees’ task included overseeing logistics, acquiring tools, safety, partnership generation, fundraising and volunteer recruitment.  The preparation for the actual playground build is an eight-week process culminating on August 18 at 2111 International Blvd in Oakland, CA.  Stay tuned for more!

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February 16, 2012

Life is A Long Beach (So Why Not Build a Park?)

We’re teaming up with long-time partner KaBOOM! to build our 12th playground in 12 years today at the Fairfield Family Branch YMCA in Long Beach, Calif. The playground build began with a kickoff ceremony at 8:30 a.m. PT and the ribbon-cutting ceremony will be held when the playground is completed at 2:30 p.m.

A great place to play for school-age kids (ages 5-12) will improve community health, develop children’s social skills and combat childhood obesity. KaBOOM! and JetBlue know that kids play harder and get more exercise when they play in an unstructured way. This playground will provide the perfect space for unstructured play and, given the high number of kids served at the Fairfield YMCA, would be an important part of the solution to the neighborhood’s obesity problem.

Members and nonmembers of the Fairfield Branch will all benefit from its programs and will rally together to make this playground project successful. Hundreds of volunteers have signed up to support this activity. They view the Fairfield Branch as a safe community space that brings together neighborhood children and will donate their time, money and efforts to this project. Through working with its members, parents and volunteers, the Fairfield YMCA’s project planning committee is ready to build a great new place to play.

The playground is the 12th built by KaBOOM! and JetBlue in an effort to fight the play deficit and save play. We’ve helped to build playgrounds in Greater Boston, Massachusetts; Salt Lake City, Utah; Kissimmee and Orlando, Florida; and Long Island City, New York, among others.

Learn more about our partnership with KaBOOM! and past playground builds.

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October 27, 2011

JetBlue Loves Playtime! We’re Teaming Up To Construct A Community Playground in Revere, MA

We’re teaming up with long-time partner KaBOOM! as well as with Revere Neighborhood Developers and the City of Revere to build our 11th playground this Saturday, Oct. 29 at Costa Park in Revere, Massachusetts. The playground build begins with a kickoff ceremony at 8:30 a.m. ET and the ribbon-cutting ceremony will be at 2:30 p.m.

Costa Park, the children’s playground on Shirley Avenue just a few blocks from the Revere Beach T stop, is in need of revitalization. Recognizing this need, we’re partnering with KaBOOM!, a national non-profit organization dedicated to saving play, and local residents to make the park a place where families, daycares, and schools can feel proud to bring their children to play. When complete, the new playground will provide a safe play space for 500 children. Crewmembers from our Boston station will volunteer their efforts to help build a playground in just one day’s time.

The playground will be the 11th built by us and KaBOOM! in an effort to fight the play deficit and save play. We’ve also helped build playgrounds in Washington D.C., Salt Lake City, Utah, Kissimmee and Orlando, Florida, and Long Island City, New York, among other cities.

Learn more about our previous playground builds and our partnership with KaBOOM!.

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June 2, 2011

JetBlue hosts second Swing for Good breakfast

Yesterday we proudly hosted our second annual Swing for Good Business & Community Breakfast Panel Event at the Eventi Hotel in Manhattan, moderated by Ami Dar, Founder and Executive Director of Panelists included Dave, CEO and “Chief Old Person” Nancy Lublin and KaBOOM! CEO Darell Hammond. The event focused on the impact companies can make through charitable giving and community involvement.

We prides ourselves on being a service company that goes beyond the airport and has lasting impact on the local community. Our third annual Swing for Good Golf Classic, which takes place on October 6, 2011, is a charitable golf tournament that benefits KaBOOM! and, our two major national charities.

Among the topics discussed, KaBOOM! and shared some of the recent programs and initiatives that were made possible by the inaugural JetBlue Swing for Good Golf Classic in 2010. KaBOOM!, the national non-profit dedicated to saving play, teamed with us on February 3, 2011, to build our tenth playground together in Kissimmee, Florida.

The 2011 JetBlue Swing for Good Golf Classic is scheduled for Thursday, October 6, 2011. The event will be held at Bethpage State Park Golf Course with more than 260 participants.

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