December 29, 2012

Donating Laptops to Schools in the Dominican Republic

We recently brought members of our IT team down to our 67th BlueCity, La Romana, where we joined forces with the DREAM Project to donate laptops to children to support their educational pursuits. DREAM is a local organization that runs education programs for children and youth in the DR; the goal is to break the poverty cycle by providing education opportunities at an early age so children feel empowered to stay on this track as they get older.

After a great day of interacting with the children at the school Escuela Francisco Salazar, located in the city of Higuey through educational games and laptop lessons, our volunteers hope to remain in contact with the school and foster the relationship like we’ve done with local schools in Santiago and Santo Domingo.

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December 26, 2012

Helping to Fight Hunger in Africa

A division of our Safety department, the Voluntary Flight Safety Programs team, recently helped out during The Million Meal Challenge in Orlando. The day was filled with packing meals for thousands of hungry people in Burkina Faso, a country in West Africa. Burkina Faso receives less than 24 inches of rain annually and consequently, is prone to droughts that make farming difficult. Not only that, but high food prices and insect infestation are other factors that contribute to severe food shortages.

According to the global non-profit organization Hunger Project, this region has some of the lowest human development measures when it comes to income, educational opportunities, and life expectancy. To alleviate some of the country’s hunger issues, a group of our crewmembers rallied together to get involved wit the Million Meal Challenge—a nationwide initiative where local communities pack and ship one million meals to the people of Burkina Faso.

At the Orlando event, our crewmembers joined other residents in the community to meet the goal: to feed 12,000 families in this poor African country for one year. Stocked with protein, rice, vegetables, and vitamins, the food packages were shipped to orphans, the elderly, widows, and those living with HIV and disabilities.

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December 20, 2012

JetBlue Names Alex Battaglia Senior Vice President, System Operations

We’re pleased to announce the promotion of Alex Battaglia to the position of Senior Vice President, System Operations. Mr. Battaglia will oversee the execution of JetBlue’s day-to-day operations including System Operations, Dispatch, Air Traffic Management, Crew Services and Emergency Response and Care.  He will continue to report to our Chief Operating Officer, Rob Maruster.

Mr. Battaglia previously served as JetBlue’s Vice President of Airports and Operations, and will continue to lead the Airports group until a new leader is assimilated. In his new capacity, he will also assume responsibility for our JetForward Program, the largest single multi-year strategic initiative in Operations to improve core technology used in planning, running and recovering JetBlue’s operation within System Operations.  He will also lead Business Continuity efforts, and will be defining those and other organizational requirements as he leads the team.

Mr. Battaglia began his aviation career nearly 30 years ago and has held a variety of leadership roles primarily in the airport and operations areas. His extensive background in customer service led to a natural progression in roles of increased responsibility and importance. Alex is a lifelong New York Mets fan and recently attended his 34th Mets home opener.  He was born in Brooklyn, New York and was raised in North Jersey.  His educational background includes studies at the University of Hawaii and William Patterson University where he majored in Business Management. He and his wife Melissa currently reside in Long Island, New York.

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December 16, 2012

Crewmembers Support Literacy for Preschoolers

Our Burbank crewmembers recently volunteered at an event hosted by the non-profit organization Los Angeles Universal Preschool (LAUP) and local public broadcasting PBS SoCal. To advocate children’s literacy, the organization invited JetBlue to read to 30 preschoolers at Horace Mann School in Burbank. Appropriately, the name of the book was “Up, Up, Up!”

LAUP supports the development of preschools in Los Angeles County, ensuring that the curriculum and environments are up to par in providing a quality education for children. Their goal is to help children succeed in their next step, kindergarten, and beyond.

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December 15, 2012

Light Up a Life Campaign Kicks Off

For our seventh annual Light Up a Life campaign we’re partnering with two fantastic organizations: Together We Rise and Soaringwords. The next few months are all about bringing the holiday spirit to children across the cities we serve, and each year, our crewmembers go above and beyond to bring our airline’s culture of giving to those in need.

Together We Rise is a non-profit organization that works with foster children across the nation. It develops programs and activities to enrich their lives, and also offers one-on-one support. From sports camp and music to mentoring and counseling, Together We Rise aims to help these children feel connected during tough times.

Soaringwords also works with youth, but in the capacity of helping children who suffer from a serious illness—and their families. It’s all about connecting these children and loved ones with volunteers who communicate a “never give up!” attitude. Through creative and educational activities—both in person and online—Soaringwords tries to heal by providing hope and a few laughs.

What we’re doing

For the Light Up a Life season, our crewmembers will be channeling their creative side.  In partnership with Together We Rise, we’ll be making Sweet Cases, which are decorative suit cases and duffel bags filled with new supplies (stuffed animals, coloring books, hygiene kits, etc.) for children who are moved around the foster care system, sometimes with little or no notice. Also, just like last year, we’ll be making and delivering SoaringQuilts to children in hospitals.

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December 5, 2012

Swing For Good/Bid For Good Charitable Fundraising Raises Over $420,000!

Our annual Swing for Good and Bid for Good efforts combine to make up our largest charitable fundraisers of the year. We are proud to share that this year’s efforts helped to raise $420,000 for our non-profit partners KaBOOM! and PBSKids. As a result of the generosity of our customers, corporate sponsors and crewmembers, each worthy cause will receive $210,000. Over the past four years, the Swing For Good and Bid For Good fundraising campaigns have raised more than $1 million for a variety of our nonprofit partners.

The Swing for Good Golf Classic began in 2009 to build awareness for JetBlue’s charitable partners.  This event began as friendly competition with our business partners with the joint goal to make a difference in the communities we serve. We then added Bid for Good in 2010 as an extension of the golf event to further increase exposure for the benefiting charities and their work in the community. Bid For Good builds on the strength of the digital community to raise awareness and provides an option to donate for those that can’t attend the Golf Classic.

Both KaBOOM! and PBSKids plan to put these funds to good use. KaBOOM!, a non-profit organization that envisions a great place to play within walking distance of every child in America, will use the much needed funds to continue its work building safe play spaces in underserved areas. While, PBS KIDS, the number one educational media brand for kids, will use the funds towards scholastic-based programming and resources.

The Bid For Good online auction provided customers the chance to bid on JetBlue Getaways vacation packages, exclusive access to VIP sporting events, signed memorabilia and other one-of-a-kind experiences.  Top bids went for unique experiences including a chance to throw the first pitch at a Boston RedSox game and Super Bowl 2013 tickets. While, the Golf Classic included a day of golf, an onsite silent auction, prizes and more.

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December 2, 2012

Participating in Walk with Us to Cure Lupus

A group of our Long Beach crewmembers recently participated in the sixth annual Los Angeles Walk with Us to Cure Lupus, an event organized by the non-profit organization, the Alliance for Lupus Research. The walk raised funds for education and research on lupus, a disease that affects approximately 1.5 million Americans. Walk with Us takes place in more than 15 U.S. cities and the LGB crew has participated in it every year since it began.

The Alliance for Lupus Research was founded in 1999 by Robert Wood Johnson IV, owner of the New York Jets and a member of the Johnson and Johnson family. His daughter had been diagnosed with lupus, and Johnson was frustrated that not enough attention was placed on lupus research, so, he formed the Alliance to pursue scientific opportunities in the hope of finding a cure.

LGB had the most walkers on their team and raised more than $3,200, helping the event surpass its goal of $125,000; the total amount raised exceeded $140,000.

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November 30, 2012

Time is Running Out to ThinkUp!

We’re calling on you, our valued customers, for ideas about what our new tablet experience should look like.

Through Sunday, Dec. 2, 2012, submit your ideas for what features should be included in our new tablet app by visiting Facebook.com/JetBlue and clicking on the ThinkUp tab.

All submissions will be vetted by JetBlue and a public vote will commence for the top five favorite ideas on Dec. 10 through Dec. 17, across six categories: Educational, Fun, Ticketing, Functional, Loyalty and Other.

Each of the five grand prize winners will win travel on JetBlue for a year (two roundtrip travel certificates each month for a 12 month period) and the winning ideas will be included into the development planning of our new tablet app in early 2013.

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November 19, 2012

Calling All Customers to Help Design Our Tablet App!

To celebrate our one millionth iPhone app download, and our new app for Android, we’re taking transparency to new heights with the launch of ThinkUp, a campaign where customers can speak up on a multitude of products and services. For the launch of this platform, we’re asking customers for their ideas about what our new tablet experience should look like.

Starting today through Dec. 2, 2012, submit your ideas for what features should be included in our new tablet app by visiting Facebook.com/JetBlue and clicking on the ThinkUp tab. All submissions will be vetted by JetBlue and a public vote will commence for the top five favorite ideas on Dec. 10 through Dec. 17, across six categories: Educational, Fun, Ticketing, Functional, Loyalty and Other.

Each of the five grand prize winners will win travel on JetBlue for a year (two roundtrip travel certificates each month for a 12 month period) and the winning ideas will be included into the development planning of our new tablet app in early 2013.

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November 14, 2012

Now Serving Our Sixth Destination in the Dominican Republic: Samaná!

We’re taking flight today to our sixth destination in the Dominican Republic, Samaná. We’ll operate twice weekly flights between New York’s John F. Kennedy International Airport (JFK) and President Juan Bosch International Airport (AZS) in Samaná on Wednesdays and Saturdays – the only service between the United States and this coveted beach destination.

Flights are on sale now for as low as $159 one way from JFK to Samaná through November 19, 2012 at www.jetblue.com/new for travel between November 17 and February 13, 2013. Blackout dates apply. Customers can also purchase a full JetBlue Getaways vacation package from only $459 per person, including a three-night stay for two at the Gran Bahia Principe Cayacoa Hotel

Our schedule between JFK and AZS:

JFK to AZS: AZS to JFK:
Depart – Arrive Depart – Arrive
8:20 a.m. – 1:09 p.m. 2:05 p.m. – 5:02 p.m.

- Flights operate on Wednesdays and Saturdays effective November 14, 2012-

- All times local –

As part of the launch JetBlue will also make a computer and book donation to the Liceo Manuela Mullix Fermin – a school just outside of Samaná – through our longtime community partner, the DREAM (Dominican Republic Education and Mentoring) Project. The DREAM Project is an American and Dominican non for profit organization that believes quality education is critical for the future of the Dominican Republic. We’ve been DREAM’s official ambassador since 2010 and has helped with educational programs for thousands of kids in the country.

In the Dominican Republic, JetBlue also serves La Romana, Puerto Plata, Punta Cana, Santiago and Santo Domingo with service to Boston, Ft. Lauderdale/Hollywood, New York, Orlando and San Juan. Just last week the airline announced plans for two more routes linking San Juan with Punta Cana and Santiago.

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