December 16, 2012

Crewmembers Support Literacy for Preschoolers

Our Burbank crewmembers recently volunteered at an event hosted by the non-profit organization Los Angeles Universal Preschool (LAUP) and local public broadcasting PBS SoCal. To advocate children’s literacy, the organization invited JetBlue to read to 30 preschoolers at Horace Mann School in Burbank. Appropriately, the name of the book was “Up, Up, Up!”

LAUP supports the development of preschools in Los Angeles County, ensuring that the curriculum and environments are up to par in providing a quality education for children. Their goal is to help children succeed in their next step, kindergarten, and beyond.

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December 15, 2012

Light Up a Life Campaign Kicks Off

For our seventh annual Light Up a Life campaign we’re partnering with two fantastic organizations: Together We Rise and Soaringwords. The next few months are all about bringing the holiday spirit to children across the cities we serve, and each year, our crewmembers go above and beyond to bring our airline’s culture of giving to those in need.

Together We Rise is a non-profit organization that works with foster children across the nation. It develops programs and activities to enrich their lives, and also offers one-on-one support. From sports camp and music to mentoring and counseling, Together We Rise aims to help these children feel connected during tough times.

Soaringwords also works with youth, but in the capacity of helping children who suffer from a serious illness—and their families. It’s all about connecting these children and loved ones with volunteers who communicate a “never give up!” attitude. Through creative and educational activities—both in person and online—Soaringwords tries to heal by providing hope and a few laughs.

What we’re doing

For the Light Up a Life season, our crewmembers will be channeling their creative side.  In partnership with Together We Rise, we’ll be making Sweet Cases, which are decorative suit cases and duffel bags filled with new supplies (stuffed animals, coloring books, hygiene kits, etc.) for children who are moved around the foster care system, sometimes with little or no notice. Also, just like last year, we’ll be making and delivering SoaringQuilts to children in hospitals.

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December 5, 2012

Swing For Good/Bid For Good Charitable Fundraising Raises Over $420,000!

Our annual Swing for Good and Bid for Good efforts combine to make up our largest charitable fundraisers of the year. We are proud to share that this year’s efforts helped to raise $420,000 for our non-profit partners KaBOOM! and PBSKids. As a result of the generosity of our customers, corporate sponsors and crewmembers, each worthy cause will receive $210,000. Over the past four years, the Swing For Good and Bid For Good fundraising campaigns have raised more than $1 million for a variety of our nonprofit partners.

The Swing for Good Golf Classic began in 2009 to build awareness for JetBlue’s charitable partners.  This event began as friendly competition with our business partners with the joint goal to make a difference in the communities we serve. We then added Bid for Good in 2010 as an extension of the golf event to further increase exposure for the benefiting charities and their work in the community. Bid For Good builds on the strength of the digital community to raise awareness and provides an option to donate for those that can’t attend the Golf Classic.

Both KaBOOM! and PBSKids plan to put these funds to good use. KaBOOM!, a non-profit organization that envisions a great place to play within walking distance of every child in America, will use the much needed funds to continue its work building safe play spaces in underserved areas. While, PBS KIDS, the number one educational media brand for kids, will use the funds towards scholastic-based programming and resources.

The Bid For Good online auction provided customers the chance to bid on JetBlue Getaways vacation packages, exclusive access to VIP sporting events, signed memorabilia and other one-of-a-kind experiences.  Top bids went for unique experiences including a chance to throw the first pitch at a Boston RedSox game and Super Bowl 2013 tickets. While, the Golf Classic included a day of golf, an onsite silent auction, prizes and more.

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December 2, 2012

Participating in Walk with Us to Cure Lupus

A group of our Long Beach crewmembers recently participated in the sixth annual Los Angeles Walk with Us to Cure Lupus, an event organized by the non-profit organization, the Alliance for Lupus Research. The walk raised funds for education and research on lupus, a disease that affects approximately 1.5 million Americans. Walk with Us takes place in more than 15 U.S. cities and the LGB crew has participated in it every year since it began.

The Alliance for Lupus Research was founded in 1999 by Robert Wood Johnson IV, owner of the New York Jets and a member of the Johnson and Johnson family. His daughter had been diagnosed with lupus, and Johnson was frustrated that not enough attention was placed on lupus research, so, he formed the Alliance to pursue scientific opportunities in the hope of finding a cure.

LGB had the most walkers on their team and raised more than $3,200, helping the event surpass its goal of $125,000; the total amount raised exceeded $140,000.

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November 30, 2012

Time is Running Out to ThinkUp!

We’re calling on you, our valued customers, for ideas about what our new tablet experience should look like.

Through Sunday, Dec. 2, 2012, submit your ideas for what features should be included in our new tablet app by visiting Facebook.com/JetBlue and clicking on the ThinkUp tab.

All submissions will be vetted by JetBlue and a public vote will commence for the top five favorite ideas on Dec. 10 through Dec. 17, across six categories: Educational, Fun, Ticketing, Functional, Loyalty and Other.

Each of the five grand prize winners will win travel on JetBlue for a year (two roundtrip travel certificates each month for a 12 month period) and the winning ideas will be included into the development planning of our new tablet app in early 2013.

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November 19, 2012

Calling All Customers to Help Design Our Tablet App!

To celebrate our one millionth iPhone app download, and our new app for Android, we’re taking transparency to new heights with the launch of ThinkUp, a campaign where customers can speak up on a multitude of products and services. For the launch of this platform, we’re asking customers for their ideas about what our new tablet experience should look like.

Starting today through Dec. 2, 2012, submit your ideas for what features should be included in our new tablet app by visiting Facebook.com/JetBlue and clicking on the ThinkUp tab. All submissions will be vetted by JetBlue and a public vote will commence for the top five favorite ideas on Dec. 10 through Dec. 17, across six categories: Educational, Fun, Ticketing, Functional, Loyalty and Other.

Each of the five grand prize winners will win travel on JetBlue for a year (two roundtrip travel certificates each month for a 12 month period) and the winning ideas will be included into the development planning of our new tablet app in early 2013.

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November 14, 2012

Now Serving Our Sixth Destination in the Dominican Republic: Samaná!

We’re taking flight today to our sixth destination in the Dominican Republic, Samaná. We’ll operate twice weekly flights between New York’s John F. Kennedy International Airport (JFK) and President Juan Bosch International Airport (AZS) in Samaná on Wednesdays and Saturdays – the only service between the United States and this coveted beach destination.

Flights are on sale now for as low as $159 one way from JFK to Samaná through November 19, 2012 at www.jetblue.com/new for travel between November 17 and February 13, 2013. Blackout dates apply. Customers can also purchase a full JetBlue Getaways vacation package from only $459 per person, including a three-night stay for two at the Gran Bahia Principe Cayacoa Hotel

Our schedule between JFK and AZS:

JFK to AZS: AZS to JFK:
Depart – Arrive Depart – Arrive
8:20 a.m. – 1:09 p.m. 2:05 p.m. – 5:02 p.m.

- Flights operate on Wednesdays and Saturdays effective November 14, 2012-

- All times local –

As part of the launch JetBlue will also make a computer and book donation to the Liceo Manuela Mullix Fermin – a school just outside of Samaná – through our longtime community partner, the DREAM (Dominican Republic Education and Mentoring) Project. The DREAM Project is an American and Dominican non for profit organization that believes quality education is critical for the future of the Dominican Republic. We’ve been DREAM’s official ambassador since 2010 and has helped with educational programs for thousands of kids in the country.

In the Dominican Republic, JetBlue also serves La Romana, Puerto Plata, Punta Cana, Santiago and Santo Domingo with service to Boston, Ft. Lauderdale/Hollywood, New York, Orlando and San Juan. Just last week the airline announced plans for two more routes linking San Juan with Punta Cana and Santiago.

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October 25, 2012

New Music-Themed Celebrity Auction Items on Bid For Good Online Charity!

Due to overwhelming support from our customers, we have added three new music-themed celebrity auction lots to our Bid For Good online charitable auction, available through November 6 at charitybuzz.com/support/jetblue.

Our annual Swing for Good and Bid for Good efforts make up our largest charitable fundraiser of the year.This year, we are poised to hit the $1 million mark for funds raised to date for our nonprofit partners. Proceeds raised by this year’s campaign will benefit KaBOOM!, a non-profit organization that envisions a great place to play within walking distance of every child in America; and PBS KIDS, the number one educational media brand for kids.

These three new fun-filled music themed lots include:

-A Soul Train Awards Package in Las Vegas - The 2012 Soul Train Awards is a two-hour celebration of the hottest artists in R&B, Hip-Hop and Classic Soul music and will take place November 8-10, 2012. One lucky winner will receive two tickets to the 2012 Soul Train Awards hosted by Cedric the Entertainer at Planet Hollywood LIVE in Las Vegas and two tickets to either the Comedy Show or the New Edition Concert as well as exclusive access to the official after party. Travel and accommodations are not included. Bidding starts at $500 and closes on November 1, 2012.

-An Exclusive Experience With Grammy Award Winners Mumford & Sons at The Hollywood Bowl in Los Angeles - Glassnote Records recording artists Mumford & Sons will perform their last U.S. show of the year on November 10, 2012 in Los Angeles. In addition to airfare, provided courtesy of JetBlue, and concert tickets, one fortunate fan will also take home a Mumford & Sons signed poster and CD and a copy of their new CD Babel on vinyl. Bidding starts at $200 and closes on November 6, 2012.

-An Adam Lambert Signed Tie From Designer Cedarwood State American Idol finalist Adam Lambert just wrapped his overseas tour promoting his new album Trespassing. Adam Lambert stepped into the national spotlight in 2009, after he became a finalist on the eighth season of the reality television competition show, American Idol where he earned comparisons to glam rockers like Freddie Mercury and Gene Simmons. One of his top fans will win a Cedarwood State tie signed by Adam. Bidding starts at $100 and closes on November 6, 2012.

Our Swing for Good Golf Classic began in 2009 to build awareness for our charitable partners. We created Bid for Good in 2010 as an extension of the golf event to further increase exposure for benefiting charities and their work in the community.

Learn more about Bid For Good
Learn more about our Corporate Social Responsibility team

 

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October 11, 2012

A Day in the Life: Corporate Social Responsibility

Welcome to A Day in the Life, where we take you behind the scenes at JetBlue to learn more about the important jobs that work in concert together to run a major airline. This time, we visit with Icema, Jenna, Irma and Kate, who have one of the most generous jobs at our airline.

This four person team makes up our Corporate Social Responsibility (CSR) department, or the folks tasked with identifying charitable causes that make sense for JetBlue to support, and to allocate our resources accordingly.

The CSR team, led by Icema (who has been with us since JetBlue’s infancy when she was an operational leader at JFK), works in several capacities to support our philanthropic efforts. Overall, we support more than 1,000 non-profit organizations throughout the 71 cities that we serve. That support may range from financial contributions to in-kind donations to volunteer support, with the ultimate goal of moving the needle on social change in the areas of education, youth, environment and community.

The team wears many hats, including handling inbound inquiries for donations of funds; planning charity events like our annual Swing For Good Golf Classic (which just took place this week Tuesday); and organizing and empowering our 14,500 crewmembers to get out in their individual communities to volunteer for the causes they’re most passionate about. On any given day, the CSR team might be in Orlando with professional basketball players reading to hundreds of kids as part of Soar With Reading initiative, digging in the dirt to plant trees for our One Thing That’s Green campaign, or building relationships with our partners around the JetBlue network.

Our Soar With Reading event in New York

Many companies and celebrities now feel an obligation to have a charitable arm which donates to its largest bases as part of its regular operations, but at JetBlue, we are a little different in our thinking. We have always believed that giving back to the communities in which we serve is not a corporate obligation, but rather a moral one. Not only do our customers live in the cities that we fly to, but our crewmembers do as well, and we feel strongly about our responsibility to support those neighborhoods as best we’re able.

Some national partners that we have longstanding relationships with include:

  • Carbonfund.org
  • DoSomething.org
  • First Book
  • KaBOOM!
  • PBS
  • VH1 Save the Music

In 2012 alone we have:

  • Donated $200,000 worth of books to kids in need, through our Soar with Reading program
  • Decorated and delivered 2,100 quilts to children in hospitals throughout the JetBlue network, through our partner Soaringwords
  • Pledged to plant a tree for everyone traveling with us on Earth Day, which resulted in over 83,000 trees, in honor of our 5th annual One Thing That’s Green Campaign!
  • Built new KaBOOM! playgrounds – in San Juan, PR, Long Beach, CA, Boston, MA and Oakland, CA. Each of the new play spaces were designed with the help of local children and built by JetBlue Crewmembers, customers and local residents. In 2012 alone, together with KaBOOM!, JetBlue engaged over 825 volunteers, to build four new playgrounds that will serve 5,228 children.
  • And many more!

Our crewmembers are encouraged to go out into their local communities though our Community Connections program. So far this year, 2,014 crewmembers have volunteered 16,341 hours for 345 non-profits across the cities that we serve. For every 25 hours a crewmember volunteers, we donate one round trip ticket to their charity of choice. Crewmembers who volunteer more than 100 hours of their time are invited to an annual recognition dinner. “All of the rewards are important mainly because they demonstrate that we value crewmember engagement within their communities and it allows us to further align our corporate giving with crewmembers’ passions,” shared Jenna from the CSR team.

Our KaBOOM! playground build

Of course we don’t do the right thing in order to get recognition, but our community efforts have received accolades including CSR Cause Branding Campaign of the Year from PR News for our 2011 Soar with Reading program, which aims to help kids’ imaginations take flight through reading; to learn more about that award click here. We were also awarded the For Planet and People Award in the travel category, by Carbonfund.org, for our long-standing partnership and commitment to reducing the environmental impact of our crewmembers and customers. For more information on that award, click here.

“My favorite part of working on the CSR team is when crewmembers share the impact our donation of tickets had on their child’s school or an animal shelter or one of the other 300 organizations we support. The rewards may seem small but have a huge impact on morale,” said Kate.

Check out the previous editions of A Day In The Life and meet:

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October 5, 2012

The New JetBlue Sky Theater Planetarium!

We’re excited to share a new way that our name is gracing the skies: we’re sponsoring the JetBlue Sky Theater Planetarium! This state-of-the-art digital projection system is the latest addition to the Cradle of Aviation Museum in Long Island, New York. Our partnership with the Cradle of Aviation Museum is an important one, allowing us to develop new ways to support education, and like our airline, the it is a big believer in advocating STEM subjects in schools. In fact, Mike Stromer (VP Customer Connections) is serving on a regional board for STEM, along with our friends at the Cradle of Aviation Museum.

Offering visitors a jaw-dropping view of the universe is something we’re excited to be a part of. The planetarium is Long Island’s largest screen and built with an all-star resolution projection and sound system. This high-definition system can deliver real-time visuals as well as pre-designed graphics that reflect solar system data from NASA and the European Space Agency. The view of more than two billion stars—thanks to data from the Museum of Natural History—is nothing short of amazing.

As New York’s Hometown Airline, we’re proud to support our local community support education. The Cradle of Aviation Museum just celebrated its 10th anniversary and is right in our backyard. Located at the historic Mitchel Field, a former Army air base which dates back to World War I, the museum is home to over 75 planes and spacecraft that contribute to more than 100 years of aerospace history. For example, Spirit of St. Louis, the first aircraft owned by Charles Lindbergh, and F14 TOMCAT, one of the most successful aircraft flown by the Navy.

The JetBlue Sky Theater Planetarium will officially open on Saturday, October 6 to coincide with World Astronomy Day!

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