March 21, 2015

JetBlue Welcomes World Water Day by Championing a Conservation Conversation

By Sophia Mendelsohn, Head of Sustainability, JetBlue Airways 

Sophia_MendelsonhnMarch 22 is World Water Day which was designated by the UN in 1993 as a day to celebrate water, recognize global water challenges and encourage collaboration to better prepare for a water-constrained future.

This year’s theme, “Water and Sustainable Development,” reminds us of our need to manage this critical resource responsibly as water is fundamental to life, ecosystems economic growth, and in our case, tourism.

As we know, water is an abundant resource. Roughly 70 percent of the earth’s surface is covered in water – resulting in the beautiful expansive ocean views on many of our coastal BlueCities. However, the current issue we face lies in the tiny fraction of our water supply that is available for human use, and that population and economic growth have enhanced competition for it. As a result, a growing number of businesses are recognizing water as a central concern, vital to their operations and are pursuing water efficiency and conservation efforts.

At JetBlue, we work to efficiently use water through our operations. For example, last year we launched a trial analyzing the effects of carrying 25 percent less water in the potable water tanks within our Airbus 320 (A320) aircraft. The water in these tanks is used to prepare coffee and tea, and to service our lavatory sinks. Previously, we filled the tanks to capacity before departing and often arrived with plenty of unused water. Following our successful trial, we’ve committed to filling our tanks to 75 percent on our A320s starting in December 2014, resulting in an estimated annual savings of 2.4 million gallons of water. This effort also helps us save fuel and their associated emissions by reducing the weight of each plane, annually saving roughly 288,000 gallons of jet fuel.

Our commitment to water issues at JetBlue extends beyond operational use. Leisure travel to the Caribbean is a key pillar of JetBlue’s business model, with destinations in Latin America and the Caribbean comprising one-third of our route network. We understand that many of our customers fly to these destinations specifically for their clear turquoise waters and paradise-like beaches. If the health and natural appearance of these ecosystems declines, so will our expected revenue in the region. We recognize the link between clean, intact, and healthy waters and shorelines to JetBlue’s profitability in the Caribbean, and have undertaken a specific effort to rally water and beach conservation efforts there.

We have partnered with The Ocean Foundation to demonstrate the economic value of clean beaches by directly tying the importance of nature to our airline’s main economic measure— revenue per available seat mile (RASM). By attempting to attach actual dollar values to unspoiled shorelines, we hope to strengthen interest in protecting destinations’ ecosystems we depend on and promote the economic importance of shoreline conservation. For JetBlue, this is part of our commitment with the Clinton Global Initiative. The interim report, EcoEarnings: A Shore Thing, can be found here.

Our study began by observing a positive correlation between ecosystem health and RASM, though more data is required to statistically prove and validate the model. The goal was to calculate the impact of the underlying drivers of ecosystem health—including water quality, mangrove quality, and waste along the shorelines—on industry RASM. We thus consider every leisure customer who flies JetBlue to the Caribbean and enjoys a pristine beach as an eco-tourist in some capacity. We believe clean, unspoiled beaches should be recognized as the main driver for Caribbean leisure travel.

We also take action to help oceans and beaches remain clean and protected. We have formed a partnership with the Surfrider Foundation, a non-profit organization dedicated to the protection of the world’s oceans, waves and beaches. Less than one percent of our marine environment has any protected status. JetBlue connects with the Surfrider Foundation through their coastal preservation and special place protection programs, designed to preserve beach environments. JetBlue specifically supports the Foundation’s beach cleanup projects, recycling initiatives, coastal restoration events because we want customers to land on a clean beach, now and in the future.

Through partnerships like the Surfrider Foundation and our continued work on EcoEarnings: A Shore Thing, our ultimate goal is to rally the efforts of policy makers, the tourism industry, and travelers to protect our greatest natural resource—the ecosystem. Our hope is that this work will promote the understanding that without financial investments in the preservation and conservation of the natural resources upon which tourism depends, degradation will increase, tourism will decline, and tax revenues will diminish.

Learn more about these project and our other environmental initiatives by visiting

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March 16, 2015

VH1′s Big Morning Buzz Live hosted by Nick Lachey head to Austin

VH1’s hit morning show “Big Morning Buzz Live hosted by Nick Lachey is reaching new heights as in 36,000 feet to be exact.  Nick and his comic co-host Michelle Buteau are kicking off their SXSW trip by filming an entire show filled with musical performances, celebrity guests and lifestyle demos all aboard a JetBlue A320 aircraft headed to Austin and airing on Friday, March 20th at 9am ET/8am CT.

VH1 Big Morning Buzz Live Hosted by Nick Lachey will take to new heights with JetBlue and celebrity chef and television personality Rachael Ray, who sits down with Nick for a sky-high interview.  Giving new meaning to “in-flight entertainment,” the sultry and breakout electronic pop duo Marian Hill performs their latest hit in front of a plane full of fans.   Plus, VH1 You Oughta Know artist alum Ella Henderson gives the “Buzz” gang and unsuspecting customers and fans the ultimate airport sendoff by performing her hit single, “Ghost” as part of JetBlue’s Live From T5 Concert Series.  JetBlue’s award-winning Live From T5 Concert Series features surprise performances exclusively for ticketed customers. The series transforms the travel experience by producing free, live entertainment for customers traveling through their state-of-the-art home terminal – Terminal 5 – at JFK in New York.  The episode airs Friday, March 20th at 9am ET/8am CT.

Upon arrival in Austin, “Big Morning Buzz Live” heads to Cedar Door for an all-star musical lineup at Palladia’s Epic Awesome Showcase. The showcase, which will appear in the second SXSW-themed episode, will be hosted by Ingrid Michaelson and feature performances by Swedish singer-songwriter Tove Lo, English electronica trio Years & Years, up-and-comer Seinabo Sey, German duo Milky Chance, electronic musician Robert DeLong and rising musician Elle King. Nick and Michelle keep the SXSW festivities going by hitting local hotspots including Franklin Barbeque and a culinary tour de force of the best food trucks in Austin.  Nick and Michelle will also be joined by guest co-host and Grammy Award-winning artist Bridget Kelly. This SXSW-based episode, airs Monday, March 23rd at 9am ET/8am CT

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March 9, 2015

Apple Watch

Our team has been hard at work dreaming up an Apple Watch app that customers will love, and we can’t wait to show it off when Apple Watch launches next month. As the first U.S. airline to accept Apple Pay in the sky, customers will also be able to use their Apple Watch to purchase onboard premium offerings. We’re always looking at how we can use mobile technology – like our mobile app, automated check in, iOS devices for our flight and inflight crews, and soon with Apple Watch – to offer a simple and enjoyable experience to our customers.

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February 20, 2015

Announcing our 15th birthday cake contest finalists

For the fourth year running we continued our tradition of hosting a JetBlue cake contest for our anniversary. More than a dozen great submissions were received and judged on their culinary creativity and company spirit. There were many great contenders, but this year our top four homemade cakes came to us from Austin, Baltimore/Washington, New York/LaGuardia, and Washington/Dulles. We brought together a panel of sassy aviation gurus to critique our finalists and pick a winner. Check out their reviews here!

cake judges 2015

Brett Snyder, better known as The Cranky Flier, has an unhealthy love of the airline industry having done stints at USAir, America West, United, and even Eos (remember them?!). He lives in Long Beach, California, and can often be spotted volunteering at LGB Airport. Despite his name, Cranky is a really nice guy. Find him at or on Twitter @CrankyFlier.

Henry Harteveldt, founder of Atmosphere Research, is an airline analyst by trade and a New Yorker by birth, which means he has a lot of opinions. A true aviation veteran, Henry has worked at TWA and Continental, and is now a travel industry analyst, which means he gets his name in the New York Times a lot. He lives in San Francisco — but spends most of his time in airplanes — and tweets his travel thoughts (and lots more) from @HHarteveldt.

Benet Wilson, affectionately known as the Aviation Queen, is one of the aviation industry’s leading voices. She is the co-editor of, the air travel expert at and was previously an editor at the Aircraft Owners and Pilots Association and Aviation Week. An airline geek at heart, Benet has worked at Delta, Mesa Air, and Rolls-Royce North America. She lives in Baltimore, where she is learning to fly. Check out her blog at or her Twitter feed @AvQueenBenet.




Benet: Baltimore, my Baltimore. I love this cake. I get not only a sense of my home city — my Orioles, the Ravens, a can of Old Bay (it’s a Baltimore thing) and the Domino Sugar Factory — but I love the JetBlue touches, too. I feel like BWI brings it every year with this contest, and they did it again!

Henry: I feel like I’m about to channel Stefon from SNL…this cake has it all. From the cityscape to the crabs to the Maryland state flag, this cake captures the essence of the Charm City. I love the J.D. Power award and, hurray, an actual airplane! I’m willing to overlook the reference to Mint. BWI isn’t a Mint station, but I appreciate that Mint is a point of pride for so many of the Blue Crew. Nice job, BWI!

Brett: Never before have these words come out of my mouth… “Baltimore is awesome.” This cake is crazy busy, but it’s a cake. It should be. You want a sense of place? This cake has it. I’m just waiting for Cal Ripken to pop out the top, or Ray Lewis can… oh, never mind. A mini J.D. Power award: That takes some serious attention to detail.

It was unanimous: Congratulations to Baltimore/Washington, which takes home bragging rights for the best JetBlue cake for our 15th anniversary! BWI is a second-time winner, after topping our 2013 cake contest.









Past Anniversary cakes




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February 13, 2015

Happy Valen-presi-tine-dents Day!

Valentines day AND President’s Day weekend?? For those of you with loved ones, there’s no better excuse to plan a long weekend of relaxation and pampering… certainly as mother nature takes yet another crack at the Northeast region.

So whether you’re huddled under a blanket with some hot cocoa and streaming a TV marathon, or heading off to a beautiful warm locale on a JetBlue flight, we wish you a wonderful long weekend.

Though if we may offer a little sage advise for those of you with loved ones? Love IS easier in the air.

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February 12, 2015

A million reasons to love JetBlue’s Family Pooling

TrueBlue loyalty members can enter for a chance to win 1 million TrueBlue Points 

– Enter by February 19, 2015 at

Today JetBlue kicks off a sweepstakes where TrueBlue members enrolled in Family Pooling can enter for a chance to win 1 million TrueBlue Points. That equals one pretty sweet family vacation….or many trips to see Grandma!  Beginning today through February 19, 2015, TrueBlue members enrolled in Family Pooling can enter here for a chance to win.

Last year, JetBlue became the only major U.S. carrier to offer a Family Pooling option. With Family Pooling, families and small groups can elect to earn and share TrueBlue points together, free of charge, making earning points easier and faster than ever before. Members can easily track their family’s point progress, and the designated Head of Household can redeem points for award flights for family members.

Not a TrueBlue member yet, joining is easy visit for more details. To sign up for Family Pooling visit

More About Family Pooling:

  • Families can consist of up to 2 adults and 5 children. There must be at least two individuals in a family.
  • The designated Head of Household will manage all of the points in their Family Pooling account.
  • Any adult can start a Family Pooling account and be the Head of Household. You just have to be a TrueBlue member to get started. (An adult is anyone over the age of 21. A child is anyone under 21.)
  • Upon accepting an invitation to begin pooling, each family member will select how many points to contribute upfront and the percentage of points they want to contribute on an ongoing basis per transaction.
  • Changes in contributions can be made once a year starting on the date the family account was formed.
  • Members are not permitted to join multiple different Family Pooling accounts.
  • A Family Pooling tutorial video is available at:

To enter for a chance to win 1 million TrueBlue points, visit 

No purchase necessary, must be 21 years and over. See Official Rules for complete details and entry instructions.

About TrueBlue

TrueBlue is free to join and includes the ability to use points for any seat on any JetBlue operated flight with no blackout dates (*). Members can now earn and keep points without the fear of expiration due to account inactivity. Recent additions to the TrueBlue program include TrueBlue Mosaic. TrueBlue members who fly 30 segments and earn 12,000 base points within a calendar year (or earn 15,000 base points in a calendar year) automatically earn Mosaic benefits. Also, TrueBlue Badges is a new gamified way for members to get even more involved with JetBlue and in the TrueBlue program by being recognized and rewarded for more than just flying. Participants will also earn TrueBlue points for most of the badges they collect. There are more than 280 badges that may be earned for things like interacting with TrueBlue partners, using social media, sharing your experience with friends and family and more.

(*) All seats on JetBlue flights are available for booking using TrueBlue points. Even More Space seats are also available for the applicable extra fee; TrueBlue Mosaic members may purchase Even More Space seats using the specified number of TrueBlue points required for the particular flight. No blackout dates apply to JetBlue operated flights. Blackout dates may apply to code share, interline, and partner flights.

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February 10, 2015

It’s your lucky pay!

For those customers looking for a little more than the free snacks and beverages on board, we’re proud to be the first airline to accept Apple Pay™ in the sky.

Starting this month on select flights, we’ll be rolling out in-air mobile payments with Apple Pay™, making onboard purchases even more speedy and secure! Customers can pay for EatUp Café items, à la carte food options, premium beverages, onboard amenities and Even More® Space seats simply with their Apple Pay-enabled iPhones. To make this happen, our 3,500 Inflight crewmembers are being issued iPad mini tablets. Each iPad mini is equipped with point-of-sale software by eGate Solutions and NFC-enabled cases from Infinite Peripherals.  The secure payment processing solution is being provided by BridgePay Network Solutions and First Data.


These iPad minis will also allow inflight crewmembers to access flight data to further ensure the best possible experience for customers onboard. With custom apps, our crews will be able to access important documentation, as well as customer information to help deliver the superior service we’ve always been known for.

Apple Pay will begin appearing on coast-to-coast flights from New York to Los Angeles and San Francisco in mid-February with the remainder of the network rolled out by summer 2015. In addition to onboard purchases, customers will be able to use Apple Pay to complete purchases on the JetBlue app starting in the third quarter of 2015.

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January 26, 2015

Being Prepared: Storm Juno

Current Statement – 1/28/15 11:00 a.m. EST

We are returning to normal operations at John F. Kennedy International Airport, LaGuardia Airport, and Newark Liberty International Airport.  We will begin limited service in Boston this afternoon.  Customers with reservations to fly should check for their flight status.

As previously announced, we have canceled approximately 190 flights for Wednesday.  Customers can visit or call 1-800-JETBLUE for additional support.

 Please visit the JetBlue blog for future media updates:

All things considered, we should be really happy we’ve had an uneventful winter so far. However, it appears that mother nature is making up for lost time as the weather system many are calling Juno heads toward the Northeast. Forecasts are calling for snowfall starting Monday morning in the mid-atlantic moving up into New England with increasing snowfall Monday evening and through the day on Tuesday.

To ensure the safety of our customers and help our operations prepare for the storm, we’ve canceled flights from our schedule through Wednesday morning.  As of Sunday evening, we have canceled approximately 280 flights for Monday, 525 for Tuesday, and 190 for Wednesday.  We will continue to monitor and adjust our operations as needed. We understand this storm is disrupting many people’s plans. Our cancellations are intended to thin the operation early, stay out of the storm when it’s causing the greatest impact, and set ourselves up to start up smoothly once the storm has passed. We also believe the sooner we communicate these cancellations to our customers, the more time they have to weigh their options. (and no one wants to get the news of a cancellation at the airport!) You can learn more about how we plan for winter weather in our Unpacked series.

We are in the process of contacting customers of flight cancellations via the contact information they provided at time of booking, and where possible will automatically rebook customers on the next available flight. Those customers who booked via third party services are also encouraged to check their flight status at

We expect the storm to pass overnight on Tuesday, but a full return to normal operations will be dependent on airport conditions as well as the conditions of the roadways and public transportation around the airports.

For customers still currently scheduled to fly Monday or Tuesday, we’re waiving change/cancel fees and fare differences for select cities in the region to rebook through Friday, January 30, 2015. Visit for the full details including the list of cities.

Stay tuned here for updates and be sure to check your flight status before heading to the airport (even if you’re coming from a warm and sunny city).

UPDATE: 4:30 p.m. EST January 26, 2015

As snow begins to fall in earnest in the Northeast, we’ve updated our weather alert and fee waivers on Scheduled customers can also check the status of their airports at the FAA’s Air Traffic Control System Command Center website

UPDATE: 7:00 a.m. EST January 27, 2015

Juno is here, and like the worst of unwelcome guests, we hope she decides to leave soon.  Last night, we completed our flights at our BlueCity airports in the northeast that have been impacted by the weather, including our operations at JFK, Boston and Washington, D.C.

We’ll continue to keep customers informed of our plans to resume our schedule. In the meantime, customers are still encouraged to utilize our weather alert and fee waivers on and check the status of their airports at the FAA’s Air Traffic Control System Command Center website.

UPDATE: 3:30 p.m. EST January 27, 2015

We are pleased to resume limited service tonight at John F. Kennedy International Airport, LaGuardia Airport, and Newark Liberty International Airport.  Customers with reservations to fly tonight should check for their flight status.

We are closely watching snow and wind conditions in Boston, as well as road and mass transit options for customers and crewmembers.  Safety is our first priority and all flights in Boston today were previously canceled.

UPDATE: 11:00 a.m. EST January 28, 2015

We are returning to normal operations at John F. Kennedy International Airport, LaGuardia Airport, and Newark Liberty International Airport.  We will begin limited service in Boston this afternoon.  Customers with reservations to fly should check for their flight status.

As previously announced, we have canceled approximately 190 flights for Wednesday.  Customers can visit or call 1-800-JETBLUE for additional support.


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January 19, 2015

Pack a bag, and let’s go!

I’ve been on the road (and in the sky) with JetBlue’s 10th J.D. Power award for the past seven weeks, and we’ve already visited half of our 87 BlueCities! Traveling to a different city every day has been both hectic and exciting. In addition to meeting so many enthusiastic and hospitable JetBlue crewmembers, I’ve also learned a thing or two about how to pack like a champ! Since I’ve been traveling with just one carry-on bag, people often ask me, “How can you pack clothing for three months in one carry-on?” Here are a few packing tricks that have been helpful.PIT11

Take a load off. I pack enough clothes for one week, and then do laundry at my hotel. Next time you book a hotel, research if it has a guest laundry service. You’ll be surprised by how many hotels offer this service – I certainly was!

Organize. I’ve purchased compression packing bags. I organize one or two outfits by bag, so that I only have to open the bag that has the clothes I need. You may also consider using packing cubes. Packing cubes are space saving zipped bags that can be used to organize the items in your suitcase. They come in different shapes. My suggestion is to assign one bag for each item (one bag for pants, one bag for shirts, etc.). This makes it easier to find items fast, without having to unfold each item of clothing in your suitcase. Your bag will begin to look just like a Tetris game!

Color coordinate. When packing, take into consideration the color of your clothes. I try to bring clothes that are of the following colors: blue, brown, pink and gray. With these colors, I can pair any of my pants with any of my shirts and it gives the impression I have many more outfits than I actually do.

Ship it. I’m not a big souvenir buyer, but sometimes I find something that I would like to have as a keepsake of my trip. To save space in my bag, I usually ship it home. However, when traveling to places far away from home, shipping can be costly. In this case, rethink the purchase – do you really have room in your suitcase for that oversized indigenous coconut mask?

Transformers. Pack items that can serve several purposes. I have a black scarf that can be used as a beach dress, a shawl with an evening dress or a blanket on the plane. Also, pack sneakers that can be used for staying comfortable while seeing the sites as well as while running on that hotel treadmill.

Now you are ready to pack a small bag and hit the road!

Over the next few weeks, I’ll travel to 39 more BlueCities and I look forward to sharing more experiences with you along the way. This journey has been a celebration of JetBlue’s award-winning service and I’ve been so impressed with the crewmembers I’ve met. They truly care about our customers and each other.

Bonus Tip:

Take Note. Pack a pen. This is a simple time saver. When traveling to international destinations, you’ll be ready to complete your forms onboard and accelerate the screening process upon arrival.

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January 19, 2015

Boston’s Largest Carrier Helps Football Fans Touch Down in Phoenix for the Big Game

– JetBlue Adds Extra Flights Between Boston and Phoenix –

– Customers In the Air During Game Time Can Watch it Live (a) From Their Seat With Complimentary Snacks –

BOSTON (January 19, 2015) – JetBlue Airways (NASDAQ: JBLU), Boston’s largest carrier, today announced it is kicking off extra flights between Boston and Phoenix to give New England’s biggest fans more options to make it to the big game.

JetBlue has added additional flights between Phoenix (PHX) and Boston (BOS), increasing capacity to its already sold out schedule. In addition to its normal schedule of daily BOS-PHX service, seats are now available on the below new flights:

*Extra Flights Added*

January 30, 2015

February 2, 2015



8:23 a.m. – 12:24p.m.

11:30 a.m. – 6:10 p.m.

Traveling on Game Day?

Customers traveling domestically on game day don’t have to miss out on the action, or the halftime show. With the most legroom of any airline in coach (b), in-seat LiveTV for every customer, complimentary game day snacks and free Fly-Fi high-speed internet, football fans watching the game on board can do so with the same comfort as their own home.

Every JetBlue seat features free live entertainment (a) with the most extensive sports programming in the sky. JetBlue airs more channels of free sports on-board than any other domestic airline. The line-up includes ESPN, ESPN2, ESPNews, ESPNU, NBC Sports, Fox Sports 1 and NFL Network.

“As New England’s largest airline, we are excited to see our local team make a return trip to the big game. We’re ready to get more fans to Phoenix to support their hometown team” said Marty St George, senior vice president, commercial. “With free live TV at every seat on every flight, JetBlue customers will be able to follow every play (and every commercial) on game day. What better way is there to watch the game than sitting comfortably at 30,000 feet, with your own personal TV screen, the most legroom of any airline, free unlimited snacks and award-winning service?”

(a)  Live satellite TV and radio programming is not available on flights outside the contiguous U.S. 

(b)  JetBlue offers the most legroom in coach, based on average fleet-wide seat pitch for U.S. airlines.


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