April 29, 2014

JetBlue Announces Senior-Level Organizational Changes

JetBlue Airways (NASDAQ: JBLU) today announced a number of organizational changes as part of a proactive, company-wide organizational realignment designed to enhance operational performance, customer experience and create an overall more efficient airline that is better positioned for the future.

By creating a new, more streamlined reporting structure and new functional ownership for much of JetBlue’s senior leadership, the organizational changes, which will be fully implemented in the coming weeks, are designed to improve prioritization, execution and discipline across departments and ensure that the airline is more efficient and better aligned to execute and support its overall strategy.

“Positive change is in JetBlue’s DNA. We are constantly evaluating what we can do to improve this airline for our customers, our shareholders, and our crewmembers, and this effort helps us do precisely that,” said Dave Barger, CEO JetBlue.

“At the end of the day, this is about building an organization that will help our crewmembers execute better every day and allow us to build on our position as an independent and disruptive force in the industry,” said Robin Hayes, President.

As part of the organizational restructure, the following senior leaders will now have expanded functions or new roles at JetBlue:

  • Joanna Geraghty has been named Executive Vice President, Customer Experience supporting JetBlue’s 12,000 Crewmembers in Inflight, Airports and Customer Support teams, reporting to Robin Hayes. Ms. Geraghty joined JetBlue Airways in March 2005 as Director, Litigation and Regulatory Counsel moving into the Vice President, Associate General Counsel role in 2006. Most recently, Ms. Geraghty was JetBlue’s Executive Vice President, Chief People Officer leading JetBlue’s human resources functions.
  • Jeff Martin, Senior Vice President, Operations, has taken on an expanded role to include leadership of the airline’s System Operations Center in addition to his current leadership of Flight Operations and Technical Operations. Mr. Martin, who will be reporting to Robin Hayes, joined JetBlue in April of 2012 after 22 years of service at Southwest Airlines.
  • Scott Laurence has been promoted to Senior Vice President, Airline Planning, reporting toRobin Hayes. Mr. Laurence joined the airline in April 2008 as Director, Route Planning, and since 2009 has held the role of Vice President, Network Planning & Industry Partnerships. To ensure greater integration of day-of and long-term planning functions, the following teams will report to Mr. Laurence: Network & Operations Planning, International, Charter Operations, Continuous Improvement, and Industry Partnerships.
  • Marty St. George has been named Senior Vice President, Commercial. Mr. St. George joined the airline in July 2006 and held several roles including: Vice President, Planning, and most recently, Senior Vice President, Marketing and Commercial Strategy. In his expanded role, Mr. St. George will oversee Customer Analytics and Sales & Revenue Management in addition to his current leadership of Brand & Advertising, Digital Commerce, Loyalty, and Product Development and continue reporting to Robin Hayes.
  • Warren Christie has been promoted to Senior Vice President Regulatory & Training, reporting to Robin Hayes. Mr. Christie joined the airline in March 2003 and has served in various roles including Vice President, JetBlue University, the airline’s award-winning training department. Most recently, Mr. Christie has held the Vice President, Operations Planning & Training role since 2012. The following teams will report to Mr. Christie: Safety, Security and JetBlue University.
  • Mike Elliott has been promoted to Senior Vice President, People, reporting to Dave Barger. Mr. Elliott joined the airline in October 2010 as Vice President, Crew Relations where he has worked tirelessly to ensure high engagement of Crewmembers and the company’s Values Committees. The following teams will report to Mr. Elliott: Compensation & Benefits, Crew Relations, Labor and Talent Management.
  • David Clark has been promoted to Vice President, Network Planning and will have responsibility for JetBlue’s flight schedule, network optimization and flight profitability. Mr. Clark, who will be reporting to Scott Laurence, joined the airline in May 2009 as Director, Route Planning and is one of the architects of JetBlue’s successful expansion in Bostonand Latin America. He has served as Director, Schedule Planning since October 2011.
  • Tracy Lawlor has been promoted to Vice President, Financial Planning & Analysis. Reporting to Mark Powers, Chief Financial Officer, she will be responsible for short- and long-term forecasting and capital allocation. Ms. Lawlor joined the airline in July 2001 and has held the Director, Financial Planning & Analysis role since 2006.
  • In addition to the above organizational changes, Glenn Cusano, JetBlue’s former Vice President of Financial Planning & Analysis will be moving to the role of Vice President, Operational Planning & Analysis reporting to Scott Laurence. In this role, Mr. Cusano will work to identify operational efficiencies and manage workforce planning needs throughout the operation.

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April 28, 2014

JetBlue Announces Operational Leadership Change

JetBlue Airways Corp. (NASDAQ: JBLU) today announces the departure of Chief Operating Officer Rob Maruster. President Robin Hayes will oversee operational leadership of the airline following Mr. Maruster’s departure.

“I will personally miss Rob at JetBlue, and wish him continued success in his future endeavors,” said JetBlue CEO Dave Barger. “His leadership through a phase of rapid expansion, overseeing our growth from 32 destinations to our current 85, while simultaneously setting new cultural standards for Customer Service leaves a great legacy.”

Mr. Maruster joined JetBlue in 2005 as Vice President, Operational Planning. In 2006, he was promoted to Senior Vice President, overseeing Airports, and in 2007 his role was expanded again to lead Customer Services. In 2009, Mr. Maruster was named Executive Vice President, Chief Operating Officer.

“My heart will always be with JetBlue and its crewmembers,” Mr. Maruster said. “Over the last nine years, we have earned recognition for world-class customer service, as evidenced by our nine consecutive J.D. Power honors, by focusing on creating a great culture. I know JetBlue’s crewmembers will carry on the great tradition and I have appreciated the opportunity to be part of a great team.”

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April 27, 2014

JetBlue Airways Brings Its ‘Inspiring Humanity’ Mission To Life with A Humanitarian Effort to Haiti

Port-au-Prince, Haiti, became JetBlue’s 82nd BlueCity in December 2013. Before launch it was decided the airline would carry out a humanitarian delivery flight in partnership with the Airbus Corporate Foundation to bring aid to the country, including life-saving anti-cholera medication, blankets and clothing for nearly 6,000 children, hundreds of pair of shoes, thousands of books to help improve literacy, laptops, toiletries and more. Additionally, the JetBlue contingency also made the first dig for a modernized fresh water well in what will become a new village for Haitians still displaced following the 2010 earthquake. Haiti remains the poorest country in the Western Hemisphere and continues to be deeply affected by the earthquake.

JetBlue provided several tons of resources to local schools and orphanages in and near Port-au-Prince. The group visited and delivered supplies to charities that have previously been supported by crewmembers including Ecole Herve Romain, a school in Port-au-Prince’s red zone run by charity organization Edeyo Foundation; Children of Hope, a children’s home in Saintard, north of Port-au-Prince and Grace International, one of Haiti’s largest non-profit organization that runs numerous schools, displacement camps, girls and boys orphanages, a widows home and hospital.

The airline provided donations including more than 2,000 books, toiletries and laptops, which were handed out by a team of 15 front-line crewmembers. The crewmembers also broke ground on a new well for fresh drinking water for Grace International in Carrefour. This area is currently under development building an entire new village that will house tens of thousands of people still displaced from the earthquake.

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April 25, 2014

TrueBlue members can now add TSA Pre✓™ To Their Loyalty Profile

Our customers spoke and we listened! – TrueBlue members wanted additional options for expedited security and the ability to manage their travel plans directly from their TrueBlue profile. We recently enhanced our participation in TSA Pre ✓™  by incorporating a feature enabling customers to add their Known Traveler Number directly into their TrueBlue profile. Customers are now able to print paper boarding passes from home or at an airport kiosk, with the Transportation Security Administration’s (TSA) TSA Pre✓™ logo, helping to get them through security and on their way even faster.

TSA Pre✓™ allows eligible customers to move efficiently though security by leaving their shoes, belt and light outerwear on, and in most cases, keep their laptop computers and 3-1-1 compliant liquids and gels in their carry-on bag.

TSA’s Pre ✓™ program not only helps expedite known travelers, but benefits all JetBlue customers with a more efficiently managed security lane experience. Pre✓™ is available in all domestic BlueCities. (Travelers can check the locations of TSA Pre✓™ here). TSA Pre✓™ on JetBlue Mobile Boarding Passes is currently available in the following 38 BlueCities.

Albuquerque, NM (ABQ) New Orleans, LA (MSY) (*)
Austin, TX (AUS) New York, NY (JFK)
Baltimore, MD (BWI) New York, NY (LGA) (*)
Boston, MA (BOS) Newark, NJ (EWR) (*)
Buffalo, NY (BUF) Oakland, CA (OAK)
Burbank, CA (BUR) Orlando, FL (MCO)
Charlotte, NC (CLT) Philadelphia, PA (PHL)
Charleston, SC (CHS) Pittsburgh, PA (PIT)
Chicago-O’Hare, IL (ORD) Raleigh/Durham, NC (RDU)
Denver, CO (DEN) Richmond, VA (RIC)
Fort Lauderdale, FL (FLL) Rochester, NY (ROC)
Fort Myers, FL (RSW) Salt Lake City, UT (SLC)
Hartford Springfield, CT (BDL) San Francisco, CA (SFO) (*)
Houston, TX (HOU) San Juan, PR (SJU) (*)
Jacksonville, FL (JAX) Seattle, WA (SEA)
Las Vegas, NV (LAS) Syracuse, NY (SYR)
Long Beach, CA (LGB) Washington/Dulles, DC (IAD)
Los Angeles, CA (LAX) West Palm Beach, FL (PBI)
Newburgh, NY (SWF) (a) White Plains, NY (HPN)

*Checkpoints at EWR, LGA, MSY, SFO, SWF and SJU do not currently have a dedicated TSA Pre™ lane. However, TSA will offer a form of expedited screening to eligible passengers; customers may keep their shoes, belt and light outerwear on, but must remove their laptop and 3-1-1 compliant liquids and gels from their carry-on bags. TSA continues to add TSA Pre™ lanes at additional checkpoints and airports.

For customers that are not part of the known traveler program, JetBlue will continue to offer its Even More Speed product.

TrueBlue is free to join and includes the ability to use points for any seat on any JetBlue operated flight with no blackout dates. Members can now earn and keep points without the fear of expiration due to account inactivity. TrueBlue members who fly 30 segments and earn 12,000 base points within a calendar year (or earn 15,000 base points in a calendar year) automatically earn Mosaic benefits. Visit jetblue.com/trueblue for more information on the TrueBlue program.

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April 22, 2014

JetBlue Airways Statement

Statement Regarding Outcome of Unionization Election Among Pilots

 NEW YORK (April 22, 2014) – JetBlue Airways Corp. (Nasdaq: JBLU) today issued the following statement from CEO Dave Barger responding to the unionization vote among JetBlue’s 2,529 pilots, in which a majority of JetBlue pilots who cast a vote elected ALPA as their representative.

The National Mediation Board will authorize ALPA as the representative body for JetBlue pilots, and then both JetBlue and ALPA will organize negotiating committees.

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April 14, 2014

Traveling this week, don’t want to take your coat…Check!

Weather in the Northeast is unpredictable at best. Spring weather can include frost and winter-like temperatures in the morning, cool, relaxing breezes in the afternoon, followed by April showers in the evening. To accommodate the ever-changing thermometer, we now have the perfect solution for those traveling from T5 to warmer climates.

Are you traveling to Grandma’s for Easter or your parent’s for Passover? Does the forecast for April showers call for you to wear your jacket to the airport, but you don’t want to be weighed down with your jacket while vacationing in a warmer climate. Now you can check your coat at the airport. JetBlue has partnered with CoatChex to offer a new-age coat check option for customers traveling through T5.  CoatChex answers the age-old question – Should I take my coat with me?




After years of checking coats the “old-fashioned” way, CoatChex Founder Derek Pacque came up with a new-age way of doing things – ticketless technology for coat checking. This innovative technology provides peace-of -mind through mobile checking and smart tags which capture transactions very quickly, accurately and in real-time. Customers input their phone number and initials into a digital kiosk. Next, the application takes a picture of the guest and their belongings and electronically checks in their item(s), enhancing efficiency and security and eliminating the need for a paper ticket. When customers pick up their coats, they simply input the last 4 digits if their phone number, the staff confirms via a photo match and the coat ID code appears instructing the staff which coat/items to retrieve.

CoatChex is only available at JetBlue’s T5 and its kiosk is currently located in the main marketplace in the terminal. CoatChex will have a centrally located kiosk starting in the Fall to accommodate even more coats and items.

Pricing starts at $2 per day or $10 for one week. To check your coat, visit the kiosk at T5 in JFK Airport or visit http://coatchex.com for more information.

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April 10, 2014

One Thing That’s Green

On April 1st, JetBlue’s Seventh Annual “One Thing That’s Green” campaign launched nation-wide. Throughout the year, and especially during earth month, we are committed to greening our planet. This year, JetBlue is taking a different approach to green.  We are asking our customers to tell us where we should build a green space in 2014 by visiting www.onethingthatsgreencityvote.com


It is our belief if we all do one small thing that’s green it will make one big difference in our environment.  This year we are getting involved from coast to coast in our, One Thing That’s Green mission by serving neighborhoods throughout the country from Seattle to Boston, New York to Long Beach, California, our crewmembers are taking the initiative of greening it up! With the help of customers, crewmembers we will plant trees, cleanup beaches, beautify parks and plant flowers. These events continue to help JetBlue inspire humanity in the cities we serve.


In Boston we are happy to be teaming up with the Charles River Watershed Association for the annual 15th Annual Earth Day Charles River Clean up on April 26th.  JetBlue will also be volunteering at the closing celebration at the Hatch Shell with games, entertainment and prizes.

Our Salt Lake City reservations team will be participating in,  One Thing That’s Green with Bend in the River on April 19th. Crewmembers will be cleaning up the neighborhood park, planting trees, pulling weeds, and fertilizing the land.

And all the way on the west coast, our Long Beach crewmembers will be spruced up the El Dorado Nature Center on April 5th.


Here at home we will also take on the initiative. Who doesn’t love to have a beautiful backyard, as New York’s hometown airline we are proud to participate in our 7th annual tree planting with the New York Restoration project in Woodside, Queens. We invite customers and crewmembers to join as we get our backyard ready for summer as we plant trees and beautify our green spaces. If you want to help make our garden look beautiful don’t miss your chance to volunteer.



JetBlue is also getting greener in our airports. By composting food scraps instead of throwing them away, we are reusing the good parts and  avoiding the bad – the greenhouse gas emissions like methane that come from putting food into landfills.

We are looking forward to get the ball rolling and are always looking for more locations to inspire humanity. By visiting www.onethingthatsgreencityvote.com, you can tell us where JetBlue can add greenery to the scenery


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April 8, 2014

Unpacked: The Polar Vortex

Welcome to Unpacked, where we demystify hot topics in the airline industry.

As we shake off the cold of winter, truly one for the record books, we wondered if it was merely the winter of our discontent, or if there was something more fundamental happening with our climate. This matters to us because shifts in the weather or the climate can have significant impact on how we run our airline.

One great example is the polar vortex that descended through North America in January 2014, bringing frigid polar air throughout regions in Canada and the United States. Besides forcing us to stay indoors, the polar vortex significantly changed wind patterns, requiring airlines to plan new flight routes and even some unplanned stops along the way to load more fuel.

But was the polar vortex an anomaly or a harbinger of things to come?

Let’s start with what we know:

A polar vortex is a permanent jet stream that circles the North or South Pole. The northern jet stream acts like a fence, keeping low-pressure and very cold air up in the Arctic, where everyone who doesn’t own stock in a parka company, wants it, and high-pressure warm air around populated mid-latitude regions. Jet streams form when two masses of air meet that are at contrasting temperatures, causing the wind to flow along their boundary as a result of the pressure difference. The strength of the jet stream therefore depends on the size of the temperature difference between the pole and landmass – the closer the temperatures between the Arctic and the United States, for example, the closer the air pressures – which weakens the polar vortex.

And now the bad news:

The Arctic is heating faster than the rest of the planet as its sunlight-reflecting sea ice melts. With less temperature difference, and less pressure difference, the jet stream begins to slow and wobble, allowing the previously contained polar air to spill southward. This brings cold air, which we prefer to live in the Arctic, down towards North America.

Good for parka companies. Not good for airlines and the customers they serve.

So what are we doing about it?

JetBlue is taking a comprehensive approach to the challenges climate change poses to our airline, starting with ensuring our customers remain well-served. We are investing in new aircraft that have longer range, in order to reduce the number of fuel stops made necessary by changing winds. Our dispatchers and pilots collaborate on the most efficient routing, as well.

But the real solution lies in reducing our chances of encountering extreme weather, not just for our creature comfort but to contribute our part to the sustainability effort. Burning less fuel (by using more efficient aircraft and evolved operational practices), offsetting the carbon footprint of all JetBlue crewmember business travel, and making it easy for our customers to do the same are some of the ways we are trying to make a difference.

It’s our belief that the little things matter, whether it’s the experience you have on board or the little choices we make every day that can either help or hurt the environment.

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April 4, 2014

Aviation Education Takes Flight with a little Sun n’ Fun

You may have already guessed, but a lot of our crewmembers have been passionate aviation enthusiasts all their lives. That passion is something we love to encourage in the next generation of our industry. We recently launched the JetBlue Foundation to encourage STEM and aviation education, and on April 2, we provided a special charter flight experience to 75 high school and college aviation students for a trip to the Sun-N-Fun Show and Expo in Lakeland, Florida.   Top students from several aviation schools with dream of becoming pilots, technicians, air traffic controllers, and future aviation leaders were invited  to this expo to further encourage their interests and reward their hard work as they pursue careers in aviation.  Students from 10 schools in New York and Florida participated in the event, including three of the schools that were recipients of the first round of grants from the JetBlue Foundation.


At Sun & Fun, event attendees were able to board JetBlue’s aircraft to tour the flight deck, talk to our crew, get to know more about JetBlue, and how to pursue a career in aviation. Waiting for attendees on board, were individuals from all levels of our Gateway Pilot training program, JetBlue crewmembers as well as our CEO Dave Barger and our Chief People Officer and JetBlue Foundation President, Joanna Geraghty.

As an added bonus for attendees, parked right in the pavilion was a plane built by students from Circle Christian SchoolThe plane is not just a source of pride for the students in the school’s Eagle’s Nest Orlando Project, but also 15 JetBlue pilots, JetBlue University instructors, and technicians who helped these students build the plane as part of a mentorship program.



JetBlue is on a mission to inspire humanity, and partnering with Sun-N-Fun, and their mission to preserve and enhance the future of flight through world-class events that inspire and educate people of all ages, is a perfect fit. We can’t wait to see what this energized next generation of aviation professionals will add to this industry we hold so dear.



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April 1, 2014

April 1 Birthdays Are No Joke


Anyone born on April 1st will tell you they’ve spent their fair share of time as the butt of bad jokes. Fortunately, when it comes to birthdays, JetBlue doesn’t fool around. If today’s your birthday and you’re flying JetBlue, you can receive a JetBlue credit equal to the amount of the fare you paid for your flight today.

“Everyone’s birthday should feel like a personal holiday, even if it’s on an actual holiday. So on a day like April Fool’s, a birthday is still nothing to joke about,” said Roger Johnson, JetBlue Director of Market Planning, “That’s why we’re making sure that our birthday travelers today get a present, not pranked.”

Credit for our birthday travelers’ April 1, 2014 JetBlue flight will be deposited into a JetBlue Travel Bank for any qualifying customers. JetBlue travel credits are good towards any JetBlue flight within 1 year. So if your birthday is April 1, and you’re flying JetBlue today on a flight booked on or before March 31, 2014, follow these steps to receive your JetBlue credit:

E-mail aprilnofools@jetblue.com by April 8, 2014 with:

  • Your name
  • JetBlue confirmation number for your April 1 flight and
  • Your TrueBlue account number to request your JetBlue Travel Bank credit

Customers will be contacted within two weeks of email submission, and advised of any eligible credit.

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