April 30, 2014

Our sixth annual Responsibility Report

Last week we released our sixth annual Responsibility Report, highlighting the progress we’ve made in 2013 in the environmental and social responsibility arenas. From initiatives like onboard recycling, to investing in our crewmembers and the communities in which we live in.

Read highlights of the report below or read the complete report here.

Climate Change and Decreasing Environmental Impact

  • Climate change: JetBlue is communicating transparently about climate change. We work every day to reduce our environmental impact and are fully committed to meeting the International Air Transport Association (IATA) targets for greenhouse gas (GHG) emission reductions. These include joining an industry pledge to cut carbon emissions 50 percent by 2050, relative to 2005 levels. (Want to learn more? Our CEO Dave Barger was recently speaking about it.)
  • Partnering to protect oceans: No one benefits when oceans and beaches are polluted. JetBlue teamed up with The Ocean Foundation to explore a novel approach to ocean health in the Caribbean. Destinations in Latin America and the Caribbean make up one-third of our route network, and the health and appearance of these destinations have a direct impact on our revenue. With The Ocean Foundation’s help, JetBlue is showing the economic value of clean beaches by directly tying the importance of nature to the airline’s main economic measure – revenue per available seat mile (RASM). (Want to help? Take our survey!)
  • Composting: In most terminals valuable food scraps are sent to landfills, where their nutritional value is lost and they emit GHGs during decomposition. JetBlue decided to do something different. At JFK’s T5, we began a partnership to compost food waste.  Through our composting partnership, we send nearly 300 pounds of material each day (55 tons annually) to a composting facility where it is turned into fertilizer and nutrient-rich soil for farms.

Governance and Transparency

  • Conflict materials: JetBlue purchases minerals to make the TVs on the aircraft. These TVs would not work without critical minerals to transmit signals and images. These minerals can only be sourced through mining in specific locations and not all mining and sourcing is created equal. Some minerals including, but not limited to, tungsten, tantalum, tin and gold, come from mines that engage in horrific and widespread human atrocities. We do not intend to fund these mines through its supply-chain and have started a deep audit of its supply-chain connected to their TVs and its LiveTV subsidiary that manufactures them.

Investing in its People

  • Marriage equality: JetBlue treats all crewmembers equally. The Defense of Marriage Act (DOMA) made this difficult. For some crewmembers, this meant their partners could not be recognized as “spouses” by federal law, and couldn’t receive federal marriage benefits. Last year, JetBlue signed an amicus brief together with 278 employers and organizations, in the case of United States vs Windsor, who was challenging the Act’s constitutionality.

Investing in the Community

  • Volunteerism: JetBlue’s Community Connection program ties corporate giving with crewmembers’ passions. Through this program, crewmembers log the hours they volunteer with nonprofits and for every 25 hours, JetBlue donates a travel certificate for the charity of their choice. In total, 1,040 crewmembers volunteered 69,635 hours of their own time in 2013.
  • STEM/Aviation Education: JetBlue took its support for STEM education to the next level in 2013. By creating the JetBlue Foundation, the airline will put aviation on the map as a top career choice for students. The Foundation is company-sponsored, but independent from JetBlue. In 2013, the Foundation awarded $25,000 grants to three aviation-focused high school and college programs.

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March 18, 2014

JetBlue and First Book team up in Detroit

They say it’s important to make a good first impression. So when we start service to a new city, we like to do something that shows our new neighbors a little about those things that drive us. At JetBlue we’re all about those relationships we build with our customers, and the communities we serve, after all, it’s those people that allow us to come to work every day! So, when we launched our newest Blue City last week, our corporate focus on youth and education, and our crewmembers’ passion for individual service with our  Community Connection program, came together for everyone to gain a great understanding, and leave one heck of an impression.

Detroit is a vibrant city with a rich musical and industrial history creating a truly unique culture. This culture has been tested in recent years with economic hardships though, so when we launched our service between Detroit and Boston last week, we called on our friends at First Book to help us give some much needed resources to Robert Burns Elementary School. See a little of the day in this video.

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December 20, 2013

At JetBlue, We Encourage Students to Keep Their Heads in the Clouds!

The sky is literally the limit for aviation students. Tuesday at JFK’s T5, we celebrated the launch of the JetBlue Foundation. Students from Aviation High School, York College, and SUN ‘n FUN were all in attendance and enjoyed the T5 experience, complete with a tour of our Ops Center and Control Tower. At the event, we issued each organization a $25,000 grant.

No other airline has gone on record to build a foundation solely focused on supporting aviation education. The JetBlue Foundation, a company-sponsored initiative to encourage and advance aviation-related education, will continue our efforts to place aviation top-of-mind as a career choice for students by igniting interest in science, technology, engineering and mathematics (STEM) programs.  This year, the JetBlue Foundation provided three $25,000 grants to schools and educational alliances focusing on STEM and aviation-related programs geared towards underserved groups and communities.

JetBlue Foundation 2013 grant recipients include:

  • Aviation High School (Long Island City, NY): Aviation High School, the nation’s largest public aeronautical high school, will use its grant to launch an Aviation Welding Improvement Plan to ensure students have the resources to earn an FAA certification as an Aircraft Maintenance Technician. This includes purchasing the advanced technologies and materials needed to prepare students for today’s job market. Over 2,300 students, primarily from under-represented groups, attend Aviation High School.

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  • CUNY Aviation Institute at York College (Jamaica, NY): With this grant, York College will develop a curriculum to establish an FAA-approved Aircraft Dispatcher Certification program, making it the first public education institution in New York to offer this type of program. More than 82% of the student population is from under-represented groups and 66% of the undergraduate student body is women.

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  • SUN ‘n FUN (Lakeland, FL): SUN ‘n FUN, a nonprofit organization, will use its grant to further their mission to preserve and enhance the future of flight by purchasing tools and educational items for powerplant mechanic students at Central Florida Aerospace Academy, a high school located in Lakeland, Florida. Students from Traviss Career Center, a vocational training facility, as well as Polk State College will also use these items for STEM-focused education.

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The JetBlue Foundation plans to build lasting relationships with these programs beyond the initial grants including mentoring, in-kind support, internships and more. The airline already has an extensive relationship with Aviation High School (AHS).  Hundreds of JetBlue crewmembers, including 80+ Technicians, received their start at Aviation High School. JetBlue is also a PENCIL partner with AHS. Several JetBlue senior leaders work with school officials including JetBlue’s CEO Dave Barger who is currently working with administrators at AHS through PENCIL.  PENCIL connects business leaders and public school administrators to inspire innovation and improve student achievement.

The airline also works with CUNY Aviation Institute at York College to emphasize STEM initiatives with a focus on encouraging women to pursue careers in aviation. Last year JetBlue organized a special charter flight to the SUN ‘n FUN International Fly-in & Expo in Lakeland, Florida. The airline welcomed students from schools in New York and Florida with a strong focus on STEM education for a tour of a JetBlue aircraft and to interact with crewmembers during the week-long expo for active pilots and aviation enthusiasts. A group of crewmembers also joined and shared the day with students and aviation enthusiasts from across the country.

To learn more about the JetBlue Foundation, visit www.jetblue.com/inspiringhumanity.

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October 22, 2013

Blue Bravest is on its way UPDATE: photos!

What:   Our newest A320 livery in support of the FDNY Foundation is coming home to New York!

When:   Wednesday, October 23, 2013  approximately 7:15 AM EST

Where:   Spot the plane as it makes a NYC fly by along the West side of Manhattan

Like all New Yorkers, we have a special place in our hearts for the brave men and women of the New York City Fire Department. In fact, many of them are family; around 250 of our crewmembers are former FDNY!

As a company, we are proud to support the FDNY Foundation - the official not-for-profit of the FDNY established to promote Fire Safety in New York City and the professional development, training, and education of members of the FDNY.

To honor these great men and women and our support for the FDNY Foundation, we’re introducing a beautiful new custom paint job on one of our A320s and will show it off by flying it along the West side of Manhattan Wednesday morning. We’re calling it “Blue Bravest” but the one thing we’re not doing is telling you what it looks like ahead of time! (update: Now we are!)

So New Yorkers: get yourself up early to tweet a photo of it and you can enter for a chance to win two JetBlue Domestic travel certificates; Here’s how:

How to enter:

  • Snap a photo of our newest custom livery “Blue Bravest” (Tail# N615JB) as it comes to New York in the morning of October 23rd. Not in New York? Don’t worry, you can use the photo we’ll tweet in the afternoon!
  • Post the photo to Twitter between 7:00:00 AM EST and 11:59:00 PM EST on October 23, 2013
  • Your Twitter update must include the hashtag #BlueBravest and mention @JetBlue
  • You must be following JetBlue’s Twitter account @JetBlue

Grand Prize (one winner)

  • Two (2) roundtrip domestic travel certificates between any of JetBlue’s US destinations

 

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Sweepstakes begins at 7:00:00 AM EST on October 23, 2013 and ends at 11:59:59 PM EST on October 23, 2013. Open only to legal residents of the fifty (50) United States, District of Columbia and Puerto Rico who are 18 years or older at time of entry. Void outside the U.S. and where prohibited or restricted by law. See official rules for details.

 

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August 20, 2013

Live From T5: Goodie Mob!

We’re excited to announce the next up in our Live From T5 concert series: an exclusive live performance by the newly reunited hip hop group – Goodie Mob on Monday, September 9 at 6 p.m. ET.

Celebrating their reunion after a 14 year hiatus, Grammy-Award winning artist CeeLo Green will join original Goodie Mob group members Big Gipp, Khujo and T-Mo to perform selections from their new CD “Age Against the Machine,” which drops on August 27. This pioneering rap group will perform their critically acclaimed first single entitled “Special Education” as well as other songs. CeeLo will also perform some of his solo hits.

 

This exclusive concert marks the first hip hop performance as part of our concert series. JetBlue’s Live From T5 concerts are held post-security at Terminal 5 (T5) at John F. Kennedy International Airport (JFK) in New York and are available exclusively to ticketed customers and lucky contest winners.

JetBlue and Goodie Mob have partnered with Atlantic Records to provide some of Goodie Mob’s biggest fans with special access to this show and an opportunity to meet the group. Additionally, as a special treat, JetBlue will provide a once-in-a-lifetime opportunity to several lucky TrueBlue members.

 

 

Learn more about Goodie Mob
Learn more about our Live From T5 concert series

 

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August 17, 2013

JetBlue Pilots ACE Summer Camp!

 

Last month, several of our pilots hosted a special Aviation Career Education (ACE) camp at JetBlue University in Orlando, FL for middle and high school students. Each year, the Organization of Black Aerospace Professionals (OBAP) partners with the FAA to conduct multiple weeklong ACE programs across the country.  Admission is offered to students ages 14 to 18 years old who have an interest in learning about aviation. Applicants are competitively ranked based on age, cumulative GPA, and essay.

ACE camps expose minority middle and high school students to a wide variety of career opportunities in aviation.  One of the core pillars of our Corporate Social Responsibility platform is education. Our leaders and crewmembers participate in a variety of programs designed to encourage the next generation of aviation professional. Captain Eric Poole was instrumental in bringing the camp to JetBlue University.

Many of the participating students had never had the chance to travel in an airplane, let alone fly one. Pilots, like First Officer Sherwon Liverpool made sure the students received a behind-the-scenes look at our Flight Operations training, giving them an overview of what it takes to become a JetBlue inflight crewmember or pilot.

At JetBlue University, students from Oak Ridge High School received a tour of the facility and had a chance to speak with pilots and even visit our flight simulators.

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May 28, 2013

JetBlue Receives An Award from PENCIL


Earlier this week we attended PENCIL’s annual gala honoring New York City business leaders’ contributions to education. We were honored to receive the PENCIL Corporate Partner Award, a recognition of the support we give to five PENCIL partnership schools in Queens, New York including Aviation High School and Channel View School for Research. We’re committed to playing a role in education by partnering with PENCIL to enhance public education through innovative programs. In fact, Dave, our CEO, serves as the Chair of the organization’s Board of Directors.

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April 21, 2013

Photos: SUN ‘n FUN International Fly-In & Expo


We organized a special charter for the SUN ‘n FUN International Fly-in & Expo in Lakeland, Florida last week. We welcomed onboard students from schools with a strong focus on STEM education programs. A group of crewmembers also joined us, and enjoyed sharing the day with aviation enthusiasts from across the country.

Media coverage of JetBlue at SUN ‘N FUN

Check out the below images snapped by our Pilot Tim.

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March 27, 2013

Recognizing Crewmembers Who Volunteer – A Lot!

We recently held our second annual Community Connection Awards and Recognition dinner, where we celebrated the crewmembers who spent more than 100 hours volunteering last year. Between time spent at work, day-to-day running around, and quality time with family and friends, it can be difficult to find a few hours of giving back, let alone 100 hours! But since our crewmembers are inherently caring, they proactively carved out time to give back to their communities. Below are a few crewmembers who our Corporate Social Responsibility team honored.

Ellen Berris, First Officer A320 (FLL)
School Volunteer


Ellen started volunteering her time years ago when her two children were in pre-school, and quickly learned that being a Pilot is fascinating to little kids.

Initially, Ellen served as a guest speaker in the classroom and over time, this became more frequent and expanded to include appearances at the elementary and high schools. She’s also part of a lecture series for adult education and senior citizens. To her, it’s an honor to talk about aviation and possibly spark a few careers in our industry.

It’s important to Ellen that her children see her volunteering within their elementary school, Little League teams, and Children’s Theater group program so that they understand the importance of giving back to the community. She believes that the best way to teach them the value of hard work and dedication to the causes you’re passionate about is to lead by example.

Ellen is on hand for whatever is needed—she’s your go-to gal for assisting with lunch duty, helping out in the classrooms, working the Little League conscession stand, costume changes and prop placement, and more. Her favorite volunteer moment is the Annual Meyer Academy field trip to JetBlue. The school, located in West Palm Beach, coordinates a visit each year and Ellen is there to show them around the flight deck, and teach them about the importance of teamwork in aviation.

Ronald Williams, Airport Operations (SLC)
Works with physically disabled children

Ronald is one of the founders of The OpportunityFoundation of America. The organization aims to improve the quality of life for physically disabled children and adults, and has partnered with Boston College to develop assistive technology called EagleEyes (Boston College’s mascot is the eagle). The technology allows individuals, most of whom can’t speak and can only move their eyes and head, to communicate via a computer screen by moving their eyes. Complete with recreation, education, and communication programs, the technology has greatly helped these individuals to develop at an impressive pace.

Ronald volunteers approximately 30 hours a month, and he oversees fundraising and marketing initiatives, as well as working with disabled children who receive an EagleEye system. “To watch them learn and discover for the first time that they have control of something, and can communicate is my favorite thing ever,” says Ronald.

Gregory Atchley, Solutions Developer (OSC)
Volunteer at Gives Kids the World

Give Kids the World is a nonprofit story book resort in central Florida, where children with life-threatening diseases and their families, can escape for an all expenses paid trip, courtesy of “wish” organizations like the Make-A-Wish Foundation. Greg has been involved with Give Kids the World since the early ‘90s, and spends as much time at the resort as his schedule allows—sometimes up to three nights per week. Dressed in character, Greg is the village’s “Mayor Clayton,” and welcomes the children at nightly parties at the resort, where attendees sing, dance, and play.

Greg told us about his favorite volunteer moment, while he was volunteering at a Give Kids the World event—Ice Cream for Breakfast!—in Stamford, CT. A little girl gave “Mayor Clayton,” or Greg, a hug and shared that she is officially in remission. She thanked him and said, “I am healthy because of my trip to see you!”

Bonni Simi, VP Talent (LSC)
Luge coach for youth


Bonny has always had a passion for recruiting and developing talent. When she isn’t leading our Talent programs here at JetBlue, she’s coaching two winter sports: luge and bobsledding. Yes, our current VP of Talent is a three-time luge Olympian, and for the past 30 years has channeled her love for the game into a meaningful volunteer experience.

Bonny spends time in both Salt Lake City and New York for work, and makes time to volunteer in Park City, Utah and Lake Placid, New York—home to the only two luge and bobsled tracks in the U.S. Here, she trains the local youth, nearly every weekend throughout the winter. Bonny has coached thousands of young kids, dozens of national champions, and even a handful of Olympians. She is also an internationally certified to judge races luge and bobsledding. While she has numerous moments of sheer gratification from coaching—those times when she felt like she was making a difference—Bonny’s proudest moment ever was watching one of her students become the first African-American woman to win an Olympic gold medal.

Vonetta Flowers won the gold in 2002 for bobsledding, just a few years after Bonny had recruited her to the sport and personally coached her to world class status!

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March 11, 2013

You Go, Girl: Women’s History Month

This month, we reflect on all of the amazing women who have left their mark throughout history. Celebrating women on a national level began in 1981 as a week-long event, and eventually expanded to the whole month after Congress was petitioned by the Women’s History Project. During his tenure, President Obama has made a proclamation each year that calls attention to the “legacy of change and equal opportunity,” inspired by women.  You can read the President’s full statement here.

The National Women’s History project has named this year’s theme Women Inspiring Innovation through Imagination. The theme pays tribute to females who have made contributions to the the STEM (science, technology, engineering, mathematics) fields. The organization’s website lists a slew of brilliant women whose innovation and smarts led to breakthroughs in this space. From pediatricians and microbiologists to naturalists and roboticists, the line-up of ladies is truly inspirational. Check out this year’s honorees.

It’s fitting that this year’s theme calls attention to STEM subjects, which JetBlue fully supports since numerous aviation positions require a keen understanding of them. The Coalition works with businesses to promote the education of children on STEM subjects, so that they’re equipped to take on a career in relevant industries.

Women in Aviation

In the aviation world, the list of contributions from women is long and impressive. While you may have heard of some notable ladies (i.e. Lillian Todd, first woman to design and build an aircraft; Amelia Earhart, first woman to fly across the Atlantic independently), there are countless other heroes that deserve some praise this month.Gallery of women in aviation.

There are many events being hosted around the country to honor Women’s History Month. If you happen to be in the D.C. area, consider checking out the The National Air and Space Museum’s Steven F. Udvar-Hazy Center for “Women in Aviation and Space Family Day” on Saturday, March 23, from 10 a.m. to 3 p.m. The exhibit will focus on women’s contributions to aviation and aerospace.

Also, the Museum of Flight in Seattle is hosting a week of events paying tribute to women including: “History of the World War II’s Women Air Force Service Pilot Program,” and “Adventures Across the Atlantic,” where Bridget Cooley and Helen Cernik will talk about their flight from Seattle to Edinburgh, Scotland in a single-engine airplane.

Learn more about Women in Aviation and Space History

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