December 4, 2014

It Ain’t Rocket Science


Since the beginning, we have focused on inspiring humanity beyond air travel, not only for our customers and crewmembers but the various communities we serve. Not only is education a core pillar for JetBlue, it is weaved into everything we do. In fact, we actively seek ways to support education specifically science, technology, engineering and math (STEM) programs. With this in mind, in 2013 we created the JetBlue Foundation as a way to encourage and advance careers in aviation, specifically among underserved communities.

The JetBlue Foundation provides learning opportunities for underserved groups by working hand-in-hand with local and national education institutions that support and foster aviation-related programs.  The JetBlue Foundation was recently featured on the STEM-focused show, “It Ain’t Rocket Science,” Time Warner Cable’s award-winning monthly TV digest that introduces parents and kids alike to some of the coolest opportunities, events and careers in STEM. Hosted by NY1 News technology reporter Adam Balkin, this month’s episode of “It Ain’t Rocket Science” features a great video piece about the Aviation Career Education Academy a program produced by the Organization of Black Aerospace Professionals and supported by the JetBlue Foundation, which teaches students the science of navigating the friendly skies.

Watch the “It Ain’t Rocket Science” video about the JetBlue Foundation or here on TWC’s Connect a Million Minds website.

JetBlue supports STEM education though a variety of initiatives. Our goal is to create a unique education pathway from relationships with elementary school students and mentoring high school and college students to its University Gateway Program which leads to positions as Pilot Trainees with JetBlue. Last year, the JetBlue Foundation provided grants to Aviation High School (Long Island City, NY)CUNY Aviation Institute at York College (Jamaica, NY) and SUN ‘n FUN (Lakeland, FL).  New grants will be given out later this month.

For more information about our aviation-related programs, please visit

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November 3, 2014

Flying It Forward

If you were given one flight to spread good…
Where would you go?
What would you do?

It’s a simple question, with some potentially amazing answers. This is why we decided to launch Flying It Forward, a social movement we see as a public manifestation of our mission to inspire humanity.

Our Senior Vice President of Commercial, Marty St George said it best, “It’s easy to get caught up in the mechanics of travel and overlook the reasons why people travel. Everyone travels for their own reasons. It’s those stories, those connections with individuals that inspire us all. At JetBlue, we have the means to facilitate those human connections. With Flying It Forward, we’re pulling the humanity and goodness that already exists to the forefront by making the sharing of these stories possible. It’s easy to say our mission is to inspire humanity, but it’s quite a feat to make that mission known and felt.”


Flying It Forward started with crewmembers nominating individuals within their communities they thought they were worthy of a flight. Tameka from Chicago was first. The director of I Grow Chicago, an organization providing a safe haven to at-risk members in her community, Tameka was invited to attend The World Conference on Indigenous Peoples at the United Nations in New York City. We were honored to help bring Tameka to our hometown, but that was only the beginning of the trip for this Flying It Forward ticket.




Lisa, a ground operations crewmember at JFK had heard the story of another local New Yorker, working to regain her independence after a tragic accident, so our Flying It Forward ticket brought to New York by Tameka was handed off to Teena, who’s dream of a trip to Seattle was made real after a year of hard rehabilitation.




In Seattle, Teena handed the Flying It Forward ticket on to Peter, an artist looking to make his mark back on the streets of New York. If you find yourself smiling up at a colorful mural in Brooklyn one day, you can thank artist Ten Hundred.


Louis from Stratford, CT can also thank Peter for handing off the Flying It Forward ticket to him back in New York. Louis runs the non-profit Haiti Lumiere de Demain, providing educational opportunities for children in his home country of Haiti. Watch this inspiring video about Louis’s efforts to help the children in La Gonave gain the tools needed to improve their own world.

In Haiti, Louis handed the Flying It Forward ticket onto Astrel Clovis, an inspirational man who’d put his dream of returning to run in the New York City Marathon on hold in the wake of the Haiti earthquake. This year though, Astrel was invited to run his second New York City Marathon by Sean Penn and his J/P HRO team. Seeing Astrel and the J/P HRO team run past our headquarters in Long Island City was an exciting moment that showcases the human spirit to preserver.


Now that Astrel is in New York though, the Flying It Forward ticket is ready for it’s next recipient to carry it onward. Where will it go next? Who will carry it? These are questions we want you to help us answer.

Our Flying It Forward travelers will get to choose from a list of candidates in the destination they’re flying to. These candidates are looking to fulfill a dream, join a humanitarian effort or making a meaningful impact on the world.

  • Do you have your own story to tell? Log on to Twitter or visit the Flying it Forward site and tweet us where you want to fly, and why, in 140 characters or less using #FlyingItForward.
  • Know someone with a story?  Log on to Twitter or visit the Flying it Forward site and tweet us where they want to fly, and why, in 140 characters or less using #FlyingItForward.

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October 2, 2014

JetBlue Crewmembers Recycle 37,000 lbs. Of Clothing

recycled uniforms

If you’ve flown JetBlue in the last few months, you’ve certainly noticed those sharp new uniforms they’re now sporting. We’re incredibly proud of the first big refresh to our uniforms since we were founded in 2000, but as with any big wardrobe update, we were left wondering what to do with all those retired styles that still had some use in them.

While some of you may be able to take a trip to the local vintage shop or Goodwill, with uniforms coming in from more than 10,000 crewmembers, a trip to the local Salvation Army wasn’t really an option for us, so we started looking for creative ways to clear out the closet while keeping with our values. After a lot of research, and learning from some truly inspiring groups, we finally found a solution.

JetBlue Airways announced today a recycling donation of more than 18.5 tons of used clothing, uniforms and fabric to several non-profit partners including Planet Aid, a 501(c)3 nonprofit organization that collects and recycles worn clothing and shoes to support health, agricultural, educational, and environmental programs in Africa, Asia, the Caribbean and Latin America. 18.5 tons, or about 98,666 t-shirts is a lot to transport, so JetBlue partnered with Loomstate to bring it all together. Loomstate is part of the new wave of fashion houses that see beauty in creating high-end pieces from recycled materials. With their expertise in recycling fabric, JetBlue was able to find a purposeful second life for its old uniforms.

As part of JetBlue’s uniform recycling program, donated clothing items can now be worn again. Donated items were sent to eight donation centers and regulated uniform, like pilot and flight attendant uniforms, were sent to special facilities in Arizona or Massachusetts to be turned into more fabric. – sorry folks, you’re not going to find easy pilot outfits for Halloween. Those uniforms can’t just be resold so people can pretend to be a JetBlue pilot!  Of the 37,000 pounds of collected textile, approximately 11,538 pounds were donated as clothing and 25,462 pounds were shredded and donated as fabric, resulting in zero pounds going to landfill.

Although flight attendants and pilots first come to mind when thinking about uniforms, there is a cadre of other uniformed crewmembers within an airline. JetBlue crewmembers, from various stations voluntarily brought in their old uniform pieces and the airline organized local pickups and deliveries to sorting centers. At these centers, pilot shirts were sent for shredding and recycling. Other pieces were packaged with donations of clothing and shoes from around the country and sent to communities in need in throughout the US, Africa, Asia and the Caribbean. Most of the clothing collected by Planet Aid will be given a second life. These items are bundled in Planet Aid warehouses and shipped to other countries where the demand for used clothing is high.

Sophia Mendelsohn, JetBlue’s head of sustainability was key to this initiative, “At JetBlue, we are conscious of the greenhouse gas emissions from our planes and the impact we create from our buildings and crewmembers. We are always thinking about saving jet fuel to reduce emissions. Yet, we should also be thinking about other ways to decrease our impact. With the introduction of our new uniforms, we sought out creative yet useful ways to save the old uniforms and fabric from landfills,”


JetBlue encourages customers to also explore ways to donate used clothing and fabric. Visit our partners for more details at, or

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July 31, 2014

Students “ACE” their introduction to aviation

Earlier this month, the JetBlue Foundation partnered with the Organization of Black Aerospace Professionals (OBAP) for their  annual Aviation Career Education (ACE) Academy initiative at JetBlue’s Hangar and T5 at JFK, as well as, JetBlue University in Orlando. Students from local aviation schools and programs in New York and Oakridge High in Orlando participated. ACE Academy and the JetBlue Foundation have a joint goal – to increase awareness of aviation-related careers among students from underserved areas. According to current statistics, less than five percent of pilots in the commercial aviation industry are women or people of color.

For the third year in a row, ACE Academy students in Orlando visited JetBlue University to learn about the various jobs available behind-the-scenes of an airline. Students also got to experience and fly in the airline’s E-190 simulators. This year also marked the first-ever ACE Academy in New York City. JetBlue Captain Jovan O’Bryant coordinated exclusive opportunities for budding aviators in the Big Apple including a special behind-the-scenes tour of JetBlue’s terminal and maintenance hangar at JFK and a first-hand look at the many roles that keep an airline running.

The JetBlue Foundation also supported initiatives in Chicago and St. Croix. The Chicago program was coordinated by JetBlue Captain Robert Holmes, a product of an ACE Academy. Twenty years ago, Captain Holmes was an ACE Academy student, a step he says encouraged his ambitions to become a pilot. Capt. Holmes credits the ACE Academy with giving him the opportunity to not only tour an aircraft but actually giving him the first chance to fly one.

The ACE Academy includes a curriculum complete with presentations by aviation pioneers such as the Tuskegee Airmen and aviation professionals from a wide range of industry careers. Students also take part in special field trips and conduct a “Discovery Flight,” where they receive hands-on flight training with a certified FAA Flight Instructor.

For more information on OBAP and the ACE Academy initiative, visit the Organization of Black Aerospace Professionals.

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April 30, 2014

Our sixth annual Responsibility Report

Last week we released our sixth annual Responsibility Report, highlighting the progress we’ve made in 2013 in the environmental and social responsibility arenas. From initiatives like onboard recycling, to investing in our crewmembers and the communities in which we live in.

Read highlights of the report below or read the complete report here.

Climate Change and Decreasing Environmental Impact

  • Climate change: JetBlue is communicating transparently about climate change. We work every day to reduce our environmental impact and are fully committed to meeting the International Air Transport Association (IATA) targets for greenhouse gas (GHG) emission reductions. These include joining an industry pledge to cut carbon emissions 50 percent by 2050, relative to 2005 levels. (Want to learn more? Our CEO Dave Barger was recently speaking about it.)
  • Partnering to protect oceans: No one benefits when oceans and beaches are polluted. JetBlue teamed up with The Ocean Foundation to explore a novel approach to ocean health in the Caribbean. Destinations in Latin America and the Caribbean make up one-third of our route network, and the health and appearance of these destinations have a direct impact on our revenue. With The Ocean Foundation’s help, JetBlue is showing the economic value of clean beaches by directly tying the importance of nature to the airline’s main economic measure – revenue per available seat mile (RASM). (Want to help? Take our survey!)
  • Composting: In most terminals valuable food scraps are sent to landfills, where their nutritional value is lost and they emit GHGs during decomposition. JetBlue decided to do something different. At JFK’s T5, we began a partnership to compost food waste.  Through our composting partnership, we send nearly 300 pounds of material each day (55 tons annually) to a composting facility where it is turned into fertilizer and nutrient-rich soil for farms.

Governance and Transparency

  • Conflict materials: JetBlue purchases minerals to make the TVs on the aircraft. These TVs would not work without critical minerals to transmit signals and images. These minerals can only be sourced through mining in specific locations and not all mining and sourcing is created equal. Some minerals including, but not limited to, tungsten, tantalum, tin and gold, come from mines that engage in horrific and widespread human atrocities. We do not intend to fund these mines through its supply-chain and have started a deep audit of its supply-chain connected to their TVs and its LiveTV subsidiary that manufactures them.

Investing in its People

  • Marriage equality: JetBlue treats all crewmembers equally. The Defense of Marriage Act (DOMA) made this difficult. For some crewmembers, this meant their partners could not be recognized as “spouses” by federal law, and couldn’t receive federal marriage benefits. Last year, JetBlue signed an amicus brief together with 278 employers and organizations, in the case of United States vs Windsor, who was challenging the Act’s constitutionality.

Investing in the Community

  • Volunteerism: JetBlue’s Community Connection program ties corporate giving with crewmembers’ passions. Through this program, crewmembers log the hours they volunteer with nonprofits and for every 25 hours, JetBlue donates a travel certificate for the charity of their choice. In total, 1,040 crewmembers volunteered 69,635 hours of their own time in 2013.
  • STEM/Aviation Education: JetBlue took its support for STEM education to the next level in 2013. By creating the JetBlue Foundation, the airline will put aviation on the map as a top career choice for students. The Foundation is company-sponsored, but independent from JetBlue. In 2013, the Foundation awarded $25,000 grants to three aviation-focused high school and college programs.

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March 18, 2014

JetBlue and First Book team up in Detroit

They say it’s important to make a good first impression. So when we start service to a new city, we like to do something that shows our new neighbors a little about those things that drive us. At JetBlue we’re all about those relationships we build with our customers, and the communities we serve, after all, it’s those people that allow us to come to work every day! So, when we launched our newest Blue City last week, our corporate focus on youth and education, and our crewmembers’ passion for individual service with our  Community Connection program, came together for everyone to gain a great understanding, and leave one heck of an impression.

Detroit is a vibrant city with a rich musical and industrial history creating a truly unique culture. This culture has been tested in recent years with economic hardships though, so when we launched our service between Detroit and Boston last week, we called on our friends at First Book to help us give some much needed resources to Robert Burns Elementary School. See a little of the day in this video.

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December 20, 2013

At JetBlue, We Encourage Students to Keep Their Heads in the Clouds!

The sky is literally the limit for aviation students. Tuesday at JFK’s T5, we celebrated the launch of the JetBlue Foundation. Students from Aviation High School, York College, and SUN ‘n FUN were all in attendance and enjoyed the T5 experience, complete with a tour of our Ops Center and Control Tower. At the event, we issued each organization a $25,000 grant.

No other airline has gone on record to build a foundation solely focused on supporting aviation education. The JetBlue Foundation, a company-sponsored initiative to encourage and advance aviation-related education, will continue our efforts to place aviation top-of-mind as a career choice for students by igniting interest in science, technology, engineering and mathematics (STEM) programs.  This year, the JetBlue Foundation provided three $25,000 grants to schools and educational alliances focusing on STEM and aviation-related programs geared towards underserved groups and communities.

JetBlue Foundation 2013 grant recipients include:

  • Aviation High School (Long Island City, NY): Aviation High School, the nation’s largest public aeronautical high school, will use its grant to launch an Aviation Welding Improvement Plan to ensure students have the resources to earn an FAA certification as an Aircraft Maintenance Technician. This includes purchasing the advanced technologies and materials needed to prepare students for today’s job market. Over 2,300 students, primarily from under-represented groups, attend Aviation High School.


  • CUNY Aviation Institute at York College (Jamaica, NY): With this grant, York College will develop a curriculum to establish an FAA-approved Aircraft Dispatcher Certification program, making it the first public education institution in New York to offer this type of program. More than 82% of the student population is from under-represented groups and 66% of the undergraduate student body is women.


  • SUN ‘n FUN (Lakeland, FL): SUN ‘n FUN, a nonprofit organization, will use its grant to further their mission to preserve and enhance the future of flight by purchasing tools and educational items for powerplant mechanic students at Central Florida Aerospace Academy, a high school located in Lakeland, Florida. Students from Traviss Career Center, a vocational training facility, as well as Polk State College will also use these items for STEM-focused education.


The JetBlue Foundation plans to build lasting relationships with these programs beyond the initial grants including mentoring, in-kind support, internships and more. The airline already has an extensive relationship with Aviation High School (AHS).  Hundreds of JetBlue crewmembers, including 80+ Technicians, received their start at Aviation High School. JetBlue is also a PENCIL partner with AHS. Several JetBlue senior leaders work with school officials including JetBlue’s CEO Dave Barger who is currently working with administrators at AHS through PENCIL.  PENCIL connects business leaders and public school administrators to inspire innovation and improve student achievement.

The airline also works with CUNY Aviation Institute at York College to emphasize STEM initiatives with a focus on encouraging women to pursue careers in aviation. Last year JetBlue organized a special charter flight to the SUN ‘n FUN International Fly-in & Expo in Lakeland, Florida. The airline welcomed students from schools in New York and Florida with a strong focus on STEM education for a tour of a JetBlue aircraft and to interact with crewmembers during the week-long expo for active pilots and aviation enthusiasts. A group of crewmembers also joined and shared the day with students and aviation enthusiasts from across the country.

To learn more about the JetBlue Foundation, visit






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October 22, 2013

Blue Bravest is on its way UPDATE: photos!

What:   Our newest A320 livery in support of the FDNY Foundation is coming home to New York!

When:   Wednesday, October 23, 2013  approximately 7:15 AM EST

Where:   Spot the plane as it makes a NYC fly by along the West side of Manhattan

Like all New Yorkers, we have a special place in our hearts for the brave men and women of the New York City Fire Department. In fact, many of them are family; around 250 of our crewmembers are former FDNY!

As a company, we are proud to support the FDNY Foundation - the official not-for-profit of the FDNY established to promote Fire Safety in New York City and the professional development, training, and education of members of the FDNY.

To honor these great men and women and our support for the FDNY Foundation, we’re introducing a beautiful new custom paint job on one of our A320s and will show it off by flying it along the West side of Manhattan Wednesday morning. We’re calling it “Blue Bravest” but the one thing we’re not doing is telling you what it looks like ahead of time! (update: Now we are!)

So New Yorkers: get yourself up early to tweet a photo of it and you can enter for a chance to win two JetBlue Domestic travel certificates; Here’s how:

How to enter:

  • Snap a photo of our newest custom livery “Blue Bravest” (Tail# N615JB) as it comes to New York in the morning of October 23rd. Not in New York? Don’t worry, you can use the photo we’ll tweet in the afternoon!
  • Post the photo to Twitter between 7:00:00 AM EST and 11:59:00 PM EST on October 23, 2013
  • Your Twitter update must include the hashtag #BlueBravest and mention @JetBlue
  • You must be following JetBlue’s Twitter account @JetBlue

Grand Prize (one winner)

  • Two (2) roundtrip domestic travel certificates between any of JetBlue’s US destinations


NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Sweepstakes begins at 7:00:00 AM EST on October 23, 2013 and ends at 11:59:59 PM EST on October 23, 2013. Open only to legal residents of the fifty (50) United States, District of Columbia and Puerto Rico who are 18 years or older at time of entry. Void outside the U.S. and where prohibited or restricted by law. See official rules for details.


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August 20, 2013

Live From T5: Goodie Mob!

We’re excited to announce the next up in our Live From T5 concert series: an exclusive live performance by the newly reunited hip hop group – Goodie Mob on Monday, September 9 at 6 p.m. ET.

Celebrating their reunion after a 14 year hiatus, Grammy-Award winning artist CeeLo Green will join original Goodie Mob group members Big Gipp, Khujo and T-Mo to perform selections from their new CD “Age Against the Machine,” which drops on August 27. This pioneering rap group will perform their critically acclaimed first single entitled “Special Education” as well as other songs. CeeLo will also perform some of his solo hits.


This exclusive concert marks the first hip hop performance as part of our concert series. JetBlue’s Live From T5 concerts are held post-security at Terminal 5 (T5) at John F. Kennedy International Airport (JFK) in New York and are available exclusively to ticketed customers and lucky contest winners.

JetBlue and Goodie Mob have partnered with Atlantic Records to provide some of Goodie Mob’s biggest fans with special access to this show and an opportunity to meet the group. Additionally, as a special treat, JetBlue will provide a once-in-a-lifetime opportunity to several lucky TrueBlue members.



Learn more about Goodie Mob
Learn more about our Live From T5 concert series


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August 17, 2013

JetBlue Pilots ACE Summer Camp!


Last month, several of our pilots hosted a special Aviation Career Education (ACE) camp at JetBlue University in Orlando, FL for middle and high school students. Each year, the Organization of Black Aerospace Professionals (OBAP) partners with the FAA to conduct multiple weeklong ACE programs across the country.  Admission is offered to students ages 14 to 18 years old who have an interest in learning about aviation. Applicants are competitively ranked based on age, cumulative GPA, and essay.

ACE camps expose minority middle and high school students to a wide variety of career opportunities in aviation.  One of the core pillars of our Corporate Social Responsibility platform is education. Our leaders and crewmembers participate in a variety of programs designed to encourage the next generation of aviation professional. Captain Eric Poole was instrumental in bringing the camp to JetBlue University.

Many of the participating students had never had the chance to travel in an airplane, let alone fly one. Pilots, like First Officer Sherwon Liverpool made sure the students received a behind-the-scenes look at our Flight Operations training, giving them an overview of what it takes to become a JetBlue inflight crewmember or pilot.

At JetBlue University, students from Oak Ridge High School received a tour of the facility and had a chance to speak with pilots and even visit our flight simulators.

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