JetBlue Blog

Our Aguadilla BlueCity administered an extra dose of JetBlue love to children traveling on our flights on Sunday—goodie bags filled with crayons, toys, candy, and Soar With Reading material! While this was the first year for Easter Sunday goodie bags, the team plans on sweetening our customers’ experience  an annual activity.

We’re pleased to announce that the Dundee Township Public Library in East Dundee, Illinois is the winner of a $10,000 prize in Random House Children’s Books furnished by JetBlue as part of our Soar with Reading campaign.

Readers nominated their local libraries and were entered to win a family vacation to the amazing Atlantis Paradise Island Resort in Nassau Bahamas from JetBlue Getaways. More than 115,000 entries were received through the sweepstakes portion of the program, representing libraries in all 50 states. Dundee Township Public Library in East Dundee, Illinois won $10,000 in books, a second library received $2,500 in books and five additional libraries received $500 in books , courtesy of JetBlue and Random House Children’s Books.

The initiative is a part of Soar with Reading, a joint project launched this summer with PBS KIDS. Soar with Reading aims to keep children reading throughout the summer, harnessing a combination of in-flight and online literacy resources, community reading events and a partnership with First Book, a nonprofit organization that provides new books to children in need. For every reader who registered on SoarwithReading.com this summer, we made a book donation to a child through First Book, totaling 10,000 books.

Learn more about our Soar with Reading campaign and related events.

Soar with Reading has traveled from Boston to Orlando to Los Angeles and beyond to bring summer reading activities to kids across the JetBlue network. Now as kids gear up to go back to school, we are giving away $10,000 in books!

Between now and September 30^th you can log onto www.soarwithreading.com to nominate a library in your neighborhood to win! Enter and nominate your favorite library for its chance to receive a $10,000 collection of Random House Children’s Books, and you will be entered for a chance to WIN a JetBlue Getaways family vacation to Atlantis, Paradise Island, Bahamas!

Learn more about how you can enter in the Soar with Reading Sweepstakes.

Learn more about our Soar with Reading events this summer.

Have your kids’ imaginations taken flight this summer? Reading expert @ronaldfairchild is answering questions on the Soar with Reading facebook page today about transitioning from summer to school.

Join in on the chat session and then visit www.soarwithreading.com to see how your kids can get involved in our summer reading program, while having a chance to win great prizes for you and a library in your neighborhood!

Widely recognized as a national authority on how to expand learning opportunities for young people, Ron Fairchild, founder of the Smarter Learning Group is joining the JetBlue Soar With Reading Facebook Page on August 17 to answer your questions about reading, summer learning and transitioning from summertime to the school year.

“Like” the Soar with Reading Facebook page to ask Ron questions directly on August 17 https://www.facebook.com/SoarWithReading.

Follow the Soar with Reading Twitter page for tips and giveaways http://twitter.com/soarwithreading

We teamed up with PBS KIDS to help kids keep reading while school is out for the summer. JetBlue Crewmembers, PBS KIDS characters and hosts, and popular children’s authors paid visits to libraries across the country this summer to read with children. The Soar with Reading tour made stops in several JetBlue cities, including New York, Boston, Orlando, Ft. Lauderdale, Los Angeles, and Washington, D.C.

Check out the below video of toddler-famed Mr. Steve signing some tunes at our most recent event in Los Angeles.

Learn more about our Soar with Reading campaign

Visit the Soar with Reading site to download a free activity kit

Check out pictures from more past events on the Soar with Reading Facebook page

This past week, our Corporate Social Responsibility Team and Crewmembers from Boston joined our partners at PBS Kids for the second of our Soar with Reading events. 350 toddlers showed up at the Boston Public Library with their adults to see children’s author Jared Krosoczka, to hear PBS star Mr. Steve sing and of course to listen to our Director of CSR Icema Gibbs speak about the importance of reading.

Critters including Super Why, Arthur, a chipmunk and a large dog delighted the children, and everyone got a gift bag which included a book, an activity kit and a JetBlue bookbag.

At the center of the program is the newly launched SoarwithReading.com, where parents can download a free reading activity kit, create a summer reading list with recommendations from Random House Children’s Books and log their children’s reading minutes, among other activities. For every reader who registers on SoarwithReading.com, we’ll make a book donation to a child through First Book, up to 10,000 books.

Related:
See more photos from the event
Learn more about our Soar with Reading campaign

Our CEO Dave visited P.S. 185 in Harlem, New York Friday to kick off the “Soar with Reading” summer initiative.

The Soar with Reading project was launched in conjunction with PBS KIDS and aims to keep children reading wherever they go this summer – with a combination of in-flight and online literacy resources, community reading events and a partnership with First Book, a nonprofit organization that provides new books to children in need.

At the center of the program is the newly launched SoarwithReading.com, where parents can download a free reading activity kit, create a summer reading list with recommendations from Random House Children’s Books and log their children’s reading minutes, among other activities. For every reader who registers on SoarwithReading.com, we’ll make a book donation to a child through First Book, up to 10,000 books.

Children traveling on JetBlue flights this summer will receive a free activity kit with reading games based on PBS KIDS educational programming.

Learn more about our partnership with Soar with Reading
Dave’s visit to P.S. 185 photos on Flickr
Video of Dave at P.S. 185

School may be out for the summer, but that doesn’t mean the learning needs to stop. We’re pleased to launch a project with PBS KIDS that aims to keep children reading wherever they go this summer – with a combination of in-flight and online literacy resources, community reading events and a partnership with First Book, a nonprofit organization that provides new books to children in need.

At the center of the program is the newly launched SoarwithReading.com, where parents can download a free reading activity kit, create a summer reading list with recommendations from Random House Children’s Books and log their children’s reading minutes, among other activities. For every reader who registers on SoarwithReading.com, we’ll make a book donation to a child through First Book, up to 10,000 books.

Children traveling on JetBlue flights this summer will receive a free activity kit with reading games based on PBS KIDS educational programming.

Coming Soon to a Library Near You!

JetBlue Crewmembers, PBS KIDS characters and hosts, and popular children’s authors will be visiting libraries across the country this summer to read with children. The Soar with Reading tour will make stops in several JetBlue cities, including New York, Boston, Orlando, Ft. Lauderdale, Los Angeles, and Washington, D.C.

The Soar with Reading program will also award $10,000 worth of Random House Children’s Books to one lucky community’s library. Another library will receive $2,500 worth of books and five other libraries will receive $500 worth of books, courtesy of Random House Children’s Books and JetBlue. To nominate a library, simply visit SoarwithReading.com. Nominate a library and you’ll be eligible to win a JetBlue Getaways family vacation to amazing Atlantis, Paradise Island, Bahamas.