December 3, 2012

Turn Points into Charitable Donations With Our True Giving Program!

Today we’re launching True Giving, a unique enhancement to our TrueBlue customer loyalty program that provides members with an alternate way to use their TrueBlue points. TrueBlue customers now have the choice to redeem their points for future travel or donate them to benefit others. Points can be donated locally or globally to more than 2.5 million causes in the True Giving database which is powered by KULA Causes, Inc.

During the season of giving, we’ll match all customer donations made through this program, up to $25,000, from December 10 – 17, 2012. TrueBlue members can donate points at Truegiving.jetblue.com.

Caring and passion, two of our core values, are the motivation for True Giving.  We partnered with KULA Causes, Inc., the world’s largest online giving platform to create the True Giving program providing our customers with a choice in their charitable efforts. We proudly support a number of national non-profits on a corporate level including Carbonfund.org, DoSomething.org, KaBOOM!, and FirstBook. Customers can make donations to the charity of their choice by entering a charity name, a keyword or selecting the regions and countries or local causes of interest. Donations are made in increments of points; transaction fees apply. Customer donations can be applied to categories specific to each charity including development, training, advocacy, etc. Once the donation is completed, a receipt is emailed to the customer from Kula Causes.

True Giving is an evergreen donation program and it follows our most recent donation campaign for Hurricane Sandy relief efforts.  Throughout the month of November, we quickly mobilized to engage customers and TrueBlue members to raise funds for the Red Cross. In one month, customers donated more than $835,000. The donation site, also powered by KULA Causes, provided the platform for customers to donate directly to relief efforts right in their local communities in the New York tri-state area. For every one dollar donated via the site, TrueBlue members received six TrueBlue points in return. Through this transactional giving program, our loyal customers became donors and brand advocates providing much needed, time sensitive charitable donations.

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November 5, 2012

Update on Operations and Recovery Efforts

Operational Update:

We are now back to running a full schedule across our network, but our airports in the New York metropolitan area, including LaGuardia, JFK, and Newark have suffered infrastructure damage from Sandy. In particular, the instrument landing systems (ILS), or radio-based ground to air technology that allows planes to navigate on final approach in low visibility, are impaired.

On a sunny day (like we’ve seen since Sandy hit) that’s no problemo. On bad weather days, like we’re expecting this Wednesday and Thursday, we’re looking at delays and cancellations.

Looking ahead of the potential Nor’easter, we’re encouraging those who are scheduled to fly with us mid-week to take advantage of our waived change/cancel fees and fare differences to/from the cities listed below and with travel meeting the following criteria:

Travel to/from:
- New York Metros (EWR, HPN, JFK, LGA & SWF)-
- Washington D.C. Metros (BWI, DCA & IAD)
- Hartford, CT (BDL)
- Richmond, VA (RIC)
- Boston (BOS)
- Burlington VT (BTV)
- Buffalo, NY (BUF)
- Rochester, NY (ROC)
- Syracuse, NY (SYR)

Booking date on or before 11/5/2012
And, travel dates are between 11/5/2012 and 11/8/2012:
- No change fee or increase in fare for rebooked travel to be completed before 11/17/2012
- No change fee for rebooked travel to be completed after 11/17/2012 – increase in fare may apply
- No cancelation fee – funds can be deposited to JetBlue Credit valid for one year, or to original form of payment upon request

*All changes/cancellations must be complete prior to scheduled travel, and before 12/31/2012.

For assistance, please call us at 1-800-JETBLUE (538-2583) and please be sure to check the status of your flight online prior to leaving for the airport. Those with web-enabled cell phones and PDAs may check the status of their flight at mobile.jetblue.com.

Community Update:

As New York’s Hometown Airline, we realize that there are many communities that are in need of assistance and will be for some time. In partnership with the NYC Food Association we helped to serve over 25,000 meals from 20 trucks over the past four days to locations throughout lower Manhattan, the Rockaways, Staten Island, and Hoboken. We’re happy to report that our friends at the NYC Food Truck Association has raised over $27,000 in donations and will continue to deliver free meals to people in areas impacted by Sandy.

We pledged to match donations dollar for dollar up to $100,000 to the American Red Cross. Our customers have come together to raise more than $500,000 for the Red Cross through jetbluegives.org so far! We’re giving donors six TrueBlue points for every dollar donated through jetbluegives.org through November 30, 2012.

Visit jetblue.com/rebuild to learn about all of our current community efforts and how you can help and stay tuned here and on jetblue.com for the most up to date travel information.

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November 4, 2012

Sandy Relief Continues

As Hurricane Sandy relief efforts continue, we’ve received some amazing stories of caring from all corners of our route network that we’ll share in the coming days. Our customers have come together to raise more than $500,000 for the Red Cross through jetbluegives.org, and we’d encourage you to share the link and get more people involved. Remember, we’re giving donors six TrueBlue points for every dollar donated through jetbluegives.org through November 30, 2012.

Within the NY Metro area, our partnership with the New York City Food Truck Association continues. Today, they’re helping send four trucks to two different locations in the Rockaways. The trucks will be distributing another 4,000 free lunches to the heavily impacted Rockaways:

Location #1: Beach 50th and Beach Channel Drive
Timing: 12pm-4pm
Cupcake Crew
Eddies Pizza

Location #2: Waldbaum’s parking lot – Beach 113 and Beach Channel Drive
Timing: 12pm-4pm
Gorilla Cheese
Valduccis

You can follow the New York City Food Truck Association on Twitter for additional details. If you want help contribute to their efforts yourself, go to their Sandy Outreach fundraising page to donate.

If you’re in need of help or want to volunteer:

We’ve also heard amazing requests from you on how much you want to help donate your time or resources to the effort. We’re humbled by the caring of our customers, but also understand from our partners that there’s more to an organized relief effort than donation of time and supplies. We’d encourage those that want to lend a hand to look into the below groups and work with existing organizations to have the greatest impact.

Resources:
JetBlue: Rebuilding our community
New York Food Truck Association Sandy Outreach
Time Out New York’s “How to Help Out After Sandy”
American Red Cross
NYC Service
New York Cares
New Jersey’s Volunteer Emergency Response
Boston Cares
Community Emergency Response Teams
ServeRhodeIsland.org
Team Rubicon
The Humane Society
American Humane Association

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November 3, 2012

Food Trucks Head to Hardest Hit Areas Around Town Today

Our operations are back up and running, but we realize that there are so many communities that are in need of assistance and would benefit from receiving an opportunity to get a warm meal during this very difficult time. After serving thousands of meals from 16 trucks over the past two days, we have decided to continue our outreach. Today the trucks will be making their way to areas where the storm damage was more severe – the Rockaways, Staten Island and Hoboken, New Jersey. You can follow @NYCFoodtruck on Twitter or check out their recent post for additional trucks heading to the Rockaways to help.

Today between 12pm-4pm we anticipate being able to provide an additional 11 trucks to distribute 7,000 meals in three communities:

Rockaway:Beach 50th and Beach Channel Drive

  • Eddies Pizza
  • Cupcake Crew
  • Phil’s Steak
  • Milk Truck

Staten Island: Midland Avenue and Olympic Boulevard, Staten Island, NY

  • Toum
  • Valduccis
  • Gorilla Cheese
  • Coolhaus

Hoboken: Church Square Park in Hoboken.

  • Big D’s Grub
  • Nuchas
  • Sweetery

We’re also matching all donations to the Red Cross up to $100,000, and you can earn 6 TrueBlue points for every $1 you donate. Donate here. For those traveling with us, we’ve extended fee waivers to change or cancel flights booked prior to October 28 good for a credit up to one year.

Learn more about what we’re doing to help rebuild our hometown and neighboring communities and how you can help.

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November 2, 2012

Update on Flights and Community Support from Hurricane Sandy

Today, we reported the following impact of Hurricane Sandy, and our plans to help the community recover:

Operations are fully restored to the airports impacted by Hurricane Sandy, including all New York metropolitan airports, and we expect to resume its full schedule tomorrow, November 3, 2012.

Customers booked for travel through Sunday, November 4, 2012 may rebook without fee through November 14. Customers who purchased tickets on or before October 28, 2012 and booked for travel through the end of the year who find themselves unable to travel may convert the full value of their ticket into a credit valid for one year. Full details are available here:
http://bit.ly/ME6Gx4

JetBlue is matching the first $100,000 in donations made to the American Red Cross via its website (http://jetbluegives.org/). In addition, the company is donating $250,000 to the JetBlue Crewmember Crisis Fund, a 503(c) independent non-profit designed to support JetBlue crewmembers, and will match, dollar for dollar, all crewmember donations to the fund through November 30, 2012.

Although we cancelled 1,484 flights in October due to Hurricane Sandy, the overall financial impact to our October profitability is not expected to be material. We cancelled 230 additional flights in November due to Hurricane Sandy, and expect short term demand to soften as customers focus our attention to recovering from the storm. As a result, fourth quarter impact is expected to be material.

Please continue to check www.jetblue.com, blog.jetblue.com and @JetBlue on Twitter for continued operational updates.

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November 2, 2012

Taking Flight in the Air and Action on the Ground After Sandy

It’s hard to believe that it’s only been four days since Hurricane Sandy hit the Northeast. For all of us, whether you were in the impact zone or far away, it’s been a very long week. Despite the circumstances we faced since Monday, or maybe because of them, we all rose to the challenge and came to each other’s aid. Much like our hometown of New York, we are resilient, capable and stand by each other through thick and thin.

Unloading supplies – water, juice and Eat Up snack boxes to aid those impacted by Sandy

While the storm has passed, the challenges continue. Many areas are expected to remain without basic services for days. We all have family, friends and colleagues in these areas; their suffering is our suffering.

Here’s what we’re doing to best assist them:

For our crewmembers:

The JetBlue Crewmember Crisis Fund (JCCF), an independent 501(c)3 already released $125,000 to crewmembers who have reported significant losses. The company is matching dollar-for-dollar all one-time donations to JCCF, to help our colleagues in dire circumstances. We also activated our CARE Team for these crewmembers to help them rebuild their lives and get them (and their families) back on their feet. We provided crewmembers reporting total losses with hotel rooms, immediate supplies such as food and clothes along with transportation – most importantly, we’ll provide them time to get their lives back in order.

For our customers:

Customers who find themselves booked for travel through November 04 can rebook without change fee or fare difference through November 14. Those who booked travel before October 28 for anytime between now and the end of the year, and find themselves unable to travel, may convert the value of their ticket to a credit, valid for one year. Of course, other individual needs will be handled on a one-on-one basis.

We partnered with our friends at Wafels & Dinges yesterday to offer hot meals to those without power. 14 additional trucks throughout areas impacted will provide free, hot snacks and meals today.

For our communities

Now, it’s our job now to help the community get back on its feet, to bring humanity back to New York and the Northeast. We will do this in big ways – not only by operating a full schedule, but by providing financial support to the JCCF (where we are matching crewmember donations dollar for dollar) and the Red Cross (where we are matching the first $50,000 UPDATE we’ve now matched the first $100,000) – and also in small ways, such as personalizing the “welcome aboard” to our customers and offering those in need a bottle of water, a bag of blue chips and even a waffle or two. We will sponsor 14 food trucks today in lower Manhattan and the Rockaways in Queens, delivering hot meals to those who have gone without for a week. Follow @NYCFoodtruck for more information and for a list of locations.

We’ve been in constant contact with city, state and federal officials to help assess the need of those hardest hit by the storm. We’ve already made donations to AmeriCares and Feed America, both of whom are here on the ground making a difference. Plus, we’ve already had a request to assist with replacing the damaged trees near our Long Island City office. There is no need too big or too small; we’ll find a way to help our community get back on its feet.

Our Care and Ready teams are working closely with local agencies to be of service. While we appreciate people wanting to help, work with you local groups, as the proper infrastructure needs to be in place in order to deliver necessary items to those in need (resources below).

Next Steps

Now that our operation is back-up and running, and the immediate and urgent needs of our crewmembers and customers are being met, we’re transitioning into the next phase of this event – the return to steady-state operations. Our ability to fly 100% of our schedule is important to the region and to you.

Dave, our CEO, is visiting Newark (EWR), LaGuardia (LGA) and JFK today to check-in first hand with crewmembers and customers, and is tweeting from the road – feel free to follow along.

Please continue to take care of yourself, your family, your colleagues and your community. We’ll keep you updated on the ongoing impact of Hurricane Sandy on our company and how we’ll continue to move forward – at 35, 000 feet!

If you’re in need of help or want to volunteer:
We’ve also heard amazing requests from you on how much you want to help donate your time or resources to the effort. We’re humbled by the caring of our customers, but also understand from our partners that there’s more to an organized relief effort than donation of time and supplies. We’d encourage those that want to lend a hand to look into the below groups and work with existing organizations to have the greatest impact.
Resources:
Time Out New York’s “How to Help Out After Sandy”
American Red Cross
NYC Service
New York Cares
New Jersey’s Volunteer Emergency Response
Boston Cares
Community Emergency Response Teams
ServeRhodeIsland.org
Team Rubicon
The Humane Society
American Humane Association

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November 1, 2012

Helping Our Friends and Neighbors After Sandy

As New York’s Hometown Airline, with the bulk of our operations and our crewmembers in the New York area, the reality of a disaster this large is that there are many who are suffering significant loss. In addition to 1,500 cancelled flights (read the latest on our operational plans here), we have hundreds of crewmembers and thousands of customers who live in the region and were affected.

We understand the need to continue to help one another in every way we can. In addition to working around the clock to get our flights up and flying, we’re also extending the fee waivers for impacted customers to change or cancel flights originally booked for travel before October 28 through November 14 and beyond. Lower Manhattan, as well as parts of Queens, New Jersey, and in places along the coast, are in need of supplies. Water, extra blankets, food, and plenty of other essentials can be donated to these communities in need. See below for a list of resources should you need assistance or want to volunteer your time or resources.

We’ve teamed up with the American Red Cross and will match up to $50,000 in customer donations. You’ll also earn 6 TrueBlue points for every $1 you donate, now through 11/30/12. Donate here.

For the dozens of local crewmembers who have reported a total loss of personal property and have critical needs such as shelter, food, water and clothing, we’re supplying financial and otherwise support from our wholly independent 501(c)3 organization, the JetBlue Crewmember Crisis Fund.

Our Ready Team, or crewmembers who volunteer to work alongside the Red Cross in response to major disasters, were deployed to assist in the relief efforts in the Tri-state area. Crewmembers traveled from other JetBlue cities, including San Juan, Puerto Rico; Salt Lake City, Utah; Fort Lauderdale and Orlando in Florida, and New York to help.

We’re all in this together and are confident that we will get through this as long as we continue to look out for one another and act with caring and safety top of mind.

We partnered with our friends at Wafel & Dinges to provide a hot meal for those impacted by the hurricane around the city

Resources if you’re in need of help or want to volunteer:
Time Out New York’s “How to Help Out After Sandy”
American Red Cross
NYC Service
New York Cares
New Jersey’s Volunteer Emergency Response
Boston Cares
Community Emergency Response Teams
ServeRhodeIsland.org
Team Rubicon
The Humane Society
American Humane Association

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October 30, 2012

Recovering from Hurricane Sandy

Hurricane Sandy ripped through the Mid-Atlantic and Northeast portions of the U.S. causing devastation with wind gusts peaking at 90 mph and unprecedented storm surges that flooded the streets of towns and cities throughout multiple states. Our thoughts are with those who have been impacted by the storm in any way.

New York’s LaGuardia Airport

We’re expecting to bring partial operations back to Washington D.C. and Boston later today, as those cities report good airport conditions and fair public transit options.  All NYC airports are reporting damage and debris on the field and other infrastructure issues so we’ll watch that closely and resume operations as soon as we’re able to. With many subways, tunnels and trains around the NY Metro area flooded, there’s even work to be done to even get people to airports. We have been in constant contact with the Port Authority of New York and New Jersey, NYC’s Office of Emergency Management, and FEMA, and we will rely on their reports to gauge our start up plan. We need to make sure the airports are ready before we can start flying.

New York’s LaGuardia Airport

We’re offering fee waiversfor changes or cancellations to rebook through November 14. Call us at 1-800-JETBLUE to rebook your flight. Please note that you will be contacted directly if your flight is cancelled.

We appreciate everyone’s patience as we evaluate our plan for a safe return to normal operations. Stay tuned here on BlueTales and on jetblue.com for updates. Please stay safe and continue to follow the good advice of local authorities to stay indoors.

Frequently Asked Questions:

How’s my flight for today/tomorrow?
You can always see the most current status of your flight at http://bit.ly/JBStatus.  If your flight is cancelled, please call 1-800-JETBLUE and an agent can help outline available options

The storm has passed, why can’t you fly?
We moved our planes and crews out of the area as the hurricane came through. We’re now working to put those pieces back together. We’re making sure our crewmembers, and airports are ready to fly, and moving planes and crews back into position.

Is there any chance you’ll reinstate my cancelled flight now that the storm has passed?
We aren’t reinstating any previously cancelled flights. If you need assistance rebooking, please call 1-800-JETBLUE. The storm may have passed, but the recovery hasn’t. We still need to make sure our crewmembers are okay, and the airports and runways are ready for flights.

Are you adding extra sections?
We have a very small number of spare aircraft. While we’re looking into extra sections, we’ll only be able to add them on a few routes.

Will you rebook me on another carrier?
If your flight was cancelled, we can offer you a full refund so you can take another carrier, but please remember all carriers are recovering from this storm. While we can sometimes accommodate customers on partner carriers, all airlines are similarly full. We will offer you a refund on your cancelled flight if you want to make other arrangements.

Resources:
American Red Cross
NYC Office of Emergency Management
National Weather Service
Port Authority of New York and New Jersey

*We published an image earlier that we believed was taken by one of our crewmembers at LGA following Sandy but are learning it might have been taken by someone else. JetBlue does operate at LGA but not at this gate. We apologize for any confusion. Verified JetBlue LGA images taken after Sandy are included in this post.

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October 29, 2012

Safety First With Hurricane Sandy

Flooding at the NY airports

Hurricane Sandy will soon touch down in the States with the potential to impact millions of people across the Mid-Atlantic and Northeast. We’ve pulled down all operations in the region today and tomorrow in concert with airport closures and the suspension of public transportation in the big cities including New York and Boston. We will closely monitor the impact to airports, such as flooding on the runway, and the impact to public transportation – these two areas have to be fully functional before we get our operations back on line.  We will be ready to start operations as soon as Wednesday morning if the airports and public transportation are open, but we expect it will take much longer to get back to business as usual.  We thank you for your patience in advance!

For all those in the area, please make the safety of you and your loved ones your number one priority. Heed the advice of your elected officials to best prepare and stay tuned to the National Weather Service and the American Red Cross.

Our planes waiting out the storm in the sunshine of San Juan

Check back on BlueTales and on jetblue.com for the latest news and operational updates.

Watch our Chief Operating Officer Rob on Good Morning America talking about the impact of Sandy on air travel: http://news.yahoo.com/video#video=30987441

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October 27, 2012

Preparing for Hurricane Sandy’s Northern Landfall

Hurricane Sandy is now on track to impact air travel over the next several days in the Northeast and Mid-Atlantic regions. We’re tracking this storm closely and have spent the last few days planning for its northern landfall. Based on the current wind and storm surge forecast, and the plans for public transportation availability in the New York metro area, the storm may impact operations from as far south as Washington, D.C. and as far as north as Boston starting as early as tomorrow through mid-next week.

Here’s what we’re doing to prepare:

  • We’re moving aircraft that normally remain overnight out of the New York, Washington, and Boston metro areas and other cities that will be impacted so that we can be ready to return to normal operations as soon as it’s safe to do so.
  • We’re working closely with our flight and inflight groups who play a critical part in assisting with crewmembers commutes back to base after the storm.
  • As we saw with Irene, the New York MTA’s decision to suspend public transportation is a key indicator of when operations at JFK and the local airports may close so we’re closely monitoring the city’s transportation plans.
  • We’re shoring up contingencies to support our System Operations Center (SOC) in Long Island City, New York, to ensure proper backup centers are available as needed.
  • We’ll add extra flights out of the expected impacted cities starting tomorrow and begin to cancel flights and notify customers as we move closer to the storm.

Here’s what you can do to prepare:

Recovery will be based not only the improving weather, but also on the infrastructure of the affected communities. Our goal is to ensure that regular service resumes as soon as we’re able to safely do so. We’ll keep you updated right here on BlueTales and via the Travel Alert on jetblue.com (current fee waivers below).

We’re waiving change/cancel fees and fare differences for customers traveling to/from the following cities:

Impacted City Original Travel Dates Original Booking Date Rebook Through Date
New York Metros (BDL, EWR, HPN, JFK, LGA & SWF) 10/28 – 10/31/12 10/26/12 11/4/2012
Washington D.C. Metros (BWI, DCA & IAD) 10/28 – 10/31/12 10/26/12 11/4/2012
Richmond, VA (RIC) 10/28 – 10/31/12 10/26/12 11/4/2012
Boston (BOS) 10/28 – 10/31/12 10/26/12 11/4/2012

Customers may rebook their flights for travel through the dates indicated above by calling 1-800-JETBLUE (538-2583) prior to the departure time of their originally scheduled flight. Customers with cancelled flights may also opt for a refund to the original form of payment by calling 1-800-JETBLUE (538-2583). Original travel must have been booked on or before the original booking date noted above.

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