October 14, 2015

Play Matters: New Playground On The Way For Fort Lauderdale Community

On Friday, October 16, more than 200 volunteers from JetBlue, The Pride Center, organizers from KaBOOM! and residents of the Wilton Manors community in Fort Lauderdale, FL will join forces to help restore play for more than 4,500 local kids and families.

This joint task force will help give local kids the childhood they deserve by building a new playground at The Pride Center, the first LGBTQ Center in the nation to have a playspace on their campus. This playground will provide the kids and families who utilize The Pride Center, as well as those in the surrounding community, with a safe and accessible place to socialize, grow and thrive together. The design is based on children’s drawings created at a special design event in August.

As we prepare for this build, take a look at our previous work with KaBOOM! to restore play to children in need in 22 communities to date.

Kaboom InfoG

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October 8, 2015

T5 Farm: Introducing Airport Agriculture

When you think of an airport, you might think of lines, security, fast food, pizza, and planes. When you think of JFK’s T5, our hometown terminal at John F. Kennedy International Airport, you know it’s so much more: sushi, bars, ice cream, burgers concerts, rooftops, and fun.

Now, we’re adding sustainability to the mix with our very own farm. Yup, you heard right, a farm, at T5. Still don’t believe us, check it out:

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The farm opened on October 8, 2015 and will live at the terminal year round. And of course we will be growing our very own blue potatoes along with arugula, beets, mint, basil, oregano and more!

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October 1, 2015

Awesome Customers + Fun Crewmembers = Inflight Dance Party

One tweet started it all



Then a lifelong bond was formed


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Add some snacks and soft drinks



And you just might start a party



A dance party?! at 35,000 feet?!


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This is what great flights are made of.

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September 18, 2015

Going Once. Going Twice. – Bid for a Chance to Meet Boyz II Men


Now’s your chance to Bid For Good. Bid for a once-in-a-lifetime opportunity to get up close and personal with Boyz II Men. One lucky winner will receive a chance to attend our next Live From T5 concert at JFK Airport in New York on September 24, 2015 and also donate funds to three charities focused on children and education.

Boyz II Men, the best-selling R&B group of all time, will be performing their greatest hits and chart-topping singles during a 45-minute set. This concert is exclusively for ticketed customers travelling through Terminal 5.

Through our online Bid For Good charitable auction, one winner and a guest will receive two VIP tickets and a chance to personally meet the legendary R&B trio. All proceeds generated from this Bid For Good auction will be donated to youth-focused, non-profit organizations: Together We Rise, DoSomething.org and the JetBlue Foundation. These organizations are invested in improving youth, education, and community – keystones of our corporate responsibility platform.


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September 15, 2015

Mint Experience, a Fast Company 2015 Innovation By Design Awards Finalist

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With over 1,500 projects from across the globe to choose from, you can imagine our exciteMINT when Fast Company tapped Mint as one of their finalists within the Experience category. Of the 14 categories within Fast Company’s Innovation By Design Awards, the Experience category is one we’re particularly proud to be a part of, because for JetBlue, it’s always been about showing more than just a pretty face.

Good design goes beyond the simple act of imbuing a product with visual beauty or perfect functionality. It’s also about making someone feel satisfaction, excitement, or comfort while interacting with it. That’s where experience design comes in, and this year’s finalists and winner exemplify this facet by updating the museum visit for the 21st century.

Cooper Hewitt’s Smithsonian Design Museum took top honors within the category, but we’re in good company among the other finalists – Narita Airport, Nike, Pullman Hotel Group, and Starbucks were all highlighted with their inspiring takes on traditional spaces, and as New Yorkers ourselves, we feel a certain sense of civic pride to see the National September 11th Memorial and Museum on the list as well.

Fast Company had this to say about Mint:

With Mint, JetBlue sought to bring an improved business class experience to passengers at a lower cost. Everything from check-in, to security, to boarding has been cleverly streamlined. And once onboard, flyers are given free wi-fi, a completely revamped entertainment console, better food options, seats which lie flat, and the option to turn that seat into a private pod.

For those of you who have flown Mint on any of our transcontinental flights, you know this description just hints at the totality of the experience. Mint service includes a specialty cocktail, a tapas-style menu by New York City restaurant, Saxon + Parole, fresh coffee from the first purposely-built cappuccino machine for a U.S. airline, amenity kits by Birchbox, and dessert from Blue Marble and Mah-ze-Dahr Bakery. Mint aircraft includes private suites, the widest seat and longest fully-flat bed in the U.S. domestic market*, a 15-inch flat screen with 100+ channels of DIRECTV® programming and more than 100 channels of SiriusXM® satellite radio, and free broadband connectivity with our acclaimed Fly-Fi service.

“We designed Mint knowing that travelers in so-called premium cabins aren’t being offered much more than a premium price,” said Jamie Perry, vice president brand and product development, JetBlue. “We believed we could do it better and at a price that gives more customers access. We freed our design team of limitations, setting a goal to create solutions to challenges facing today’s traveler, and we only approved the ideas that served a purpose.”

The result has disrupted the entire transcontinental market. Mint features a thoughtful product offering and exceptional hospitality from specially trained crewmembers. We’re thrilled with the acknowledgement from Fast Company, and equally thrilled to bring Mint to even more JetBlue routes in the future – from New York to Aruba and Barbados in time for the 2015 winter holidays, and from Boston to Los Angeles and San Francisco beginning in 2016.

*Based on avg. length/width of lie-flat beds on domestic flights operated by U.S. airlines.

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September 9, 2015

Detroit Wins Soar with Reading Online Book Battle


We are pleased to announce Detroit as Soar with Reading’s first-ever online #BookBattle winner!  The online book battle down to the wire. With more than 1.3 million votes cast, Detroit with a furious late rally  won with 48% of the votes.  The competition was stiff between  five select cities – Detroit, Houston, Fort Lauderdale, Los Angeles, and New York –, where  Books will be donated in 2016.

Detroit will receive 100,000 new children books as Soar with Reading seeks to replenish this known book deserts. Book deserts are found in communities across America where children and their families have little or no access to purchase age-appropriate books. Results from a 2014 study we commissioned with educational expect Dr. Susan Neuman discovered that in low-income communities, the majority of children had limited, restricted access to purchase books for keep versus middle-income communities where access is plentiful. In addition, according to recent survey – 95 percent of American adults agree that children should have their own books at home and 85 percent of American adults agree that access to age-appropriate books in communities cannot be provided by schools alone.

The city of Hamtramck, a suburb of Detroit, currently has only one age-appropriate book available for every 42 children, compared to the University District where there is one book for every 11 children.

These 100,000 books that Detroit has now won will contribute immediately toward providing access to age-appropriate books for the children and families in low-income areas of Detroit who want to read and learn. And we cannot think of a better way to help inspire humanity.

“Congratulations to the city of Detroit!

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September 3, 2015

Boyz II Men to Perform at JetBlue’s Next Live from T5 Concert

We are excited to announce an exclusive live performance by one of the most iconic singing groups of all-time, Boyz II Men. We will be hosting this very special concert by the GRAMMY Award-winning group on Thursday, September 24, 2015 at 5 p.m. at JFK’s T5 It should make for “One Sweet Day.”

Boyz II Men released an exclusive video on perezhilton.com announcing the upcoming concert and an accompanying contest.


We are also excited to partner with The Mirage Hotel & Casino in Las Vegas to provide a once-in-a-lifetime opportunity for the group’s most devoted fans. Fans from New York and Boston can enter to receive travel accommodations to see the best-selling R&B group of all time perform at T5, followed by a meet and greet with the trio. Immediately after the show, these winners will then fly with Boyz II Men to Las Vegas and have the opportunity to see the group perform at the Terry Fator Theatre at The Mirage.Boyz II Men are responsible for redefining the R&B genre with smooth harmonies and the timeless quality of their vocals. The group will serenade travelers at T5 with  greatest hits including their five Billboard Hot 100 singles. Travelers should also keep an eye out for other surprises from Boyz II Men throughout the day.

Live From T5 features pop-up performances and experiences exclusively for customers traveling through T5.

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August 31, 2015

JetBlue Partners with Hot Bread Kitchen – A Social Enterprise Bakery That Empowers Women To Build Economic Security

We are delighted to announce Hot Bread Kitchen as the winner of first BlueBud (buddies + budding new companies) program. To kick off the new partnership, Hot Bread Kitchen recently participated in a “Summer Friday” tasting event on our T5 Rooftop at JFK Airport. This innovative bakery provided samples of their renowned multi-ethnic breads whose traditions originate in Armenia, Iran and Morocco, among others, and reflect the incredible diversity of our hometown. Sales of these breads and baked goods help offset the costs of their bakery training program, which supports the empowerment of women with barriers to entering the workforce.

Hot Bread Kitchen is a New York City-based organization working to increase economic security for immigrant and low-income women by providing culinary training and English language skills. Through our BlueBud program, we will offer Hot Bread Kitchen exclusive access to our leadership team, business mentorship and other resources to help the bakery strengthen their organizational execution. hbk

Linda Katz, sales director at Hot Bread Kitchen, was onsite providing samples and shared, “Our mission is to support women who have barriers to employment. We encourage and train women how to bake, place them into professional baking jobs with employers throughout New York City, and are helping to build up the number of women in the culinary field, which at this point is predominately male-dominated. Our primary focus is to sell more bread to help more women,” said Katz.

Hot Bread Kitchen founder Jessamyn Rodriguez started the company in 2008 and was inspired to work directly with immigrants and produce a tangible impact.  The product at the heart of Hot Bread Kitchen, as the name might suggest, is its 100 varieties of bread. With a long list of dedicated clients, including Whole Foods and Chop’t, Hot Bread Kitchen has a large collection of multi-ethnic breads that reflect its employee’s diverse cultures.

Stay tuned for more on what’s baking between JetBlue and Hot Bread Kitchen.

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August 17, 2015

Vote For Your Favorite Blue City to Win 100,000 Books!

There’s still time to vote in our #BookBattle. Vote now to select which city will receive a donation of 100,000 books.  In honor of the fifth anniversary of our Soar with Reading campaign, we’ve selected five cities with recognized books droughts to compete in this #BookBattle: Detroit, Houston, Fort Lauderdale, Los Angeles and New York City. Voting is open until August 31, 2015. The winning city will be announced in September.


The #BookBattle is one of the elements of this year’s Soar with Reading campaign. In partnership with Random House Children’s Books and Mary Pope Osborne, author of the Magic Treehouse series, we hosted reading events in select cities.

We also launched a pilot program placing three book vending machines in the Anacostia area of Washington D.C., one of the nation’s largest book deserts. These vending machines disperse brand-new, free books to eager children, helping their imaginations take flight.

Soar with Reading, created in 2011, is a program designed to encourage children’s imaginations to take flight through reading. To date, we’ve donated more than $1,250,000 worth of books to communities in need.

Check how your city is doing in the #BookBattle and at www.soarwithreading.com or the mobile app.

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August 14, 2015

Unpacked: Summer Thunderstorms

We’re right in the thick of summer and for many that means travel and sun, but it can also mean humidity and rising warm air, which can lead to the perfect summer thunderstorm. For those of us interested in air travel, though, it can be perfectly inconvenient.

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While the recipe for a storm is clear, disruptive summer weather can be unpredictable striking at any time with little to no warning. In aviation, bad weather can get in the way of travel plans.

It takes a lot of moving parts to keep our operations tuned and these teams at JetBlue need to be extra nimble when bad weather strikes:

  • System Operations In the System Operations Center (SOC) crewmembers do everything from track weather to schedule crews. When bad weather strikes, SOC crewmembers monitor weather and air traffic addressing ATC programs that might slow or stop flights at airports, or along the flight paths between cities. They work to minimize impact to the operation by managing aircraft and crew scheduling, and where necessary, canceling select flights to reduce overall delays that could lead to in airport cancellations.
  • Customer Support When you call JetBlue you’re talking to our Customer Support team, but there are many more behind the scenes. In the event of a cancellation, most customers can be accommodated automatically, and the Customer Support team works hard to help those that need extra asistance. For those delayed, teams within Customer Support also work with airports to ensure customers are properly attended to.
  • Information Technology Automatic or self-service technology is a major part of our operation and it can help customers when bad weather or delays strike. If we have your contact information, we can keep in touch. When bad weather is anticipated or pops up unexpectedly, notification tools will keep you up-to-date on any delays or service disruptions you might encounter. Using the JetBlue app, you can stay current on all of your flight info. including gate information, delays, and even use it as your boarding pass for an upcoming flight.
  • Airports From the moment you check in until the aircraft door closes, airport operations (AO) crewmembers are there to help. They have the details of every departure and arrival and work hard to keep customers informed. If it looks like there might be a significant delay, sometimes our AO crewmembers will roll out snacks and drinks to make your extended stay a little more enjoyable. Once it’s time to board, AO crews will be quick to start the boarding process and get our customer airborne ASAP.

24 hours, 7 days a week, 365 days a year, an entire team of crewmembers helps to make your experience seamless, but if you want to chip in too, here are some useful tips to make the most of your JetBlue experience, even in bad weather:

  • Book with JetBlue When you book directly with JetBlue you can be sure we have your most up-to-date contact information (something we may not have access to if you’ve booked via another site or travel agent). We don’t want to keep secrets, and can use this information to let you know of changes to your flight.
  • Sign up for notifications You can do this when you book your flight with JetBlue or at any time using our mobile app or by logging in on jetblue.com.
  • Check your flight status Last minute changes to a flight may not allow us to communicate them via notifications. Sometimes things can change quickly and for better or worse, so staying informed can help avoid headaches.
  • Travel Early Those afternoon thunderstorms get their name for a reason. If your plans allow for it, an early departure means you might have better luck beating the storms, and the delays that can often ripple across the system.
  • Get to the airport on time Our goal is always to keep flights running on time. Even if your flight is listed as delayed, you may want to be at the airport early. If a delay is caused by a ‘ground stop’ at the airport, but an opportunity arises to get our customers off the ground sooner, we will take it. Our operational team may also find a way to recover a downline delay caused by out of position aircraft or crews by mobilizing a reserve crew or aircraft.

Summer weather is unpredictable in its appearance, but with some understanding of how it can impact air travel, we can work together to make sure disruptions and the anxiety they cause are manageable. Remember, there are thousands of crewmembers working hard to make your JetBlue experience as enjoyable as possible, and patience, understanding, and a smile from everyone involved can help ease any travel woes.

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