With over 1,500 projects from across the globe to choose from, you can imagine our exciteMINT when Fast Company tapped Mint as one of their finalists within the Experience category. Of the 14 categories within Fast Company’s Innovation By Design Awards, the Experience category is one we’re particularly proud to be a part of, because for JetBlue, it’s always been about showing more than just a pretty face.
Good design goes beyond the simple act of imbuing a product with visual beauty or perfect functionality. It’s also about making someone feel satisfaction, excitement, or comfort while interacting with it. That’s where experience design comes in, and this year’s finalists and winner exemplify this facet by updating the museum visit for the 21st century.
Cooper Hewitt’s Smithsonian Design Museum took top honors within the category, but we’re in good company among the other finalists – Narita Airport, Nike, Pullman Hotel Group, and Starbucks were all highlighted with their inspiring takes on traditional spaces, and as New Yorkers ourselves, we feel a certain sense of civic pride to see the National September 11th Memorial and Museum on the list as well.
Fast Company had this to say about Mint:
With Mint, JetBlue sought to bring an improved business class experience to passengers at a lower cost. Everything from check-in, to security, to boarding has been cleverly streamlined. And once onboard, flyers are given free wi-fi, a completely revamped entertainment console, better food options, seats which lie flat, and the option to turn that seat into a private pod.
For those of you who have flown Mint on any of our transcontinental flights, you know this description just hints at the totality of the experience. Mint service includes a specialty cocktail, a tapas-style menu by New York City restaurant, Saxon + Parole, fresh coffee from the first purposely-built cappuccino machine for a U.S. airline, amenity kits by Birchbox, and dessert from Blue Marble and Mah-ze-Dahr Bakery. Mint aircraft includes private suites, the widest seat and longest fully-flat bed in the U.S. domestic market*, a 15-inch flat screen with 100+ channels of DIRECTV® programming and more than 100 channels of SiriusXM® satellite radio, and free broadband connectivity with our acclaimed Fly-Fi service.
“We designed Mint knowing that travelers in so-called premium cabins aren’t being offered much more than a premium price,” said Jamie Perry, vice president brand and product development, JetBlue. “We believed we could do it better and at a price that gives more customers access. We freed our design team of limitations, setting a goal to create solutions to challenges facing today’s traveler, and we only approved the ideas that served a purpose.”
The result has disrupted the entire transcontinental market. Mint features a thoughtful product offering and exceptional hospitality from specially trained crewmembers. We’re thrilled with the acknowledgement from Fast Company, and equally thrilled to bring Mint to even more JetBlue routes in the future – from New York to Aruba and Barbados in time for the 2015 winter holidays, and from Boston to Los Angeles and San Francisco beginning in 2016.
*Based on avg. length/width of lie-flat beds on domestic flights operated by U.S. airlines.