April 20, 2015

JetBlue’s Onboard Menu Will Offer Food For Thought

by:Sophia Mendelsohn


JetBlue started with the mission to bring humanity back to air travel. Our goal was to disrupt the model of what air travel had become and enhance the customer experience by providing an outstanding experience. Now 15 years later, 16,500 crewmembers and 10 consecutive JD Power & Associate awards for customer satisfaction, I think we are on to something. With this in mind, JetBlue recently launched our first business mentoring program – BlueBud (buddies + budding new companies) – to help other innovative companies learn what it takes to get their products onboard commercial aircraft.


We started with the goal of making a difference and even as we’ve grown, we haven’t forgotten our humble roots. We believe it is now our responsibility to help other small, like-minded companies. Even with our steady growth and many accomplishments since 2000, we haven’t forgotten what it’s like to start out small with a mission to innovate an industry. BlueBud will help companies connect with a diverse group of customers, all while maintaining responsible practices. The first program will focus on small food companies in New York State that are creating unique and novel concepts.


Participants will get special access to JetBlue’s business leaders, who will offer participants access to the airline’s unique product development culture, as well as valuable industry insights.


You may ask: Why food? Well, we believe just because you’re traveling, your health (and conscience) doesn’t have to suffer. Airlines haven’t historically been associated with fresh and responsible foods, but our product development and sustainability teams are working hard to ensure there are nutritious options available on all of our onboard food and beverage menus. For example, we are proud to offer items such as our kale and quinoa salad on many transcontinental flights, as well as organic and sustainably produced Blue Marble ice cream in our JetBlue Mint experience.


We’re proud of the products and foods produced in our home state of New York State and those that also consider environmental impact. These are our first choices to serve onboard and in our airports.


JetBlue has already helped put several small food brands on the map. In fact, the TERRA Blues potato chips have become synonymous with the JetBlue experience. The below timeline displays just a sampling of the brands we are proud to have brought onboard our planes. BlueBud gives us an opportunity to connect and support the next generation of small food companies whose values align with our beliefs and mission. 



To ensure a match with our values, we will be judging BlueBud applications based on the following criteria:

  • Responsible foods: foods focusing on positive environment and social impact
  • Tasty foods: foods that are nutritious and conscious of targeted needs
  • Informed foods: foods that are innovative, diverse, and part of a curated JetBlue experience
  • Homegrown foods: companies with a connection to our New York hometown


There is still an opportunity to apply. The first BlueBud is focused on food companies from New York State and we will be accepting applications through April 27, 2015. For more information about BlueBud and JetBlue’s commitment to providing natural, healthy, and sustainable onboard foods, visit Jetblue.com/green/food/.

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April 9, 2015

JetBlue invites Customers to Get Onboard for Carbon Offsetting

JetBlue recently announced its eighth annual “One Thing That’s Green” initiative. This ongoing campaign encourages our customers and crewmembers to undertake one green initiative in their daily lives to help reduce their carbon footprint. As such, to date nearly 3,000 JetBlue crewmembers and community volunteers have planted more than 3,500 trees and cleaned nearly three tons of trash in cities including New York, Boston, Los Angeles and Orlando.

To encourage our customers and crewmember, we are partnering with Carbonfund.org Foundation, a leading environmental non-profit organization, to offset the carbon dioxide (CO₂) and other greenhouse gases (CO₂e) for all scheduled flights from April 1 to April 30, 2015. This will allow JetBlue to reduce the carbon impact of 500,000 metric tons of CO₂e or 57.1 million gallons of jet fuel. JetBlue will purchase the equivalent offsets which will be used to protect a 400,000 acre rainforest in Brazil. This protection will in turn generate several million carbon offsets over the next few years.

Over the past seven years, JetBlue has partnered with Carbonfund.org Foundation, allowing travelers to offset part of the carbon footprint from their flights by making a donation to support carbon reduction projects. So far, JetBlue has purchased offsets totaling more than 350 million pounds (158,000 metric tons) of CO₂ and CO₂e emissions.   JetBlue, with the assistance of our customers who voluntarily offset CO₂ emissions, help fund technology and forestry projects designed to help reduce the environmental impact of aircraft and prevent harmful greenhouse gases from entering the atmosphere.


JetBlue is also encouraging a friendly rivalry between cities within its network. The airline is purchasing offsets for scheduled flights for the month of April to help raise awareness and would like to encourage customers and TrueBlue members to purchase offsets for their own future travel. To help encourage this effort, the city whose TrueBlue members donate the most TrueBlue points to CarbonFund.org via JetBlue.com/donate during the month of May will receive a new greenspace, such as a park or garden, to help breathe new life into their local community. The winning BlueCity will be announced in June 2015.

Last year, JetBlue’s annual “One Thing That’s Green” campaign included a sweepstakes which asked JetBlue’s Facebook fans for input. Customers in cities in JetBlue’s network were encouraged to vote on where the company should build a new greenspace. Hartford, Conn. topped the list with 42,000 votes and will receive its new greenspace on May 18, 2015 as crewmembers and community members join together to revitalize Heaven Skate Park with the City of Hartford and Knox Parks.

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March 30, 2015

Operations advisory

Systems are back online after an IT network outage this morning.  The issue was resolved at approximately 6:15 a.m. We are working to resume normal operations now.  Customers may experience some delays throughout the day.  We apologize for any inconvenience.

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March 21, 2015

JetBlue Welcomes World Water Day by Championing a Conservation Conversation

By Sophia Mendelsohn, Head of Sustainability, JetBlue Airways 

Sophia_MendelsonhnMarch 22 is World Water Day which was designated by the UN in 1993 as a day to celebrate water, recognize global water challenges and encourage collaboration to better prepare for a water-constrained future.

This year’s theme, “Water and Sustainable Development,” reminds us of our need to manage this critical resource responsibly as water is fundamental to life, ecosystems economic growth, and in our case, tourism.

As we know, water is an abundant resource. Roughly 70 percent of the earth’s surface is covered in water – resulting in the beautiful expansive ocean views on many of our coastal BlueCities. However, the current issue we face lies in the tiny fraction of our water supply that is available for human use, and that population and economic growth have enhanced competition for it. As a result, a growing number of businesses are recognizing water as a central concern, vital to their operations and are pursuing water efficiency and conservation efforts.

At JetBlue, we work to efficiently use water through our operations. For example, last year we launched a trial analyzing the effects of carrying 25 percent less water in the potable water tanks within our Airbus 320 (A320) aircraft. The water in these tanks is used to prepare coffee and tea, and to service our lavatory sinks. Previously, we filled the tanks to capacity before departing and often arrived with plenty of unused water. Following our successful trial, we’ve committed to filling our tanks to 75 percent on our A320s starting in December 2014, resulting in an estimated annual savings of 2.4 million gallons of water. This effort also helps us save fuel and their associated emissions by reducing the weight of each plane, annually saving roughly 288,000 gallons of jet fuel.

Our commitment to water issues at JetBlue extends beyond operational use. Leisure travel to the Caribbean is a key pillar of JetBlue’s business model, with destinations in Latin America and the Caribbean comprising one-third of our route network. We understand that many of our customers fly to these destinations specifically for their clear turquoise waters and paradise-like beaches. If the health and natural appearance of these ecosystems declines, so will our expected revenue in the region. We recognize the link between clean, intact, and healthy waters and shorelines to JetBlue’s profitability in the Caribbean, and have undertaken a specific effort to rally water and beach conservation efforts there.

We have partnered with The Ocean Foundation to demonstrate the economic value of clean beaches by directly tying the importance of nature to our airline’s main economic measure— revenue per available seat mile (RASM). By attempting to attach actual dollar values to unspoiled shorelines, we hope to strengthen interest in protecting destinations’ ecosystems we depend on and promote the economic importance of shoreline conservation. For JetBlue, this is part of our commitment with the Clinton Global Initiative. The interim report, EcoEarnings: A Shore Thing, can be found here.

Our study began by observing a positive correlation between ecosystem health and RASM, though more data is required to statistically prove and validate the model. The goal was to calculate the impact of the underlying drivers of ecosystem health—including water quality, mangrove quality, and waste along the shorelines—on industry RASM. We thus consider every leisure customer who flies JetBlue to the Caribbean and enjoys a pristine beach as an eco-tourist in some capacity. We believe clean, unspoiled beaches should be recognized as the main driver for Caribbean leisure travel.

We also take action to help oceans and beaches remain clean and protected. We have formed a partnership with the Surfrider Foundation, a non-profit organization dedicated to the protection of the world’s oceans, waves and beaches. Less than one percent of our marine environment has any protected status. JetBlue connects with the Surfrider Foundation through their coastal preservation and special place protection programs, designed to preserve beach environments. JetBlue specifically supports the Foundation’s beach cleanup projects, recycling initiatives, coastal restoration events because we want customers to land on a clean beach, now and in the future.

Through partnerships like the Surfrider Foundation and our continued work on EcoEarnings: A Shore Thing, our ultimate goal is to rally the efforts of policy makers, the tourism industry, and travelers to protect our greatest natural resource—the ecosystem. Our hope is that this work will promote the understanding that without financial investments in the preservation and conservation of the natural resources upon which tourism depends, degradation will increase, tourism will decline, and tax revenues will diminish.

Learn more about these project and our other environmental initiatives by visiting jetblue.com/green.

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March 16, 2015

VH1′s Big Morning Buzz Live hosted by Nick Lachey head to Austin

VH1’s hit morning show “Big Morning Buzz Live hosted by Nick Lachey is reaching new heights as in 36,000 feet to be exact.  Nick and his comic co-host Michelle Buteau are kicking off their SXSW trip by filming an entire show filled with musical performances, celebrity guests and lifestyle demos all aboard a JetBlue A320 aircraft headed to Austin and airing on Friday, March 20th at 9am ET/8am CT.

VH1 Big Morning Buzz Live Hosted by Nick Lachey will take to new heights with JetBlue and celebrity chef and television personality Rachael Ray, who sits down with Nick for a sky-high interview.  Giving new meaning to “in-flight entertainment,” the sultry and breakout electronic pop duo Marian Hill performs their latest hit in front of a plane full of fans.   Plus, VH1 You Oughta Know artist alum Ella Henderson gives the “Buzz” gang and unsuspecting customers and fans the ultimate airport sendoff by performing her hit single, “Ghost” as part of JetBlue’s Live From T5 Concert Series.  JetBlue’s award-winning Live From T5 Concert Series features surprise performances exclusively for ticketed customers. The series transforms the travel experience by producing free, live entertainment for customers traveling through their state-of-the-art home terminal – Terminal 5 – at JFK in New York.  The episode airs Friday, March 20th at 9am ET/8am CT.

Upon arrival in Austin, “Big Morning Buzz Live” heads to Cedar Door for an all-star musical lineup at Palladia’s Epic Awesome Showcase. The showcase, which will appear in the second SXSW-themed episode, will be hosted by Ingrid Michaelson and feature performances by Swedish singer-songwriter Tove Lo, English electronica trio Years & Years, up-and-comer Seinabo Sey, German duo Milky Chance, electronic musician Robert DeLong and rising musician Elle King. Nick and Michelle keep the SXSW festivities going by hitting local hotspots including Franklin Barbeque and a culinary tour de force of the best food trucks in Austin.  Nick and Michelle will also be joined by guest co-host and Grammy Award-winning artist Bridget Kelly. This SXSW-based episode, airs Monday, March 23rd at 9am ET/8am CT

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March 9, 2015

Apple Watch

Our team has been hard at work dreaming up an Apple Watch app that customers will love, and we can’t wait to show it off when Apple Watch launches next month. As the first U.S. airline to accept Apple Pay in the sky, customers will also be able to use their Apple Watch to purchase onboard premium offerings. We’re always looking at how we can use mobile technology – like our mobile app, automated check in, iOS devices for our flight and inflight crews, and soon with Apple Watch – to offer a simple and enjoyable experience to our customers.

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February 20, 2015

Announcing our 15th birthday cake contest finalists

For the fourth year running we continued our tradition of hosting a JetBlue cake contest for our anniversary. More than a dozen great submissions were received and judged on their culinary creativity and company spirit. There were many great contenders, but this year our top four homemade cakes came to us from Austin, Baltimore/Washington, New York/LaGuardia, and Washington/Dulles. We brought together a panel of sassy aviation gurus to critique our finalists and pick a winner. Check out their reviews here!

cake judges 2015

Brett Snyder, better known as The Cranky Flier, has an unhealthy love of the airline industry having done stints at USAir, America West, United, and even Eos (remember them?!). He lives in Long Beach, California, and can often be spotted volunteering at LGB Airport. Despite his name, Cranky is a really nice guy. Find him at crankyflier.com or on Twitter @CrankyFlier.

Henry Harteveldt, founder of Atmosphere Research, is an airline analyst by trade and a New Yorker by birth, which means he has a lot of opinions. A true aviation veteran, Henry has worked at TWA and Continental, and is now a travel industry analyst, which means he gets his name in the New York Times a lot. He lives in San Francisco — but spends most of his time in airplanes — and tweets his travel thoughts (and lots more) from @HHarteveldt.

Benet Wilson, affectionately known as the Aviation Queen, is one of the aviation industry’s leading voices. She is the co-editor of AirwaysNews.com, the air travel expert at About.com and was previously an editor at the Aircraft Owners and Pilots Association and Aviation Week. An airline geek at heart, Benet has worked at Delta, Mesa Air, and Rolls-Royce North America. She lives in Baltimore, where she is learning to fly. Check out her blog at aviationqueen.com or her Twitter feed @AvQueenBenet.




Benet: Baltimore, my Baltimore. I love this cake. I get not only a sense of my home city — my Orioles, the Ravens, a can of Old Bay (it’s a Baltimore thing) and the Domino Sugar Factory — but I love the JetBlue touches, too. I feel like BWI brings it every year with this contest, and they did it again!

Henry: I feel like I’m about to channel Stefon from SNL…this cake has it all. From the cityscape to the crabs to the Maryland state flag, this cake captures the essence of the Charm City. I love the J.D. Power award and, hurray, an actual airplane! I’m willing to overlook the reference to Mint. BWI isn’t a Mint station, but I appreciate that Mint is a point of pride for so many of the Blue Crew. Nice job, BWI!

Brett: Never before have these words come out of my mouth… “Baltimore is awesome.” This cake is crazy busy, but it’s a cake. It should be. You want a sense of place? This cake has it. I’m just waiting for Cal Ripken to pop out the top, or Ray Lewis can… oh, never mind. A mini J.D. Power award: That takes some serious attention to detail.

It was unanimous: Congratulations to Baltimore/Washington, which takes home bragging rights for the best JetBlue cake for our 15th anniversary! BWI is a second-time winner, after topping our 2013 cake contest.









Past Anniversary cakes




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February 13, 2015

Happy Valen-presi-tine-dents Day!

Valentines day AND President’s Day weekend?? For those of you with loved ones, there’s no better excuse to plan a long weekend of relaxation and pampering… certainly as mother nature takes yet another crack at the Northeast region.

So whether you’re huddled under a blanket with some hot cocoa and streaming a TV marathon, or heading off to a beautiful warm locale on a JetBlue flight, we wish you a wonderful long weekend.

Though if we may offer a little sage advise for those of you with loved ones? Love IS easier in the air.

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February 12, 2015

A million reasons to love JetBlue’s Family Pooling

TrueBlue loyalty members can enter for a chance to win 1 million TrueBlue Points 

– Enter by February 19, 2015 at www.FamilyPooling.com

Today JetBlue kicks off a sweepstakes where TrueBlue members enrolled in Family Pooling can enter for a chance to win 1 million TrueBlue Points. That equals one pretty sweet family vacation….or many trips to see Grandma!  Beginning today through February 19, 2015, TrueBlue members enrolled in Family Pooling can enter here for a chance to win.

Last year, JetBlue became the only major U.S. carrier to offer a Family Pooling option. With Family Pooling, families and small groups can elect to earn and share TrueBlue points together, free of charge, making earning points easier and faster than ever before. Members can easily track their family’s point progress, and the designated Head of Household can redeem points for award flights for family members.

Not a TrueBlue member yet, joining is easy visit trueblue.jetblue.com for more details. To sign up for Family Pooling visit trueblue.jetblue.com/web/trueblue/how-it-works-family-pooling.

More About Family Pooling:

  • Families can consist of up to 2 adults and 5 children. There must be at least two individuals in a family.
  • The designated Head of Household will manage all of the points in their Family Pooling account.
  • Any adult can start a Family Pooling account and be the Head of Household. You just have to be a TrueBlue member to get started. (An adult is anyone over the age of 21. A child is anyone under 21.)
  • Upon accepting an invitation to begin pooling, each family member will select how many points to contribute upfront and the percentage of points they want to contribute on an ongoing basis per transaction.
  • Changes in contributions can be made once a year starting on the date the family account was formed.
  • Members are not permitted to join multiple different Family Pooling accounts.
  • A Family Pooling tutorial video is available at: jetblue.com/familypooling

To enter for a chance to win 1 million TrueBlue points, visit http://familypooling.com/form.aspx. 

No purchase necessary, must be 21 years and over. See Official Rules for complete details and entry instructions.

About TrueBlue

TrueBlue is free to join and includes the ability to use points for any seat on any JetBlue operated flight with no blackout dates (*). Members can now earn and keep points without the fear of expiration due to account inactivity. Recent additions to the TrueBlue program include TrueBlue Mosaic. TrueBlue members who fly 30 segments and earn 12,000 base points within a calendar year (or earn 15,000 base points in a calendar year) automatically earn Mosaic benefits. Also, TrueBlue Badges is a new gamified way for members to get even more involved with JetBlue and in the TrueBlue program by being recognized and rewarded for more than just flying. Participants will also earn TrueBlue points for most of the badges they collect. There are more than 280 badges that may be earned for things like interacting with TrueBlue partners, using social media, sharing your experience with friends and family and more.

(*) All seats on JetBlue flights are available for booking using TrueBlue points. Even More Space seats are also available for the applicable extra fee; TrueBlue Mosaic members may purchase Even More Space seats using the specified number of TrueBlue points required for the particular flight. No blackout dates apply to JetBlue operated flights. Blackout dates may apply to code share, interline, and partner flights.

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February 10, 2015

It’s your lucky pay!

For those customers looking for a little more than the free snacks and beverages on board, we’re proud to be the first airline to accept Apple Pay™ in the sky.

Starting this month on select flights, we’ll be rolling out in-air mobile payments with Apple Pay™, making onboard purchases even more speedy and secure! Customers can pay for EatUp Café items, à la carte food options, premium beverages, onboard amenities and Even More® Space seats simply with their Apple Pay-enabled iPhones. To make this happen, our 3,500 Inflight crewmembers are being issued iPad mini tablets. Each iPad mini is equipped with point-of-sale software by eGate Solutions and NFC-enabled cases from Infinite Peripherals.  The secure payment processing solution is being provided by BridgePay Network Solutions and First Data.


These iPad minis will also allow inflight crewmembers to access flight data to further ensure the best possible experience for customers onboard. With custom apps, our crews will be able to access important documentation, as well as customer information to help deliver the superior service we’ve always been known for.

Apple Pay will begin appearing on coast-to-coast flights from New York to Los Angeles and San Francisco in mid-February with the remainder of the network rolled out by summer 2015. In addition to onboard purchases, customers will be able to use Apple Pay to complete purchases on the JetBlue app starting in the third quarter of 2015.

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