June 23, 2011

JetBlue and PBS KIDS Launch Soar with Reading Initiative This Summer

School may be out for the summer, but that doesn’t mean the learning needs to stop. We’re pleased to launch a project with PBS KIDS that aims to keep children reading wherever they go this summer – with a combination of in-flight and online literacy resources, community reading events and a partnership with First Book, a nonprofit organization that provides new books to children in need.

At the center of the program is the newly launched SoarwithReading.com, where parents can download a free reading activity kit, create a summer reading list with recommendations from Random House Children’s Books and log their children’s reading minutes, among other activities. For every reader who registers on SoarwithReading.com, we’ll make a book donation to a child through First Book, up to 10,000 books.

Children traveling on JetBlue flights this summer will receive a free activity kit with reading games based on PBS KIDS educational programming.

Coming Soon to a Library Near You!

JetBlue Crewmembers, PBS KIDS characters and hosts, and popular children’s authors will be visiting libraries across the country this summer to read with children. The Soar with Reading tour will make stops in several JetBlue cities, including New York, Boston, Orlando, Ft. Lauderdale, Los Angeles, and Washington, D.C.

The Soar with Reading program will also award $10,000 worth of Random House Children’s Books to one lucky community’s library. Another library will receive $2,500 worth of books and five other libraries will receive $500 worth of books, courtesy of Random House Children’s Books and JetBlue. To nominate a library, simply visit SoarwithReading.com. Nominate a library and you’ll be eligible to win a JetBlue Getaways family vacation to amazing Atlantis, Paradise Island, Bahamas.

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June 14, 2011

JetBlue Proudly Presents International Pop Star Robyn

We know what it takes! We’re proud to announce an exclusive, intimate concert for ticketed Customers and contest winners** by international artist Robyn on Monday, June 20, post-security at Terminal 5 (T5) at John F. Kennedy International Airport (JFK) in New York as part of our Live from T5 concert series.

We’re happy to partner with Robyn to give away passes to the show. For information on passes to the performance, please visit: interscope.com.

About Robyn
Robyn, Konichiwa/Cherrytree/Interscope International recording artist, singer, and songwriter became known in the late nineties for her worldwide dance-pop hit “Do You Know (What It Takes)” from her debut album Robyn Is Here (1997). She has worked with legendary producer Max Martin. The popularity of her #1 hit single “With Every Heartbeat”, and subsequent album release Robyn (2005), brought her mainstream success worldwide. In 2011, Robyn won 4 Swedish Grammys and was nominated for a U.S. Grammy for “Dancing On My Own” from her album Body Talk. This was her second Grammy nomination: in 2009 she was nominated for Best Dance/Electronic album for Robyn. Her latest video, “Call Your Girlfriend,” is available at http://www.youtube.com/robyn.

About Live from T5
Our Live from T5 concert series debuted in 2009 and was developed in partnership with Superfly Marketing Group. It has since grown into a concert series that transforms the travel experience by producing live entertainment for Customers traveling through our state-of-the-art Terminal 5 at JFK. Live from T5 features artists from around the world. Over the past three years the series has hosted performances by James Blunt, Taylor Swift, Raphael Saadiq, Sarah McLachlan and rock band Daughtry, among others. All Live from T5 concerts take place post-security in the terminal marketplace.

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June 10, 2011

JetBlue salutes our troops!

We’ve increased our checked baggage allowance to make travel as hassle free as possible for military personnel. Civilians on JetBlue always get a first checked bag for free (size and weight restrictions apply), but our brave men and women in uniform now get five times that!

Effective immediately, active duty military in uniform or with travel orders (as well as their dependents on orders) from the United States, Colombia, The Bahamas, Dominican Republic, Mexico, or any of the dozen countries we operate in throughout the Americas are welcome to check FIVE (yes, FIVE–CINCO!) free bags per traveler (that’s three more than the two freebies we previously allowed for troops). In addition, JetBlue will waive overweight and oversize restrictions for these checked bags.

We’re pleased to extend this simple courtesy to our service men and women and honored to continue our longstanding support for the military community through partnerships with organizations like Fisher House and the Wounded Warrior Project.

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May 2, 2011

New partner announcement: Icelandair!

Myndað af we are stoltur til tilkynna (we’re proud to announce) the launch of a new interline partnership with Icelandair. The partnership, effective today, opens up new travel opportunities between our network in the United States and Caribbean and Icelandair destinations throughout Scandinavia, the United Kingdom, and Continental Europe.

Through this partnership, Customers will now be able to book a single combined ticket for JetBlue and Icelandair-operated flights with one-stop check-in and baggage transfer between the two airlines. Customers may purchase JetBlue-Icelandair travel via travel agents, online, or through Icelandair’s reservations call center.

Icelandair will expand service from Boston and New York/JFK to Reykjavik with twice-daily flights on June 1, 2011 and will launch non-stop service from Washington/Dulles to Reykjavik on May 1, 2011 making JetBlue connections the perfect match.

And with the stunning landscape and friendly people of Iceland, what are you waiting for? Book at trip with JetBlue and Icelandair and stop over in the arctic wonderland. Heimsókn í dag! (visit today!).

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April 15, 2011

JetBlue’s “Catch Me If You Can” makes Broadway debut

The JetBlue-sponsored production of “Catch Me If You Can” brought down the house during its debut on Broadway Sunday evening. Our very own Inflight Crewmembers were on hand to greet celebs on the opening night “blue carpet” and hand out stylish JetBlue wings to show-goers that included boldface names like Joy Behar, Matthew Broderick, Andy Cohen, Tina Fey, Hugh Jackman, Jane Krakowski, Shirley MacLaine, Sarah Jessica Parker, Martin Short, and Robin Williams.

Photos by Walter McBride / Retna Ltd. courtesy of BroadwayWorld

Read more…

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March 30, 2011

Do One Thing That’s Green and plant trees in New York

We’re partnering with The New York Restoration Project and its MillionTreesNYC initiative for our fourth annual “One Thing That’s Green” tree planting event. Volunteers are invited to participate in the Saturday, April 9 event in Forest Hills, Queens from 9 a.m. to 2:30 p.m. Trees will be planted in MacDonald Park, an area that was gravely affected by the September 2010 tornadoes that tore through New York City, uprooting more than 3,000 trees, damaging cars and peeling roofs from houses.

One Thing That’s Green program represents our commitment to green education and volunteerism.  New Yorkers interested in planting trees on April 9th must register in advance at www.jetblue.com/trees.  Volunteers will be provided breakfast and lunch during the all-day event. The initiative is a part of the public-private partnership between New York Restoration Project and the New York City Department of Parks & Recreation through which one million new trees will be planted and cared for across NYC’s five boroughs by 2017.  The initiative has currently planted more than 430,000 trees.

In previous years, more than 1,070 crewmembers and community volunteers have graciously donated their time to plant or donate more than 3,600 trees in Jamaica, Queens and East Harlem.

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March 22, 2011

JetBlue and Virgin Atlantic Team Up on Transatlantic Travel

We’re pleased to announce that we’re teaming up with Virgin Atlantic, the award-winning long-haul airline, to launch a new transatlantic interline partnership. In addition to the most legroom in coach with JetBlue, you can enjoy one of the longest fully flat beds in Virgin’s business class. And who wouldn’t want to take advantage of Virgin’s sweet suite onboard bar (a couple of strong ones on the rocks followed by a cozy nap in Virgin’s snooze lounge? Yes, please!).

Effective today, travellers can connect with ease from London, Glasgow and Manchester on Virgin Atlantic onward to JetBlue’s domestic flights serving destinations including Baltimore, Maryland; Charlotte, North Carolina; Chicago, Illinois; San Diego, California; San Juan, Puerto Rico; and Tampa, Florida.

The airlines will interline in the following Virgin Atlantic-operated transatlantic markets that depart from JetBlue’s Boston, New York, Washington and Orlando focus cities:

·         Boston – London (Heathrow)

·         New York (Kennedy) – London (Heathrow)

·         Orlando – Glasgow

·         Orlando – London (Gatwick)

·         Orlando – Manchester

·         Washington (Dulles) – London (Heathrow)

Under the agreement, travellers will be able to purchase single itineraries combining travel on JetBlue and Virgin Atlantic, bringing new travel options to customers of both airlines. On the day of travel, customers will be afforded the convenience of one-stop ticketing and baggage check-in whether their travel originates with JetBlue or Virgin Atlantic. Customers may purchase JetBlue-Virgin Atlantic travel beginning this week via the GDS, online travel agencies, or through Virgin Atlantic’s reservations call center.

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March 18, 2011

Weekly Airline News Roundup – Evaluation

Image courtesy of seatbelt67 on Flickr

In some senses it was an action-packed week in the airline industry, particularly with regard to the devastating acts of nature in Japan, which caused first the halting of flights, followed by a return to air travel, and then a scramble to add flights to help people get out of the country.

In most other aviation news this week, especially in the West, the majority of the headlines took on a flavor of evaluation and scrutiny, an industry that spent the week taking a good look at itself and its policies.

Analysts in the U.S. this week pontificated on the probable loss of revenues generated by Japanese tourists who have more important things to worry about right now than vacationing in the U.S. to photograph the Statue of Liberty (the Japanese apparently make up the fourth largest group of visitors to the U.S.).

A new report this week produced by a U.S. Travel Association panel is calling for a ban on fees for first checked bags. The Boston Globe took an in-depth look at how airlines handle weather events, from in-house planning to proactive cancellations. Also this week came news that a study is underway to determine whether jet engine certification should include considerations for flocks of large birds (who have the occasional misfortune of untimely death by plane engine). And speaking of potentially unfortunate, the FAA is seeing push back from having recently pulled the emergency oxygen from on-board bathrooms in the name of security. Don’t worry, though, it’s not the general air circulation that was cut off, but rather the emergency oxygen (we know the thought of no air flow in a bathroom is more than anyone should have to endure).

Alaska is united this week as its House and Senate called on the TSA to reconsider the ramifications of full-body pat-downs (we know what you’re thinking – so NOT a hot Saturday night date!). Speaking of security, U.S. Secretary of Homeland Security Janet Napolitano spoke this week of the “airport of tomorrow,” a proposed (though still hypothetical) airport security process that would involve things like allowing you to remain fully dressed and keep your first-born son.

The FAA this week announced it is taking a long, hard look at how in-flight Wi-Fi may or may not be interfering with avionics. And TSA this week is taking a long hard look at the full-body scanners to make sure they aren’t producing harmful radiation. With all the technology out there in the world, there’s still nothing quite like the warm, personal greeting of an actual human being, as showcased by the praise “Airport Navigators” are getting in Phoenix.

The most unfortunate news to come out of the West this week was the crash of a small plane in Long Beach, which killed five people and left one in critical condition. In unrelated large news of sorts, Boeing announced this week it might fly its largest jumbo jet this weekend, the 747-8,  which carries up to 467 people. Boeing may also get crackin’ on a third version of its 787 Dreamliner fleet, and Lufthansa announced this week it will be buying 35 new planes.

American this week announced it is lightening its load by replacing drink carts, seat bins, and TV monitors in efforts to cut costs with the rising price of fuel. American is lightening its load in a different way as well by asking flight attendants for a voluntary leave of absence. United may respond to the high cost of fuel by grounding aircraft, and Alaska Airlines made an oopsy when it thought that Orthodox Jewish men davening, or praying, on the plane was actually terrorist activity. They did a good job of apologizing though.

This week is JetBlue news, we celebrated National Potato Chip Day as well as St. Patrick’s Day, announced our partnership with Broadway’s new show, “Catch Me If You Can” and won the About.com Reader’s Choice Award for Best U.S. Budget Airline.

As always, safe travels and have a great weekend. Thanks for reading!

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March 16, 2011

JetBlue sponsors Broadway’s new musical “Catch Me If You Can”

We’re pleased to announce a high-flying two-year partnership as the Official and Exclusive Airline of Broadway’s New Musical “Catch Me If You Can”.

The show is based on the hit DreamWorks film, “Catch Me If You Can” and began preview performances on March 11, with opening night set for April 10 at Broadway’s Neil Simon Theatre.

To celebrate the partnership with Customers, we’re hosting a special contest inviting fans to upload their audition video of their best “JetBlue Blue Carpet Correspondent” reading of a pre-determined news story about Frank Abagnale Jr. to catchmethemusical.com. One grand prize winner will be named the “JetBlue Blue Carpet Correspondent” for the April 10 Opening Night, and receive roundtrip airfare for two, hotel accommodations, show tickets and exclusive “Blue Carpet” and post-party access.

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March 10, 2011

Live from T5: Julie Feeney and a St. Patrick’s Day celebration

Today, we’re excited to announce that Irish recording artist Julie Feeney will be our next Live from T5 artist, performing as part of our two-day St. Patrick’s Day celebration in partnership with Tourism Ireland and Aer Lingus.

On March 16 and 17, leading up to Julie’s performance Thursday evening, our Customers will be invited to “Go Where Ireland Takes You” as T5 comes alive with all forms of Irish entertainment by traditional dancers, musicians and some of Ireland’s great mythological and folklore characters.

Customers will also get to enjoy traditional Irish music performed by The Atlantis Wave, and will have the opportunity to see a performances by step dancing troupes from the USG Performing ARTS, the Shehan Gormley School of Irish Dance and the Donny Golden School of Irish Dance. Green beer will be available for purchase at T5′s New York Sports Grill, select restaurants will be offering Jameson drink specials, and Irish Fare including Corned Beef and Cabbage and Sheppard’s Pie will be served in the Food Court. Complimentary goodies including shamrocks and Irish chocolates will be given out throughout the day.

About Julie Feeney

Julie Feeney performs live

Julie Feeney is a dramatic and stylish chamber-pop singer, composer, orchestrator and producer and the winner of the Choice Music Prize for ‘Irish Album of the Year,’ Ireland’s equivalent of the Mercury Music Prize. Her innovative sound and live show, while rooted in classical music, straddles the pop and theatrical worlds. She recently received a 10-minute standing ovation from a capacity audience of 1200 at Ireland’s National Concert Hall and she has sold out numerous Irish shows to rave reviews. Her music is widely broadcast on Irish TV and radio and her live show combines elements of theatre and performance art. For Live from T5, Julie Feeney will be the first to wear a Joanne Hynes-Helen Steele punk rocker sheep silk printed dress, which was made from video performance art by the art fashion duo Hynes and Steele. The ensemble was the opening look at London fashion week in February 2011.

Learn more about Julie at JulieFeeney.com.

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