July 5, 2011

DIRECTV-branded aircraft begins flying the network!

We’re celebrating our long-standing partnership with DIRECTV in a big way! Starting today you’ll see one of our A320s, N510JB, flying around the network with a temporary special DIRECTV decal. The aircraft is currently in Tampa – but keep your eyes peeled for it in your BlueCity soon!

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July 2, 2011

JetBlue remains Official Airline Partner of the BankAtlantic Center and the Florida Panthers

We’re pleased to renew our Pillar Partnership as the Official Airline Partner of the BankAtlantic Center and the Florida Panthers. The JetBlue Tarmac and innovative JetBlue Tailfin will continue to be featured in this fully-integrated partnership which has also added major benefits such as the Florida Panthers Offseason presented by JetBlue and the JetBlue Executive VIP Entrance.

Our fully-integrated sponsorship also includes joint marketing promotions and advertising exposure inside the BankAtlantic Center, on the arena’s outdoor marquees and through SSE’s print, radio, television, online and social media assets. The new JetBlue Executive VIP Entrance is located on the northeast side of the BankAtlantic Center and is available to SSE owners, executives, hockey ops personnel, special guests, and more.

Learn more about our sponsorship

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June 30, 2011

Our next partner: Qatar Airways!

Image courtesy of idf on Flickr

Today we’re pleased to announce our 11th airline partner: Qatar Airways!

Effective today, we’re interlining with Qatar Airways on their daily nonstop flights from JFK and Washington Dulles to Doha, Qatar. From the airline’s hub at Doha International Airport, our Customers will be able to connect to destinations across the globe from Africa to Australia, and from India and Indonesia. See their impressive route map here.

Our partnership on this award-winning airline known for its premium service opens up a number of destinations previously unavailable through our other partner airlines, such as Bali, Indonesia; Cebu, Philippines; Phuket, Thailand; and Hanoi, Vietnam. It’s also another affirmation of the power of our brand across the world, and the strength of our network in New York and on the East Coast.

Flights go on sale today via Qatar Airways’ channels and the GDS. We expect to sell flights on Qatar in the future.

About Qatar

Home to 1.6 million residents, Qatar is located on a small peninsula off the east coast of the Arabian Peninsula. (See Qatar on a map.) Last year, the small state had the world’s highest GDP per capita, thanks to its massive oil and natural gas reserves.

Wondering exactly how to say the tricky word Qatar? Check out this YouTube lesson.

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June 26, 2011

Our CEO Dave helps kick off Soar with Reading summer

Our CEO Dave visited P.S. 185 in Harlem, New York Friday to kick off the “Soar with Reading” summer initiative.

The Soar with Reading project was launched in conjunction with PBS KIDS and aims to keep children reading wherever they go this summer – with a combination of in-flight and online literacy resources, community reading events and a partnership with First Book, a nonprofit organization that provides new books to children in need.

At the center of the program is the newly launched SoarwithReading.com, where parents can download a free reading activity kit, create a summer reading list with recommendations from Random House Children’s Books and log their children’s reading minutes, among other activities. For every reader who registers on SoarwithReading.com, we’ll make a book donation to a child through First Book, up to 10,000 books.

Children traveling on JetBlue flights this summer will receive a free activity kit with reading games based on PBS KIDS educational programming.

Learn more about our partnership with Soar with Reading
Dave’s visit to P.S. 185 photos on Flickr

Video of Dave at P.S. 185

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June 23, 2011

JetBlue and PBS KIDS Launch Soar with Reading Initiative This Summer

School may be out for the summer, but that doesn’t mean the learning needs to stop. We’re pleased to launch a project with PBS KIDS that aims to keep children reading wherever they go this summer – with a combination of in-flight and online literacy resources, community reading events and a partnership with First Book, a nonprofit organization that provides new books to children in need.

At the center of the program is the newly launched SoarwithReading.com, where parents can download a free reading activity kit, create a summer reading list with recommendations from Random House Children’s Books and log their children’s reading minutes, among other activities. For every reader who registers on SoarwithReading.com, we’ll make a book donation to a child through First Book, up to 10,000 books.

Children traveling on JetBlue flights this summer will receive a free activity kit with reading games based on PBS KIDS educational programming.

Coming Soon to a Library Near You!

JetBlue Crewmembers, PBS KIDS characters and hosts, and popular children’s authors will be visiting libraries across the country this summer to read with children. The Soar with Reading tour will make stops in several JetBlue cities, including New York, Boston, Orlando, Ft. Lauderdale, Los Angeles, and Washington, D.C.

The Soar with Reading program will also award $10,000 worth of Random House Children’s Books to one lucky community’s library. Another library will receive $2,500 worth of books and five other libraries will receive $500 worth of books, courtesy of Random House Children’s Books and JetBlue. To nominate a library, simply visit SoarwithReading.com. Nominate a library and you’ll be eligible to win a JetBlue Getaways family vacation to amazing Atlantis, Paradise Island, Bahamas.

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June 14, 2011

JetBlue Proudly Presents International Pop Star Robyn

We know what it takes! We’re proud to announce an exclusive, intimate concert for ticketed Customers and contest winners** by international artist Robyn on Monday, June 20, post-security at Terminal 5 (T5) at John F. Kennedy International Airport (JFK) in New York as part of our Live from T5 concert series.

We’re happy to partner with Robyn to give away passes to the show. For information on passes to the performance, please visit: interscope.com.

About Robyn
Robyn, Konichiwa/Cherrytree/Interscope International recording artist, singer, and songwriter became known in the late nineties for her worldwide dance-pop hit “Do You Know (What It Takes)” from her debut album Robyn Is Here (1997). She has worked with legendary producer Max Martin. The popularity of her #1 hit single “With Every Heartbeat”, and subsequent album release Robyn (2005), brought her mainstream success worldwide. In 2011, Robyn won 4 Swedish Grammys and was nominated for a U.S. Grammy for “Dancing On My Own” from her album Body Talk. This was her second Grammy nomination: in 2009 she was nominated for Best Dance/Electronic album for Robyn. Her latest video, “Call Your Girlfriend,” is available at http://www.youtube.com/robyn.

About Live from T5
Our Live from T5 concert series debuted in 2009 and was developed in partnership with Superfly Marketing Group. It has since grown into a concert series that transforms the travel experience by producing live entertainment for Customers traveling through our state-of-the-art Terminal 5 at JFK. Live from T5 features artists from around the world. Over the past three years the series has hosted performances by James Blunt, Taylor Swift, Raphael Saadiq, Sarah McLachlan and rock band Daughtry, among others. All Live from T5 concerts take place post-security in the terminal marketplace.

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June 10, 2011

JetBlue salutes our troops!

We’ve increased our checked baggage allowance to make travel as hassle free as possible for military personnel. Civilians on JetBlue always get a first checked bag for free (size and weight restrictions apply), but our brave men and women in uniform now get five times that!

Effective immediately, active duty military in uniform or with travel orders (as well as their dependents on orders) from the United States, Colombia, The Bahamas, Dominican Republic, Mexico, or any of the dozen countries we operate in throughout the Americas are welcome to check FIVE (yes, FIVE–CINCO!) free bags per traveler (that’s three more than the two freebies we previously allowed for troops). In addition, JetBlue will waive overweight and oversize restrictions for these checked bags.

We’re pleased to extend this simple courtesy to our service men and women and honored to continue our longstanding support for the military community through partnerships with organizations like Fisher House and the Wounded Warrior Project.

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May 2, 2011

New partner announcement: Icelandair!


Myndað af we are stoltur til tilkynna (we’re proud to announce) the launch of a new interline partnership with Icelandair. The partnership, effective today, opens up new travel opportunities between our network in the United States and Caribbean and Icelandair destinations throughout Scandinavia, the United Kingdom, and Continental Europe.

Through this partnership, Customers will now be able to book a single combined ticket for JetBlue and Icelandair-operated flights with one-stop check-in and baggage transfer between the two airlines. Customers may purchase JetBlue-Icelandair travel via travel agents, online, or through Icelandair’s reservations call center.

Icelandair will expand service from Boston and New York/JFK to Reykjavik with twice-daily flights on June 1, 2011 and will launch non-stop service from Washington/Dulles to Reykjavik on May 1, 2011 making JetBlue connections the perfect match.

And with the stunning landscape and friendly people of Iceland, what are you waiting for? Book at trip with JetBlue and Icelandair and stop over in the arctic wonderland. Heimsókn í dag! (visit today!).

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April 15, 2011

JetBlue’s “Catch Me If You Can” makes Broadway debut

The JetBlue-sponsored production of “Catch Me If You Can” brought down the house during its debut on Broadway Sunday evening. Our very own Inflight Crewmembers were on hand to greet celebs on the opening night “blue carpet” and hand out stylish JetBlue wings to show-goers that included boldface names like Joy Behar, Matthew Broderick, Andy Cohen, Tina Fey, Hugh Jackman, Jane Krakowski, Shirley MacLaine, Sarah Jessica Parker, Martin Short, and Robin Williams.

Photos by Walter McBride / Retna Ltd. courtesy of BroadwayWorld

Read more…

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March 30, 2011

Do One Thing That’s Green and plant trees in New York


We’re partnering with The New York Restoration Project and its MillionTreesNYC initiative for our fourth annual “One Thing That’s Green” tree planting event. Volunteers are invited to participate in the Saturday, April 9 event in Forest Hills, Queens from 9 a.m. to 2:30 p.m. Trees will be planted in MacDonald Park, an area that was gravely affected by the September 2010 tornadoes that tore through New York City, uprooting more than 3,000 trees, damaging cars and peeling roofs from houses.

One Thing That’s Green program represents our commitment to green education and volunteerism.  New Yorkers interested in planting trees on April 9th must register in advance at www.jetblue.com/trees.  Volunteers will be provided breakfast and lunch during the all-day event. The initiative is a part of the public-private partnership between New York Restoration Project and the New York City Department of Parks & Recreation through which one million new trees will be planted and cared for across NYC’s five boroughs by 2017.  The initiative has currently planted more than 430,000 trees.

In previous years, more than 1,070 crewmembers and community volunteers have graciously donated their time to plant or donate more than 3,600 trees in Jamaica, Queens and East Harlem.

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