October 27, 2011

JetBlue Customers Will Continue To Run on Dunkin’!

Image courtesy of cote on Flickr

We’re pleased to announce today the extension of our partnership with Dunkin’ Donuts to continue to bring customers quality caffeine fixes while in the air.

To celebrate our partnership we’ll be surprising 43 people spotted holding a cup of Dunkin’ Donuts coffee tomorrow in Boston with a free round-trip flight to any of our destinations out of Boston. The 43 denotes the number of non-stop markets we will fly to out of Boston with the addition of service to St. Thomas starting on December 15. For details, restrictions and alternate means of entry, visit www.dunkindonuts.com/jetblue. In addition, some of our customers on select flights originating from Boston today will receive commemorative Dunkin’ Donuts in-flight ear buds.

Our partnership with Dunkin’ Donuts began in 2006 in direct response to feedback from travelers who wanted a better in-flight coffee experience. According to a joint survey in 2006, more than one-third of respondents stated that airline coffee was worse than their daily cup of coffee. Those surveyed also cited coffee most frequently as the beverage they would like to improve on the airplane.

How many cups of Dunkin’ Donuts coffee have we served on our flights since 2006 when our partnership started? Take your best guess below.

Hint: Check out the press release

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October 23, 2011

JetBlue Getaways Introduces ‘Concierge on Call!’

Tee times- check

Fancy restaurant- check

Flowers delivered to your room- check

Someone to go on the trip with you – sorry, can’t help you there!

JetBlue Getaways is introducing today ‘Concierge on Call’, its complimentary concierge program in partnership with Mondial Assistance USA. As if this program needed anything else. This new Concierge benefit will offer a wide variety of business and specialty services as well as destination and travel information to customers through a dedicated, toll-free Access America number once customers book their vacation. Everything from pointing you to the next gas station, to booking an extravagant car to flare through the beach (without the guilt trip), this service can do for you. Like your own personal Alfred, a phone call away.


But don’t take our word for it, listen to what Grant McCarthy, Director Getaways and Ancillary Travel, has to say about the program!

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September 18, 2011

JetBlue goes back to school

Image courtesy of skinnylawyer on Flickr

Over the summer, our Commercial (or marketing) team partnered with Columbia University to give 52 MBA students a challenging assignment: how to keep the JetBlue product fresh for the next decade. After hearing a presentation on our history, growth, culture and Customer Experience, the students had a few weeks to generate innovative ideas and craft presentations.

Crewmembers of the Commercial team listened to presentations and judged on overall originality and whether their idea warranted any further exploration by JetBlue. The Commercial team reports that the Columbia partnership was a worthwhile experience and a great way to get a fresh perspective from the eyes of the consumer; ideas ranged from pre-flight initiatives — both inside and outside the airport — to enhancing the onboard experience.

According to Columbia, it was one of the best experiences the course has offered in years and the students learned a lot!

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August 23, 2011

Announcing A New Partner on Flights to Brazil and Beyond: TAM!

We’re pleased as torta (“pie” in Portuguese) to announce a new interline partnership with TAM Airlines, the largest airline in Brazil, to connect travelers to Brazil and beyond via New York’s John F. Kennedy International Airport and Orlando International Airport.

TAM offers multiple daily departures from New York (JFK) to Brazil – to both Rio de Janeiro (Galeão) and São Paulo (Guarulhos) – as well as twice-daily service between Orlando and São Paulo.

At our growing Orlando International Airport focus city, where TAM recently doubled its own service, we offer service to more than 20 destinations across the United States, Caribbean, and Latin America.

With this new agreement in place, customers will be able to purchase a single e-ticket itinerary combining flights on both carriers’ networks to give them the ease of one-stop ticketing and baggage check-in.

TAM customers can connect onward to numerous JetBlue destinations including Boston; Chicago; Hartford, Conn.; Las Vegas; Los Angeles; Newark, N.J.; San Francisco; and Washington, D.C. Similarly, JetBlue customers will enjoy new access to TAM destinations including Asunción, Paraguay; Buenos Aires, Argentina; Montevideo, Uruguay; Santiago, Chile; plus 45 cities across Brazil.

This year, TAM Airlines was named the “Best Airline in South America” and also recognized for “Staff Service Excellence in South America” at the Skytrax World Airline Awards. The winners are decided from a survey conducted annually by the UK based specialist aviation research organization with passengers worldwide. Between July 2010 and May 2011, 18.8 million air travelers from over 100 different nationalities evaluated 200 airlines.

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August 8, 2011

Catch A Live Performance of “Catch Me If You Can” Live From T5

We’re proud to announce an exclusive, intimate live performance by Broadway’s high-flying musical CATCH ME IF YOU CAN on Thursday, August 11, post-security at Terminal 5 (T5) at John F. Kennedy International Airport (JFK) in New York. As the show’s Official & Exclusive Airline Partner, our Live from T5 summer performance will available to ticketed customers.

Our Live from T5 Series is pleased to take the leap from vocal performances to include our premiere live theatre performance. Ticketed customers won’t have to leave the airport to get their first taste of New York couture when the cast of CATCH ME performs key numbers from the Tony Award-winning show in the airline’s performance-worthy T5 terminal. The cast will perform six acts from the musical including Jet Set and Don’t Break the Rules.

Our Live from T5 concert series debuted in 2009 and was developed in partnership with Superfly Marketing Group. It has since grown into a concert series that transforms the travel experience by producing live entertainment for customers traveling through our state-of-the-art Terminal 5 at JFK. Live from T5 features artists from around the world. Over the past three years the series has hosted performances by Robyn, James Blunt, Taylor Swift, Raphael Saadiq, Sarah McLachlan and rock band Daughtry, among others. All Live from T5 concerts take place post-security in the terminal marketplace.

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July 30, 2011

Bank of Montreal executive joins our Board of Directors

We’re pleased to announce this week the appointment of Ellen Jewett, Managing Director for BMO Capital Markets, to its Board of Directors. Ms. Jewett has more than 20 years of experience in the field of airport infrastructure financing, including five years as head of airports and public sector transportation group at Goldman Sachs.

Ms. Jewett has led public-private partnerships as well as innovative project financings over the course of her career, including serving as senior managing underwriter for over $25 billion municipal revenue bond issues including numerous U.S. airport and multi-purpose airport/seaport.

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July 5, 2011

DIRECTV-branded aircraft begins flying the network!

We’re celebrating our long-standing partnership with DIRECTV in a big way! Starting today you’ll see one of our A320s, N510JB, flying around the network with a temporary special DIRECTV decal. The aircraft is currently in Tampa – but keep your eyes peeled for it in your BlueCity soon!

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July 2, 2011

JetBlue remains Official Airline Partner of the BankAtlantic Center and the Florida Panthers

We’re pleased to renew our Pillar Partnership as the Official Airline Partner of the BankAtlantic Center and the Florida Panthers. The JetBlue Tarmac and innovative JetBlue Tailfin will continue to be featured in this fully-integrated partnership which has also added major benefits such as the Florida Panthers Offseason presented by JetBlue and the JetBlue Executive VIP Entrance.

Our fully-integrated sponsorship also includes joint marketing promotions and advertising exposure inside the BankAtlantic Center, on the arena’s outdoor marquees and through SSE’s print, radio, television, online and social media assets. The new JetBlue Executive VIP Entrance is located on the northeast side of the BankAtlantic Center and is available to SSE owners, executives, hockey ops personnel, special guests, and more.

Learn more about our sponsorship

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June 30, 2011

Our next partner: Qatar Airways!

Image courtesy of idf on Flickr

Today we’re pleased to announce our 11th airline partner: Qatar Airways!

Effective today, we’re interlining with Qatar Airways on their daily nonstop flights from JFK and Washington Dulles to Doha, Qatar. From the airline’s hub at Doha International Airport, our Customers will be able to connect to destinations across the globe from Africa to Australia, and from India and Indonesia. See their impressive route map here.

Our partnership on this award-winning airline known for its premium service opens up a number of destinations previously unavailable through our other partner airlines, such as Bali, Indonesia; Cebu, Philippines; Phuket, Thailand; and Hanoi, Vietnam. It’s also another affirmation of the power of our brand across the world, and the strength of our network in New York and on the East Coast.

Flights go on sale today via Qatar Airways’ channels and the GDS. We expect to sell flights on Qatar in the future.

About Qatar

Home to 1.6 million residents, Qatar is located on a small peninsula off the east coast of the Arabian Peninsula. (See Qatar on a map.) Last year, the small state had the world’s highest GDP per capita, thanks to its massive oil and natural gas reserves.

Wondering exactly how to say the tricky word Qatar? Check out this YouTube lesson.

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June 26, 2011

Our CEO Dave helps kick off Soar with Reading summer

Our CEO Dave visited P.S. 185 in Harlem, New York Friday to kick off the “Soar with Reading” summer initiative.

The Soar with Reading project was launched in conjunction with PBS KIDS and aims to keep children reading wherever they go this summer – with a combination of in-flight and online literacy resources, community reading events and a partnership with First Book, a nonprofit organization that provides new books to children in need.

At the center of the program is the newly launched SoarwithReading.com, where parents can download a free reading activity kit, create a summer reading list with recommendations from Random House Children’s Books and log their children’s reading minutes, among other activities. For every reader who registers on SoarwithReading.com, we’ll make a book donation to a child through First Book, up to 10,000 books.

Children traveling on JetBlue flights this summer will receive a free activity kit with reading games based on PBS KIDS educational programming.

Learn more about our partnership with Soar with Reading
Dave’s visit to P.S. 185 photos on Flickr

Video of Dave at P.S. 185

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