Archive for the ‘BiggerBetterBluer’ Category

October 8th, 2013

Where in the world? The Airbus A321 network strategy

One of the most popular topics for customers and crewmembers alike is JetBlue’s network strategy. As an airline that continues to grow, even as other carriers are shrinking, it’s fun to try to guess which city we’ll fly to next – and even more fun to see a new “dot” appear on our route map. […]

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October 3rd, 2013

Facet-nating New Tail Design

We’ve spent quite a bit of time talking about the inside of our new A321s, but today we want to show off something new you’ll soon be spotting on the outside of our new fleet: a new tail pattern! Our tails are iconic reflections of our brand, and their timeless styles make them instantly recognizable. […]

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October 2nd, 2013

What’s In A Name?

If there’s one thing we’ve learned over the years, it’s the importance of a brand. For that reason, creating the look and feel of our enhanced transcon experience was essential. The Mint experience branding was the brainchild of Jessica Wolff, Brand Manager and Chan Tran, Brand Analyst. Where exactly did Mint come from? Jessica and […]

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October 1st, 2013

The Airbus A321 explained

In last week’s post, we shared how we’re looking at the Airbus A321 as more than just an airplane. In fact, I couldn’t think of a better place to debut the new JetBlue Experience. Today, we wanted to share with you some details about this new fleet type and answer some frequently-asked questions. Stretching 146 […]

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September 30th, 2013

The Evolution Continues

This afternoon we invited some guests to our home in Long Island City, New York to hear more about our continued evolution of our core product, and our new take on the premium experience: an amazing lie-flat seat, and stellar in-flight service we’re calling Mint! With the fitting backdrop of our hometown New York, we […]

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September 29th, 2013

Best core experience

If you’ve flown with us before you know we already own the “most legroom in coach,” now we’re about to confirm another title: “the most comfortable seat in coach.” Why the focus on space and comfort?  The answer lies within Don Uselmann, our Manager of Customer Experience.  At 6’5” tall, and as someone who spends […]

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