This Sunday June 8th, JetBlue celebrates World Oceans Day, the UN-designated day for the global community to honor our oceans and all that they bring to humanity.
What does the ocean mean to you? Here at JetBlue, we can’t help but think of the beautiful shorelines and pristine beaches the oceans provide at many of our BlueCities. Destinations in Latin America and the Caribbean make up one-third of our route network, and we love being able to bring our customers to these picturesque ocean side locations.
World Oceans Day also calls worldwide attention to the many threats our oceans face, and asks us to take action in ocean conservation efforts. For example, unsustainable fishing threatens marine biodiversity and the valuable food stocks many people depend on, and ocean acidification occurs as the oceans absorb excess CO2 from our atmosphere, thus changing the chemistry of the water and the biological systems that live there.
This year’s World Oceans Day theme is “Together we have the power to protect the ocean”, reminding us that despite the significant threats to our oceans’ health, collective efforts can go a long way in reversing these trends. As a part of our collaborative efforts, we’ve teamed up with The Ocean Foundation, Clinton Global Initiative, and Surfrider Foundation to explore a novel approach to keeping Caribbean beaches pristine and trash-free. With 29 destinations in Latin America and the Caribbean, we recognize that the health and appearance of these locations have a direct impact on our revenue. With the help of our partners, we’re working to show the economic value of clean beaches by directly tying the importance of nature to the airline’s main economic measure – revenue per available seat mile (RASM). Once we understand the connection between our revenue and this natural resource, we will then develop business related solutions to marine pollution and conservation. Learn more about this project and our other environmental initiatives by visiting jetblue.com/green.
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