March 18, 2014

JetBlue and First Book team up in Detroit

They say it’s important to make a good first impression. So when we start service to a new city, we like to do something that shows our new neighbors a little about those things that drive us. At JetBlue we’re all about those relationships we build with our customers, and the communities we serve, after all, it’s those people that allow us to come to work every day! So, when we launched our newest Blue City last week, our corporate focus on youth and education, and our crewmembers’ passion for individual service with our  Community Connection program, came together for everyone to gain a great understanding, and leave one heck of an impression.

Detroit is a vibrant city with a rich musical and industrial history creating a truly unique culture. This culture has been tested in recent years with economic hardships though, so when we launched our service between Detroit and Boston last week, we called on our friends at First Book to help us give some much needed resources to Robert Burns Elementary School. See a little of the day in this video.

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