You know, we fly to warm places too. We want you to enjoy an escape from this crazy weather, not just flying JetBlue to one of our 29 destinations in the Caribbean and Latin America, but we also want you to enjoy the environment once you get there.
As part of our ongoing Jetting to Green effort, we’ve joined The Clinton Global Initiative and partnered with The Ocean Foundation to examine the impact those clean beaches have on tourism. We are assigning a measured dollar value to a healthy ocean ecosystem, including living coral reefs and a trash-free environment. And acknowledging that part of our profit comes from the beauty of nature.
“If you think it sounds obvious that travel companies profit more in locations with beautiful beaches, then we have to ask — why countries whose GDP depends on tourism aren’t already natural leaders in conservation or waste reduction?” Mark J. Spalding, president of The Ocean Foundation, said. “The answer is that assumptions are not good enough. Assumptions do not create action. What we are doing is turning this assumption into evidence specific enough to matter in financial filings.”
This is where you come in.
Please take a few minutes of your day to fill out a simple survey we’ve prepared with our friends at The Ocean Foundation about our Caribbean beaches. Help us gather the data needed to create action/. Your voice matters.