September 29, 2013

Best core experience

If you’ve flown with us before you know we already own the “most legroom in coach,” now we’re about to confirm another title: “the most comfortable seat in coach.”

Why the focus on space and comfort?  The answer lies within Don Uselmann, our Manager of Customer Experience.  At 6’5” tall, and as someone who spends time nearly every week flying on airplanes, Don understands more than anyone how important space and seat comfort are to the overall experience.  As the man charged with selecting and designing our new onboard experience, it’s no wonder we’ve made the most spacious seats in the skies even roomier and more comfortable.

That’s why truth be told, we don’t like to use the word “coach.” We like to say the “core experience,” because what we offer is much more elevated than what you normally think of “coach.”  But no matter what you call it, one thing’s for sure: the core JetBlue experience will maintain its leadership position as best in class. Here’s how:

Cabin design

It all begins with the feeling customers will get when entering our brand-new cabins. No detail is overlooked when designing a cabin interior, and any color, light, or piping is intentional, and there to make the right impression on our customers.

The bright, white interior fixtures create a feeling of freshness and openness. This is complemented by the darker palette of our seats, dressed in two-tone graphite covers.

A distinctive piping adds a sophisticated feel to the performance-driven design, and a playful orange color is brought into the cabin to differentiate our Even More Space offering.

More living space

We already have the most legroom in coach, and now we’re giving our customers even more living space! Compared to our current “classic” seats, our new seats offer more space in all the right places:

  • Headroom – Almost 2 inches more!
  • Legroom – 1 inch more!
  • “Ankleroom” – 3 ½ inches more!

Living space was top of mind with every aspect of the seat’s design.  Even the armrests are contoured to provide more “bellyroom.”  Even with the contoured shape, our new armrests offer more surface space.

Creature comforts throughout

We moved away from other popular “slimline” seat designs because we refused to sacrifice comfort for space.  We traveled the globe looking for the right partner to help us design a seat that not only maximizes living space, but also offers a more comfortable experience while doing so!

  • A seat you sit in, not on.  While this may sound like a minor distinction, the benefits are tremendous.  The seat cushion has been lowered so your body sits lower into the seat.  The cushion has also been slightly angled, raising your legs ever so slightly.  Even those who have long legs like Don will find this is a more comfortable position that maximizes living space.
  • Suspension seating surface.  Although it may be nice to relax on a park bench, you wouldn’t want to do so for hours at a time.  Our new seats eliminate the hard surface found below traditional seat cushions (and park benches!), replacing it with a woven fabric that suspends from both sides of the seat.  This is analogous to a wheelchair, which was also designed to be used for long periods.
  • Ergonomic positioning of the things you use.  Ever feel like you’re slouching over your tray table to eat?  Or like you’re struggling to find a comfortable place to rest your arms?  Years of ergonomic studies helped us and our business partner find the perfect positioning of these components that improve comfort.
  • Four-way movable headrests at every seat.  Our new headrests are adjustable up-and-down for height, and “wings” give your head a comfortable place to lean for sleeping.

  • A brand-new entertainment system. We already offer the most live, free content in the U.S., but we’re adding even more.  Our new system will support up to 100 channels of DirecTV® programming plus 100+ channels of SiriusXM® Radio.  All will be viewable on a 10.1” state-of-the-art widescreen monitor.

  • We’ve got power.  In-seat power, with standard 110v and USB ports, will be accessible from every seat on the aircraft.  One per seat in Even More Space and two per “seat triple” in all other core seats.
  • Drink holder.  No tray table needed!  Oftentimes, innovation comes from solving problems.  In this case, it was a real problem Don has experienced firsthand for years.  As a fixture on early-morning departures, he often has a cup of coffee in hand.  Despite the need for caffeine, it’s always been a challenge since the tray table can’t be used until airborne.  He thought to himself, “Why can’t there be a drink holder that could be used at all times?”  There was no good answer why there couldn’t be, so we built one. Our drink holder is designed to hold most standard-size beverage bottles – and coffee cups, too!  This small touch is sure to have a big impact.

  • Stay connected and productive with Fly-Fi.  Of course, our refreshed core JetBlue Experience will offer Fly-Fi, the fastest and most affordable internet experience at altitude.

Plus, we still have more tricks up our sleeves!  Please use the “comments” below to let us know what you think!

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16 Comments on “Best core experience”

  • Posted by Eric on September 29, 2013 at 1:28 pm

    When will this be available? And will it be coming to all planes, or just the A321? Most of the routes I fly are on E190s, and I’m very disappointed that we won’t be getting Fly-Fi for at least a year after the A320s.

  • Posted by Joseph on September 29, 2013 at 4:50 pm

    Awesome!!! If the A321 makes it to JAX-JFK routes, you’ll have my sold on every trip!!!

  • Posted by Julie Parent on September 29, 2013 at 4:55 pm

    When will all these improvements be rolling out?

  • Posted by Anne Rodkin on September 29, 2013 at 4:58 pm

    Awesome innovations!! Love that drink holder, and looking forward to those USB ports too. Anxiously awaiting Fly-Fi.

    Great job JetBlue; as always. That’s why you’re my go to airline, always.


  • Posted by Robert Sturdevant on September 29, 2013 at 4:59 pm

    Seems that you have addressed most of my issues, now it would be great if you added DFW-LAX or DFW to LGB routes so I can start flying you again.

  • Posted by Ryan on September 29, 2013 at 5:06 pm

    The cup holder is genius! Why did it take so long for someone to think of something so simple and useful? Love it.

  • Posted by Diane Casey on September 29, 2013 at 5:10 pm

    I think everything look great!

  • Posted by Wesley on September 29, 2013 at 5:18 pm

    Will you be sending the premium transcontinental A321 to Burbank?

  • Posted by Jeff Berger on September 29, 2013 at 6:33 pm

    I fly Jet Blue more than any other… looking forward to this new experience! I’m sure Jet Blue will not disappoint!

  • Posted by JetBlue on September 29, 2013 at 7:00 pm

    To start, the premium transcon A321 will be seen on the JFK-LAX and JFK-SFO flights

  • Posted by JetBlue on September 29, 2013 at 7:04 pm

    We start taking delivery of our A321s this week, which will go into service in both the premium transcon and new core seat configurations in 2014

  • Posted by JetBlue on September 29, 2013 at 7:05 pm

    The new core seats will come to the A321s first, and we’ll look to roll the seats out to our A320 fleet soon after. We’ll also be planning a similar upgrade to our E190s.

  • Posted by Anthony on September 29, 2013 at 7:16 pm

    Yes! JBLU is going to crush it! Any discounts for shareholders in the works?

    Being a JBLU shareholder should definitely be an annual TrueBlue ‘Badge’.

  • Posted by Maria K. on September 29, 2013 at 7:26 pm

    I only fly JetBlue and look forward to these new improvements!

  • Posted by Kathryn on September 30, 2013 at 4:17 pm

    Don – I have an idea for the next round of innovations on your planes – have the bottom part of the seat flip up, so when we stand to deplane, we have rin ti stand next to our seat and not be squished against the seat in front of us!

  • Posted by Kathryn on September 30, 2013 at 4:24 pm

    ugh – my words changed somehow in my comment above! It should say, “so we have room to stand” AND – this would really help with the boarding procedure. Instead of, say, the middle seat person get up and out of their seat to let the window seat person in, therefore backing up the people in the aisle, they would just stand up, hit a button to flip their seat up and this will give the person enough room to get to their seat. And if the aisle seat & middle seats were in the “up” position when boarding, i think this would save a lot of time during the boarding process.

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