For the second consecutive year, we flew the cheerleaders from the New England Patriots to shoot their swimsuit calendar. Last year, the shoot took place in Jamaica and this year, we jetted the cheerleaders, videographers, and photographers down to St. Lucia. We also welcomed onboard the winners of a contest we held for people to attend the 2014 calendar shoot. Since we’re a sports-loving airline, we surprised the group with some NFL trivia, complete with prizes including Patriots gear and JetBlue travel certificates. As the largest carrier at Logan, sponsoring the shoot was a fun way to show our passion for football in our Boston focus city.