Today we’re hosting Analyst Day, our annual opportunity to take a deep dive with the financial community and share what makes JetBlue different and unique in our industry.
In addition to reviewing the current landscape with our investors, we’re sharing some new and exciting plans that we have on the horizon. Check out some of our updates below and stay tuned throughout the year for more details to come!
On our road to deliver the fastest in-flight wireless experience, the finish line is in sight! Today we’re pleased to share our latest milestone, the name of the best in-flight wireless service will be: Fly-Fi!
Most fliers probably agree that in-flight Wi-Fi is a cool concept, but those who have tried it don’t love the options they have today. Our service promises to up the experience to satisfy the increasing appetite for connectivity across multiple devices. Fly-Fi will be smarter, newer, faster and better than anything on the market today for commercial aviation. The up-side is, you’ll soon be able to experience Wi-Fi connections that do more than just frustrate you, the down-side is that because it’s a completely new way to deliver connectivity, there’s still a lot of testing to be done before the FAA, signs off, and our customers start seeing it on their JetBlue flights.
Check out this video demonstration where ViaSat compares the time required to load 10 web pages on our new Wi-Fi versus the existing service.
* Real-time example of current services alongside Exede Internet satellite-to-ground test (not yet tested in-air). Actual speeds for all products will generally vary.
Extensive ground testing is currently being conducted by our partners, LiveTV and ViaSat, to make sure our Wi-Fi works well when deployed in the sky. We plan to install the Wi-Fi equipment on our first aircraft coming soon, at which point an extensive FAA certification process begins. Barring any setbacks during certification, we expect our first Wi-Fi-enabled flight with customers to take to the skies later this year.
Premium Transcon Product
We announced this morning our intent to introduce a premium transcon product. Just as we started JetBlue with the mission to “bring humanity back to air travel,” we’ll continue to deliver the best core product and service in the skies with the things you’ve come to know and love like: the full can of soda, free TV and radio at every seat, the most legroom in coach, first checked bag free, and excellence in customer service.
We’ll plan on introducing a premium experience that offers a better product at a lower price in the highly competitive transcontinental market. We’re approaching our plans around a premium transcon product with a target launch date in 2014. Stay tuned for more plans to be unveiled later this year!
Growth in South Florida
We’ll continue to focus our growth in the Northeast and New England, where we’re the largest domestic carrier at New York’s JFK and Boston’s Logan, and we’ll also look to grow our service in South Florida. Think: Fort Lauderdale south. Oh, the possibilities! Palm trees anyone?
We’re excited about our growth strategy and look forward to continuing to expand our network and product and service offerings through responsible and sustainable business practices.