On Monday, Dec.17, Rob Maruster, JetBlue’s chief operating officer (COO), and Robin Hayes, JetBlue’s chief commercial officer (CCO) were joined by two customers that donated via jetbluegives.org. Niki Glarkis and Rosalind Sutherland represented the more than 7,400 JetBlue customers and TrueBlue members that gave so generously.
After the hurricane, we quickly mobilized and launched jetbluegives.org to engage customers and TrueBlue members in fund raising efforts for the Red Cross. Throughout November, customers donated $720,000 to support the relief and recovery efforts of impacted communities. We matched the first $100,000 bringing the grand total to $820,000.
Following their donation, many customers shared comments, feedback and advice for the victims of Hurricane Sandy including from the two below who joined us yesterday:
- Niki Glarakis shared “Being a resident of Long Island I was affected by Sandy by losing power for a few days, however nowhere near the damage I saw in other areas. I knew I had to and felt obligated to help the communities that were hit hard by Sandy. It is heartbreaking to see the amount of loss and devastation Sandy left. I also donated money since JetBlue is a company that showed initiative to help. I did what I could and thank the many people and companies like JetBlue, who have made a difference. We will rebuild again.”
- Rosalind Sutherland commented, “I live in New Orleans, so I am very aware of the emotional toll of living through a disaster. My advice to the victims of Sandy is to take one day at a time, one task at a time and don’t try to go it alone. Remember that there are people who you will never see or meet, who are sharing what they can (money, clothing, volunteering, etc.) and praying for your safety and well-being. Hang in there!”
Our relationship with the Red Cross is an ongoing collaboration. Our COO Rob Maruster currently serves as Board Chair of the American Red Cross of Greater New York. Also, through this partnership, more than 500 JetBlue crewmembers have joined the Red Cross ‘Ready When the Time Comes’ (RWTC) program that trains community-based volunteers to mobilize with the Red Cross during a disaster.
Our JetBlueGives.org was powered by KULA Causes and provided an immediate platform for our customers to donate directly to relief efforts right in their local communities in the New York tri-state area. For every one dollar donated via the site, TrueBlue members received six TrueBlue points in return. Through this transactional giving program, our loyal customers became donors providing much needed, time sensitive charitable donations.