July 27, 2012

JetBlue Branches Out to Texas, Literally

On June 27 we offered a one day “Ewing Oil for Soil” fare sale on flights to the Lone Star State to celebrate our new service between Boston’s Logan International Airport (BOS) and Dallas/Fort-Worth International Airport (DFW). Flights were just $79 each way between Austin, Dallas and Houston to Boston, the same as the opening price of a barrel of crude oil that day. As DFW’s newest neighbor, we also vowed to plant one tree for every booking made that day for our Boston to Texas routes. We are excited to announce that 500 trees will be planted throughout Texas!

The special fare and tree-planting pledge follows our recent partnership with the new show Dallas on TNT.  As an environmentally-conscious airline, we paid homage to the televised oil legacy featured on Dallas in our own unique way.  Through our partnership with CarbonFund.org, we are doing our part to be a good corporate citizen in one of our newest BlueCities and throughout the Lone Star State, helping to reduce climate change and improve air quality.

Deforestation is responsible for about 20% of global warming and reforestation is a critical part of the solution. We will plant 500 trees in the southern part of Texas in the Lower Rio Grande Valley area by year’s end to help absorb carbon dioxide and improve air quality. Tree planting also preserves biodiversity, provides habitat and nutrition for wildlife and ultimately creates jobs such as managing tree nurseries and care.

Our partnership with Carbonfund.org Foundation allows our customers to offset carbon dioxide emissions generated by individual air travel through the purchase of carbon offsets. Also, to set an example, we also purchase carbon offsets for all company business travel.  To learn more visit www.carbonfund.org/jetblue.

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