We’re pleased to renew our partnership as the Official Airline Partner of the BankAtlantic Center and the Florida Panthers, adding the naming rights of the team’s training facility and sponsorship of the Cats’ practice jersey to our list of sponsorship elements.
The partnership renewal was announced today inside the newly named Florida Panthers “JetBlue Training Facility” at the Saveology.com Iceplex in Coral Springs. Representatives from JetBlue and the Florida Panthers were on hand to announce the new JetBlue Training Facility and unveil the JetBlue patch on the Florida Panthers’ practice jersey, which will be used for all practices and pregame skates during the 2012-13 season. At the BankAtlantic Center, the JetBlue Tarmac and the JetBlue Tailfin will continue to be featured at the arena as part of the fully-integrated partnership. JetBlue will also work with the Panthers to utilize the JetBlue Training Facility for a number of youth hockey and children’s recreational initiatives throughout the NHL season.
Our fully-integrated sponsorship also includes joint marketing promotions with SSE, advertising inside the BankAtlantic Center, as well as the arena’s outdoor marquees and SSE’s print, radio, television, online and social media assets. Additionally, we will continue to have a presence at the JetBlue Executive VIP entrance, located on the northeast side of the BankAtlantic Center, as an entrance for SSE owners, executives, hockey operations personnel, special guests, and more.