June 27, 2012

“Ewing Oil for Soil” Fare on Flights to the Lone Star State!

To celebrate our new service between Boston’s Logan International Airport (BOS) and Dallas/Fort-Worth International Airport (DFW) and the successful launch of the new show Dallas on TNT, customers can purchase a “Ewing Oil for Soil” fare on our daily flights to destinations in the Lone Star state today only. Save big on flights between Boston and Austin (AUS) or Dallas/Fort Worth (DFW) or Boston and Houston (HOU) via a connection in New York’s JFK Airport with fares equal to the price of a barrel of crude oil as of yesterday’s close of the market.

In a nod to the Ewings, Southfork and their family’s oil legacy, fares for all-in travel are available from Boston to AUS, HOU and DFW for $79, through 11:59 p.m. PT at www.jetblue.com for travel between September 11 and November 14, 2012.

Through July 31, two of Dallas’ most notable characters, JR Ewing (Larry Hagman) and Bobby Ewing (Patrick Duffy) can be seen giving JetBlue a warm welcome in a five-acre living Earthworks installation made of sustainable materials near Dallas/Fort Worth International Airport.

As an environmentally-conscious airline, we’re paying homage to these popular, televised oil barons in our own unique way. As Boston’s largest carrier and Dallas/Fort Worth’s newest neighbor — and given Christopher Ewing’s (Jesse Metcalfe) focus on alternative energy sources — we plan to plant one tree for every booking on June 13, 2012 for travel between Boston and Dallas/Fort Worth.

Throughout July, customers will be able to view special Dallas content on board, including commentary from the series cast and a behind-the-scenes look at environmental artist Stan Herd’s Earthwork installation, all on our individual seatback TVs which feature 36 free channels of DirecTV, including TNT.  Customers will also be able to watch the pilot episode of TNT’s new show Dallas onboard, the year’s number one new series.  For more on TNT’S Dallas, go to www.DallasTNT.com.

 

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