April 29, 2012

Adding Color To JFK


Our Brand Team has been keeping busy adding some creative touches across the network to keep JetBlue’s image refreshed and modern. You  may have noticed the new treatment behind the ticket counter at JFK, but beyond this area, our team has added 2,000 feet of new graphics to spruce things up.

Along the walls down below at JFK, destination posters and “value word clouds” (our top values are Safety, Fun, Caring, Integrity, and Fun) have been installed to add some color to what was once a white, white, white space!

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2 Comments on “Adding Color To JFK”

  • Posted by Addie K. on May 2, 2012 at 11:38 pm

    I am glad to see JFK receive a color spruce! It is especially terrific to share the airline’s mission with its customers. I will look forward to seeing these graphics next time I fly through New York.

    However, Denver International Airport is absolutely gorgeous with its artful touches, and San Francisco, Philadelphia, and other major airports have on-going art exhibitions and museum-like schemes… I would love to see this also at jetBlue terminal five.

  • Posted by Douglas on June 12, 2012 at 7:04 am

    Watch JetBlue’s Senior Vice President, Marketing and Commercial Strategy, Marty St.George, discuss the ainilre’s social media initiatives at TWTRCON NY 10, and also how their social media presence was inspired by the ainilre’s

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