April 9, 2012

Having Blue Fun With Our TrueBlue Customers

We treated some of our most loyal TrueBlue customers to a pair of special events this month, made possible by our sponsorship of two great venues.

On March 9, we hosted 20 of our top South Florida-based TrueBlue members and their guests at a Red Sox Spring Training Game at the newly opened JetBlue Park in Fort Myers. Although the the Red Sox didn’t win, our customers had a wonderful time getting to know each other in the warm weather. Attendees were truly excited for a chance to attend a game at our beautiful new ballpark.

The next day, as the Official Airline of Boston’s TD Garden, we hosted 100 of our top Boston-area TrueBlue members and their guests at the arena for an exclusive “Slice the Ice” event. Our guests were invited to skate on the ice at TD Garden immediately after a Boston Bruins game. Many life-long Bruins fans were among the group and were thrilled to have this special opportunity.

In addition to fun at the ball game and on the ice, there were even a couple of people who recognized each other from flying the same routes every week! Our Loyalty Marketing team plans to host more events for our top TrueBlue customers this spring.

Posted by in Customers | Permalink | 1 Comment | Share on Facebook | Share on Twitter

Leave a Reply