April 9, 2012

Having Blue Fun With Our TrueBlue Customers

We treated some of our most loyal TrueBlue customers to a pair of special events this month, made possible by our sponsorship of two great venues.


On March 9, we hosted 20 of our top South Florida-based TrueBlue members and their guests at a Red Sox Spring Training Game at the newly opened JetBlue Park in Fort Myers. Although the the Red Sox didn’t win, our customers had a wonderful time getting to know each other in the warm weather. Attendees were truly excited for a chance to attend a game at our beautiful new ballpark.


The next day, as the Official Airline of Boston’s TD Garden, we hosted 100 of our top Boston-area TrueBlue members and their guests at the arena for an exclusive “Slice the Ice” event. Our guests were invited to skate on the ice at TD Garden immediately after a Boston Bruins game. Many life-long Bruins fans were among the group and were thrilled to have this special opportunity.


In addition to fun at the ball game and on the ice, there were even a couple of people who recognized each other from flying the same routes every week! Our Loyalty Marketing team plans to host more events for our top TrueBlue customers this spring.

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