March 1, 2012

Unpacked: How We Choose New Cities

Welcome to Unpacked, where we demystify hot topics in the airline industry! This time around we’re unpacking how we choose new cities to add to our growing network.

At any given point we’re evaluating multiple destinations and considering new ones. The timeline for adding a new destination, including analysis, planning and execution, generally ranges from eight months to three years. There are many steps in the process to determine what cities are feasible for us to add to our growing network. To date, we fly to 70 destinations (Dallas/Fort Worth marks 71 when we launch service on May 1).

Our overall strategy for growing our network is one of sustainability. We often say that we “earn our right to grow,” which means that we deliberately limit our growth and select only the most attractive opportunities that are most fitting with our current strategy, resulting in a solid network that we can defend and build up, little by little, even in the face of economic challenges like high fuel prices.

We undergo a thorough process to ensure, where possible, a new destination or route will be sustainable for the long-term. Our Network Planning team leads the way, conducting an in-depth analysis of metrics and costs. A forecast is created using U.S. Department of Transportation traffic data, the number of passengers who travel the route each day and an analysis of existing fares and service. Our System Planning and Analysis team calculates our payload capacity on each route given the airport environment. We also work with the fuel and supply chain teams, especially on international destinations. Approval from supporting groups at JetBlue including Corporate Real Estate, Safety, Security, Marketing, Finance, Airports, Flight, Inflight and Tech Ops help to determine if the route is operationally feasible. We seek additional input from our local crewmembers that may have insight about the region and travel patterns. We also meet with local representatives like tourism industry officials, airport development teams, and private stakeholders.

The entire package is then presented to our Executive Leadership Team for review and signoff. With this final layer of approval, the plan is put into action. Assistance is provided from departments company-wide, including Revenue Management, Government Affairs, Legal, and Corporate Communications among others. A concept for new service that began with one department ultimately broadens to include the entire company working together to support the exciting initiative. It really does take a village (AKA, company) to raise a new baby (AKA, city)!

An important factor in evaluating a potential new city is consideration of the competitive dynamic. The airline industry is extremely competitive and we only enter markets where we are willing to fight for our share and are able to win the loyalty of more customers in the new city.

Once we’ve decided that we’d like to fly to a new destination, we generally keep our new service plans hush-hush until we have the proper approval from those involved in the process. Since there are often many players involved, it’s not uncommon that the information leaks, whether the source is an excited crewmember, customer, business partner, or member of the local community.

Our CEO Dave is also active on Twitter and gets so excited about meetings or visits to potential new stations that he tweets about it, which sometimes causes a flurry of activity and calls from news outlets wanting to know if we’re announcing new service plans (sorry folks, no ISP plans in our near future).

Sometimes others want us to come to their city so badly that they announce we’re in meetings with them before we’ve made a decision or announced our plans (which don’t change the steps we always take when evaluating new cities, but we’re flattered that we’re wanted!).

We also see plenty of suggestions from our loyal customers (and wanna-be customers) about where we should fly to next, and we do pay attention to those. After all, our growth is based on demand: we want to fly where the people are! We encourage all new city suggestions be routed via our Speak Up section on

As an airline that likes to have fun, we sometimes reach out publicly in advance of our formal announcement to have folks guess where we might be flying to next, like we did with our recent addition of Liberia, Costa Rica to our network.

As New York’s Hometown Airline, we’ve carved out a successful footprint in New York, and our strong presence as Boston’s largest airline is evidenced by reaching 100 daily departures for the first time in April 2011. Most of our capacity is in the Northeast, but we have a strong presence in the Caribbean (we’re the largest airline in both Puerto Rico and the Dominican Republic), and we are looking to grow in all of the aforementioned regions as well as in and around our other “focus cities,” of Fort Lauderdale, Los Angeles, and Orlando.

Check out our previous editions of Unpacked and stay tuned for the next up!

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145 Comments on “Unpacked: How We Choose New Cities”

  • Posted by benito pizarro on March 1, 2012 at 11:46 am

    any consideration flying into Atlanta, even a smaller airport like Decatur.

  • Posted by James on March 1, 2012 at 12:21 pm

    You should have Grand Forks, ND be a hub. It would be a great place for people to fly to Las Vegas and Florida from. A lot of people fly there from ND.

  • Posted by Danny on March 1, 2012 at 12:26 pm

    I know for a fact all of us do working at ORD, that customers love our airline but as soon as we say your flight to Florida or San Juan changes planes in JFK or BOS many (not all) but many change their mind and we lose them Spirit of all airlines. Chicago is a great market for flights south, and we have been asking for a long time to meet customer requests and fly to Florida from ORD or San Juan. Any updates? Chicago is a tourist city as well, all Spirit Flights are oversold any given day from ORD to FLL.. We have such a better product then they do and we can fill our flights if they can over sell theres.

  • Posted by Alex on March 1, 2012 at 12:39 pm

    I think ORD needs more destination how to connect to the Carribean. We need a flight Non stop to SJU or MCO. Most of the customers miss the connecting flights from ORD when there is GDP’s in BOS an JFK. Customer’s always request to flight to MCO and Fll non stop.

    When you tell them they have to Connect in JFK most of the time they go to Spirit airlines and AA to fly non stop. We need more options how to rebook this customers when we have IROP’S. Most of the times this customer have cruises and hotel reservations the they loose because we dont have any other options where to rebook them.

  • Posted by SJU Crewmember on March 1, 2012 at 12:42 pm

    Please keep growing SJU. You mentioned in the past target is 50 flights a day, but I think we are ready now for 75plus flights. AA once had over 120 flights a day and I know we can surpass that number.

  • Posted by Tan on March 1, 2012 at 1:07 pm

    What about Montreal, Toronto, Vancouver, BC and other Canadian cities in between?

  • Posted by George on March 1, 2012 at 1:09 pm

    I would love to see more destinations out of Houston. Only option right now is new York, I would fly jet blue more if I had options from Houston.

  • Posted by katrinka on March 1, 2012 at 1:25 pm

    We need more connecting cities other than jfk, bos,and I agree atlanta or Savannah would be good for our next new city.

  • Posted by Drew Baker on March 1, 2012 at 1:59 pm

    Jetblue needs to fly to Cincinnati. We need a low cost carrier and one who brings cheap flights to Florida ! CVG could also use more BOS & JFK flights.

  • Posted by Jessica on March 1, 2012 at 2:00 pm

    I have to agree with Danny and Alex above. I fly down to SRQ alot and i’ve heard from customers and airport employees that they want an SRQ-ORD route. There are alot of midwesterners on the Gulf coast of Florida. With Airtran pulling out of SRQ and their flights oversold all the time it would be lucrative for Jetblue to have a route like this added.

  • Posted by Bryce on March 1, 2012 at 2:05 pm

    I think route planning might be one of the more fun jobs at an airline. It sounds complicated, but not quite as complicated as scheduling the flight crews and aircraft. I can only imagine the dificulty of pulling it all together.

    That being said, I really wish y’all would offer more service to the Mid South. There need to be better alternatives for cities like Houston, New Orleans, Memphis, and OK/MO areas. Flying legacies doesn’t cut it sometimes.

    In any case, interesting post – keep doing it right!

  • Posted by christian sosa on March 1, 2012 at 2:12 pm

    Would love if you think about expanding the flights to more cities from BQN like fliyng to sdq and mia from there

  • Posted by John on March 1, 2012 at 2:25 pm

    So sorry to see that ISP is not in your near future plans. It would be a great jump off for the Caribbean!!

  • Posted by FLL Inflight on March 1, 2012 at 2:32 pm

    I know that I’ve personally heard a statement by our CEO that “the City of Brotherly Love, will not be getting any love from JetBlue”. I sincerely think this is a missed opportunity. I’ve lived in the Delaware Valley Region for many years (Pennsylvania/New Jersey/Delaware) for many years and the ridiculous price of air travel has sent many individuals such as myself to neighboring cities in search of lower airfares. However, this trend is exhausting and with rising petrol prices, some segments of the population may end up not traveling or just fall victim to higher airfares.

    Even if Philadelphia is still not considered, there are neighboring airports in the greater Wilmington,DE area, Trenton, NJ and of course Atlantic City, NJ. Wilmington is known for many banks and business incorporation’s (JetBlue included), Delta was the last airline to serve the region and Atlantic City has seen its fair share of diversions from JetBlue during New York City Airport IROPS. New Jersey is the most densely populated state in the United States and ranks 11th in population status. (Source NJ Labor Market News)

    Recent Immigration to Philadelphia: Regional Change in a Re-Emerging Gateway Please copy and paste to your web browser.

    I realize that this posting may be looked upon as another rambling from yet another crewmember, but I think the facts are worth investigating.

  • Posted by TPA Girl on March 1, 2012 at 2:43 pm

    I would love for jetBlue to get JFK to POS (Trinidad), MCO to STI, and TPA to LAX

  • Posted by Patrick on March 1, 2012 at 3:19 pm

    BOS – ORD – PDX – LGB then reverse it. Daylight hours, not a red eye.

  • Posted by Cindy on March 1, 2012 at 4:38 pm

    Please, please, please come to Newport News, VA (PHF) with non-stop flights to New York (LGA) and Boston! We are losing Airtran next week and have no affordable alternatives. Non-stop flights out of Richmond, VA and Norfolk, VA, both an hour away, are more than 3 times as expensive as Airtran’s have been. I have flown the LGA-PHF round-trip at least monthly for years and my flights were almost always full. If not Newport News, then maybe non-stops from Richmond, VA (RIC) .

  • Posted by for TPA girl on March 1, 2012 at 4:53 pm

    JB will never to POS. It is not a vacation country. The flight will be full during carnival but not that packed any other time. We want the same thing too

  • Posted by John Jolls on March 1, 2012 at 7:20 pm

    Is PVD a possibility?

  • Posted by MYR on March 1, 2012 at 7:33 pm

    Myrtle beach SC wants jetblue. Their customers are dying for us. I fly spirit often between LGA and MYR and customers talk on the plane about needing jetblue in MYR. By the way a airport expansion is under way and looking good.

  • Posted by Addie on March 1, 2012 at 8:22 pm

    jetblue needs a flight or 2 to GeorgeTown Guyana Soon

  • Posted by FLL Inflight on March 1, 2012 at 9:47 pm

    @ TPA girl, You are correct about Trinidad not being a vacation destination. While the country boasts the second largest carnival after Brazil, the economy is not dependent upon tourism. Many native Trinbagonians (residents of both Trinidad and Tobago) frequently travel back and forth for family and business reasons. (AA flies a 767 [a.m. flights] and a 757 [p.m. flights]) It is a business destination as well as a large exporter of natural gas and petroleum. The U.S. Department of State provides more facts on this country that enjoys one of the higher socioeconomic status levels in the Western Hemisphere. Not to mention being the home of the University of the West Indies – St. Augustine.

    Personally, I would prefer a destination that is business oriented over leisure. Business fliers tend to pay more than leisure travelers. Additionally if ones desires a vacation in this region as many Germans do, they travel to the sister island of Tobago (same country).

    Not that I could ever predict what the company will ever do, but I’ve been here long enough to bear witness to see the company initiate changes that I was told we would not do (i.e. charter flights, flying out of LGA, more than one type of aircraft and I am certain I can find other statements).

  • Posted by Dave on March 1, 2012 at 9:57 pm

    Please start flying between your focus cities of FLL and MCO. Not only for fleet utilization but a clear alternative to WN and NK.

  • Posted by Raquel on March 1, 2012 at 10:05 pm

    I would like to know if jetBlue would be very interested into ever going into Greenville/Spartanburg ( GSP ) after Southwest? That is a very pofitable market for jetBlue…

  • Posted by John on March 1, 2012 at 10:44 pm

    Very interesting post for me because I’ve been praying for jetBlue to come to Albany, NY for years.

    I really don’t understand how Burlington and Newburgh get to enjoy jetBlue service but NY’s hometown airline doesn’t fly to the state capital ;-)

    Albany has a great airport and Forbes just ranked the region as #4 in the country for jobs. I’ll take anything, how about just a daily Embraer flight to anywhere!

  • Posted by Rich on March 2, 2012 at 4:24 am

    LGB-HNL, nuff said

  • Posted by West Side on March 2, 2012 at 10:45 am

    Enough of the east coast, lets start working on the west!! What was the point of starting up at LAX if we’re not going to go int’l or add new cities? Might as well just have stayed with LGB.

  • Posted by Shadai on March 2, 2012 at 10:50 am

    Lima! It will open up the entire market in Southamerica. Also, Peru’s economy is skyrocketing right now!

  • Posted by Tony Mangiaracina on March 2, 2012 at 11:06 am

    To follow what Danny and the others have said about ORD…..
    Why, why, why? So many questions. Why are we letting Spirit, literally the worst airline flying today, take gates and good routes from us in Chicago? Every couple of months Spirit is announcing new routes out of Chicago and if you look at their loads, they are mostly full! You know, before we started flying to Chicago, Chicago was the #1 requested city to service via our online polling on So we started service to Chicago a few years ago and our growth has remained flat. I know that the gate situation with American and Delta especially was very political and expensive to acquire but if the cheapest airline ever, Spirit, can do it, then we certainly can. ORD airport is surrounded by Chicago’s richest suburbs and there is no lack of customers to fill our planes. We just need to start going to places where people want to fly out of Chicago. Those destinations are south. Just like in New York, Chicagoan’s frequently travel south to escape the harsh weather. We’re not going to compete against Delta, United, and American’s nearly hourly service to LGA so I think the pull down for our JFK route was smart. On the other hand, there are great opportunities to do very well with to MCO, FLL, LAS, or SJU especially. As a matter of fact, according to the U.S. Census Bureau, Chicago is in the top five cities for populations of Puerto Ricans in the U.S. not to mention the huge customer base of “cruisers” that travel to San Juan to catch a cruise. American is the only airline that flies to San Juan nonstop and that’s only on Saturdays and Sundays. This plan would dovetail nicely into our current expansion in the San Juan market. I have great confidence in the Jetblue’s ability and foresight to pick our markets and I look forward to flying the ORD-SJU route some day soon (fingers crossed)… :)

  • Posted by Rich D on March 2, 2012 at 11:49 am

    I believe it is time for JetBlue to return to Atlanta. Yes, some folks may not remember that we once served ATL from Long Beach with as many as three daily flights, eventually reducing service to one redeye and another redeye from OAK before pulling out. Anyway, that was then this is now. We are the number one carrier in BOS and I think poised to fly BOS-ATL. Much like our BOS-DFW service, this is mainly a business market and I believe enough people from Boston want to go there.
    There is always the sceptre of intense competition any time somebody mentions Atlanta. ATL is probably the biggest hub on the planet, serving as both Delta’s primary home and AirTran’s, now Southwest’s, biggest hub. It is unclear how the AirTran/Southwest marriage will change Atlanta but I think this is a ripe opportunity for us to revisit the Peach State. (And it really has to be ATL not a smaller Atlanta-area airport in order to work for the business traveller.) Delta will be protective and probably retaliate, even cutting off their own nose to spite their face if they have to, but I think JetBlue has earned the right to re-enter this key market, with the eventual goal to also connect ATL to JFK and/or LGA and DCA. We’ll hit some stiff competition wherever we go but our brand carries a lot of weight and I believe we are a preferred airline in many respects compared to Delta and Southwest.

  • Posted by InfoAir on March 2, 2012 at 12:31 pm

    Being New Yorks hometown airline and having as many New York state airports as we do, why dont we fly to ELM – Elmira Corning? Corning Inc is based there, its the third largest airport in NY state and at this present time has no direct flights to JFK or MCO. In fact the only way to fly from ELM to NYC is by going through PHL! I love our Airline and think this is a huge growth potential for us. Open ELM!!!

  • Posted by Jeff Nightlinger on March 2, 2012 at 3:42 pm

    LAX to New Orleans, that would be a great route for Jetblue

  • Posted by Lisa Thibert on March 2, 2012 at 3:53 pm

    You have such a huge canadian based clientele !!
    Toronto,,, Montreal, British Columbia , Halifax!!

    Canada Loves JetBlue !!!!

  • Posted by Lori M. on March 2, 2012 at 4:00 pm

    Holding on tight for PVD to MCO..non-stop!!!!! Only one other airline flys non-stop on that route…I”m sure you would do GREAT…all the RI”s and nearby states would love the rouote vs driving in boston…come on guys…pretty please with suger on top!!!!!!!!!!

  • Posted by Shirley on March 2, 2012 at 4:00 pm

    Jet Blue have to have a NY flight non stop to Miami, AA sucks with the little uncomfortable seats!

  • Posted by Kristine Brooke on March 2, 2012 at 4:02 pm

    Come To Toronto.. love jetblue. Going thru buffalo is a hassle…

  • Posted by Alan on March 2, 2012 at 4:02 pm

    Shannon Ireland to JFK hub (Aer Lingus only has the huge Airbus A330s which need a huge load), so not just NYC but all your other routes.
    It’s got preclearance, so no expensive immigration facilities needed at terminal 5!

  • Posted by Vik Chhabra on March 2, 2012 at 4:03 pm

    Give ALB JFK two flights a day … no need for an A320.

  • Posted by Nancy on March 2, 2012 at 4:08 pm

    Knoxville,TN could really use a airline like Jetblue. I tell people of the great deals I took on your airline when I lived back in Buffalo,NY and they are just amazed!! Please pick us air fare here is just crazy!!!

  • Posted by Ann Marie on March 2, 2012 at 4:08 pm

    Would love to see a few flights from Charlotte, NC to Asheville, NC. I always travel JetBlue to Charlotte than have to drive two hours to Asheville. It’s a real hassle. Also bring an early afternoon flight to JFK from Charlotte.

    How about flights to Miami as well.

  • Posted by surfrider1978 on March 2, 2012 at 4:15 pm

    How about boosting BUR service, now that there are only 2x JFK and 1x LAS. 3 flights at a station is kind of a waste. With AA leaving BUR, jetBlue can pick up DFW and connect that to FLL so that it spares having to connect up in JFK TO the Florida/Carribean network. Also U guys can expand BUR to ORD,SEA,and SFO. SFO flight from BUR are pricey on UA, and that’s also on a crummy little R-jet. You guys can wreck shop on this route and plenty of gates at BUR.

  • Posted by KF on March 2, 2012 at 4:15 pm

    How about a straight flight to Cincinnati from BTV? From CVG there could be a connecting flight to Vegas, or even Long Beach. If not a straight flight to CVG from BTV, maybe a connecting airport like Boston or a NY airport. If I recall, Delta use to fly straight from BTV to CVG; did it once a few years back in college.

  • Posted by kelly dullea robery on March 2, 2012 at 4:17 pm

    love jet blue…but if only i could buy a seat for a puppy crate,i breed dobermans & even at 8 wks the dimensions are too big to fit underneath! ( no little dogs for me)…i usually travel w/them when they go to their new homes, out of state…but i have to pick diff airlines to accommodate the med. crates. bummer for me! still love ur airlines though!

  • Posted by Nick Marconi on March 2, 2012 at 4:28 pm

    How about Worcester Reg’l (ORH) could provide good feeder to NYC (JFK) and would be nice to accomidate people going to Disney in Orlando…I’d like to see E190s up at ORH! (Personally, I’d fly to TPA or SRQ like I have for the last six years, but out of BOS)

  • Posted by Vicki on March 2, 2012 at 4:33 pm

    AUS/ORD would do really well.

  • Posted by Deborah on March 2, 2012 at 4:56 pm

    JFK to Atlanta!!! PLEASE!

  • Posted by Jeffrey Fisherman on March 2, 2012 at 5:31 pm

    I would love to see Jet Blue start flying out of Long Island Mc Arthur airport with all the many complaints i can make about LGA I so hate flying out of here . And T-5 is beatiful but people that live on the suffolk county side would really love to see this fingers crossed and favorite Destination is MCO

  • Posted by Shannon on March 2, 2012 at 5:42 pm

    Would love to see you come to PVD. Getting to BOS can be a real hassle & the option would be nice!

  • Posted by Rumana on March 2, 2012 at 6:08 pm

    LAX to BOS for a cheaper price.

  • Posted by Judy on March 2, 2012 at 6:29 pm

    Need a few direct flights from PIT to MCO…..

  • Posted by Jessica L on March 2, 2012 at 6:53 pm

    I would give anything to fly direct from long beach CA to Manchester NH both small Airports sooooooo easy.

  • Posted by Paco on March 2, 2012 at 7:19 pm

    How about Mayagüez, PR!!!!

  • Posted by Mitch on March 2, 2012 at 7:43 pm

    I think it would be feasible financially to fly from BWI to MBJ.

  • Posted by Dave on March 2, 2012 at 7:46 pm

    i would so love if you guys would fly to Antigua in the west indies, The major airlines that fly there does not offer the greatest service, Antigua is a very popular tourist destination and its also the hub for a lot of surrounding islands like Montserrat, barbuda, st kitts just to name a few. I know i speak for thousands of people who share this opinion that Jetblue will be welcomed doing this Antigua route. JFK to ANU would be beautiful, please consider

  • Posted by Felix on March 2, 2012 at 8:10 pm

    EWR to POP…. there is a large population here in New Jersey that travel to Puerto Plata,DR…. please, make it happen.. :)

  • Posted by oliver hinton on March 2, 2012 at 8:45 pm

    Jfk to Lcy London city uk

  • Posted by Scottdavid on March 2, 2012 at 8:48 pm

    PVD/Providence, RI please! More flights out of BDL / Hartford Springfield! Love JB service out of Boston but getting there is such a hassle. I’m so excited you’re going in to Dallas 5/1, there is no nonstop alternative to AA from BOS.

  • Posted by Amber on March 2, 2012 at 9:31 pm

    Detroit! Charleston, SC! And Medellín, Colombia! Let’s make it happen.

  • Posted by Charles Adrian Duran on March 2, 2012 at 9:45 pm

    Plz consider Atlanta from N. Y. and out of JFK since I live 5 minutes from the airport. I don’t like La Guardia ,to far away and I don’t like Delta

  • Posted by Carolyn Jaffa on March 2, 2012 at 11:11 pm

    You should pickup the BWI/SRQ route!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • Posted by B6 Flyer on March 3, 2012 at 12:56 am

    The evening BOS-LGB nonstop is great; but you need a morning nonstop in the other direction. I’m not keen on the redeye, and morning departures require a long-ish connection. Lots of nonstops on other airlines out of LAX, and even SNA offers more alternatives and convenient schedules.

  • Posted by Ann Franklin on March 3, 2012 at 8:56 am

    Melbourne, Fl! There’s no direct service there from anywhere.

  • Posted by TC on March 3, 2012 at 9:09 am

    Now that we’ve lost (and you’ve lost the competition from) AirTran as an alternative to Southwest, I wish you’d fill the void being left at BWI. BWI has shown it can easily support multiple LCCs, even on the same routes. Also, BWI lacks non-stop transcon. There is very, very little of it–a few flights a day on United and Southwest to San Francisco/Oakland, LA, and San Diego. These flights are always packed. I think there is a lot of pent-up demand for more cross-country non-stops from here, far more than from IAD, where you still run some to LGB and such. I would love to hear your analysis of this idea and what you’ve found in terms of its viability.

  • Posted by Ricky S on March 3, 2012 at 11:57 am

    Yes, JetBlue @ NewportNews/Williamsburg. I love JetBlue. They fly to PR, has reasonable board fees, friendly staff. They handled the Feb 14th ice/ snow storm in NY acouple yrs ago, as well as any one can. The weather is mother nature, no control over that. 30 hrs on plane and in airport = feed us and provide a free round trip ticket. Thanks and please come to NN/Williamsburg

  • Posted by Marisol M on March 4, 2012 at 12:34 am

    PHILADELPHIA!!! Can we please get a flight from MCO-PHL!!!

  • Posted by Danny on March 4, 2012 at 9:40 am

    ORD has a Leadership Team and Customer Service Team that is ready for jetblue to add flights we have a small amount of Crew here but bring on the flights and we will show you we can do it! There is a huge gap between our AM departure of 1045am and the next one at 5:00pm why let our airlines use our gate for that 5/6hour gap give us 4 more turns and let’s let the Chicagoland population know who we are. Spirit just announced 3 flights ORD to MSP and have added 2 more ORD-MCO. All of there flights go out full, we can do it as well and much better!

  • Posted by Lui' on March 4, 2012 at 11:03 am

    MCO, FLL and SJU to STI.
    Probably its not huge the amount of passenger traveling from these cities to Santiago, but there is an existing demand in those routes that can support direct services. Santiago-Orlando one weekly with the E190, FLL and SJU to STI daily using the same E190 to operate FortLauderdale-Santiago-SanJuan and viseversa. :$

  • Posted by Darlene on March 4, 2012 at 11:56 am

    WAS to SHV

  • Posted by Jesse on March 4, 2012 at 1:02 pm

    I would love to see San Antonio become a BlueCity.
    Famous for Spanish missions, the Alamo, the River Walk, the Tower of the Americas, the Alamo Bowl, Marriage Island and host to SeaWorld and Six Flags Fiesta Texas theme parks, the city is visited by approximately 26 million tourists per year according to the San Antonio Convention and Visitors Bureau. The city is home to the four-time NBA champion San Antonio Spurs and the annual San Antonio Stock Show & Rodeo, one of the largest in the country.
    Please make Blue the AlamoCity!!!

  • Posted by Shawnie Waddell on March 5, 2012 at 8:07 am

    I agree with several of the comments posted requesting to re- enter Atlanta, GA (ATL). This is definitely a lucrative and up and coming city and we need flights from JFK to ATL and also even RDU to ATL. The whole on our map to the south is soooooo empty. Please fill this void in part by offering service to ATL. Thank you for your consideration.

  • Posted by Rebecca on March 7, 2012 at 5:30 am

    Knoxville or Nashville TN. With the pull out of Airtran in Knoxville its hard to get out of the city now. They would do 4 TYS/MCO flights and they were full all the time, no what do we have nothing, and lets not forget Nashville. Jetblue used to service it, then pulled out when it didn’t do so well, but then again look at the routes JFK. Why not BNA/AUS or BNA/MCO or BNA/LAS just a thought

  • Posted by Acechach on March 7, 2012 at 6:41 pm

    MSP to BOS and JFK would be very popular in Minnesota. The whole state was very disappointed to learn Spirit was MSP’s new airline and not JetBlue!!!

  • Posted by Danny on March 8, 2012 at 11:09 am

    ATL was a good choice for us, If we had ATL-JFK, ATL-BOS, ATL-FLL, ATL-DEN, ATL-ORD and ATL-DCA or BWI we would still be in Georgia.

  • Posted by WARREN EISNER on March 11, 2012 at 1:05 pm


  • Posted by ray Klimasewski on March 11, 2012 at 2:22 pm

    Daytona Beach, Fl. to St. Maarten direct would be a big hit and good money maker for you, as it is a so underserved airport. Much pent-up demeand here!!!

  • Posted by ray Klimasewski on March 11, 2012 at 2:24 pm

    start St. Maarten direct from Daytona Int. Airport, this is a much underutilized airport w/much pent up demand!!!!!!!!!

  • Posted by Joe Czentrnar on March 12, 2012 at 7:52 am

    I know JB has established a good foothold at BDL. I think a direct to SXM once or twice a week would fill planes. BDL draws from a large area including CT, Western NY, RI, Western & Central MA, Southern VT& NH. Alot of people in this area would rather fly from BDL than go to JFK. BDL also encouters very few delays originating from the airport.

  • Posted by Tim on March 13, 2012 at 7:47 am

    I know you have visited ISP on Long Island recently. Hopefully this will become a new airport for Jet Blue to service with direct flights to SXM St Martin, Las Vegas and AUA Aruba. It is an under utilized airport with plenty of space available. Looking forward to not having to go into JFK.

  • Posted by a traveler on March 15, 2012 at 1:21 pm

    I want to see this route. AUS to FLL to STI or AUS to MCO to STI. I don’t get the idea of going from AUS to JFK to STI. it is a long fly.

  • Posted by matt on March 15, 2012 at 2:31 pm

    Please consider service to Lakeland, Fl from nyc area. A lowcost carrier directair is pulling out cause of financial issues.

  • Posted by Frequent Flier on March 20, 2012 at 9:29 pm

    Myrtle Beach needs Jet Blue. After loosing Direct Air, I am hopeful the tourism director will try hard to get you to take over their routes either from Worcester Mass or Hartford. My kids and I go back and forth from SC to Mass 10 or more times a year and fly Jet Blue to the West Coast, the Caribbean and Florida. Adding MYR would make sure we never have to fly anyone else. BDL to SXM direct couple days a week would be awesme too!

  • Posted by Frequent Flier on March 20, 2012 at 9:33 pm

    Myrtle Beach needs Jet Blue. After loosing Direct Air, I am hopeful the tourism director will try hard to get you to take over their routes either from Worcester Mass or Hartford. My kids and I go back and forth from SC to Mass 10 or more times a year and fly Jet Blue to the West Coast, the Caribbean and Florida. Adding MYR would make sure we never have to fly anyone else. BDL to SXM direct a couple days a week would be awesome too!

  • Posted by Matt C. on March 25, 2012 at 2:41 am

    A good selection for a new market would be AGS. Consistent traffic from Fort Gordon, Electrolux, John Deere, and many other companies is a great thing. Two empty gates exist from the recent departure of American Airlines. Plus the Master’s Tournament brings in about 30,000 people a each year! Centrally located in east Ga would bring passenger load from Sc as well. Suggest service to JFK AND MCO. Please bring service to ALB too. They need Jet Blue!

  • Posted by Dan on March 28, 2012 at 3:42 pm

    BOS to:

    Philly PHL/ILG
    Wilmington, NC ILM
    Norfolk/Va Beach ORF/PHF
    Myrtle Beach MYR
    Charleston CHS


    Puerta Plata, DR POP

  • Posted by Scott on March 30, 2012 at 8:07 am

    CMH please!!!!!

  • Posted by Midwest Tom on March 30, 2012 at 9:48 am

    Listen to your Crew Members in ORD. They are in tune with the gates and activity at ORD !

  • Posted by Ernie on April 1, 2012 at 2:29 pm

    I believe you have been speaking with PVD folks so hopefuly it will happen. When SPIRIT was in PVD going to FLL & RSW the flights always seemed close to full. Could not understand why they left, but would like to see JB at PVD before I am too old and gray!!

  • Posted by Steve on April 8, 2012 at 9:26 pm

    Please take advantage of this opportunity to provide service from LGA to Newport News, Williamsburg, Va. The service that once was provided to us all from Air Tran was such a wonderful convenience for us commuters. It really has been an inconvenience now that they left us all with no travel options. It would truly be a wonderful thing if you could start to provide us service again between LGA and Newport News. Thanks!

  • Posted by Steve on April 8, 2012 at 9:42 pm

    Also, maybe a route from Long Island Mac Arthur to PHX! Just get us something from NY to PHX soon, I want to start booking now! Anicer option than driving there.

  • Posted by Three ways airports can use social media for air service marketing and route development | Leaders in airline & airport customer engagement :: SimpliFlying on April 12, 2012 at 4:50 pm

    [...] route development. JetBlue recently showcased a fine example of communicating with travelers on how route decisions are made.  The social savvy team posted a simply survey, asking followers to vote of favorite destinations [...]

  • Posted by Bill on April 22, 2012 at 3:03 pm

    Please add Boston and a Florida route from Houston Hobby! I want to fly JetBlue more often ,,,but I need options!

  • Posted by Lynn on April 23, 2012 at 1:53 pm

    Truly need a route from FLL TO DTW.

  • Posted by Melissa Mack on April 26, 2012 at 11:20 am

    To Whom It May Concern:

    I am writing as a native of northeast Ohio. I don’t know what goes into your decision-making process when determining where JetBlue will fly, but I’d love to see if you’d be willing to look into the Youngstown-Warren Regional Airport. Thousands of residents from the Cleveland and Akron-Canton area would love to have the option of flying an airline like JetBlue from a local and more convenient alternative to Cleveland Hopkins and Pittsburgh Int’l.. I believe that it would be beneficial for the residents and for your airline as well. It would also be an opportune time to invest in northeast Ohio with the grand opening of the Horseshoe Casino in downtown Cleveland, just an hour drive from the Youngstown-Warren Regional Airport. Thanks for listening!

    A Loyal JetBlue customer…Melissa Mack

  • Posted by Vikram on April 30, 2012 at 12:45 am

    Philadelphia-Boston! This seems like a really logical choice considering how jetBlue is huge is BOS and big all over the Northeast. Also, US Airways has a monopoly right now.

  • Posted by Juan on May 21, 2012 at 12:23 pm

    We need Jetblue in Albany NY. we been waiting for that for years!!!! :-(

  • Posted by Dena on May 22, 2012 at 1:34 pm

    Why would you cancel IAD – MCO non-stop service… This was always a busy flight… I have no idea why you all would cancel this… Very upset customer.

  • Posted by Sam Houston on May 26, 2012 at 1:06 pm

    I have flown JetBlue from HOU to JFK 3x in the past 2 months, each flight was oversold. All three flights were 320′s, so why is there only one destination from HOU?

  • Posted by Michael on June 12, 2012 at 1:19 pm

    Makes no sense you guys fly to Syracuse but not Albany. Instead, to get to Albany I have to fly to BOS and connect a fly with cape air. FLY TO ALBANY JB!

  • Posted by G Paciello on June 15, 2012 at 7:06 am

    Flights to and from Providence would be greatly appreciated, particularly to Philly.We have a great mid size airport here.

  • Posted by Jim on June 16, 2012 at 6:29 pm

    Come on, I begged you to add JFK to PWM and I was on the first flight. Now I live in Minnesota, and am taking Megabus to ORD next month, just to fly JetBlue!!!

  • Posted by Nik on July 7, 2012 at 8:55 pm

    Msp would be good. It would give people opitions instead of flying Delta all the time. Maybe start out with 3 daily flights MSP to BOS or MSP to JFK

  • Posted by Jim on July 9, 2012 at 7:29 am

    We need JetBlue in Albany (ALB). Doesn’t makes sense that you fly to Stewart (SWF), Syracuse (SYR), Rochester (ROC), Buffalo (BUF) but bypass Albany, NY. We’re the fastest growing city in upstate NY, all the others mentioned have a decline in population!


  • Posted by julie on July 11, 2012 at 8:51 pm

    LGW and SLU from BOS. There is currently no access at all to these destinations from Boston (by any airline) and I want to go flying!

  • Posted by Mary/NYC on July 22, 2012 at 7:00 pm

    Melbourne, Florida (MLB) to New York’s LaGuardia or JFK would be great. There are no non-stop flights between these two cities. Most people have to fly Delta and stop in Atlanta to change planes.. The planes are always filled to capacity as I travel this route several times throughout the year.

  • Posted by julio rosario on July 24, 2012 at 10:05 pm

    please reconsider phl we only have 3 daily flights to sju .lots of people travel to puerto rico phl please reconsider att .frequentflyer72

  • Posted by steve on August 7, 2012 at 1:11 pm

    Albany, NY! Our city is growing fast, our airport is offering money to airlines who provides service to certain airports and there is demand! Fort Lauderdale, Fort Myers, Orlando and Long Beach are all good destinations that would have lots of traffic from ALB.

  • Posted by Ben on August 8, 2012 at 5:06 pm

    Nashville, TN! Think of all the poor musicians that would use JetBlues low prices.

  • Posted by mickielou on August 9, 2012 at 3:20 pm

    Flights from Orlando to Denverand other western destination would be awesome!!!! Who wants to go from Orlando to JFK, then to Denver? Itis ALL DAY! You have a direct flight from Orlando Austin – why not Denver?

  • Posted by Francesca on August 12, 2012 at 1:25 pm

    Am a customer that is EXTREMELY disappointed that I will no longer be able to fly JetBlue because of decisions management has made by the elimination of the flight from O’Hare to Long Beach. I want a direct flight to SoCal so I will not fly into JFK or Boston to get to LB and it seems LAX or Burbank is also not an option. As your employees have said, you need to give us Chicagoland citizens a chance to help you establish your flights. I will not take Spirit so now I don’t know what to do. Please consider reinstating this flight. Thank you.

  • Posted by JetBlue on August 13, 2012 at 8:56 pm

    Thanks for your loyalty Francesca! A lot of variables go into how we choose new cities and how we evaluate existing service. You can learn more about it here:

  • Posted by JW on August 16, 2012 at 10:17 am

    Would love to see jetBlue give Delta and SWA a run for their money in Indianapolis (IND). The Superbowl may be gone, but there are plenty of passengers looking for direct service to/from Indy and JFK/LGA and BOS. I fly on this route frequently with other airlines, and its very difficult to find a non-stop route, and when there is one, its always full. I’d much rather fly jetBlue, as I live in Brooklyn and JFK is very convenient for me. jetBlue flights are always a pleasure – keep it up!

  • Posted by Andy on August 23, 2012 at 1:46 pm

    I live in Houston Texas which is the fourth largest city in the U.S. Jetblue only flies one route out of Hobby airport t to New York. Given the large amount of business travel coming through Housto it makes no since that Jetblue does not have more routes out of Houston, especially given the large passenger numbers for th route. If Jetblue is serious about competing with low budget air lines like SouthWest then more routes out of Houston should be added. I suggest route from Houston to Boston, Chicago, and Orlndo which are hub JetBlue. Otherwise Southwest is going to continueto have a stronghold on the Houston market

  • Posted by andcut2001 on September 2, 2012 at 10:05 pm

    Is CAK-JFK a possibility?

  • Posted by Ken on September 4, 2012 at 1:45 pm

    Come to Albany, NY!! The demand is here!

  • Posted by Glynne on September 12, 2012 at 8:33 pm

    Please consider JFK-ANU. There were once plans for this a year or two ago, but those seem to have fallen through. Antigua remains a great vacation getaway in the Caribbean. It would offer alternatives to AA or DL especially on the days they do not fly there. Not to mention the large Caribbean diaspora utilizing that route. A second look perhaps?

  • Posted by Steve on September 17, 2012 at 3:42 pm

    Nashville, TN – but this time BOSTON, not NYC. Boston is a tech/biotech hub, and Nashville is a healthcare center (home of HCA). Southwest is the only one providing one non-stop a day, and it is almost always full despite flying at a useless time (mid afternoon), and often well overbooked.

  • Posted by Steve on September 17, 2012 at 3:48 pm

    To add to my comment, Jet Blue failed with JFK-BNA because there are already about 20 non stop flights a day from BNA to NYC on various carriers, so a lot of competition. There is only ONE non stop flight from BOS-BNA on SWA.

  • Posted by Margarita on September 26, 2012 at 5:08 am

    Please fly to Lima, Peru!

  • Posted by Dave on October 9, 2012 at 11:27 am

    My vote is also for service to San Antonio. We crush Austin in total traffic.
    There is no way that Silicon Valley traffic to Austin could match any flight out of SAT.
    I guess SW has you guys scared.

    How about SAT to BUR to replace the 3 full flights a day that AA dumped.
    Whoever is planning for AA these days really screwed up that call.

    I’ll watch for news of your market entry.

  • Posted by Alan on October 12, 2012 at 11:28 am

    Please consider opening a route in Colorado Springs, Colorado. Home of Americas Mountain Pikes Peak and military bases – the Air force Academy, Fort Carson – the Mountain Post, Shriver Air Force Base and the Cheyenne Mountain Space Command. We have 55 attractions just in our area with a gateway access to the Rocky Mountains where we have more 14,000 foot peaks than in North America. The route I take is Denver to Boston and that appears to be packed, much opportunity exists at our new Airport!!!

  • Posted by Nat on October 18, 2012 at 12:06 am

    Nat to POS is a well traveled business route at all times during the year and isa highly profitable vacation route during the Feb and March months. FYI – Trinidad.s carnival is more visible and viable than Brazil’s. :)

  • Posted by Nat on October 18, 2012 at 12:07 am

    Jfk to POS is a well traveled business route at all times during the year and isa highly profitable vacation route during the Feb and March months. FYI – Trinidad.s carnival is more visible and viable than Brazil’s. :)

  • Posted by P on October 18, 2012 at 2:05 am

    CLE-EWR please!!!

  • Posted by M.J. Shields on October 21, 2012 at 10:55 am

    Any thoughts about going into Manchester, NH? One may not think that there’s much difference between flying out of MHT and BOS, but it is night and day. I’ve flown from MHT to TPA on Southwest for years, but just tried jetBlue for the first time. Loved it !!! The only bad thing was that I had to fly out of Logan/BOS. Just don’t like having to get in and out of that city. Another plus for MHT is that after you get through security, you have several good choices for food. As I like to catch a quick bite before flying, this is important to me. Assuming that I could do the same at BOS, I went through security and my choices went down to a stale bagel and a yogurt. Yes, I should have done my homework, but still. Externally, there are some good values for long-term parking at MHT. Also, I’ve never got stuck in heavy traffic trying to get to Manchester – a very easy airport to get to. Love you guys and here’s hoping MHT is on your short list.

  • Posted by Wendy on October 24, 2012 at 5:06 pm

    Jet Blue service between LAX or Burbank airport to Atlanta would be welcome. I travelled to Atlanta for Dragon*Con this past year via US Airways, and then to JFK from LAX this past month, and the difference was obvious. Jet Blue was much more pleasant. It appears that many people on this thread also would like Jet Blue to provide service to Atlanta.

  • Posted by BlueHooHoo on October 26, 2012 at 7:09 am

    Does anyone get how expensive it is for an airline to go into a new market? I’m sure people in Greenville or Boise or other places like that all want JetBlue service but the fact of the matter is that it’s very expensive to service these small markets. For JB to remain healthy it needs to target its markets closely. I hope that it continues to do so and KEEP THE LEVEL OF ITS PRODUCT HIGH, and not go down a road to compete with sh*t carriers like Spirit or Southwest in terms of sheer price and servicing every Podunk in America with a landing strip…LONG LIVE JET BLUE!

  • Posted by Kev on November 2, 2012 at 5:52 am

    My Mother, my girlfriend, and myself just flew from SJU to STT. It was a very short flight but long enough to be thoroughly impressed with JetBlue. Between the 3 of us we take 8-12 flights a year. However, they almost all originate/terminate at PHL. Any future there? kb

  • Posted by Jeremy on November 5, 2012 at 8:51 pm

    I would love to see jetBlue fly to SJD, ATL, MCI, MSP, DTW, SAT, MEX, PTY, BNA, PHL, HNL, and some of the Canadiean cities too if they were to go to a lot of these cities they would dominate the competition

  • Posted by Kristin on November 7, 2012 at 10:55 pm


    If you fly Delta to Indy, it’s mostly on smaller regional planes (which I find scary). Or you have to fly far south and connect thru Atlanta. if you fly Southwest to Indy, you go thru Baltimore and sit for a couple of hours waiting for the 2nd flight.

    JetBlue could have tons of success flying direct between New England and IND. Even just two flights a day to choose from would be incredibly helpful. Indy’s business district keeps expanding…the area’s population keeps growing…many colleges in the area…please add IND to your list!!!

  • Posted by Jon on November 11, 2012 at 5:39 am

    I have to agree with several other posts regarding Albany International Airport. Southwest is controlling all the non-stop flights in this region and the prices are double what you would pay in Hartford or Newburgh. We need some competition in Albany and Jetblue is the solution!

  • Posted by Irina on November 13, 2012 at 4:18 pm

    PHL please. Preferably Austin -> PHL. It’s so hard finding a direct flight to Philly from austin. Although, honestly, a non direct flight from austin to philly via jetblue would be amazing :).

  • Posted by Carlos on November 16, 2012 at 1:15 pm

    Please consider MGA (Managua, Nicaragua)

    Making this route: LGA-MGA


  • Posted by Chris on November 16, 2012 at 3:42 pm

    Please Detroit, MI. Please. Delta is awful and so overpriced.

  • Posted by Ferdinand De jesus on November 21, 2012 at 4:40 pm


  • Posted by Ferdinand De jesus on November 21, 2012 at 4:51 pm have a lot of option in SanJuan,PR? ? Research about this routes :
    SJU-PHL. Philadelphia
    SJU -DFW Dallas (recently added from BOS)
    SJU-ORD Chicago
    MCO -ORD
    FLL -ORD


  • Posted by Ragus Wood on November 23, 2012 at 11:53 pm

    Please add Cincinnati–direct flight to/from Burlington, VT would be excellent! Tomorrow is not too soon:)

  • Posted by Marc J on December 1, 2012 at 1:28 pm

    Please consider keeping the NYC-JFK to PIT route! Or add Cleveland (or maybe Akron-Canton?) as a from-NYC direct stop destination. It is a pleasure to fly in from New York on JetBlue and to get to NE Ohio or PIT w/o JetBlue will be a true disappointment. Please consider! Thanks.

  • Posted by Ishan G on December 5, 2012 at 6:32 pm

    jetBlue is the best airline here at Syracuse. We need you guys to expand here! Here are some routes I think we deserve. : SYR-BOS, SYR-FLL, SYR-RSW, and in that interview with the Post- Standard, CEO Dave Barger said you were thinking about adding washington dc (Reagan or Dulles, he didn’t specify, but probably Reagan). SYR-DCA/IAD; I say go for it! Plus, if you expand at Hancock, then you can cut some flights out of Buffalo or Rochester where you may be losing some money. Please jetBlue! We need a low-cost airline presence!

  • Posted by PI on December 9, 2012 at 4:54 pm

    EWR-CLE please!

  • Posted by Michael Follansbee on December 14, 2012 at 5:36 pm

    Flying to MLB from JFK or BOS would be great. This route has no non-stop flights from either city. The only options to MLB are Delta or USAirways. Please consider MLB as a new jetBlue destination.

  • Posted by Ferdinand De jesus on January 16, 2013 at 9:14 pm

    Web need more option to.Chicago ORD. San Juan SJUto Chicago ORD is a great route to jetBlue Customers.
    Other sugestións are: Fort Lauderdale to Chicago.

  • Posted by Ferdinand De jesus on January 16, 2013 at 9:42 pm

    Please consider New Cities to your network :
    San Antonio, TX
    Minneapolis Minnesota
    Omaha, Nebraska
    Oklahoma City

  • Posted by Ferdinand De jesus on January 16, 2013 at 9:55 pm

    FLL- ORD
    PHL -MCO
    FLL -BWI

  • Posted by Ferdinand De jesus on January 16, 2013 at 9:57 pm


  • Posted by Ferdinand De jesus on January 16, 2013 at 10:00 pm

    JFK-SAT San Antonio
    JFK- IND

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