February 6, 2012

New jetblue.com iPhone App Take Off!

On Friday we launched our new and improved jetblue.com and mobile.jetblue.com sites and introduced a new iPhone application, refreshing look and feel of our digital offerings with smart technology to personalize and simplify your entire experience — from the point of booking through the time of travel.

Our new site boasts Akamai integration for speed and a new targeting engine that is geographically relevant, sending messaging based on your location, travel history and preferences that are seamlessly linked to our loyalty program, TrueBlue. To create this personalized experience, sign in to your TrueBlue account on our homepage, and you”ll be able to view travel information about upcoming flights without any clicks. Additionally, social media widgets are now prominently featured on our website footer, making it even easier to share travel details with friends and family.  What’s more, the new site offers an innovative new “Pick Me Up” feature, allowing you to send your airport information to loved ones along with pick up location, maps and traffic information for traveling convenience.

Our newly redesigned mobile site offers increased ease of use and navigation with some of the same innovative features as jetblue.com, including a friendly reservations booking engine, check in, and flight status.

Our new iPhone mobile application introduces on-the-go ease for booking, check- in, flight status, and more. We continues to expand our digital presence with geo-location and push notifications to help you stay informed about important real-time travel information. It wouldn’t be JetBlue if we didn’t roll out some fun  extras with the application including virtual postcards where you can share your travel experiences with friends and family or easily post to your favorite social network. The app also includes features for easy sharing of itineraries, with access to our in-flight amenities, including snack and beverage offerings, movie previews, and even DIRECTV schedules for the duration of your flight.

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