November 14, 2011

JetBlue Helps Customers Ask Their Bosses For Vacation Time!

We’re increasingly working after hours, but how many people are taking advantage of their vacation days to truly get away?  We recently teamed up with Harris Interactive to conduct a study which found that 57% of working Americans will have unused vacation time at the end of the year, and most of them will leave an average of 11 days on the table – or nearly 70% of their allotted time off! The survey also showed that while more than 60% of those with vacation days believe they deserve to take their time off, 39% report having reservations about asking their boss for a vacation.

To alleviate this anxiety and help customers take the vacation time they’ve earned, JetBlue Getaways, our comprehensive vacation package product, today introduces the “Getaways Granter”: an interactive Facebook application on our page designed to break the ice with bosses everywhere by serenading them with a custom video request for vacation approval.

With the new Getaways Granter, we’ll take the edge off of requesting vacation days by allowing fans to plug in their desired number of days off before choosing from four destination themes to suit their getaway needs.  They can even upload a photo of their supervisor to be featured in the video, crooning bosses everywhere into letting employees take their much-needed getaway.

Whether employees are hesitant to ask for time, apprehensive about having colleagues cover their work, or don’t have anyone available to cover assignments, the online survey of 1,118 working Americans further showed that 41% of those who do take vacation time take at least a week off at a time, which isn’t surprising since the average working person reports needing at least six consecutive days to truly unwind.  And when it comes to planning a vacation, almost half (47%) of those surveyed are interested in comprehensive, cost-saving packages for flight, hotel and car rental.

JetBlue Getaways offers customers complete vacation packages that deliver just that. With the Best Price Guarantee, customers are guaranteed the lowest airfare on available flights.  JetBlue Getaways customers also have access to 24/7 travel support and Concierge On Call to answer questions, make recommendations, dinner reservations, tee-times and more.   Members of our customer loyalty program, TrueBlue, can also earn six points for every dollar spent on vacation packages, earning reward travel twice as fast.

So what are you waiting for? Let us help you get that much-deserved vacation time!

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