September 19, 2011

JetBlue Partners with Olympus to Give Away PENs on a Plane

We partnered with Olympus this past Friday to launch the new, revolutionary PEN E-PM1. To prove that anyone can take extraordinary photos and videos, more than a hundred lucky customers traveling to Fort Lauderdale out of Terminal 5 at JFK in our home town of New York were surprised with their very own camera to keep. It’s just the beginning of The PEN Ready Project.

The “PEN Ready Project” is a campaign designed to empower and inspire creativity in more than 1,000 lucky people around North America. To demonstrate that anyone can be PEN ReadyTM Olympus is surprising people in undisclosed locations throughout New York City, Los Angeles, San Francisco, Toronto, Miami, and nearby its U.S. Headquarters in Lehigh Valley, PA, by giving them the Olympus PEN® E-PM1 camera. The images and HD videos that participants create with the camera as part of the PEN Ready Project will be showcased on a new custom-designed Tumblr blog over the coming months. Anyone in the world can visit the site and decide if they, too, are “PEN Ready.”

Check out the magic that came from our talented customers (or was it the camera that produced such brilliance?!):

Learn more about Olympus.

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