June 26, 2011

Our CEO Dave helps kick off Soar with Reading summer

Our CEO Dave visited P.S. 185 in Harlem, New York Friday to kick off the “Soar with Reading” summer initiative.

The Soar with Reading project was launched in conjunction with PBS KIDS and aims to keep children reading wherever they go this summer – with a combination of in-flight and online literacy resources, community reading events and a partnership with First Book, a nonprofit organization that provides new books to children in need.

At the center of the program is the newly launched SoarwithReading.com, where parents can download a free reading activity kit, create a summer reading list with recommendations from Random House Children’s Books and log their children’s reading minutes, among other activities. For every reader who registers on SoarwithReading.com, we’ll make a book donation to a child through First Book, up to 10,000 books.

Children traveling on JetBlue flights this summer will receive a free activity kit with reading games based on PBS KIDS educational programming.

Learn more about our partnership with Soar with Reading
Dave’s visit to P.S. 185 photos on Flickr

Video of Dave at P.S. 185

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