June 23, 2011

JetBlue and PBS KIDS Launch Soar with Reading Initiative This Summer

School may be out for the summer, but that doesn’t mean the learning needs to stop. We’re pleased to launch a project with PBS KIDS that aims to keep children reading wherever they go this summer – with a combination of in-flight and online literacy resources, community reading events and a partnership with First Book, a nonprofit organization that provides new books to children in need.

At the center of the program is the newly launched SoarwithReading.com, where parents can download a free reading activity kit, create a summer reading list with recommendations from Random House Children’s Books and log their children’s reading minutes, among other activities. For every reader who registers on SoarwithReading.com, we’ll make a book donation to a child through First Book, up to 10,000 books.

Children traveling on JetBlue flights this summer will receive a free activity kit with reading games based on PBS KIDS educational programming.

Coming Soon to a Library Near You!

JetBlue Crewmembers, PBS KIDS characters and hosts, and popular children’s authors will be visiting libraries across the country this summer to read with children. The Soar with Reading tour will make stops in several JetBlue cities, including New York, Boston, Orlando, Ft. Lauderdale, Los Angeles, and Washington, D.C.

The Soar with Reading program will also award $10,000 worth of Random House Children’s Books to one lucky community’s library. Another library will receive $2,500 worth of books and five other libraries will receive $500 worth of books, courtesy of Random House Children’s Books and JetBlue. To nominate a library, simply visit SoarwithReading.com. Nominate a library and you’ll be eligible to win a JetBlue Getaways family vacation to amazing Atlantis, Paradise Island, Bahamas.

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