April 7, 2011

If there was any mistaking who inhabits Terminal 5 at JFK before…

…there won’t be now.

Construction was just completed on a gigantic JetBlue logo on the upper roadway, built to greet departing Customers and further mark our home at T5. You may recall seeing a drawing (see image on the right) of the design in the October 2010 edition of Fast Company, which featured  Fiona Morrisson, our Director Brand Management & Advertising.

That design came to life this week, as the gigantic letters spelling our name were put into place. Check out the cool time lapse video of the job.

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