March 25, 2011

“Greatest Movie Ever Sold” coming to JetBlue

Earlier this year we told you about the Morgan Spurlock-directed “Greatest Movie Ever Sold,” featuring JetBlue, that made its debut in January at the Sundance Film Festival. The humorous film about the influence of product placements in advertising – ironically bankrolled entirely by product placements – will hit the big screen in a nationwide rollout next month.

We’ll be featuring the movie on our aircraft this summer as part of our pay-per-view offerings but as of this week Customers are now seeing Spurlock in a new “roadblock” (the feature that is presented just after wheels-up) on all JetBlue flights. Be sure to keep an eye out for it onboard – and don’t miss the movie when it comes to a theater near you!

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