Today we proudly reveal the freshly painted I Heart Blue York A320, the first aircraft livery to feature our co-branded I LOVE NY logo!
As you may know, we recently teamed up with the State of New York to promote tourism and business here. As part of our commitment to the Empire State, and to keeping our headquarters in New York City, we earned the first-ever rights given to a company to co-brand this world-famous icon.
On I Heart Blue York, the logo is placed on both sides of the aircraft’s tailfin. When viewing the plane from its left side, the JetBlue logo appears prominently with the red heart. On the right side of the aircraft, the logo is rotated, showcasing the I LOVE NEW YORK logo more prominently.